7 Ways To Further Your Business Brand in 2017


“Your Business  Brand has the exciting potential of being the operating principle for everything your organization every does”  – Ted Matthews

Business Brand

You need to be YOU, creating unique recognition as well as a reputation for yourself. Your brand encompasses everything you do in the business  sphere such as …

  1. Your website is a communication platform where your branding matters. A branded blog means it is distinctive. It stands out in both the look of it, as well as the content and how it affects your reader. If you have a  custom theme for your blog, it gives a unique look or identity to it.

Branding yourself means that the public will recognize you as a Brand. Simply, your Business Brand is your promise to your customer, informing them what they can expect in terms of your services or products. Your brand identity is your message and online presence. Not your company’s logos or the companies perception, because that is subject to change. Your own brand will always be yours alone.

2. Understanding your clients, their needs and wants, their demographics, in their own type of language that they require for their businesses. A brand is reinforced through repetition of consistent messaging, the ongoing value of your offerings and a clear understanding of your audience’s interests and preferences.

3. You must promote your blog. Effective blog promotion can happen in many ways:
. email marketing
. guest posting
. commenting
. eBooks
. social media marketing platforms

Many other ways to promote and track your Brand  in my FREE RESOURCE LIST

– get my free (Click >) Resources List

  • Wishlist  – membership app
  • 135List – This app provides a simple and elegant way to prioritize your daily to do list
  • Airtable –  is a hybrid spreadsheet and database. Editorial Calendar
  • FTTT- IFTTT lets you automate certain processes
  • Marinara Timer– Research shows that taking breaks while working can improve productivity
  • Unroll.me – Use Unroll.me to save time spent in your inbox
  • Rescue Time – If you want to be more productive, you need to know where your time is going.

Two huge Teaching  blogs for Moms  or  Seasoned Marketers  and much more.

4. SEO in regards to keyword research, the writing of your articles with targeted keywords as well as your site’s loading time and it’s implementation of social share buttons to get social signals. It is  very  important to be found in the search engines.

5. Ways of organizing your  Business Brand blog
Brand is derived from who you are, who people perceive you to be, and who you want to be in the future. Your customers or prospects are initially attracted to your business because of the emotional impact of your brand. First impressions do matter on line  every bit as much as they do in offline life. How your brand makes people feel & how they react to it are the key drivers of your  brand’s perception.

So when a design company says they can re-brand your brand….
You need to ask them:
– if they will interview your team?
– they know your companies mission statement?
– do they know what are the benefits and or features of your services or products?

To Read more…  on the PAC site


This is YOUR chance to learn how to use these 7 steps to discuss your Business Brand . 

Contact me, for a discovery call ….  to set up a 15 min chat and we can discuss what you and your business needs and wants. See my ” about me page ” on my site. Find out more about Kathryn on PAC’s  Top Member site 



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  • Mandy Allen

    January 2, 2017 at 8:46 am Reply

    I was quite amazed a few years ago when I went to a networking meeting with people I had never met before, but they knew who I was! It was a strange feeling but they had mostly all been reading and following my blog and already knew me…I was at a disadvantage at this point, but you are right, branding is so important.

    Enjoy the journey!

    • kathrynruth

      January 4, 2017 at 5:47 pm Reply

      Hi Mandy,
      Yes it’s kind of strange to meet some one you feel you already know
      from all the social media out there. Happened to me too at a meet up one time.
      Happy New Year to you!

  • Marquita Herald

    January 3, 2017 at 9:39 pm Reply

    Excellent overview of branding. My background is in sales and marketing so I had a bit of an advantage when I began blogging in terms of understanding the value of branding. Many others do not however, so I’m happy to share this valuable information. Thanks!

    • kathrynruth

      January 4, 2017 at 5:45 pm Reply

      Hi Marquita
      My background is also in sales and marketing.
      Learning more about Branding every day.
      Thanks for your comments Happy New Year!

  • Ruth Bowers

    January 7, 2017 at 10:24 pm Reply

    These are such great tips for explaining what branding is. There are many so-called designers out there who throw the word around without having any real idea of what it means. So thank you for explaining it all in such clear terms.

  • Sue Bride

    January 8, 2017 at 4:47 pm Reply

    Recognition for your visual branding is a result of good branding rather than the reason for it, isn’t it? It’s when someone who knows and respects you sees your logo, or avatar, and wants to visit your blog, or buy what you are promoting.

    • kathrynruth

      January 9, 2017 at 4:22 pm Reply

      Hi Sue,
      Branding is not just the visual you are right. It’s when someone knows likes and trusts YOU!
      I have a link to a great book you can find on Amazon Globe and Mail Best Seller
      Brand -It ain’t the logo – “It’s what people think of you”
      Ted Matthews –
      or you can find a link it in this article

  • Deborah A. Ten Brink

    January 8, 2017 at 7:39 pm Reply

    Everything you shared is so true! All of our activities online should reflect our authentic self, which is interpretted at our brand, brand YOU.

    Just a few years ago, a brand was a corporation. Today, everyone is so distrusting and we live in a world where trust has to be earned. In order to do business well, you have to be forthcoming in who you are, why someone should trust you and buy anything from you.

    Well done, Kathryn!


