Your company goals for your business change…
I learned this year what I didn’t want -when it came to my business. I was into way too many things. It took up to much of my time. Can you relate to mindless scrolling through Facebook 5 or more times a day? How many facebook groups do you belong to? I counted over 70, then I stopped counting…
To have what you want, you need to recognize what you don’t want. Making way for what you love doing.
So this coming year 3 things you can get rid of:
1) things you did not enjoy … 75 Facebook groups
2) things that were not profitable enough to do any longer …2 other websites
3) things that don’t allow the freedom you want … my other business
Take stock of what worked for you and what did not.
Doing things with a master plan for your company goals. A good time to work on this.
- What is the goal financially? How many products or services do you need to do to reach that goal? Start with your calendar, be it online or off. I used Asana to plan my projects on a quarterly basis. Attached to Google Calendar.
How to reach your goal? – Spread the word
On Pinterest, I post every day using an automated service. I use Tailwind to automate my Pinterest traffic. On Instagram, I use an automated service Instamate for one of my accounts (my business account) that posts my images that I create using Canva and Picmonkey.
I use Lumen5 to make my videos. This has worked very well. You can see an example video on Pinterest in my link to my Facebook page at the end of this article. Looks great! Free to use too!
Another thing I really like using this year is Missinglettr. Every one of my posts they turn into pieces that are spread to all of my social media for an entire year. See the image in the sidebar. That is also Free to start.
At some point, you just have to stop listening to all the noise. Focus on doing the things that will drive your business forward to success. It’s fine to listen to how others manage their businesses, but you have to decide how you will manage your own business your way.
Spending less time on things that don’t move the needle for you financially will give you more time to spend on other things that you set up as your priorities for your business. I have a related article on using an editorial calendar here.
First, visualize what it is that you do want. Write that out. This year I want to….
- Make a vision board for what you want. Print images, cut out pics, use special words.
- Use a calendar to plan your upcoming year with major dates and plug-in projects you want to do each quarter.
Plan your month and days with your blogging objectives…
example – doing a weeks challenge that leads to an ebook you have written that you sell on Amazon.
- Track your numbers and see what works, what gives you the highest ROI.
Blog On A Regular Basis
Publishing a new post on your blog is fine as long as it leads somewhere. Adding links to landing pages for whatever you are promoting. Get people on your email list with a landing page promoting your product, with an option form. Content upgrades that further the message in your post. You get the idea.
Evergreen posts that drive traffic back to your site work well, even when you don’t publish regularly. Most of my traffic
comes from Pinterest and Instagram. Consistent traffic.
Don’t be unsure about the way you do things in your business. When they aren’t the best fit for the business and your company goals that is the time to reorganize what you are doing. Sometimes you have to change things to move forward, be courageous or things will just stay the same.
If you would like to chat about your business and what you think you need to move forward this year see my contact page.
And HAPPY NEW YEAR!
About Kathryn Maclean MyPinterst Video > http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.