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Updated from Oct 25, 2017

What is a Brand Colour Palette?

No matter how it is spelled, COLOR -USA, or COLOUR -CDN, we all know that colour spells interest on our websites.

  • Think of well-known brands,  Coca-Cola without its beautiful red?
  • Do you know which colors to use that will appeal to your audience?
  • What does the color on your site say about you?

I have learned new ideas from some amazing articles all about these questions and a lot more on color…

Color Palette for your Blog

I was inspired to write my own article about this subject after reading the really well-written article by the Executive Director of Weller Smith Design, LeAnna Weller Smith. Brand Colour Confidence – How to build the Perfect Blog Colour Palette

Another article How to Choose Styled Stock Photos For Your Brand

I found enlightening as well. Great for using with Pinterest and Instagram. Using stock photos to enhance your brand using creative cropping, & strategic white space. Both are listed at the end of this article.

In this article we are talking about COLOUR  (Canadian’s spell it this way) Do you LOVE working with color as much as I do? (ex – art school student) You love it but …it’s tricky. When it comes to designing both DIY people and professionals can struggle with it.

Doing research for this article, I looked at the colour wheel, (art school basics ) primary, secondary, tertiary not to mention tones, tints, and shades. The color charts are crazy.

Color Palette for your Blog

Your Own Style, and Attracting the Audience you want

You want to attract your target audience of course but don’t forget to take into consideration your own style and aesthetics.  So I am picking my own colors for my brand as I write this article. I needed help in updating my current color palette, tweaking it as I continue to define my brand.

To Start
We start with words as they give some insight into what to search for when it comes to your feelings and colors.

1/   What Is It That Your Brand Colours Say About YOU?
Even before you think about color. Put together a list of words that resonate with you and your business.
I want others to see me as my brand … Pick 3 – 5 words

In the article mentioned you will see “The Color Inspiration Kit” that has a list of words. I am choosing these words for my example:  Attractive, Business-like and  Creative as well as the colors I want to use.

Color Palette for your Blog







Take your word list to Pinterest. Start your word search.
An example of brand-specific words: Romantic, Retro, Vibrant, etc.
Or search a specific color. Just to see what other colors are paired with them. This is very interesting.
I searched on Retro Hip, turquoise, purple, pink, white and black.

Turquoise – Down-to-earth  -Family oriented Small-town Honest Sincere Real Cheerful Sentimental Friendly

Pink  – Daring Trendy Exciting Spirited Cool Imaginative Up-to-date- Independent Contemporary

Lime Green – Reliable Hard working Secure Intelligent Technical Successful Leader Confident.

I started a (Private Secret Pinterest board) and started collecting images I liked. You will see a pattern immerge making it easier to pull colors for your business branding.  Board is now NON-Secret for others to see

My  Pinterest Mood Board  https://www.pinterest.ca/kmacleanracicot/my-mood-board/

Color Palette for your Blog

My Pinterest Mood Board







Steps to Build Your Colour Palette

1/  Narrow your research images
Pick out 5 or 6 and go to your favorite design program. I use Canva,  and  Fotor.com … If the online tool of your choice does not come with a color picker install one on your browser.  That way you can pull the color and the hex code from it.

2 /   Begin to build your color palette with the different images you saved. On a secret Pinterest board. When you are picking colors on a screen it will take trial and error picking the best colors. You will have to experiment a little, I know I did. (See alternate method below)

3 /  Narrowing down your colors, ending up with 4-6 for your colors brand palette. You can download a template for your 6 colors.  Use the template to use with the downloaded colors that you can choose. Just upload them to your favorite editing tool. My favorite for this type of work,  Canva has a color palette you might like. Try it here.

A different way to go about choosing your colour pallet from Sandra Clayton

1. Select a primary colour first. You want it to pop. Turquoise is my Primary Colour.

2. Choose 2 -3 additional colours to compliment your primary colour. Pink and Lime Green.

3. Turn the primary colour into an action colour. You want people to click on it. Use for action links and
buttons and as the main colour on social media and blog images. Stands out as the isolation effect.

