Social Media Marketing Plan – Use An Editorial Calendar

 Planning for your business in January 2017

Stay organized with a Social Media Marketing Plan using an Editorial Calendar

( Yes it’s a Plugin!)

An editorial calendar lets you plan ahead for the new year!

By planning your posts ahead of time. Most of us are so deep into our daily to-do lists that we forget to share the powerful, big picture  – your vision of how we help our readers and customers. How can you do that? By planning ahead.

social media marketing plan

An editorial calendar encourages blogging as a habit, wards off writer’s block, and ensures that you never miss another deadline.  Organizes your  key-words for  Social media. Share the big dream we have for our customers early and often.

It’s a small, subtle thing, but you’ll be surprised at the difference it makes in your mindset, to have everything organized.

The Editorial Calendar

I’ve installed the Editorial Calendar plugin on this site and I encourage you to add it to your site. This article was pre-scheduled. This is a really helpful item.

I write on multiple sites regularly, but this plugin has definitely made my life easier. I have also added a note on my regular calendar to add content going out on other platforms.

Perhaps my favorite feature of the plugin was the cool way you could drag and drop different stories around the calendar, and it would update not only the calendar but the post itself. It was a huge help for keeping all our content organized and our team in sync.

An editorial calendar is just a fancy term for a publishing schedule.
Did you remember to write a post for next Tuesday?

What about the Tuesday after that? WordPress doesn’t make it easy to see when your posts are scheduled. The editorial calendar gives you an overview of your blog articles, and when each post will be published. You can drag and drop to move posts, edit posts right in the calendar, and manage your entire blog!

(There is a video that shows just how this works)< click

The Editorial Calendar WordPress plugin seemed to do the trick  It grabs all of your scheduled posts and drafts, and it placed them on a neatly organized calendar so we could see at-a-glance what content was coming up. This is SO COOL! Add your keywords there or separately in notepad.

See a month’s worth of posts at a glance.
Juggle your calendar by simply dragging and dropping posts from day to day.

  • Quickly edit your posts’ titles, contents, and publishing times
  • Publish posts or manage drafts
  • Instantly see the status of your posts
  • More easily manage posts from multiple authors.
    And you can do all of that right from the calendar interface itself. It’s simple and intuitive.

An Editorial calendar is simply a plan for your blog. It is thinking about ahead of time about what you are going to write. There’s a detailed explanation of editorial calendar at the Easy-to-Use Tool that Helps You Build a Breakthrough Blog from Copyblogger.


Keeping track of your articles in a simple way with this plugin.  Get organized for the new year with  your social media marketing plan using an editorial calendar.

About Kathryn R. Maclean
A long time blogger with WordPress /domains & hosting. A Social Media Campaign specialist using Facebook, Twitter Pinterest, and Google + & Instagram. Affiliate & Network Marketer using resources as  Expert Author & Welcome Coordinator for the Power Affiliate Club.


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  • David Merrill

    October 2, 2016 at 7:16 pm Reply

    This is a great took, Kathryn, and an excellent idea.

    I’ve used pieces of paper, whiteboards, desktop notepads, even physical calendars.

    I still struggle to EASILY keep track of all my production “wips” (works in progress).

    So this is certainly worth checking out and helping me have a product schedule at my fingertips instead of under a pile of bills 🙂

    • kathrynruth

      October 5, 2016 at 8:30 pm Reply

      Hi David,
      How nice to see you visiting! Hey I am so glad I could teach you something for a change, it’s usually
      the other way round. Thanks for visiting!

  • Lydia Brown

    October 15, 2016 at 8:28 pm Reply

    Going to give this a try I need it. I was keeping a hard copy calendar but I get tired of having paper all over so would like to use a tool. Thanks Kathryn

    • kathrynruth

      October 16, 2016 at 4:15 pm Reply

      Hi Lydia,
      It’s something new to try. New tools need diligence I still have to force myself to use this.
      Thanks for your comments

  • Joy Healey

    December 3, 2016 at 2:16 pm Reply

    Hi Kathryn

    The Editorial Calendar looks to be an essential plugin for someone with more authors and more regular posts than I currently use.

    I remember I used it once to bring to the fore posts that had been published years before but were still relevant. That was really helpful because it’s such as shame to waste those evergreen posts that can be updated. Perhaps it’s time for me to do it again.

    Plugins such as Editorial Calendar really make WordPress so versatile.

