Do you use blogging for your business? Most people do today. If you don’t you certainly should. Your new blog is one of the best online assets you will ever have, for years to come.
It’s the central hub where people can learn about you and your business. Like your home where you invite people in to visit with you. When prospects check out a business opportunity there is usually a blog or website that they go to to find out more information.
Do you know how to set up your own self-hosted Word Press blog?
Key aspects would be, -what plugins do you need to install? Do you know how to configure them?
Most people fail to do this on their blog and it sets them up for failure, right from the start. By doing it the right way the first time, you save yourself time, energy and a lot of money. I know because I did it the hard way. Learn from my mistakes by paying close attention to this blog.
You will want to stand out from the crowd with your new blog. This is called Branding.
A simple branding effect will set you apart from all the other marketers online. Do you know how to set up your blog to ensure that you not only get sales but ensure that you will get leads, like all the top earners do?
Business owners want results, that means – they want more customers. Simple but doing it is something else. If you are considering using blogging as your marketing strategy for your business…
Here are 3 things you should consider:
- Your blog has all the information they are looking for. They find it when doing a Google search.
- A business blog has to have a promotional strategy to get the content in front of the right buyer.
- This takes time, you do need to consider hiring someone to do this type of marketing for you. It’s long term results.
You should optimize your blog for business by using an autoresponder to keep your name and products top of mind. By offering a gift or coupon for their email addresses. Your email series should be easy to read, short to the point and personable. The more they get to know you the more they get that Know Like and Trust factor and that is huge. They open your emails and they buy what you suggest because they like you and they trust you.
One type of email autoresponder that is free Mail Chimp
Email Marketing will grow your business faster than any other marketing medium! I use and recommend MailChimp The service is excellent!
Do you struggle with content creation ideas?
You will need content for your blog, there are many places that you can get inspiration and content that you are free to use. PLR rights where the work is already done for you, you just have to tweak it.
Pinterest has great ideas that will give you inspiration. Also, a great place to link your articles to. Great traffic tip there!
Curation is taking a piece of someone else’s work and adding your own thoughts to it and giving credit where credit is due. With Google search for ideas you are never limited in ideas for content. Content is King, they say that for a reason.
You must optimize your content to get interaction on each and every blog post. This is traffic to your blog posts and can generate massive lead flow.
A little known traffic strategy is called native advertising. The term “native ads” refers to online advertising that matches the form and function of the platform on which it appears. At the supper bowl the Imagine Dragons performed or so it seemed, it was actually a commercial, that many did not see as such.
The more thoughtful and targeted the advertisement, the more effective it is. Creating super targeted ads straight from your content is sure to get you results. Facebook loves this and is moving to do more with this model. To improve the user’s experience.
What works today is that you market with good, solid content that they find both valuable and worth sharing with others. And when they do, they’ll share it as a result that naturally attracts lots more eyeballs to your posts and product pages. Exploding your sales and profits at the end of the day.
Isn’t this what you want from your business blog? Contact me for information on doing so. See my sites contact page.
Curated from Mark Herbert’s sales letter for Blogging Academy and from his video for the same product. Blogging Academy
About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter, Pinterest and Google + Also an Affiliate Network Marketer using resources such as PAC – Power Affiliate Club I am the welcome coordinator.