What is the best way to combine content marketing + social media marketing + SEO? Learn how to blog and become a….
Did you know that 82% of marketers who blog consistently (at least on a weekly basis) -acquired a customer from using their blog, as opposed to 57% of marketers who blog sporadically or only monthly?
Businesses that blog get 97% more inbound links – And since social media and blogging are so closely tied together, you’ll also want to track which of your posts are being shared the most on social media. More on this …
1. Do Your Homework – Keyword Research
One of the biggest benefits of blogging…it brings organic traffic from the search engines. Having your site seen much more is relevant to your industry. Google loves this. One of the first steps in the process of getting more search traffic through blogging is by doing your keyword research well.
So What Is Keyword Research?
It is the process of finding the different search phrases and terms that your customers would use to find your website. So write blog topics that target these specific phrases. If one of your keywords is “social media branding.” That might inspire a blog post called ” Ultimate Guide to Personal Social Media Branding.”
Most marketers start with Google AdWords Keyword Planner as their keyword tool of choice because it’s free and produced by the leading search engine. You will need a Google AdWords account to use this tool, but all you need to do is create the account — you do not have to run any ads, you just use the research tool for your keywords. Some keywords I chose for this article – blog 1M-10M Low / how to become a blogger 1K – 10K Medium / pro blogger 1K – 10K low
2. Learn From Your Competitors
If your competitors are blogging, and they’re successful, then you should spend some time examining what they’re doing. Try to implement similar strategies on your own blog.
For example, if you notice a lot of your competitors’ blog posts are lists, and they’re getting shared heavily on social media, then it’s probably a good idea to start creating some “Social media…” list posts for your own blog. eg. 8 ways to…. Or if you see that they’re marketing heavily on Facebook to push traffic to their blog, then you ought to be getting more familiar with Facebook and it’s Ads using the Power Editor.
3. Let Your Own Personality Shine Through
There’s nothing worse than reading a bland, boring blog post. In a world where companies tip-toe around saying the wrong thing, many businesses are afraid of being a little edgy or entertaining with their content. However the companies that are really seeing the most success with their blogs are the ones that inject humor and fun into them. FUN! Think of the commercials for Bud Wiser with their horses. Some imagination used in those ads.
4. Remember to Grow Your Email List
Building your email list is HUGE. Setting up an email subscribe form on your blog should be your #one priority. If you come up with an irresistible gift, people are happy to join your list so you can have them get to know who you are and what you can do for them. More on this below.
While people will find your blog through the Google search engine, social media or links from other sites, if they leave your site after getting their information, well you just lost a lead. Give something away: Create a free report, offer a coupon code or make a free guide to entice people to sign up to your list. Get their email address by offering something of great value that they won’t refuse. Give them your best info for FREE. They will be interested in what else you have and buy from you later on.
That is why there is a HUGE focus being put on getting people to follow you or your company on Twitter, or like your Facebook Page. Rightfully so!
Social media marketing is VERY important, but email gives you an even closer way to connect with your audience because you can contact them directly. There are 3x the amount of emails out there as there are Facebook and Twitter accounts combined. Be sure to stand out with your email titles.
Here Are Some Tips On Growing Your Email List:
Make a strong CTA -Call To Action: People are very understandably protective of giving out their email address. Make your call-to-action so appealing that they can’t resist. Offer something irresistible.
Experiment: Try placing forms as pop-ups, in your sidebar, before/after blog posts, the top of the screen and other locations to see what converts the best. SumoMe http://sumome.com/ It also comes as a plugin, for WordPress.
Keep In Touch: If you’re only sending out emails once every three months, your list won’t pick up much traction. Try emailing a few times a week, or at least once a week.
5. Create a Blogging Schedule
Being consistent in blogging, it keeps people coming back. Not only that but publishing blogs on a regular schedule can even lead to more subscribers. They get to know like and trust you and enjoy visiting your blog on a regular basis.
From (Be a Better Blogger), the company tested the difference between posting five days a week versus once a week. Here are the results:
. Social shares increased 84%
. Comments increased 119%
. Traffic increased 46%
Posting five days a week can be a challenge, I posted on a regular basis for a PAC Challenge for a few weeks. The banner is in my sidebar. The Blogging Carnival. So remember, promoting your content is equally, if not more important than just creating it. Ideally you should push for two to five new posts a week. But if you can publish at least one a week, you’re still doing better than companies that only blog once a month or less.
6. Don’t be all about the Sale
While your blog is a promotional tool. Blogging does generate leads, how ever that is not the purpose of the blog. If you want people to know about your services, they should be able to go to your services page and read about them there. I am just getting started doing this. See my service page. Cute video there.
Your blog is where you provide helpful information that they can benefit from somehow. So offer your audience and your potential customers value through your free content, and once you have built up that know like and trust factor, then the sales process doesn’t feel forced it will seem very natural.
7. Make Your Blog Posts Look Good
Too many blog posts are huge walls of text. Reading a blog post shouldn’t be like reading through a college research paper. What do you like to see on any blog? Images that are beautiful or interesting ?
Your blog posts should be visually appealing.
Using bold and italics
Using a nice sized font (preferably 16px)
Keeping paragraphs short and sweet (two to four sentences)
If You’re Having Trouble Coming Up With Great Blog Post Title:
You can use tools like HubSpot’s Blog Topic Generator. Simply enter up to three of your keyword phrases, and HubSpot will start by suggesting some good titles.
Or you can use CoSchedules Free Headline Analyser. http://coschedule.com/headline-analyzer#
It gives you a list of what you try.
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8. Track Your Efforts
The only way to judge whether or not your blogging efforts are actually working is to have some type of analytics installed to measure your ROI. Google Analytics is free and you can start seeing which posts are the most popular, which posts people are staying on the longest and even which posts are performing well.
9. How to Optimize Your Blog Post for SEO
As mentioned, blogging is a very good way to get some organic search traffic. In addition, your blog posts should be optimized for search engines. There are step by step ways to do this if you want to know how to become a blogger.
How to optimize
. Put your main keyword in the post title
. Include related keywords in the content
. Use appropriate subheadings h2, h3
. Optimize images –https://yoast.com/image-seo/
. Include internal links
. Link out to authoritative websites
. Include your main keyword in the URL
10. In addition to your on-page SEO you will also want to make sure that you’re sharing your blog posts as much as possible through social media. Use blog comments or anywhere else you can to get the word out. The more people that find out about your content, the higher chances of them linking to it.
And since social media and blogging are so closely tied together, you’ll also want to track which of your posts are being shared the most on social media. A quick way to do this is with the Quicksprout social media analysis tool.
Just paste in your site’s URL, then click on the social media analysis tab. You’ll see a list of the social shares each of your posts has organized by social media site.
Never sacrifice the quality of your blog. People want quality content, not a poorly written fluff that doesn’t provide any type of value. Take the time to create thoughtful content that has a purpose and you will have much better success with your blog like a Pro Blogger.
Image courtesy of Stuart Miles with Free Digital Photos. net
Researched information from http://sproutsocial.com/insights/blogging-tips/
About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A long time blogger with WordPress /domains & hosting for web development. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + Also an Affiliate & Network Marketer using resources such as: the Power Affiliate Club. PAC Expert Author and Coordinator for Power Affiliate Club