What are the Keys to a Successful Business?
A business CEO of a company always talks about the future of their company. They have a vision of where their company is going. They have a mission statement for their business. They want to supply what their customers or clients are searching for so they do market research. They find out what people in their niche are interested in and create products that will be in demand. The keys that they use in their step by step plan are: Mission statements, Core messages, Central Solutions with Alternative topics.
My Mission Statement is “connecting your business to the net”
Your Core Message
Base it on your mission statement. What is the big benefit you want your prospective clients to get from engaging with your content?
My Core Message is ” that you can connect your small business to the net successfully using content marketing techniques and various devices that include up-to-date social media platforms.”
What is the central solution that you provide or what is the one big question you answer when talking to them?
My Central Solution for a successful social media business is that ” with over ten years as a marketer I know what works for small business owners and can show them step by step how to move their business forward “
Secondary Topics that support your core message. (To avoid repeating your core message over and over ) sub-topics that support your core message.
My Alternative Topics that I write about are a working knowledge in:
- Creative writing – Expert Author with PAC
- Social Media Campaign Creation Specialist
- Website Design – created over 40 blogs
Social Media Expertise in Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn I have a free e-report that you can download ” 10 Important Things Every Business Owner Should Know About Social Media” See side bar.
Successful business owners are passionate with what they want to accomplish. I am too, I am passionate about helping people achieve their business goals. I offer a free 15 min chat about your business and what might be possible for you.
If you don’t have that – you are only a salesperson. “Buy my product”, or “check out my comp plan”. Think of a car salesman, and you get the picture.
The Keys to Success
#1 You have to WANT to be a business owner, no excuses, you take action right away. You are consistent in moving your business forward. Your passion will show in everything you do. Your website/blog is constantly updated with content. You advertise regularly and effectively and use social media on a consistent basis.
But who is your Target Audience?
The saying is: If you target everyone you’ll hit no one. You need a specific group of people interested in the topic you write about. A micro-niche is a subset of your chosen niche. For example “gardeners”
– “home gardeners” -niche “Ottawa home gardeners”
Choose as small a group as possible that is large enough to help you make your marketing objectives.
#2. You have to believe YOU CAN DO IT. You believe in yourself and have a positive attitude. If your mentor could do it, then you can too. Sacrificing is not key. That is not the right mindset. You want to be a business owner and this affords a great lifestyle for you and your family. You must have goals.
#3. Find a GREAT MENTOR . There are many coaches on the internet. You want to find one that is documented. Someone who can show you and teach you how to be a great business owner. Someone who has been there and done it many times over.
#4. Take ACTION, become recognized by your ideal customers by producing the publication of information that builds trust in relationships That know like and trust factor. If you want to change your life, you can!
Learn about becoming a successful social media business owner with the opportunity to change your life from pushing sales to being your own business owner with your own business goals. To learn more about these subjects be sure to check out Quick Sprouts Guide to Content Marketing Chapters 1 to 10 that I have touched on here. Contact me to chat about what I can help you with in regards to your small business. See my “About Me” page.
About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A long time blogger with WordPress /domains & hosting. A Social Media Campaign specialist using Facebook, Twitter Pinterest, and Google + & Instagram. An Affiliate & Network Marketer using resources as Expert Author & Welcome Coordinator for the Power Affiliate Club.