Social Network Messages At Your Fingertips

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Social Media Sites.  If you post more than once  a day on social media, do you think that you get bigger results? How about 3 times a day? When is the best time to post? Which platform works best? Lots of questions about this….

Proven Research from 10 studies answers these questions. How often should you  post on social media? And what is the most optimum time for each of the social platforms?…

CoSchedule wrote a very good article about this. I have simplified it here with a link to the entire article at the end.

Do you keep a Social Networking Media Calendar? I do…

A social media editorial calendar can be anything you use to plan your social media messaging. It can be a printed template or a calendar app. I make my own weekly calendar and just print it out.

4  Good Reasons to use a Social Media Editorial Calendar

  • Organization – managing multiple social media accounts
  • Efficiency – helps you make the most of your time
  • Accountability – calendars help  setting deadlines
  • Effectiveness – scheduled at optimal times

Build a social media calendar in a spreadsheet. Try using a cloud-based spreadsheet such as Google Sheets if you use a calendar with a team to share it easily.  Then everyone on the team can see what needs to be done. Enter your social media messages in each cell.You can delete rows or add as needed for whatever social media platform. For a Social Media specific calendar, but you can also add your blog posts with publishing dates and keywords used and where you published the article.

Simpler still is a just a Paper Calendar
Print out a printable calendar template for each week or month. Mark off what networks you’ll be on and when .  It helps to use multicolored markers to differentiate the different social networks.
Free Excel Workbook listed link at the end of this article.

From 16 studies,  this is what CoSchedule found …

80% of the US is in the Central and Eastern time zone.

Best Times To Post
Facebook
Saturday and Sunday 32% higher engagement.
with Thursday and  Friday 18%
Best times to Post 9 AM  1 PM – most shares  3PM – most clicks. Use analytics to  track data and see when your audience  is online..

Twitter
B2B 16% better business hours
B2C 17% better on weekends
Best Times Post
12PM  3PM  5PM
Use Twitter Analytics to track data on your own followers to find your best time.

LinkedIn
Best Days to Post
Tuesday Wednesday Thursday
Best Times to Post
7-8AM  12PM  5-6PM
Best times to post are before and after work. Most likely –  read in the morning.

PINTEREST
Best Days Saturday Sunday
Best times to Post
2 PM 9 PM 2AM
Best Times to Post
8 – 11 PM Sat
Do include a Call To Action  80% of people during peak times won’t interact otherwise

INSTAGRAM
Best Days to Post
Thursday
Best Times  to Post   8 – 9AM
2AM  8-9AM  5PM
Posting a video at 9PM get 34% more interactions.  Post content more during off-work hours than during the work day aside from peak times.

GOOGLE+
Best times to Post

9AM 11AM  12PM  1PM Best Day to Post Wed 9 – 11AM
Avoid early morning or late evenings. 90% are lurkers and will not interact with your content. Use Timing+ and  track when your audience is online.

 

How Often To Post On Social Media According To Constant Contact

Email newsletter provider Constant Contact also did some research and came up with their own recipe for daily social sharing. This recipe is calculated on a weekly basis instead of daily.

Twitter Schedule 35 tweets a week: Constant Contact describes Twitter as a “high volume low value network” meaning you can post a lot, and have to, because the firehose is always on. They suggest a minimum of five posts a day,  (I counted weekends and used a seven-day week, since Twitter is active outside the work week too.)

Facebook Schedule 3 Facebook posts a week: Constant Contact describes Facebook as a “low volume high value network” meaning that posting too much is a bad idea. They suggest a minimum of three times a week, and a maximum of ten times a week. Quality social posts is the key here.

LinkedIn Schedule 2 LinkedIn posts a week: Similar to the volume/value of Facebook, this recipe calls for a minimum of two posts a week, with a maximum of five times a week. Most LinkedIn users are professionals, so maximize the work week when you schedule.

Google+ Schedule 3 Google+ posts a week: Similar to Facebook, in terms of how the network operates, Constant Contact recommends a similar approach. Post a minimum of three times a week, and no more than 10 a week.

Pinterest Share 35 Pins a week: Constant Contact calls Pinterest a “high volume high value” network. Post lots and get lots. They suggest a minimum of five times a day (35 times a week, including weekends) and a maximum of ten times a day (70 times a week)

These recipes may or may not be to your liking based on how well your followers engage with it combined with how well you can keep up these frequencies and still create great social posts.

Other Tools

In order for your social media to stick, you’ll need to find  some level of consistency. You need to keep at it. Planning your  own social media posting is good idea.  Using tools to help you do it easier and save you time  is key. Using natural posts with this is also a good idea.

Post Planner  (<click My choice of scheduler )

Starting at $9.00/mo

More than 200,000 social media marketers use Post Planner to find amazing content and boost engagement.  Very good blog on marketing as well. http://www.postplanner.com/blog

 Post Planner makes it easy to find, plan, and post content that is scientifically proven to increase social media engagement on Facebook and Twitter.
What I like best about Post Planner is Using Canva inside Post Planner. It makes it very convenient you can click the link above to learn more.

