Your 5 Step Process for Successful Social Media Strategy

You know Social Media Strategy can be a very successful marketing tool

social media strategy

Particularly,  if you are a marketer, entrepreneur  or small business owner.
But did you know there is a right way and a wrong way to use social media? With no plan, it  can have a negative impact on your business…  It could end up costing you prospective customers and your brand awareness. You have to know what you are doing – so you can be successful.

How to run a Social Media Campaign or Strategy

  1. Work your plan by understanding your  target audience  – who are they, what are  their needs, wants, and their pain? Put together your ideal avatar of a customer.  Where do they live (country) what do they need? How you can help them.
  2. Use keyword research – What is your story to share with your audience, that they would be searching for? Doing your keyword research with the Google keyword tool will show you what people are actually searching for. You want to use keywords that people are searching for in all of your blog posts as well as ads etc.


What Social Media Networking Sites? 

3. Where is your audience likely to be found? – Do you know which platforms to use for specific types of marketing? Will you be sharing content consistently?  Do you have a schedule to do this ? Some of the platforms I use are below.

Facebook unquestionably the largest of the social network platforms worldwide.
Over a billion and a half monthly active users and over a billion daily active users.

With a business / fan page on Facebook. This can be done for you by a third party or (by you for free).

Create your own Group – has advantages over a fan page. Engagement! You can contact members.

If you check out the insights tab on your Facebook Page, it tells you about all that has taken place with your page. You see male vs female, their ages and location which pic did well for clicks. Very interesting to see your content over the past 30 days.

This is an older established  social media site. Linkedin is the place to be for business.
No longer just a job-hunting site, LinkedIn is an online community full of fabulous places to connect with decision-makers and executives who may be looking for your product and services.

Connections on Linked In are valuable assets for your social media presence. Having a full profile that includes your projects, and awards, as well as being able to get traction for your blogs via LinkedIn Publisher is important for the serious networker. You may also publish your articles there.

On Twitter, you have 140 characters to get your message out to your followers. Being on this fast-paced platform can be a huge boost for your business. Of course, depending on the type of business.

The ability to post photos, share quality links, participate in focused Tweetchats and follow the movers and shakers in your industry is key to showing off your expertise while developing quality relationships. Tweet often. 10 times a day is common.

Being able to upload original content to this highly visual social media site will solidify your brand, encouraging other pinners to check you out. Attracting a loyal fan base via pinning visual content is a huge advantage of Pinterest.

The secret is in the backlinks and where you are directing your followers – hopefully to your own sales funnel.  Linking your articles on your blog with a beautiful original pic specific to Pinterest image sizes. See my Pinterest boards and all my social networking sites that are listed in my free report when you sign up to my email.

Video marketing, Owned by Google, YouTube is the second largest search engine in the world. You don’t need fancy video equipment to make a statement. Your smartphone or web camera will do just fine. Your customers want to hear and see you. Think about what a difference a 90-second video, recorded weekly, or daily will do to your fan base.

Social Media Campaigns
4. Do you have an image in your head about how your campaign should look? -Try laying it out on a large piece of paper. This is the basics of blue printing. You can do it online as well, using a mindmap. You can do this yourself or hire me, it is part of my service setting up your social media.

This is a perfect method of planning a social media marketing campaign. Each major segment of your social media marketing campaign should highlight areas that require front-loaded investment, ongoing routine activities and  using  measurements based on your business analysis.

It’s effective to visualize data in other formats than just text, such as graphs or charts, so that trends, as well as opportunities, can be more easily identified. As on the insights on your Facebook page.

5.  Planning your Objective –

A. Most of the time spent planning a social media marketing campaign is really spent looking at each segment of your campaign. Mapping and thinking through how it’s applicable to your business and audience. This branches into frameworks and guidelines, while remaining focused on your campaign level objectives.

B. What is your objective: (only do one at a time)

  • Money – short or long term. Recruit potential sales /
  • Traffic  – Increasing /to your Website or Blog /
  • Your Brand or Brand Equity /Establishing Your Brand /

When you understand your WHY -you can create a strategic action plan that supports it.

C. Strategic Action Plan

How will you:
– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
How will you:
– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
– Interact and educate your fans on a daily basis?
– Create content that elevates Social Media conversation? To see more of this type of planning you can read more here  another of my articles.

