Your 5 Step Process for Successful Social Media Strategy

Social Media You know Social Media Strategy can be a very successful marketing tool

 

Particularly,  if you are a marketer, entrepreneur  or small business owner.

But did you know there is a right way and a wrong way to use social media? With no plan, it can have a negative impact on your business…  It could end up costing you prospective customers and your brand awareness. You have to know what you are doing – so you can be successful…

How to run a Social Media Campaign or Strategy

  1. Work your plan by understanding your target audience  – who are they, what are their needs, wants, and their pain? Put together your ideal avatar of a customer.  Where do they live (country) what do they need? How you can help them.
  2. Use keyword research – What is your story to share with your audience, that they would be searching for? Doing your keyword research with the Google keyword tool will show you what people are actually searching for. https://adwords.google.ca/KeywordPlanner You want to use keywords that people are searching for in all of your blog posts as well as ads etc.

 

What Social Media Networking Sites Should You Use? 

3. Where is your audience likely to be found? – Do you know which platforms to use for specific types of marketing? Will you be sharing content consistently?  Do you have a schedule to do this ? Some of the platforms I use are:

FACEBOOK 
Facebook unquestionably the largest of the social network platforms worldwide. <( stats from FB )
Over a billion and a half monthly active users and over a billion daily active users. That is were your consumers and clients are. You should be there too!

Use a business / fan page on Facebook. This can be done for you by a third party or (by you for free).

Create your own Group – has advantages over a fan page. Engagement! You can contact members.

If you check out the insights tab on your Facebook Page, it tells you about all that has taken place with your page. You see male vs female, their ages and location which pic did well for clicks. The time and best days to post. Very interesting to see what your content  has  done over the past 30 days.

 LINKEDIN
This is an older established social media site. Linkedin is the place to be for business. Resume profiles.
No longer just a job-hunting site, LinkedIn is an online community full of fabulous places to connect with decision-makers and executives who may be looking for your product and services.

Connections on Linked In are valuable assets for your social media presence. Having a full profile that includes your projects, and awards, as well as being able to get traction for your blogs via LinkedIn Publisher is important for the serious networker. You may also publish your articles there.

 TWITTER
On Twitter, you have 140 characters to get your message out to your followers. Being on this fast-paced platform can be a huge boost for your business. Of course, depending on the type of business.

The ability to post photos, share quality links, participate in focused Tweetchats and follow the movers and shakers in your industry is key to showing off your expertise while developing quality relationships. Tweet often. 10 times or more a day is common.

 PINTEREST
Being able to upload original content to this highly visual social media site will solidify your brand, encouraging other pinners to check you out. Attracting a loyal fan base via pinning visual content is a huge advantage of Pinterest.

The secret is in the backlinks and where you are directing your followers – hopefully to your own sales funnel.  Linking your articles on your blog with a beautiful original pic specific to Pinterest image sizes. See my Pinterest boards and all my social networking sites that are listed in my free report when you sign up to my email on my site.

YOUTUBE
Video marketing, Owned by Google, YouTube is the second largest search engine in the world. You don’t need fancy video equipment to make a statement. Your smartphone or web camera will do just fine. Your customers want to hear and see you. Think about what a difference a 90-second video, recorded weekly, or daily will do to your fan base.

Social Media Campaigns
4. Do you have an image in your head about how your campaign should look? -Try laying it out on a large piece of paper. This is the basics of blue printing. You can do it online as well, using a mindmap. You can do this yourself or hire me, it is part of my service setting up your social media.

This is a perfect method of planning a social media marketing campaign. Each major segment of your social media marketing campaign should highlight areas that require front-loaded investment, ongoing routine activities and  using stats and measurements based on your business analysis.

It’s effective to visualize data in other formats than just text, such as graphs or charts, so that trends, as well as opportunities, can be more easily identified. As on the insights on your Facebook page.

5.  Planning your Objective –

A. Most of the time spent planning a social media marketing campaign is really spent looking at each segment of your campaign. Mapping and thinking through how it’s applicable to your business and audience. This branches into frameworks and guidelines, while remaining focused on your campaign level objectives.

B. What is your objective: (only do one at a time)

  • Money – short or long term. Recruit potential sales /
  • Traffic  – Increasing /to your Website or Blog /
  • Your Brand or Brand Equity /Establishing Your Brand /

When you understand your WHY -you can create a strategic action plan that supports it.

C. Strategic Action Plan

How will you:
– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
How will you:
– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
– Interact and educate your fans on a daily basis?
– Create content that elevates Social Media conversation? To see more of this type of planning you can read more here  ( another of my articles.)

So basically, a social media marketing document or plan is just an in-depth, text-based format of your mind map. It just takes a lot longer to write and expands on all the finer details.

For small and medium-sized businesses, visualizing a social media marketing campaign as a flow chart or mind map is usually more than enough to achieve the planning objective.

Mobile 
Campaigns that look great on mobile aren’t a luxury anymore, they’re a requirement. Increasing numbers of people are using the internet exclusively from mobile devices. You need a service that builds campaigns that are responsive, look good and function smoothly on smartphones and tablets in addition to looking good on a desktop these days. Instagram now has Business Instagram -all on smartphones.

In Conclusion

Putting together a Social Media Strategy can have a lot of moving parts. If you would like some guidence with marketing your business online,  <see the link here and you may contact me for a 15 min  free chat to see if I can be of some assistance with your social media. Also get my Free Report “10 things every business owner should know about social media” gift to join my email newsletter, top right of site.

 

About Kathryn Maclean  http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +.  Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.