    • kathrynruth

      January 9, 2017 at 4:26 pm Reply

      Hi Deborah,
      Oh that is so true today! Trust is at an all time low these days.
      You are so right in your comments my friend. Being your authentic self is
      the very center of a brand. Know Like and Trust! Thanks for your “well done”
      I appreciate that.

  • Elise Cohen Ho

    January 8, 2017 at 10:55 pm Reply

    WOW! There is so much wonderful information here. I have written some notes and will revisit as I finish flushing out my new website. Thank you.

    • kathrynruth

      January 9, 2017 at 4:27 pm Reply

      Hi Elise,
      Flushing out your new website? Interesting term.
      Will come for a visit soon.

  • Joy Healey

    January 8, 2017 at 11:19 pm Reply

    Hi Kathryn,

    Some great tips here about branding as a way to build trust.

    The concept was new to me before I started blogging, but it’s all over the place now.

    Joy – Blogging After Dark

    • kathrynruth

      January 9, 2017 at 4:32 pm Reply

      Hi Joy,
      Thanks for your comments. I wonder why branding is “all over the place now”?
      Today business is more transparent, people do business with people you know like and trust.
      Wouldn’t you like to do business with a friend you know and trust, rather than some business you don’t know?
      Especially in the environment today.

  • Lesly T. Federici

    January 9, 2017 at 1:39 am Reply

    Hi Kathrynm
    I like seeing what people use to promote/market themselves online. So many resources and I always find something new. But I have to weed them out and use the ones that work the best – as you know. Great new blog too! Congratulations!

    • kathrynruth

      January 9, 2017 at 4:35 pm Reply

      Hi Lesly,
      People promote their brand today to market themselves on line in various ways.
      Finding what works best for you is key. Thanks for the comment on my new theme,
      it’s a work in progress, always as you know.

  • Erika Mohssen-Beyk

    January 9, 2017 at 1:47 am Reply

    very informative post, Kathryn
    Many still think of the brand of a company, but it is in reality, the human behind the logo who makes it what it is.
    Our time is about change and I often think how it was before the internet. We liked to buy from people we trust.
    Now we are transferring this into the online world. At the end, it is about the human behind the branding.
    Deborah said it right. Years ago it was a corporation, now it is getting about the brand of a human so people
    can trust.
    Thank you

  • ikechi

    January 9, 2017 at 6:55 am Reply

    Hi Kathryn

    This is so easy to understand that I am glad I read this post. I know how much people confuse brands with logos but as you brilliantly shared, a brand is beyond a logo, it is about your USP mixed with your promise to your clients. Thanks for sharing. Take Care

    • kathrynruth

      January 9, 2017 at 4:42 pm Reply

      Hi ikechi,
      Glad you understood the post.Of course you would! Your promise to your client, your unique selling point and things beyond your logo.
      I have a great book you would likely like to read on the subject at Amazon Globe and Mail Best Seller
      Brand – It ain’t the logo – “It’s what people think of you” by Ted Matthews Thanks for your kind comments!

  • Chery Schmidt

    January 10, 2017 at 3:52 am Reply

    Hello Kathryn, You did an amazing job with this post my friend. I actually had to break out my note book and take me some notes too.. Great Share.
    Thank You
    Chery :))

    • kathrynruth

      January 10, 2017 at 5:10 pm Reply

      Hey Chery,
      Yes we Capricorns are a studious lot, lol. I sent the article to PAC from my site. On the bigger article I included a
      link back to an article on my site with a reference to a book on BRAND. Wonder if you saw all that?
      This was my expert author article with PAC for the month of Dec. Thanks for your comments.

  • Muhammad Tabish

    January 10, 2017 at 10:40 am Reply

    Hi Kathryn M’aam
    Wow, Lovely Informative Post, Appreciate Your Work, Some Awesome tips here about Business branding 2017,
    Keep Sharing, Good Work,

    have a Nice Day Ahead,

    • kathrynruth

      January 10, 2017 at 5:14 pm Reply

      Hi Muhammad,
      Thanks very much. I belong to the Expert Authors at PAC. We write one article a month that Lesly Federici the owner
      of PAC looks over and then published on the Power Affiliate Club. These articles need to be created in a certain fashion.
      You might be interested in this sometime.

  • Lydia Brown

    January 11, 2017 at 8:40 pm Reply

    Thank you for make this simple for me. It’s important and I believe I could do better with it. Appreciate the tools going to try 135

    • kathrynruth

      January 12, 2017 at 3:32 pm Reply

      Hi Lydia,
      Glad that I could help. We can always do better my friend.
      Thanks for your comments.

  • Taiwo Emayosanlomo

    January 14, 2017 at 11:07 am Reply

    Hi Kathryn,
    Thanks for this amazing post. You have set the record straight. Our blogs and logo don’t constitute our personal brands. Blog for example serves as a platform to actually express what we stand for or offer value to others, while the logo serve as a symbol of what we stand for.

    In the end, what makes us a brand is not the blog or the logo, it is the value with provide for others. It is the solutions that come to people’s mind when our names are being mentioned.
    I hope to apply some of the instructions you provide here in growing my personal brand.

    • kathrynruth

      January 14, 2017 at 1:02 pm Reply

      Hi Taiwo,
      Thank you for the amazing comment! I do like your saying -in the end, it’s the brand not the logo or blog,
      but the value that you provide. The solutions you provide others and what people think of you when they hear your name.
      Thanks for visiting, do come back soon.

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