Action color –> links + buttons
1-2 Neutral colors –> backgrounds + images
1-2 Contrast colors –> backgrounds, headings + text

My Colors of Choice

Color Palette for your Blog








 4 /  Time to put it all together
Start to put your colors together with your brand photos, your fonts, and your messaging. Pick images that include your brand colors or have a beautiful neutral palette that will go with your colors by using photos with your brand colors from your palette.

A brand color palette for your blog

How to Choose Colors for Your Brand.

There are many ways to go about choosing your colours for your brand as I have included here. These were the very best articles I could find on Colour for your website. I will be using this color know-how soon on my site as well as my social platforms. I hope you will as well. If I can be of help I offer a 20 min chat on my contact page or join my newsletter for more info on marketing your brand.

Please leave your comments (under the title.)


About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter, Pinterest, Instagram, LinkedIn.

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  1. Hi Kathryn,
    This is an insightful post.
    It is very necessary to use the right color to communicate our brand. This post is an eye-opener to those of us are just learning how to that.
    Thanks for sharing.

    1. Hi Taiwo,
      Thank you. I am glad I added the image for men’s colours. My audience is primarily women. Learning how to attract people to your blog is important. Who you
      attract can be done using colour. What you are saying about yourself with colour also stands out. Thanks for your comments.

  2. Good Morning Kathryn! I found this post to be very interesting! I really never gave much thought to the color palette over on my blog, I just know green is my favorite color so I used that!

    Great Share My Friend!
    Thanks! Chery :))

    1. Hi Chery,
      I hope you found some value with my article, there are so many colours to use for different reasons. Green has it’s own value but it might not be saying
      what you want to say with your blog. If you try my suggestions you might be surprised. What are your three main words for your site? Check them out on Pinterst where you will be sure to get some inspiration.

  3. Hi Kathryn,

    WOW! Nice way to bring something to my attention I hadn’t really thought of before. This is definitely something I will need to do some research on. When I usually design a theme for a WordPress site for a client I start with their logo. I try and ensure that the color of theme compliments the company or business logo.

    Sometimes choosing a colour can be difficult as some logos are not so good to work with.

    Reading your article you have likely just provided me with a solution! Thank you very much!

    1. Hi Richard,
      When you start with a logo, that would also have to do with colour right? Doing a colour chart of 6 colours is an excellent idea. Check out the links at
      the bottom of the article about that. Thanks for your comments.

  4. I love this Kathryn! I’ll definitely be checking out the articles you referenced as well. Colour is so important to good design, and so many people mess it up. My current colours are similar to your new ones… turquoise and purple, with a splash of raspberry to wake you up. 🙂

    1. Hi Ruth,
      I’m glad you are going to check out the articles I linked to. Not sure why people haven’t done that?
      Your colours sound similar for a reason, we are pretty similar lol Try having 6 of the colours she suggests, that will likely be different.
      Thanks for your comments, I appreciate you!

    1. Hi Sonal,
      I thought you would find this interesting. I know what you love color from your pics with your beautiful dresses etc.
      Communicating with color with your audience is very important I agree. Thanks for your comments, I appreciate them.

    1. Lesly,
      I like looking at colour charts that are pretty too, but also because the colours you use say something about the colour itself and what feeling it projects.
      I love working with colour.

    1. Hi Donna,
      Did you see the chart, both men and women only like orange by 5%. If you do a search on Pinterest on the word orange, you can find out what others are using with that colour that might help you out. From the chart in the article – she lists 6 colours that are good to use. 2 base colours, 2 action colours and 2 base colours.
      Links to the article from Haute Stock “How to build your perfect color palette” at the end of my article might help you out.

  5. Hi James,
    I’m glad you found my post inspiring and an eye opener to colour’s importance. Good to know that you will incorporate this with your branding
    Thanks for your comments, I appreciate them.

  6. hi. very impressive article. I m pleased to read the complete article. Your article is full of useful information. Good work. Keep up your good work. I love to read your new articles. Thanks

  7. Hi,

    Very nice post, you shared a very nice information for what I am looking for.
    I am amazed no one thought of this before! I have gotten more and better information from you in just a few minutes,
    keep up the good work.

    Thank you!

    1. Hi Devlin,
      Visited your site. Thanks for commenting on my Brand Color Palette article. I will keep up the good work, I post weekly here.

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