How many social media sites do you run?
You don’t need to be on them all. You just have to be on the right ones. If you are on them all perhaps it’s because you are a social media manager like I am. How can you manage social media that works for your particular brand and business?
Start with your blog, this is the home hub of your business, connecting to your social media. This is where people go to find out about your products or services and to find out about you too.
The key is to be where your potential clients or customers hang out. The same people that are on Pinterest are not necessarily also using Twitter. Knowing who your target market is and where to find them is all important. The largest of the social media platforms? You guessed it, Facebook. Updated August 1, 2017, Worldwide, there are over 2.01 billion monthly active Facebook users
How you use Facebook is important for your business. The very best in the placement of Ads is what Facebook is the best at. Targeting your Ad audience with so much information and you can set a $5. limit daily. Facebook is not for reaching an audience with their algorithms changes for free. A very small percentage of people see your posts for a reason, they want you to pay for their ads.
You want to be resourceful. How to do that? Repurposing your content
Taking one piece of content, say a blog post, adapting it for multiple uses.
Do you have a place for your Instagram content, your Facebook and blog content? What works on one platform can also be adapted for another with another with just a little creative thinking and some tweaking.
- For example, a photo you are using for your blog post could be formatted to use on Facebook with a quote.
- Share that same photo on Twitter with a link back to the post.
- Format a similar photo to fit on Pinterest and share it on Pinterest with yes -a link back to your article.
- More formatting images on Instagram with pointer text to your link that goes to a related landing page on your blog.
Sharing your message everywhere across multiple platforms is a good idea. People on Facebook may not be on Instagram
and they may not choose to follow you on the other platform. It also helps you to reach people who might not see the original info in its original form.
Some people are more visual and some like to read, we all have different learning styles. When you repurpose your material you reach your an audience in their own platform of preference. For example, your most popular blog content. You could make a nice video. I use Lumen5 (free) to create a video with music and images from my own images or they supply images that go with the content. You could put this video in the article itself adding interest and less bounce rate or which might do well on Facebook and Twitter and so on.
Quotes from your book can do well on all channels. I have a book selling on Amazon that I did with other expert authors from PAC that could be used on many platforms, linked back to the landing page on my site for the book.
For each article on your site, you could provide some sort of freebie: ( some of these links are my affiliate links)
- a pdf maker tool like Designrr The most effective way to convince visitors to submit their email is to offer them a lead magnet in return. Creating a lead magnet that is directly relevant to your blog post more than doubles your optin conversion rate.This technique is called the content upgrade.
- an autoresponder – Active Champaign for a short email course, links back to your site. My preference to use.
- a video tool such as Lumen5 creates parts from your article with music and images
- a social tool like Missinglettr that provides info for your facebook pages linked back to your site. Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year.
Using social media creatively with tools such as those above helps you get more traffic to your social media sites in a variety of different ways. Sharing your message everywhere across multiple social media sites that are pertinent to your business, is a good idea.
Another good idea is to use Facebook business pages for your Group. I have just started Women in Business. Mon to Friday I share more tips like the ones above. Would be happy to have you join.
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Kathryn Maclean http://www.facebook.com/marketingofflineonline <( see how MissingLettr works here) A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.