10 Exciting Pro Blogger Tips on Social Media Marketing

What is the best way to combine content marketing + social media marketing + SEO? Learn how to blog and become a….

PRO Blogger
Pro Blogging

Did you know that 82% of marketers who blog  consistently (at least on a weekly basis) -acquired a customer  from using their blog, as opposed to 57% of marketers who blog  sporadically or only  monthly?

Businesses that blog get 97% more inbound links – And since social media and blogging are so closely tied together, you’ll also want to track which of your posts are being shared the most on social media. More on this …

1. Do Your Homework – Keyword Research
One of the biggest benefits of blogging…it brings organic traffic from the search engines. Having your site seen  much more  is relevant to your industry.  Google loves this. One of the first steps in the process of getting more search traffic through blogging is by doing your keyword research well.

So What Is Keyword Research?
It is the process of finding the different search phrases and terms that your customers would use to find your website.  So write blog topics that target these specific phrases. If one of your keywords is “social media branding.” That might inspire a blog post called ” Ultimate Guide to Personal Social Media Branding.”

Most marketers start with Google AdWords Keyword Planner as their keyword tool of choice because it’s  free and produced by the leading search engine. You will need a Google AdWords account to use this tool, but all you need to do is create the account — you do not have to run any ads, you just use the research tool for your keywords. Some keywords I chose for this article – blog  1M-10M Low  / how to become a blogger  1K – 10K Medium / pro blogger   1K – 10K low

2. Learn From Your Competitors
If your competitors are blogging, and they’re successful, then you should spend some time examining what they’re doing. Try to implement similar strategies on your own blog.

For example, if you notice a lot of your competitors’ blog posts are lists, and they’re getting shared heavily on social media, then it’s probably a good idea to start creating some “Social media…” list posts for your own blog. eg. 8 ways to…. Or if you see that they’re marketing heavily on Facebook to push traffic to their blog, then you ought to be getting more familiar with Facebook and it’s Ads using the Power Editor.

3. Let Your Own Personality Shine Through
There’s nothing worse than reading a  bland, boring  blog post. In a world where companies tip-toe around saying the wrong thing, many businesses are afraid of being a little edgy or entertaining with their content. However the companies that are really seeing the most success with their blogs are the ones that inject humor and fun into them. FUN! Think of the commercials for Bud Wiser with their horses. Some imagination used in those ads.

4. Remember to Grow Your Email List
Building your email list is HUGE. Setting up an email subscribe form on your blog should be your #one priority. If you come up with an irresistible gift, people are happy to join your list so you can have them get to know who you are and what you can do for them. More on this below.

While people will find your blog through the Google search engine, social media or links from other sites, if they leave your site after getting their information, well you just lost a lead. Give something away: Create a free report, offer a coupon code or make a free guide to entice people to sign up to your list. Get their email address by offering something of great value that they won’t refuse.  Give them your best info for FREE. They will be interested in what else you have and buy from you later on.

That is why there is a HUGE focus being put on getting people to follow you or your company on Twitter, or like your Facebook Page. Rightfully so!

Social media marketing is VERY important, but email gives you an even closer way to connect with your audience because you can contact them directly. There are 3x the amount of emails out there as there are Facebook and Twitter accounts combined. Be sure to stand out with your email titles.

Here Are Some Tips On Growing Your Email List:
Make a strong CTA -Call To Action: People are  very understandably protective of giving out their email address. Make your call-to-action so appealing that they can’t resist. Offer something irresistible.

Experiment: Try placing forms as pop-ups, in your sidebar, before/after blog posts, the top of the screen and other locations to see what converts the best. SumoMe  http://sumome.com/ It also comes as a plugin, for WordPress.

Keep In Touch: If you’re only sending out emails once every three months, your list won’t pick up much traction. Try emailing a few times a week, or at least once a week.

5. Create a Blogging Schedule
Being consistent in blogging, it keeps people coming back. Not only that but publishing blogs on a regular schedule can even lead to more subscribers. They get to know like and trust you and enjoy visiting your blog on a regular basis.