Any social media tool can help you schedule posts. Post Planner is  built for engagement. 

CoSchedule

$79/mo

Integrate With the Tools You Love. Along with the optional WordPress plugin, CoSchedule integrates with the tools you love, giving you powerful options for editing content, tracking your success, and more!

  • Evernote & Google Docs: Write your content in Evernote or Google docs and instantly convert to your WordPress blog!
  • Headline Analyzer: Grade multiple headlines within your CoSchedule calendar; optimizing them to increase clickthrough rates and social shares.
  • Google Analytics: Track improvements to your website traffic with GA link tracking!
  • Chrome Extension: Curate content to your calendar from around the web with our Chrome Extension.

Pinterest: Plan your Pins right on your editorial calendar with the rest of your blog and marketing content.  14 Day trial Get Started for FREE

Buffer

Create images with the perfect size and format for Twitter, Facebook, Instagram and even Pinterest.
One social media account each Free. I found it very difficult to connect Instagram and Pinterest is only a seven day trial.

So now I have a schedule that I am going to follow using several tools to post my social media  in a much more effective way. Having a planned schedule is the way to go whether you use a scheduler like  Post Planner or some other type of system, and there are many more than I have covered here. Planning is key in succeeding with  your social media sites  scheduling.

 

How To Build A Social Media Editorial Calendar The Easy Way (Free Template)

About Kathryn R. Maclean http://www.facebook.com/marketingofflineonline
A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter, Instagram and Google + & Affiliate & Network Marketer using resources as: Expert Author & Coordinator for the Power Affiliate Club. Also the welcome coordinator for PAC.

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10 Comments

  • Marquita Herald

    November 13, 2016 at 5:32 pm Reply

    What an awesome post Kathryn! You’ve really packed in a lot of useful information and I’ve made plenty of notes and downloaded the social media planning template. I do have a plan I’ve been using, but one of the things on my current task list is to tighten the system to make it more effective. This will really help me to do that, so thank you!

    • kathrynruth

      November 19, 2016 at 11:48 am Reply

      Hi Marquita,
      Thank you, I am loving using information to help people with social media planning.
      What I did was to create my own plan on a paper template that I print out for the week. I have all the best times to post according
      to the coschedule articles testing and my own analytics from facebook. Systems -“tightened up ones” are the way to go.
      Glad the article was helpful to you. Thank you for your comments!

  • Beth Hewit

    November 13, 2016 at 11:37 pm Reply

    Hi Kathryn,

    Thanks for summarising the coschedule post here. Packed full of really great information. This is really helpful for knowing where to out your efforts and also a really good idea to use calendars and scheduling tools.

    Thanks for sharing,

    Beth 🙂

    • kathrynruth

      November 19, 2016 at 11:42 am Reply

      Hi Beth,
      Coschedule is the coolest for great information. A great reference for social media.
      Using a calendar and scheduling tools is just the best way to go.
      Thanks for your comments!

  • Sveta

    November 16, 2016 at 10:47 am Reply

    Loved this post, Kathryn! So much valuable information and tips anyone will find helpful. And thanks so much for sharing insight into Post Planner

    • kathrynruth

      November 19, 2016 at 11:37 am Reply

      Hi Sveta Latysheva,
      I see you are from Post Planner – Customer Success
      How cool to hear from the company I was writing the article about.
      Thanks so much for your comment!

  • Dr. Elise Cohen Ho

    November 19, 2016 at 3:16 pm Reply

    This post is chock full of great information. I am currently exploring Twitter tools as one of my accounts seems to think 30 posts per day is the way to go. I enjoy Hootsuite and was also looking at some other intelligent tools that cover more than one platform.

    • kathrynruth

      November 25, 2016 at 4:16 pm Reply

      Hi Elise, With Twitter 30 posts a day is really not alot. Twitter is so fast. Scheduling with HootSuite is a good idea. Also IFTTT connected to any number of social media can also post automatically for you to Twitter.
      Dlvr.it’s analytics dashboard to get some extra stats on how your posts have performed across social media.
      After using a variety of different tools I finally found one that would automatically share my new blog posts, also giving me engagement stats on the posts as well. This was important for me to see how my tweets/shares/+1’s performed through using the tool – this is what Dlvr.it does perfectly. https://www.matthewbarby.com/automating-with-dlvrit/

  • Sue Bride

    November 22, 2016 at 3:56 pm Reply

    Thanks Kathryn, this is really useful. I’ve been trying to concentrate more on other networks rather than Facebook. For some reason my page view count went right down even though I hadn’t done anything different. I’ve started using Instagram and Pinterest more. I use Tailwind to schedule posts to Pinterest – (4 a day).

    • kathrynruth

      November 25, 2016 at 3:48 pm Reply

      Hi Sue, Facebook is complex. A lot of things taken in to consideration as to how it all works.
      Page views fluctuate for different reasons. Using Pinterest and Instagram are also programs I am
      using. I do use Tailwind but have neglected it lately. I will take a look again thanks. Instagram
      I use Grum on my PC to post to two accounts. Thanks for your comments!

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