Attraction Marketing

 Attraction Marketing …What Is It?

Attraction Marketing

It’s  an Attraction Marketing System…

Techniques to Attract Customers with Optimization – (it allows people to discover you, just like the meta-text of a website.)
-Dictionary.com

The old style of marketing was a PUSH type of marketing which involved high-pressure sales tactics or manipulation in getting you to enroll into some business opportunity or buy a product. This style of marketing tactics was to hard-sell the prospect signing up right now!!! Into the business or buy this product by tomorrow before the timer times out! When you do a lot of hard-sell marketing, you will get a lot of cancellations. A much better way is…

To pull a prospect to you with Attraction Marketing…
Instead of pushing people, you want to PULL someone to you. Magnetic attraction. Pull them into your vision. Paint a picture for your prospect and let them see the benefit of joining your unique opportunity or your business, purchasing a product that will give them the transformation they seek. When speaking with a prospect ….pull them into your opportunity by asking pointed questions.

Here are some questions you might want to consider:

  • What is their biggest desire?
  • Grow their business?
  • Get more clients?
  • How to use social media?
  • What are are they offering for sale?

Be the best at what you do -continually!  Do you invest in your business before seeing a profit? Think of a restaurant owner. He has to buy plates, pots, and pans, furniture etc before he opens the doors to his potential loyal customers. A business is an investment for sure.

What type of person will benefit from your expertise? List the qualities you want in a client, do you have those qualities? Business is like a mirror, you reflect back what you see. You attract clients similar to your self.

Do you have a business owners mindset, not an employee mindset?  Can you structure your skills and expertise into an offer for your business? Be specific, people buy solutions to specific problems.

Do you have systems to bring people to you in a predictable income source? Such as Facebook re-targeting ads. Blogging promotion systems. Sell them what they want and teach them what they need.

Attraction Marketing

 

Where do you find the right people online to pull towards you?

In your Niche
Nothing is more important than choosing your correct niche. “Concentrating all marketing efforts on a small but specific and well-defined segment of the population. Niches do not ‘exist’ but are ‘created’ by identifying needs, wants, and requirements that are being addressed poorly or not at all by other firms, and developing and delivering goods or services to satisfy them. As a strategy, niche marketing is aimed at being a big fish in a small pond instead of being a small fish in a big pond”
~ Business Dictionary

Every part of your marketing process depends on having groups of buyers, able and excited to buy your product. The Marketing Funnel is how you do that.

Some guide lines to ensure that the market or niche  is sustainable.
How large is the market?
Are people buying in that market?
Do your research… look at magazines, Google (paid Ads), other search engines, your competitors.

  • If there is a magazine about the market it’s a good indicator of the public interest.
  • Do a Google search for your top three keywords.
    More than 30,000 per month shows a good market interest.

Check to see if there are:
– active Facebook pages on the subject
– active Forums centered around the niche
– active Blogs on the areas of expertise on the subject
– active Email Newsletters
– active Google paid ads on the subject

 

Attraction Marketing

Internet Marketing -Is this market making money?
Look at the competition -compare what they are doing.
Check to see what advertisers are being used.
Are their affiliate offers such as Clickbank, JVZoo or others?
What are influential people are associated with your market?

 

Your Hub – Your Website/Blog
Next after making sure you have the right niche that is making money you need to direct all your business from a website or blog. A blog is essential! This is the hub of your entire business with social media hovering around the mother blog sending people to your site.

You will be sending people to the blog to find out more about what your business does. Also for more information about yourself. More content is available there than just an ad or a squeeze page. People will get to know you and what type of work you do. The Know Like and Trust factor is so important in Attraction Marketing. Adding you to your site…

“I am huge on adding me to my brand because it humanizes Blogging From Paradise and helps me stand out in the blogging tips niche. If your brand feels human, it feels more familiar, more comfortable.”
~ Ryan Biddulph ( top blogger, his  comment quote from my blog)

Images and Graphics speak volumes, so they are an important part of your posts. (An article on Graphics that I had written previously).  Blog articles on your niche subject help make you the go-to expert that they are looking for to solve their problems or their pain.

