We all join groups, especially on Facebook. I know I have, how many do you belong to?
Private Facebook Groups are easy to join, just the click a button. It’s much less threatening than being on an email list that we don’t really want to follow. But these groups are only good for us if we respect everyone. What should be #1… Rule be?…. NO outbound links. (Yet, isn’t that the first thing people so often do the moment they join a group ?)
How is your Facebook fan or business page fairing?
My Facebook fan posts were rarely seen these days. Facebook groups brought me a much better return on (time) investment. I’m part of various groups, some of which have daily promotion threads, others have weekly share days that I make sure to take advantage of.
Before you start a Facebook Group, do your research. Find out about all the different types of groups there are. The best groups are the well-established groups.
After many years on Facebook, I have found the best way to really connect on a higher level is with groups that have been on facebook for years. They are successful for a reason. They really make a connection with people and that means they build real relationships online. They have real engagement and meaningful communication between the admins and the members.People make life- long friendships in these successful types of groups.
One of these variations on a group – Master Mind groups.
If the idea of meeting a few people once a week feels daunting to you, there are all kinds masterminds, they come in all shapes and sizes.
I can tell you that, from my personal experience, there is nothing more transformational than getting together with a group of other entrepreneurs, on a regular basis, discussing what works for your business and what doesn’t. The regular meetings also create great friendships. When you show that you care and are not just interested in wiifm “what’s in it for me” people can tell that and you do make good friends in a community.
Groups in General To Avoid
There are good groups that help their members and are generally helpful. However, there are also the terrible groups, plain spammy types of groups. You know the ones, all they are, are link fests.
People join a Facebook group… they join many groups.Why because they want help.
And they get SO EXCITED about their opportunity they’ve just joined and they think that they need to tell everybody “look at what I’m promoting!”…
Everyone screaming “buy my product,” with an outbound ink. Some use bots that will post to hundreds of groups. They just don’t get it! The Group owners or admin seem to have disappeared because they don’t want to look at that either. It can take over a group quickly if the admins don’t stop it.
Google does not like this at all! You should not be putting outbound links in a group. Period. No one gets anything from them. Make an effort to know the people in the group.
Middle Types of Groups
In the middle are the groups that are just well… ok or good. They may have a lot of people signed up to their group, but are they engaged with the members? Is there a real sense of community?
Note: Manually share your posts to Facebook, instead of using a scheduler because Facebook penalizes anything that comes from places such as CoSchedule, Buffer, or Hootsuite so it’s less likely your followers will see it. Post only manually.
Well Established Groups
I have found the best way to really connect on a higher level is with groups that have been on facebook for years. Really making a connection with people and building real relationships with real engagement and meaningful communication. People make life long friendships in these successful types of groups.
Just be real, be a person who genuinely cares, and makes an effort to build real friendships. You will genuinely want to learn about your new members and there may be something you find that you personally are interested in. When you show that you care and are not just interested in WIIFM “what’s in it for me” people sense that and can tell that. You do make good friends in these types of communities.
If you ask the right questions, you might find that many of the community members are struggling and they need your help. Someone they can trust to help them. You find something that you may have in common which is always pretty great, just talk to them as you would any friend offline.
Create Your Own Group
Using another social media platform is a great idea because of everything that Facebook offers in the way of communication. If you direct people from Instagram to a group on Facebook you are able to get to know them in your group much more than you could on Instagram for example.
A really exceptional group might have the desire to succeed, this doesn’t end when money of any amount is obtained. Growing your desire to succeed, to better your life. It could be the opening for an incredible life style, with spiritual and personal growth. Build your community, step up and stand out.
When you have a Facebook group you are removing the barriers. Rather than someone opting in with their precious email addresses (we all have way to much email)! With a group – They just click to join. It’s faster and far easier.
You get to know them personally and they are much more likely to join your business than just someone in their email box that they don’t know. It’s so much more personal.
In your group you can add files, interesting things from blogs, sections or pages and you are able to contact them. A real community. It starts slowly, one person at a time.
People will comment and build you up. Those who don’t like it just vanish. As it grows, so do you and your knowledge. So, your goal is ALWAYS going to be the same …you want to build : K LT (know like and trust) with your members. If you are sincere and genuine, this will happen very naturally. Once that happens, your members will become more active in your community and maybe, just maybe…they will also want to work with you outside of your community. They may join your business or buy your products or your services… People buy from people they know, like and trust.
I have been lucky enough to find some really great groups on Facebook.
First I started with:
Gavin Montford’s group “Networking Superstars” a marketing teaching type of group. The people I met there ended up having their own groups that are now very successful.
The PAC or”Power Affiliate Club” for bloggers and affiliate marketers. PAC has different types of groups you may join. A Mastermind group and several others on blogging and affiliate marketing. I am happy to be the welcome coordinator at PAC. This Group is not an old community (three years, almost as I write this) but a vibrant and exciting one with successful bloggers and marketers. Headed by Lesly Federici.
Each group is unique and very specialized in helping it’s members success online. They have become my very good friends and colleagues and I am so very grateful for having met them, and hope to continue with these excellent Facebook groups.
So, I encourage you to start a Facebook group today and reach out to people and you will be happy that you did. Successful groups show that this is the way to succeed.
About Kathryn Maclean https://www.facebook.com/womensinbusinesstoday/
My Facebook Group for Women in Business.
A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + Also an Affiliate & Network Marketer using resources such as PAC-Power Affiliate Club