Goal Setting Strategy

 Goal Setting is a  process or strategy of setting goals to help you choose where you want to be in life, who you want to be and precisely what you want to achieve in the certain amount of time with a solid direction and your desired outcome in mind.

setting goals

The biggest challenge most people face when setting goals is simply setting too many goals.
This leads to feelings of  overwhelm from the start and usually leads to giving up on them relatively quickly.

Goal setting is a powerful process for thinking about your ideal future. Motivating yourself to turn your vision of this future into a reality. I searched for tips from some of the well known people in marketing online to help with this strategy.

Dr. Ivan Misner
Chairman of BNI the world’s largest networking organization

Dr.Misner has written 16 books including the New York Times bestseller Truth or Delusion?

Misner is a columnist for Entrepreneur.com and Business Insider and has featured in the L.A. Times, Wall Street Journal, Washington Post, and other publications.

“I always set goals and objectives before the end of the year.” – Dr. Misner.

 I set three levels of goals.
#1. A high goal that I can shoot for – if everything goes perfectly, and the low goal if everything went terribly wrong. Then the target goal, a number goal.

#2. Reverse engineer your goals – in 3 mths where will you be? 6mth to 9 and 12 mths.

#3. Monthly work out what you need to hit your target.
Action is part of attraction, use bullet point action steps to specifically hit your target.

Have it all planned out before the year starts. Set yourself up for Success in 2017.


Setting Your Business Goals – The Rule of 3  -Marketer Jo Barnes

“We’ve all heard how important goal setting is right?
With 2017 almost upon us , we’re all set to reflect on the past Year, and set our intentions and goals for the year ahead.” – Jo Barnes

What is your Big Picture? Have a very clear picture of what you want your business to look like in a year, 5 years even 10 years.

Step 1
List 3 Specific Goals for the next 12 mths
Written in present tense such as:
1. I am earning $5,000 a mth
2. I have 5,000 people on my customer email list
3. I get 5,000 hits a mth on my blog

Step 2
Daily goals
1. I must sell 16 products a day at $99 or 32 products at $49.50 or 8 at $199 etc
2. I must get 137 people a day onto my email list
3. I must get 1650 hits a day on my blog

Step 3
Take the 3 measurable goals and add them to a calendar or spreadsheet to look at every day on your computer or on the wall in front of your desk.

Step 4
Take a day every week to reflect on the actions taken that week and what you need to do next week to get closer to your goal numbers.


So many people live in hope that the new year will be their best yet, but many of them simply fail to plan for it. I stopped making new years resolutions, instead, I start goal setting before the end of the old year.

Business goals are goal setting,  something that you write down and then get very clear about what you need to do to achieve them. All the best to you and your strategy goal setting in the new year.

If I can help you, see my contact page to book a free 15 min chat.


About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


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  • Donna Merrill

    December 10, 2016 at 12:31 am Reply

    Hi Kathryn,

    Goal setting is such an important aspect of running your business successfully.

    Yet, very few people do it. They just keep doing “stuff” hoping that things will work out.

    It would be better if they followed your strategic outline for goal setting here, and then put their strategy to work in 2017.


    • kathrynruth

      December 14, 2016 at 5:24 pm Reply

      Hi Donna,
      Nice to your comments at this time.
      Setting up a strategic outline with how your business will work is so important. I know you know this.
      Goal setting for the new year depends on a lot of elements it’s true. One of which is what is happing in
      your personal life at the time. True? Do take care.

  • Deborah A. Ten Brink

    December 11, 2016 at 9:26 pm Reply

    Hello, Kathryn.

    I love this post! I am right in the middle of my business plan for 2017. I like the way you think.

    I always have a Plan A, Plan B, and a Plan C. Things don’t always go the way we plan so we have to have other options available. That should be built into our planning and goal setting right from the start.

    You know, goals setting and planning give me confidence and power. I feel like I have some control. For someone like me, that’s very important.

    I’ll be back this week as I’m finishing up my plans! 🙂

    Thank you!

    • kathrynruth

      December 14, 2016 at 5:20 pm Reply

      Hi Deborah,
      A good thing to remember to build into our plans, Plan A perfectly works out – Plan B – Acceptable goal and Plan C – Smallest gain.
      I want to get very organized over the holidays and will be mind mapping, using a spread sheet for blog urls and social media posts.
      Would love to read your plans on goal setting. You are so good at that!!

  • Joan M Harrington

    December 12, 2016 at 12:16 am Reply

    Hi Kathryn,

    Awesome post and great reminder to make sure you are setting goals for the new year ahead…..something I have thought about but just do not get around to doing. I have decided that 2017 will be my year to make some goals by writing them down and look at them daily so I will be inspired and motivated in the new year 🙂

    Really great tips for how to start right now!

    Thank you for sharing as I know this is something I MUST DO 😉

    • kathrynruth

      December 14, 2016 at 5:14 pm Reply

      Hi Joan,
      Setting goals I think is important. It’s like having a road map when your trying to accomplish getting somewhere.
      Looking at what you want be it a vision board with pictures or a sign above your computer. What ever works for
      you personally, DO IT!!! Joan you know we have a group called DO IT starting up again in Jan.??

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