Traffic To Your Offers
To get people to your blog there are many ways to do so:
* offer a Lead Magnet – an e-book, video or check list
* offer a Tripwire – a small investment to gauge interest
* offer a Core Product – basic information on your subject
* offer a Profit Maximizer – a course or training program

Or you can start with a Coaching or Training Program first. – more pull than push. You the authority of your own program. People see you as the expert and are drawn to you because of that fact.

Traffic Sources

You do need to be visible but you don’t need to be everywhere all at once time.

Joining groups or starting your own group, (positions yourself as a leader ) on social media such as Google, Facebook, Twitter and LinkedIn,  will send you targeted traffic. You can learn to drive traffic through tactics by growing your community and your audience with Blogging, Facebook Ads or Email Marketing, as well as getting them on the phone – rather than a sales page.

The goal, no matter which traffic source you choose, is to drive prospects into your Funnel.  Gathering many with awareness at the top and using marketing in the middle with Social Media,  Blogging and Email Marketing to the end of the funnel where they are happy to become your customer or client. You should master a single, steady traffic source and, once mastered, add a second and third traffic source.

These would include:
Email Marketing – offers in emails.
Social Advertising (Facebook/Twitter/YouTube ads, etc.)
Banner Advertising – on your site or blog.
Solo Ads – various places to buy these.
Blogging – connected with blogging groups.
Organic Social Media – various Social Media.
SEO – set your blog up with keywords to get listed on Google.

Your traffic sources need a lead magnet or a free gift in exchange for an email address. You will need to provide great value with the Lead Magnet. An irresistible offer. Give away your best content. If makes people wonder about your paid offerings!!

The Lead Magnet is usually offered on a web page called a landing or squeeze page that is optimized to convert even cold traffic into leads. The opt-in page redirects to the thank you or download page, and usually a sales page.

The landing page does not need to be extensive. Simple is best. Keep in mind – Lead Magnets don’t have to be lengthy or complex, or time-intensive to create. “Complexity is your enemy” – Richard Brandson.

You simply need to solve a specific problem with a specific solution for a specific segment of your market. Opt in to get your special gift…They are generally very short (one page or so) and cut straight to an ultra-specific point. You can deliver these as simple checklists, mind maps or “blueprints” or short pdfs.

Emails are then sent out to your prospects. You are able to send a newsletter to tell them what else is happening with your business and what further offers may be of interest to them. Very soft sell type of emails with the main objective being to tell them more about yourself and your business.

Communities bring people together

Find a group of people who have a common goal and then bring them together by using a community… Facebook group or LinkedIn groups etc. Then you get seen as the expert and people look up to you. All you’ve really done is put the community together and invited people Setting up a group.

My Facebook Group is for my target market Women in Business

The best part about this is that your community will grow virally because other people will invite others to the community. Which means you generate more leads when you know how to persuade and influence the people in your community. If you still do not have your own community you need to get one set up because when you get it right, it is one of the fastest ways to enhance your credibility and authority.

The best part about this is that your community will grow virally because other people will invite others to the community. Which means you generate more leads when you know how to persuade and influence the people in your community. If you still do not have your own community you need to get one set up because when you get it right, it is one of the fastest ways to enhance your credibility and authority.

Your best prospects are people in your niche on your list, or that you have known for a long time because they Know, Like and Trust you… This is Attraction Marketing at it’s finest.

Get in touch to chat about marketing for your business on the  “about me”  or  “contact page” of my site.

 

About Kathryn Maclean   http://marketingofflineonline.net
A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign Specialist using Facebook, Twitter Pinterest and Google + Also an Affiliate & Network Marketer using resources such as P.A.C,  – the Welcome Coordinator for Power Affiliate Club