From  (Be a Better Blogger), the company tested the difference between posting five days a week versus once a week. Here are the results:
. Social shares increased 84%
. Comments increased 119%
. Traffic increased 46%

Posting five days a week can be a challenge,  I posted on a regular basis for a PAC Challenge for a few weeks. The banner is in my sidebar. The Blogging Carnival.  So remember, promoting your content is equally, if not more important than just creating it. Ideally you should push for two to five new posts a week. But if you can publish at least one a week, you’re still doing better than companies that only blog once a month or less.

6. Don’t be all about the Sale
While your blog is a promotional tool. Blogging does generate leads, how ever that is not the purpose of the blog. If you want people to know about your services, they should be able to go to your services page and read about them there. I am just getting started doing this. See my service page. Cute video there.

Your blog is where you provide helpful information that they can benefit from somehow. So offer your audience and your potential customers value through your free content, and once you have built up that know like and trust factor, then the sales process doesn’t feel forced it will seem very natural.

7. Make Your Blog Posts Look Good
Too many blog posts are huge walls of text. Reading a blog post shouldn’t be like reading through a college research paper. What do you like to see on any blog?  Images that are beautiful or interesting ?

Your blog posts should be visually appealing.
That means:
Using lists
Using images
Using bold and italics
Using headings
Using a nice sized font (preferably 16px)
Keeping paragraphs short and sweet (two to four sentences)

If You’re Having Trouble Coming Up With Great Blog Post Title:
You can use tools like HubSpot’s Blog Topic Generator. Simply enter up to three of your keyword phrases, and HubSpot will start by suggesting some good titles.

http://www.hubspot.com/blog-topic-generator

Or you can use CoSchedules Free Headline Analyser. http://coschedule.com/headline-analyzer#

It gives you a list of what you try.

61 -10 Exciting Tips Pro Bloggers use in Content Marketing
62 – 10 Exciting Tips That Pro Bloggers use in Content Marketing
65 -10 Exciting Tips That Pro Bloggers us in Social Media Marketing
69 -10 Exciting Pro Blogger Tips on social media marketing
63 – 10 Pro Blogger Tips on content and social media marketing
54 – 10 Pro Blogger Tips on content marketing + social media marketing + SEO?

8. Track Your Efforts
The only way to judge whether or not your blogging efforts are actually working is to have some type of analytics installed to measure your ROI. Google Analytics is free and you can start seeing which posts are the most popular, which posts people are staying on the longest and even which posts are performing well.

9. How to Optimize Your Blog Post for SEO
As mentioned, blogging is a very good way to get some organic search traffic. In addition, your blog posts should be optimized for search engines. There are step by step ways to do this if you want to know how to become a blogger.

How to optimize
. Put your main keyword in the post title
. Include related keywords in the content
. Use appropriate subheadings h2, h3
. Optimize images –https://yoast.com/image-seo/
. Include internal links
. Link out to authoritative websites
. Include your main keyword in the URL

10. In addition to your on-page SEO you will also want to make sure that you’re sharing your blog posts as much as possible through social media. Use blog comments or anywhere else you can to get the word out. The more people that find out about your content, the higher chances of them linking to it.

And since social media and blogging are so closely tied together, you’ll also want to track which of your posts are being shared the most on social media. A quick way to do this is with the Quicksprout social media analysis tool.
http://www.quicksprout.com/

Just paste in your site’s URL, then click on the social media analysis tab. You’ll see a list of the social shares each of your posts has organized by social media site.

Never sacrifice the quality of your blog. People want quality content, not a poorly written fluff that doesn’t provide any type of value. Take the time to create thoughtful content that has a purpose and you will have much better success with your blog like a Pro Blogger.

Image courtesy of Stuart Miles with Free Digital Photos. net

Researched information from  http://sproutsocial.com/insights/blogging-tips/

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A long time blogger with WordPress /domains & hosting for web development. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + Also an Affiliate & Network Marketer using resources such as: the  Power Affiliate Club. PAC  Expert Author and Coordinator for  Power Affiliate Club

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25 Comments

  • Deborah A. Ten Brink

    September 26, 2016 at 12:06 am Reply

    Kathryn, this post was filled with little golden nuggets, but what I think I personally appreciated most was:

    – Businesses that blog get 97% more inbound links. This is a huge statement! Many businesses don’t take blogging seriously or don’t care to do it right. This should wake a few of them up! 🙂

    – I want to check out CoSchedules Free Headline Analyser. I haven’t heard of it and I always like to check out new tools!

