Branding You and Your Business

Branding -a very important aspect of your Business

Branding yourself  -before your business, is the positive experience your customers have with YOU,  first and  then your company. Your company’s brand represents your market identity …… who you are, what you do,  the  important  quality you provide,  adding up to your reputation for trustworthiness.That “know like and trust” ( NEW Facebook Group for Women – see below)

  •  “Most people suck at marketing. Why? Because they’re too focused on the big picture.
  • And I get it – the dream is what drives you. You see it all the time, marketers, who want to see using the tactics that have traditionally worked for them. ”  – Gary Vaynerchuk

 

Brand yourself before your business
Woman doing Christmas e-shopping via laptop and credit card on the background of Christmas decorations. She likes you and your company!

When you think of the word ” Brand”, it likely brings to mind something about ownership. Right?

You want to attract the right type of clients or customers to your business. Your want to stand out and have a message that resonates with your ideal client, right? Of course.

  • “Online you must also project your own uniqueness and show heart to stand out and be a winner, ”  Gary Vaynerchuk

So how to you go about showing  “your own voice”?

You want to speak from the heart and represent the authentic you. Not your company, it is YOU that people will be attracted to. The message that will resonate with your ideal client should have that WOW factor as mentioned before with Gary.

  • “The bottom line is what if you want to be a better marketer, you need to put in the work, or you’re going to get left in the dust by those who do. It means downloading whatever new ap is exploding the market and taking the time to really understand it.”  – Gary Vaynerchuk

You want your ideal customer to feel as though you are talking directly to them

And the only way to do so is by being VERY SPECIFIC on how you want your brand to feel. This is the message that resonates with your ideal client. What they feel about YOU is branding.

This evokes the feelings and emotions that your ideal client wants to feel and it hits on your ideal client’s deepest desires. So what do you need online to achieve all of this?

  • “Sometimes, it even means dedicating a few years to learn a new skill. You become successful by being willing to put in the work and then executing on it”. So how to you go about showing your own voice?Your website, your hub that everything is directed to from your social media online. Offline it is the website url that is on your business cards and advertising media and the fact that you meet a prospective client face to face.” – Gary Vaynerchuk

Branding Your Site
The objectives that a good brand will achieve are:

Is Your message clearly delivered?
What about your credibility and that of your company?
What connects with your target prospects emotionally?
What  motivates  the buyer to buy?
Your Website/Blog – your home for reaching your buyers.

I recommend a WordPress.org hosted Website with a blog, on your own domain name.  Also an autoresponder. I recommend  Constant Contact, as the best in customer support. It’s your business, so treat it like your professional business.

Your Content

It can be a landing page, blog, social media posts, to find a specific solution to a problem or need, the average person visits a site once,  too many times.With the content installed, we then tried different themes. Some themes are Premiere themes with better design and have their own support. Also, free WordPress themes. Add some pictures and the site is up. But…and that’s a BIG But…

Branding is more than just a visual representation of your business. It’s the personality that supplies the WOW factor, it is truly the message, your message! When someone lands on your site or landing page, blog article, even your social media posts, what you say to them leaves them feeling that you are competent, you can help them solve their problems  and  meet their needs! Isn’t that why you have your business? Money is not first reason!

The message, what you are saying to them, must strike an emotional cord. Are you  leaving them feeling that  WOW! A person that understands and truly identify with them?

Your message is NOW what defines you. This is what people are looking for. You can help them with their problem. You must build the foundation of your business, if you skip this and start with only the strategies that are not tied to a brand or message, you will end up chasing the techniques, which will not support your business in the long run.

Objectives
1. What is your main objective?

( it can only be one at a time )
* More Money
* More Exposure
* More Traffic

There are steps that go with each of these choices : Choose only one objective and I will create a solid campaign around your choice. Next, we determine, after some stats comparisons, ROI and evaluation. Your plan of action. Mapped out on your own business mind map. Rinse and repeat or switch gears to attack a different objective.

Example –More Traffic
Define what “Traffic” means for this campaign.
(Clicks to a site/Landing Pages, Social Community
Building, Seats at an Event, etc)

What ACTION do you want to take?
(Optin to a List, Make a Purchase, Attend an Event/Promo ( Live or Virtual) Get a Coupon/Redeem Promo, Join a Community, Share – Tell a Friend.

What will happen once you have taken the action?
(Follow up with email marketing campaigns, SMS text messages, phone calls mailings, etc)

AN EXCELLENT BOOK  on Brand  Click link to read more

It Ain't the Brand It's YOU

Go from concept to completion -then evaluate the results.
“How the customer views the Brand is in fact what the Brand is.” –
Brand: It Ain’t the Logo* (*It’s What People Think of You)

— Ted Matthews, Andris Pone

You have a business and your goal is building a tribe of people who are able, willing and ready to buy from you or are willing to introduce you to  their audience because they know like and trust you. KLT.

