Easy Customization marketing options

You need your business programs to work on all devices - for your offline business as well as online businesses. Marketing is everywhere. Find out more about that here...

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Women Entrepreneurship

Women Entrepreneurs – Women in Business Let’s see if your website is promoting you & your business or do you need a new website? Women Entrepreneurship or Women in Business. I am changing my website to reflect what I offer to my target audience, women in business or women entrepreneurs. Here are a few questions to ask yourself if you think maybe yes  -you might need a new blog or website. -Do you have a particular affinity for your site, after…

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Social Media Business Goals -5 Key Steps

    What are your Social Media Goals?       Video – Lumen5 / Video Content Marketing A  business CEO of a company always talks about the future of their company. They have a vision of where their company is going. They have a mission statement for their business. They want to supply what their customers or clients are searching for so they do market research. They find out what people in their niche are interested in and create products…

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Social Media Sites 7 Ideas to add Pinterest and Instagram

Are Your Social Media Sites Media Profiles Optimized? Make use of social networking sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram to share your business story. Do it in a way that motivates and inspires potential clients to connect and engage with your business. You should make sure that your profile has been completed without blank spots. Fill in all info. A professional profile picture. Having the same picture on multiple social media channels will help build your personal brand. Good…

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Attraction Marketing

 Attraction Marketing …What Is It? It’s  an Attraction Marketing System… Techniques to Attract Customers with Optimization – (it allows people to discover you, just like the meta-text of a website.) -Dictionary.com The old style of marketing was a PUSH type of marketing which involved high-pressure sales tactics or manipulation in getting you to enroll into some business opportunity or buy a product. This style of marketing tactics was to hard-sell the prospect signing up right now!!! Into the business…

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Social Media Legacy

Deceased online. Not a subject you see online very much, most of us don’t think about this eventuality, but quite an important one and it is better to be prepared. I had a Facebook friend a few years ago, that I learned was deceased online. It was only in a random post from a mutual friend that I learned of this sad fact. It was shocking to learn that she had passed away a month ago previously to this post.  I had to…

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Types of Business Re-Branding

Business re-branding? Do you want more of the right people benefiting from your content? How to do so? Perhaps a re-brand is in order? Do your unique strengths stand out in your present website/blog?  Does your copy need tweaking? Does the welcome page state quickly what the site is about? I am re-branding my site at the moment.    I am changing my site to an image with flowers (target market is women) and the text: Marketing Offline Online Businesses…

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Pinterest – Many ways to attract your ideal clients

What you don’t know about Pinterest can be holding back your website/blog traffic. It’s free traffic too. I like free,  I bet you do too! Did you know that more than 90% of pins come from websites? Yes, not from Pinterest Profiles. The pins last a long time. Weeks, months, even years in some cases. Great for Business! People go to Pinterest for  “visual discovery” as consumers. Pinterest is NOT a social platform Per se, instead think of it as a visual discovery engine, with…

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Brand Development What Is It? How do you do it?

Brand Development is tricky. You are developing a digital marketing strategy and a brand identity. Just how you go about doing this for your business, will be unique or exclusive, to only you. Why is this so? Because a brand is YOU before your business. You are an individual with many facets to your personality,  and you bring these talents to your business. It’s your business’s identity (both online and offline.) I have come to understand that if a business does not make…

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10 Creative Tactics to Craft a Compelling Blog Post

Creative Tactics to Craft a Compelling Blog Post by guest author Anuradha Chawla One of the famous sayings is: “Anybody can cook, but only the courageous can be great”? You can easily revise these inspiring words as, “Anybody can compose a blog post, but only the courageous bloggers can be great.” See, an excellent idea or question, proper spelling and grammar, and a strong knowledge of the essay form makes a good blog post. But if you require writing…

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