    Thank you for all of the thought you put into this post. It was worth it!

    Deborah

    • kathrynruth

      September 27, 2016 at 10:10 pm Reply

      Hi Deborah,
      More and more all types of businesses are looking at blogging. We know why of course, it’s getting your business out there for potential customers to find information about you.
      The CoSchedules Free Headline Analyser is very good. We have been using it in some of our workshops. PAC teaches many of these. I think that came from a DO IT workshop of Lesly’s. Great for Expert Author articles as well. Thanks for your comments.

  • Marquita Herald

    September 27, 2016 at 9:35 am Reply

    Great tips! My big issue, like many others, is not being ‘shy’ about selling – and considering I have a successful 20-year career in sales behind me that may seem really strange. But here’s the thing – in my career, I was selling Hawaii / a dream vacation in a destination l loved and lived in – it wasn’t about me personally the way selling my own stuff is. Add to this the fact that I’m an “extreme” Introvert and it really does feel like an uphill battle some days. But it’s something I’m focusing on now and am determined to work through. 🙂

    • kathrynruth

      September 27, 2016 at 10:04 pm Reply

      Hi Marquita,
      Showing your personality is certainly a part of your website. It’s especially important for small businesses or solo professionals where you are your differentiation. I think this is one of the few chances to stand out against bigger competitors. You are selling you after all. Every great sales person knows that fact. True?

  • Alicia Osmera

    September 27, 2016 at 12:36 pm Reply

    Love these tips!

    Great read thanks for sharing.

    • kathrynruth

      September 27, 2016 at 9:54 pm Reply

      Your welcome Alicia.

  • Umesh Singh

    September 27, 2016 at 12:45 pm Reply

    Hi Kathryn,

    You have mentioned everything that a blogger need to make his/her blog successful.

    I have seen people who constantly write useless article and never track their progress and later blame to the blogging.

    They start blogging without having any plan and end up with nothing. Everyone should have at least a plan how they will develop their blogging.

    Thanks for sharing this awesome article with us.

    Umesh Singh

    • kathrynruth

      September 27, 2016 at 9:53 pm Reply

      Hi Umesh,
      Thank you for your kind remarks on my article. I do a lot of research and in PAC I am in a workshop where we are examing how to make our blogs the best that they can be. It’s called the DO IT workshop. Any PAC member is welcome but we have had our first meeting now of the six weeks we will be meeting in a weekly Google hangout. Being accountable works wonders. PS Thanks for sharing this article, it may help someone else.

  • Kimsea Sok

    September 27, 2016 at 1:03 pm Reply

    When read this kind of post, I feel overwhelming since my head full with lots of thanks.

    You’re right! Keyword research is blogging exercise. Mostly, bloggers ignored it, but it gives us a better idea to start a right topic.

    What’s more, some people failed in online business because the choosing the wrong keyword. I have no idea why people love to ignore the important thing.

    I don’t want to talk about blogging, but there are so many works for us. You have to find topics and engage with readers. Furthermore, optimize your content to more visible on search engine.

    Feel like nothing to comment the post, but it’s awesome, honestly!

    • kathrynruth

      September 27, 2016 at 9:49 pm Reply

      Hi Kimsea,
      I deleted your article by mistake, I’m sorry.
      Thank you for your comments. I’m glad you found it to be awesome.
      Please visit again.

  • Paula OKeefe

    September 28, 2016 at 4:21 pm Reply

    great info. I think I will book mark this page,s o I can review it again. I am going out the door now and need to read this with more focus. Thanks again

    • kathrynruth

      September 29, 2016 at 5:25 pm Reply

      Hi Paula,
      Thanks for bookmarking my article. Do comment when you’d read it.

  • Chery Schmidt

    September 28, 2016 at 11:06 pm Reply

    Hello Kathryn, HUM? I know I just seen this somewhere?? Did you know that 82% of marketers who blog consistently (at least on a weekly basis) -acquired a customer from using their blog, as opposed to 57% of marketers who blog sporadically or only monthly? Did you post this on FaceBook? I really gave this some thought? I did take most of the summer off and didnt post a whole lot and you are right I didnt get a whole lot of action either.

