Google My Business
-Is your business listed on Google?
What do I mean by that? Are people able to find your business on Google by using Google Search or Google Maps?
Google Local Search results offer the most relevant business information in your area about you and your local business.
Google’s Knowledge Graph utilizes verified Google My Business information to help generate details for its database about businesses and related entities that are relevant to specific searches.
Once a new listing is created, a Google Maps location is then generated which synchronizes with traditional Google Search for easy access and search ability.
My business is listed on Google My Business > Listing – Marketing Offline Online
Google My Business is a free and easy-to-use tool for small business owners. You can create and enhance your online presence across Google, including the Search and Maps areas. The business listing provides customers with everything they need to know about you and your business, from your opening hours to reviews and photos of your services or products. It’s also worth knowing that businesses who verify their listings information with Google My Business are twice as likely to be considered reputable by consumers.
Complete Your Google My Business page and Verify Your Website
If digital marketing is something new for you and your business, here are some basics to ensure you fully understand Google My Business and the value it offers:
First: yes, using Google My Business is free. And, no, a GMB listing does not replace your business’s website. Google My Business complements your existing website by giving your business a public identity and presence with a listing on Google, the most popular search engine in the world. The information you provide about your business can appear in Google Search, Google Maps.
Basics of Google My Business
If you’ve previously used certain Google tools to complement your business, like Google mail, or other tools. You might not be familiar with – New “Google My Business.” If your business has been operating for a while, chances are your business is already listed on Google My Business. (Google Places for Business and Google +( being phased out) were the best ways to manage your business information previously, but have upgraded to Google’s universal platform, Google My Business.
It certainly helps that the clear majority of organic searches come from Google (around 90 % for worldwide search engine market share), further illustrating the value of a GMB listing.
Use this guide to ensure you’ve completed your Google My Business listing correctly, and optimized all possible facets of the tool to get the most leverage for your business on Google and third-party platforms that use the Google Maps API to generate location information for users.
10 Steps to Starting Your Google My Business Listing
Step #1 Setting up your Google My Business, the first step is to actually conduct a Google search to ensure your business doesn’t already have a GMB listing. If you have been around for a while, several yrs or more its likely that it already has a GMB listing, you just need to claim it.
Step #2 Head over to the Google My Business https://business.google.com/add/info page for adding and claiming your GMB listing and enter your most important business information, name and address to ensure that your business doesn’t have a listing that you need to claim.
Fill out input boxes with business details – CAPITALIZE Your Business Name, Street names etc.
Last option asks if the business being created delivers goods or services to customers at their location. This is valuable for many businesses that operate away from their brick-and-mortar headquarters, and typically at the home or business of their customers.
Step # 3 Add or Edit Service-Area Business Details
To add or change your service area details Go here Service Area Businesses. ( opens in a separate tab)
Step #4 Verifying Your Google My Business Listing
Once you have submitted your business info and your service area (if applicable, see above link to change it needed) Crucial for your visibility and performance of your business listing.
The easiest way to verify is by mail. Google has your business address and it proves that you receive mail there. This helps Google weed out the false listings that will only misdirect users and derail the usefulness of Google Search and Maps, among other tools.
It’s important to realize that Google won’t display your business or its edits until the business is verified. You also can’t access any page insights/analytical information or business reviews.
Verification typically takes less than a week, ( 2 weeks for me ) in which Google will mail you your verification code postcard. Once you receive the enclosed code, add it to your business listing and it will officially be live.
Step # 5 Include Keywords
Just like any traditional website SEO, (Search Engine Optimization) Google uses a variety of signals to serve search results. Including important keywords and search phrases to your business listing, incredibly helpful, especially since your business website is listed directly within your GMB listing.
Step # 6 Keep Business Operating Hours Accurate
It’s obviously important to enter your business hours, but equally important to update them whenever they change. Google offers the ability to customize hours for holidays and other special events, and it should always be used to keep your site accurate and users happy.
Step # 7 Add Your Photos
These help business listing’s more than you might think. In a sea of listings, businesses with photos receive 42% more requests for driving directions on Google Maps and 35% more click-throughs to their websites than businesses without photos according to Google.
Photos for Your Google My Business Listing
Google recommends businesses to use their logos to help customers identify your business with a square image.
Cover photo – To showcase your brand’s pages personality.
Additional photos – Spotlight features of your business that customers consider when making a purchasing decision. You may include goods and or services your business offers, business staff working or assisting customers. The interior or exterior of the business and other general photos that summarize the business and what it can do for its customers. The most image that gets the most exposure. Not a logo but something appealing and that encompasses your brand, what it stands for and what you offer. I list several photos of my business on my Google My Business page.
# Step 8 Publishing Your Google My Business Listing
It’s important to use all resources Google My Business offers with its listing details to get the most out of your business locations.
Some basic but crucial tips for optimizing your listing:
Enter Complete Data for Your Listing Local search results favor the most relevant results for searches, and business offering the most detailed and accurate information will be easier to serve in a search.
Don’t leave anything to be guessed or assumed; make sure your listing communicates with potential customers what your business does, where it is, and how they can acquire the good and/or services your business is offering.
# Step 9 Manage & Respond to Customer Reviews
Interacting with customers by responding to their reviews illustrates that your business values its customers and the feedback that they leave regarding it. Positive reviews are going to have a positive effect on potential customers when researching your business, but they also increase your business’s visibility in search results.
Encourage customers to leave feedback by creating a link they can click to write reviews for your business.
Business answers from support at Google My Business https://support.google.com/business/answer/7035772
# Step 10 How Your Customers Find Your Listing
This section of Insights shows how customers found you in a “Direct” search (they searched for your business name or address)
versus a “Discovery” search (they searched for a category, product, or service that you offer, and your listing appeared).
These sections have the following labels in bulk insights reports:
- Total searches
- Direct searches
- Discovery searches
- Where Customers Find You on Google
- How many customers found you via Google Search or Google Maps.
Beside “Listing on Search” and “Listing on Maps,” you’ll see the number of views your listing received from each product in the time frame you select. According to Google, “Views” are like “impressions” on other analytics platforms.
To see how many people found you on a particular product on a particular day, place your cursor over the appropriate segment of the graph on the day you’re interested in.
These sections have the following labels in bulk insights reports:
- Total views
- Search views
- Maps views
To wrap it up.
To find more information – my Business page Google My Business.
Google has made it much easier to list your business site on the biggest search engine out there on the internet. Worldwide search or just your local area.
Want help with setting up a website or how to include a listing on “Google My Business” get in touch today. See my contact page.
Sourced from: Google My Business and Searchenginejournal.com