Discovery Chat

I offer a 15 min chat (Free) to learn more about you and your business.  See if we would be a good fit for each other. Visit my site’s About-Me page  below see the link -to access my calendar and schedule your 1-on-1 time with me. I look forward to chatting with you. Thanks

Kathryn R. Maclean http://marketingofflineonline.net/about-me/ A long time blogger with WordPress /domains & hosting. A Social Media Campaign specialist using Facebook, Twitter Pinterest, and Google + & Instagram. Affiliate & Network Marketer using resources as: Expert Author & Welcome Coordinator for the Power Affiliate Club.

My NEW  Private Group on Facebook!  Click banner to find out more …

Women in Business

 

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13 Comments

  • Paul Bola

    August 13, 2016 at 5:50 am Reply

    Hello Kathryn,

    you highlight something in which I also believe, branding is very important to survive in the sea of competition. Here are few points that I believe can help you in your business branding:
    -Start by defining your brand.
    -When building your brand, think of it as a person.
    -Consider what is driving your business.
    -Aim to build long-term relationships with your customers.
    -Speak to your customers with a consistent tone of voice.
    -Don’t repeat the same message in the same way over and over again.
    -Don’t try to mimic the look of chains or big brands.
    -Be innovative, bold and daring – stand for something you believe in.
    -Always consider your branding when communicating with customers.
    -The old way of stamping your logo on everything won’t cut it.

    • kathrynruth

      August 13, 2016 at 1:22 pm Reply

      Hello Paul
      Thank you for your excellent points,
      I am sure they will be a help to anyone who reads my article.

  • ikechi

    August 28, 2016 at 8:13 am Reply

    Hi Kathryn

    Indeed branding is a way to project what you believe to your customers. The beauty about branding is that you get to make your customers resonate with your idea.

    You shared great ways to promote your brand and I do believe that focus is the key. Great share Kathryn and love the points by Paul.

    Thanks and take care

    • kathrynruth

      August 31, 2016 at 7:37 pm Reply

      Hi ikechi,
      Ah yes resonating to your customers is a good thing. Branding you not your company is the way to go.
      Companies come and go but your personal branding is what will always be.

      Thanks for your comments, I do appreciate you!

  • Toni Nelson

    September 1, 2016 at 6:04 pm Reply

    A great way to brand yourself is getting in front of the camera. Let people see who you are. Your style, personality. It’s one of the best ways to have your potential customers/clients meet you “virtually” and say “yes” you are the person they’ve been looking for.

    • kathrynruth

      September 1, 2016 at 8:37 pm Reply

      Hi Toni,
      Nice to see you on my blog! You are of course so right on with your comment.
      Getting in front of the camera takes a little courage for those of us on the introverted side, but
      if it’s for potential customers and or clients, so yes I do agree. Working on this.
      Thank you for your comment!

  • Emi

    September 1, 2016 at 6:15 pm Reply

    Hi Ms.Kathryn,
    So true you must brand yourself,
    because you are your business.
    Great share, thank you!

    • kathrynruth

      September 1, 2016 at 8:39 pm Reply

      Hi Ms Emi!
      You do know all about branding yourself, loved your last article on the subject!
      You definitely are your business!
      Thanks for your comment!

  • Joan M Harrington

    September 1, 2016 at 8:36 pm Reply

    Hi Kathryn,
    Fantastic post on branding my friend! Yes, people will only buy from those they know, like and trust 🙂 Your brand is YOU and people will be attracted to what is unique about you, not your business. Loved your post!

    Thanks for sharing your wonderful value!!

    • kathrynruth

      September 1, 2016 at 9:30 pm Reply

      Hello Joan!
      You are right my friend, people buy from people they know, like and trust.
      If you are not branding YOU then you are only a sales person for a product
      or service. People hate to be sold, but they do love to buy when it’s right.
      Thanks for your comments, sharing is value!

  • Chery Schmidt

    September 2, 2016 at 12:01 am Reply

    Hello Kathryn! Awesome post my friend! Branding is so important.. Just like Joan stated about People do business with YOU! People they know like and trust..

    Great share
    Thanks
    Chery :))

    • kathrynruth

      September 23, 2016 at 12:05 pm Reply

      Hi Chery,
      Yes indeed. It’s all about Branding you before your business. But you definitely know that!
      No one is quite like Chery.
      Thanks for your comments.

  • Lydia Brown

    September 6, 2016 at 7:14 pm Reply

    Once I grasped the concept to brand myself and not my business I witnessed that my relationships grew faster. Even the content of my emails I learned to personalize with comfort. Thanks for the tips. Kathryn

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