    What I’m really interested in is a plugin that will repost old posts to social media (only). I happily used JustRetweet for a long time but it clashed so badly with my current theme that I had to uninstall it 🙁

    Joy – Blogging After Dark

    • kathrynruth

      December 7, 2016 at 4:56 pm Reply

      Hi Joy,
      Interesting that the plugin will bring up posts published years before. You can then update them.
      Thinking how you could share those with only social media. IFTTT perhaps but I don’t know how you
      could set up only the old posts. You might look at
      Share to 3 Social Networks from up to 5 Feeds or Sites for free.
      Thanks for your comments.

  • Ruth Bowers

    December 4, 2016 at 3:22 am Reply

    A subject near and dear to my heart. I would be completely lost without my editorial calendar plug-in. Great post Kathryn!

    • kathrynruth

      December 7, 2016 at 4:46 pm Reply

      Hi Ruth,
      Someone who uses the plugin! Great I am just learning about it. Found all kinds of info about it so
      wanted to share it with my fellow bloggers. Thanks for commenting!

  • Chery Schmidt

    December 4, 2016 at 4:33 pm Reply

    Hello Kathryn, Oh Yeh I am all over this Editorial Calendar!! I am always a little leary though about how many plug ins I should have, but this one sounds like something I do need,,

    Thanks for sharing
    Chery :))

    • kathrynruth

      December 7, 2016 at 4:45 pm Reply

      Hi Chery,
      I hear you, careful with adding more plugins, but this one after all the info I learned about it
      is a good one to have. Thanks for commenting.

  • Sue Bride

    December 4, 2016 at 6:57 pm Reply

    As I rarely write in advance I don’t think this plugin would be of use to me but I can see how valuable it is for others. I only have one scheduled post at a time. I keep post ideas and notes for them in OneNote so I can at least see what I plan to write. However, I don’t always use these because I come up with a new idea and just go with it. Not very organized I know but it does mean I write about topics that have just fired me up.

    • kathrynruth

      December 7, 2016 at 4:42 pm Reply

      Hi Sue,
      We all have our own methods of writing. I more or less do the same, but I also want to list all my articles
      on a spread sheet so I can see at a glance what I have written and where it was posted etc.
      Thanks for your comments.

  • Emi

    December 4, 2016 at 10:55 pm Reply

    Great reminder Kathryn, planning and scheduling is the main part of our productivity. Thank you for sharing!

    • kathrynruth

      December 7, 2016 at 4:39 pm Reply

      Hi Emi!
      Planning and scheduling can be a big help to a person’s productivity.
      I am just learning just how much of a difference that can make!
      Thanks for commenting!

  • Amaka Adindu

    December 5, 2016 at 12:32 am Reply

    wow! you just hit a button that says go get it (editorial Calendar) and I will. It is looks simple but you never know with me. Thanks for sharing

    • kathrynruth

      December 7, 2016 at 4:36 pm Reply

      Hi Amaka,
      With the how to info I learned about it the editorial calendar should be a big help.

      Thanks for commenting

  • K. Lee Banks

    December 5, 2016 at 1:50 am Reply

    You know, I have looked at that plugin so many times… probably would be a good idea to actually USE it instead of just looking at it! Thanks for the reminder!

    • kathrynruth

      December 7, 2016 at 4:35 pm Reply

      Yes Karen,
      I have had it while too but will have another go after all the info I learned about it.
      Thanks for commenting!

  • Ikechi

    December 5, 2016 at 3:51 am Reply

    Hi Kathryn

    Yeah I had used the editorial calender then dropped it as I thought it was not necessary.

    However, having read this post, I am giving it a try again as I need to be more organized

    Thanks for sharing. Take care

    • kathrynruth

      December 7, 2016 at 4:33 pm Reply

      Hi ikechi,
      I too tried it before but will try it again after all the information I learned about it.
      Thanks for commenting!

  • Marquita Herald

    December 7, 2016 at 8:47 am Reply

    I’m a fan of planning, though I use a spreadsheet for pretty much everything. As you’ve pointed out, it helps in many ways, but the biggest thing for me is seeing all of my posts for the year at a glance so I can make sure I don’t get stuck in a category – which can happen sometimes. Thanks for the tips!

    • kathrynruth

      December 7, 2016 at 4:28 pm Reply

      Hi Marquita,
      You know that is a great idea. You can make a spreadsheet in Google docs
      and then you will see at a glance all of your articles. Where you posted them, the date ect. What ever you like.
      Thanks for the tip!

  • Elise Cohen Ho

    December 23, 2016 at 3:27 am Reply

    Thank you for sharing this. I can see that it may be of great benefit to me and will give it a try.

    • kathrynruth

      December 29, 2016 at 4:57 pm Reply

      Hi Dr. Elise,
      Thanks for your comments. If I can be of any benefit to you, just ask. Happy New Year!

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