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Social Media Business Goals -5 Key Steps

    What are your Social Media Goals?       Video – Lumen5 / Video Content Marketing A  business CEO of a company always talks about the future of their company. They have a vision of where their company is going. They have a mission statement for their business. They want to supply what their customers or clients are searching for so they do market research. They find out what people in their niche are interested in and create products…

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Social Media Sites 7 Ideas to add Pinterest and Instagram

Are Your Social Media Sites Media Profiles Optimized? Make use of social networking sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram to share your business story. Do it in a way that motivates and inspires potential clients to connect and engage with your business. You should make sure that your profile has been completed without blank spots. Fill in all info. A professional profile picture. Having the same picture on multiple social media channels will help build your personal brand. Good…

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Social Media Legacy

Deceased online. Not a subject you see online very much, most of us don’t think about this eventuality, but quite an important one and it is better to be prepared. I had a Facebook friend a few years ago, that I learned was deceased online. It was only in a random post from a mutual friend that I learned of this sad fact. It was shocking to learn that she had passed away a month ago previously to this post.  I had to…

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Types of Business Re-Branding

Business re-branding? Do you want more of the right people benefiting from your content? How to do so? Perhaps a re-brand is in order?   Do your unique strengths stand out in your present website/blog?  Does your copy need tweaking? Does the welcome page state quickly what the site is about? I am re-branding my site at the moment.    I am changing my site to an image with flowers (target market is women) and the text: Marketing Offline Online…

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Pinterest – Many ways to attract your ideal clients

What you don’t know about Pinterest can be holding back your website/blog traffic. It’s free traffic too. I like free,  I bet you do too! Did you know that more than 90% of pins come from websites? Yes, not from Pinterest Profiles. The pins last a long time. Weeks, months, even years in some cases. Great for Business! People go to Pinterest for  “visual discovery” as consumers. Pinterest is NOT a social platform Per se, instead think of it as a visual discovery engine, with…

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Brand Development What Is It? How do you do it?

Brand Development is tricky. You are developing a digital marketing strategy and a brand identity. Just how you go about doing this for your business, will be unique or exclusive, to only you. Why is this so? Because a brand is YOU before your business. You are an individual with many facets to your personality,  and you bring these talents to your business. It’s your business’s identity (both online and offline.) I have come to understand that if a business does not make…

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10 Creative Tactics to Craft a Compelling Blog Post

Creative Tactics to Craft a Compelling Blog Post by guest author Anuradha Chawla One of the famous sayings is: “Anybody can cook, but only the courageous can be great”? You can easily revise these inspiring words as, “Anybody can compose a blog post, but only the courageous bloggers can be great.” See, an excellent idea or question, proper spelling and grammar, and a strong knowledge of the essay form makes a good blog post. But if you require writing…

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Blog Marketing About Your Business

  Blog marketing can make use of blogs to promote your products or services online today.   In most cases, blog marketing can be used for advertising.The usage of blogging in businesses is gaining popularity because it can establish credibility and name recognition. The internet is a very competitive arena for online businesses Many people are now into home-based businesses. There are certain advantages in putting up a home-based business, such as lower capital requirement, free to work anytime,  so…

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How to Do Content Curation for Your Blog the Right Way

by Kathryn Maclean    Content “Curation” is a way of reproducing another author’s knowledgeable content on your blog, with a mention and a direct link back to the original content. An example would be… “Creating and Curating content is a powerful way of establishing yourself in your industry, demonstrating your stance on important topics and setting the tone for your brand” ~socialnewsdaily.com by Zac It also does much more, as you will see in this article. Good things for your blog like…

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Blog PAC Community

Starting A NEW BLOG? Video: What Is A Blog? by wpmudev Your WordPress Team A blog is your thoughts, ideas, opinions, news and more… It has a header, a footer, a sidebar and a menu…. See the video below for more information on what is a blog.     Kathryn has 10-years experience in a side business offline and wants to help women entrepreneurs and business owners connect their business to the internet. Kathryn’s online business is “Marketing Offline…

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