    Now this past month I have been posting each week and I have also been doing a lot of leg work ( Visiting and commenting on other blogs) And the outcome? Opt Ins and Sign Ups into my business..

    So yes this does work..

    You did an amazing job with this post, power packed full of some amazing tips..

    Great Share
    Thank You
    Chery :))

    • kathrynruth

      September 29, 2016 at 5:23 pm Reply

      Hi Chery,
      You had a lovely summer with your family. Great!
      Now that you are back in business, so to speak. You see more interest in
      your business. I do like the term “leg work” Visiting and commenting.
      Lots of luck with your opt ins and sign ups!
      Glad you liked my tips. Thanks for commenting.

  • emi

    September 29, 2016 at 3:14 am Reply

    Hi Kathryn,
    I strongly believe in scheduling, tracking and optimizing. Very helpful tips for bloggers.

    • kathrynruth

      September 29, 2016 at 5:18 pm Reply

      Hi Emi,
      Yes indeed. Lots of tips for bloggers.
      Hope people find them useful.
      Thanks for your comments.

  • Lydia Brown

    September 29, 2016 at 3:52 pm Reply

    Love your tips Kathryn they serve as a reminder for me to stay on point. Sometimes I miss a step. As an example I can get so exit about a topic I forget to use the keyword planner to research the best title I could use.

    • kathrynruth

      September 29, 2016 at 5:16 pm Reply

      Hi Lydia,
      Sometimes missing a step happens but if you have a guide to follow that helps I have found.
      You see these types of things, I have found on sites listed thru Pinterest. I printed out a
      lot of checklists that I find very helpful. Or simply make a list of what you need to cover, that might help.
      Being organized helps me quite a lot. Thanks for your comments.

  • Lesly T. Federici

    September 29, 2016 at 6:16 pm Reply

    Hi Kathryn,
    Very informative post. One thing I disagree with is follow or learn from competitors. I like to learn, but viewing other bloggers as competitors puts the focus on what THEY’RE doing, rather than paying attention to what I’m doing which, I think, is more important … just my opinion 🙂

    • kathrynruth

      October 5, 2016 at 8:40 pm Reply

      Hi Lesly,
      I respectfully disagree. The internet is so huge, there are so many wonderful people doing great work.
      I look at it from an abundance point of view. I can always learn from others. Looking at all the different
      types of blogs in PAC, I learn something new everyday and still keep focused on my work… Just my opinion.

  • Lydia Brown

    October 8, 2016 at 9:48 pm Reply

    I learn from watching others. I don’t try to emulate leaders personalities but I like to see what is working and then how can I make that work for me if it meshes with my brand. It saves you money to do comparative studies on leaders why not. That is exactly what the big dogs (businesses) do. Then make the strategy their own.

  • Dr. Elise Cohen Ho

    October 18, 2016 at 2:06 am Reply

    I use some of the tools that you mentioned but also found several new ones.

    CoSchedule Free Headline Analyzer is one of my favorites. I keep trying to get higher marks but it can be rally challenging sometimes.

    • kathrynruth

      October 18, 2016 at 8:02 pm Reply

      Hi Dr. Elise,
      Yes I have the CoSchedule Headline Analyzer bookmarked and I use it too.
      Very helpful even though as you say it can take some time to get a good score.
      Thanks for your comments.

  • Edward Thorpe

    October 30, 2016 at 2:49 pm Reply

    Hi Kathryn,

    Good tips, thanks.

    I publish a lot of posts without doing keyword research or even highlighting the ones I want to rank for. Pure laziness. You’ve provided some interesting tools that could make that chore easier. One tool in particular, is CoSchedules Free Headline Analyser, sounds helpful.We’ll see.
    Edward

    • kathrynruth

      November 1, 2016 at 9:23 pm Reply

      Hi Ed,
      Try doing a keyword search on Google keyword tool next time you are writing an article
      I find that so helpful. It really helps to know how many people have searched for that keyword
      Very eye opening.Let me know if you have any questions about it.
      Thanks for your comments

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