So basically, a social media marketing document or plan is just an in-depth, text-based format of your mind map. It just takes a lot longer to write and expands on all the finer details.

For small and medium-sized businesses, visualizing a social media marketing campaign as a flow chart or mind map is usually more than enough to achieve the planning objective.

Campaigns that look great on mobile aren’t a luxury anymore, they’re a requirement. Increasing numbers of people are using the internet exclusively from mobile devices. You need a service that builds campaigns that are responsive, look good and function smoothly on smartphones and tablets in addition to looking good on a desktop these days. Instagram now has Business Instagram -all on smartphones.

In Conclusion

Putting together a Social Media Strategy can have a lot of moving parts. If you would like some help with marketing your business online,  <see the link here and you can contact me for a 15 min  free chat to see if I can be of some assistance with your social media. Also get my Free Report “10 things every business owner should know about social media” gift to join my email newsletter, top right of site.


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +.  Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


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  • Chery Schmidt

    November 20, 2016 at 8:47 pm Reply

    Hello Kathryn! What a great post my friend! I really got a lot out of how you set this post up for us. I also liked how you also touched on mobile campaigns, I read somewhere that more then half of the people online these days are on a mobile device, I believe it may even be higher than that.. So yes it is so important to make sure things are set up right HUH?

    Great Share
    Thank You
    Chery :))

    • kathrynruth

      November 25, 2016 at 3:58 pm Reply

      Hi Cheryl,
      You are correct my friend. With Instagram going to ads, Pinterest with promoted pins, Facebook targeted ads.
      More and more will be done on mobile. All the other devices as well, soon much of everything will be mobile.
      Thanks for your comments

  • K. Lee Banks

    November 21, 2016 at 3:30 am Reply

    Hi Kathryn! Finally got a chance to visit your blog and was immediately drawn to this post. I definitely need to implement your suggestions and strategies, especially your second point about keyword research- something I hadn’t thought about before. Thanks for sharing!

    • kathrynruth

      November 25, 2016 at 3:53 pm Reply

      Hi Karen,
      I hope you will be a regular visitor. Strategies to promote your product must include keyword research.
      What is the point of having a beautiful article if no one sees it because you haven’t optimized it with
      words that people are searching for?

  • sandeep kumar

    November 22, 2016 at 1:00 pm Reply

    social media is important to drive more traffic and social campaigns are must to promote better and easily.

    • kathrynruth

      November 25, 2016 at 3:50 pm Reply

      Hi Sandeep,
      yes I agree with you. Social media campaigns are so useful for promoting better.

  • ikechi

    November 24, 2016 at 12:00 am Reply

    Hi Kathryn

    What a great resource and one that will be beneficial to those who want a Successful Social media strategy.

    I do agree that Social campaigns are not effective without a plan and you did a great job highlighting the strategies.

    Thanks for sharing. Take Care

    • kathrynruth

      November 25, 2016 at 3:42 pm Reply

      Hi ikechi,
      A social media campaign is really like a road map. Where you want to go at the end and backward steps
      to the start. Thanks for your lovely comments!

  • Ruth Bowers

    November 25, 2016 at 12:43 am Reply

    Hi Kathryn,

    I love this post! I got sucked into social marketing without a plan awhile back, and really need to get back to a more organized routine. Your strategies will definitely help with that.

    • kathrynruth

      November 25, 2016 at 3:38 pm Reply

      Hi Ruth, nice to have you visiting my blog.
      Glad my social marketing routine will be helping you out!
      Do visit again soon.

  • Harry Uppal

    November 25, 2016 at 6:31 am Reply

    I am new to the social media. But you have shared some awesome tips for using social media sites.
    So, Thanks for sharing.
    And have a good weekend.

    • kathrynruth

      November 25, 2016 at 3:37 pm Reply

      Thanks Harry for sharing my social media tips, that’s what social media is for.
      You have a very good weekend.

  • Cristina Sliva

    December 2, 2016 at 8:22 am Reply

    Hlo kathrynruth,
    I am really enjoyed your blog. i am doing a job in social media marketing. your blog is very helpful for me. i am basically used the two main strategies on facebook and linkedin for my social media marketing. can you share the more social strategies for me.

    • kathrynruth

      December 2, 2016 at 1:02 pm Reply

      Hi Cristina,
      I am so glad that my blog is helpful for you.
      I am happy to share more that Facebook and LinkedIn for your social marketing.

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