Using Social Media online is something every business owner or entrepreneur knows is the way to connect with consumers today. It’s a quick way to go to appeal to prospective clients and customers.
However, if you just post randomly with no direction, it can be a recipe for disaster. You need a social media strategy or a campaign that plans out every step of the way. You must look at this as a long -term – type of strategy. This is for daily content for your social media plan. This is an effective means for management of your business.
Social Media Marketing is a necessity for today’s small business owner. You need to be where your customers are, and you must reach out to them with your offers. Forget what your competitors are doing, as their customers may be different from your customers. You need to integrate internet communications into your normal routine of business networking.
No matter what stage your business is at, you can re-invent your online presence. With only a few tweets you can shift your use of social media and get improved results. Facebook ads are the most popular way to get potential eye balls on your content for a reason. They are the best at doing this.
Social Media Strategies
1. Establish Your Plan
What is your social media marketing plan?
It can include:
– objectives, goals, key success indicators …
First question – What are you hoping to achieve?
You must answer this question first before you start to use social media to market your business. You really need to understand your purpose as the steps from that purpose or objective will lead to different paths.
2. What do you want to put into that plan?
You need to supply your business with content. Establishing an editorial calendar will keep your posting consistent. Finding a creative space to organize thoughts and capture ideas is a necessity for anyone eager to simplify the writing process. Also to eliminate the stress and aggravation centered on and around content creation.
To find out how to use an (click goes to another of my articles) Editorial Marketing Calendar
Creating an editorial marketing calendar will act as your daily content guide. Writing goals strategically that are outlined in your overall campaign program. While you can create your Editorial Calendar on Google drive, a word doc or excel.
A simpler way is to have it on your blog as a plugin. I use this on my blog and I find it very handy to plot my weekly posts. The plugin is from WordPress.
The Editorial Calendar makes it possible to see all your posts and drag and drop them to manage your blog. Version 3.4 | By Colin Vernon, Justin Evans, Joachim Kudish, Mary Vogt, and Zack Grossbart
3. Social Media Networks
Know the HOW, WHAT and the WHY behind each social network. When you have a basic understanding of each platform, you will be able to see which of them will work for your business.
A. Find Your Facebook Market
Facebook is still THE most active social network with over 1.3 billion users and growing fast every day.
What is your target market? Do you understand the demographics ( eg Women 20 – 60 married with children $?.00 Bloggers) What are the results you want to achieve?
B. Is your objective to: (only do one at a time)
Money – short or long term. Recruit potential sales /
Traffic / Increasing /to you Website or Blog traffic
Your Brand or Brand Equity /Establishing Your Brand /
When you understand your WHY -you can create a strategic action plan that supports it.
C. How will you:
– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
– Interact and educate your fans on a daily basis?
– Create content that elevates Social Media conversation?
With a business or fan page on Facebook. This can be done for you by a third party or by you.
Create your own Group – has advantages over a fan page. Can contact members.
If you check out the insights tab on your Facebook Page, it tells you about all that has taken place with your page. You see male vs female their ages and location. Very interesting to see your content over the past 30 days.
It can be a challenge to build your online presence.
Who is it that you’re looking to connect with?
Your profile should be optimized with keywords used by your target audience.
You can design a custom header consistent with your brand look and feel across all your online properties. You are able to connect your Twitter with your facebook posts if you wish, I do.
SOCIAL MEDIA PLANNING
Creating a powerful online presence through social media takes commitment. A daily plan, and a weekly tab as well done on on a monthly basis. To organize your system, you will need to identify the tools and services you will need. How to track and measure your success as you focus on your target. Don’t lose sight of your objective when you hit the bumps in the Social Media road.
10 THINGS THAT SMALL BUSINESS SHOULD KNOW ABOUT SOCIAL MEDIA
Referenced from: http://rebekahradice.com/kickstart-a-social-media-strategy/
About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A long time blogger using domains & hosting with WordPress.
A Social Media Campaign Specialist using Facebook, Twitter Pinterest and Google + Twitter and Instagram. Also an Affiliate & Network Marketer using resources such as PAC as an Expert Author.