Month: May 2017

Pinterest – Many ways to attract your ideal clients

What you don’t know about Pinterest can be holding back your website/blog traffic. It’s free traffic too. I like free,  I bet you do too!

Did you know that more than 90% of pins come from websites? Yes, not from Pinterest Profiles. The pins last a long time. Weeks, months, even years in some cases. Great for Business!

People go to Pinterest for  “visual discovery” as consumers. Pinterest is NOT a social platform Per se, instead think of it as a visual discovery engine, with the same potential power and exposure as Google.

Attract Ideal Clients with Pinterest

 I have included a free training tutorial with this article.

Of course, you need to start off with a good foundation for your business. You are crystal clear on your niche and your goals for your business.  You have a brand and good content going already. This will ensure that your traffic is targeted and you can engage your ideal clients that come to visit your website. They should be completely enthusiastic about your great content and be compelled to sign up for your email list. You want them on your email list so you can reach out to them and have them get to know you. It’s that old like, know and trust value. You want to be very very clear on the purpose of your business site so they can see immediately the benefits you offer.

Pinterest Facts

The image-bookmarking anomaly that is Pinterest has user engagement levels have gone through the roof. “In Jan 2015 they had 176  million registered users”  85% of total users are Female. No surprise!
Pinterest has  “surpassed 100 million monthly active members  Sept 2015 .”

Pinterest offers a unique opportunity to leverage your visual content, gain customers while growing your targeted reach and improving your organic results.  The great traffic you get from Pinterest is directly proportional to the number of Pins you post. So because of this fact, I use a third party tool to post my pins for my boards.  I am an enthusiastic user of Tailwind.

Tailwind: ( Free or Paid, Google Chrome browser plugin )  Once a week my next step is to head over to the Tailwind site to schedule my Pinterest posts for my Pinterest boards. Pinterest is a great source of traffic, and pinning content is the best way to help people there find you on your website.

One of my boards has all of my blog posts pinned weekly. This image of my email  is from Pinterest.

Pinterest stats

Posting attractive pins that resonate with your audience is critical to your success on Pinterest. The accompanying text description that you place with each image helps you to be found.

Showing a Pin it button on or beside your product reminds visitors that that image is pinnable, prompting the visitor to pin it driving viral reach, which is a powerful social recommendation. You can also add a widget to display your board or combination of boards.

Pin Descriptions

Having a detailed description of your products make it easy for people to pin from your site  Your description forms the pin’s description on Pinterest, as well as that image’s keywords for results in the search engines. Include the context for which your pin is intended. Add brand information, pricing, and the product description to all of your pins. Add additional keywords to help with discovery.

How you show your products is of the most importance on Pinterest

Bluchic templates

Consumers will pin images of products, food, places, and activities they love. Making these beautiful product photos is essential. Many of the successful brands on Pinterest have started to employ these types of images that are most attractive to pinners on their sites. I am re–branding my website and social media accounts along with my Pinterest pins soon.  An example of what my pins will look like. Templates for Canva from Bluchik. Click to visit site (Affiliate link)

From Tailwind  ( < my affiliate link) a very good free tutorial with videos on Pinterest  < by Kate Aul

  • Verifying your site
  • Business Account
  • Rich Pins
  • Setting up your Profile
  • Personal to Business
  • Rich Pins Extra data for Ap pins
  • Common questions on Boards

Questions on the course

3 page pdf on keywords

50 to 75 boards active  -exception seasonal

Titles – specific use keywords

Add more boards? Have a viral pin that sends traffic to your site? – Use that and make a board on that.

Delete a board?

Group boards

The owner allows your pins there  in the same Niche only – a best practice idea. This   Increases eyes on your sites. If it is not relevant to my niche? No -not a good ideal.

How many contributors? Not more than 150 as  more and more pins can easily be marked as spam, so you get marked as a spammer too. The speed of the feed is slower with 800 pinners!.
Mobile – the most recent is pinned first
Handout pdf Group Board Evaluation Guide
Group Board Tracker
Secret board trick  -Move toggle  to yes and the board moves to secret at the bottom. That way you don’t loose any visitors but they don’t see the board.

Review your boards on a regular basis

Look for more Group Boards to part of. Look at group boards of pinners in your niche and request an invite.  Request and invite to this Pinterest collaborative Boards Facebook Group to search for group boards in your niche  You can look for open boards here.  

Pinterest is different from other social media sites. Consumers there are looking to discover new products, brands, and make a purchase if they really love something. You want engaged ideal clients showing up to your website, being completely wowed by your content and signing up for your email list. Pinterest will send them there.

 

New Article of mine added on Pinterest Go here.

To learn more on enhancing your success on Pinterest,  request a chat, I would love to talk to you about  Pinterest. See my “contact or about me page”  to do so. My business Account  follow me on Pinterest

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign Specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Brand Development What Is It? How do you do it?

Brand Development is tricky.

You are developing a digital marketing strategy and a brand identity. Just how you go about doing this for your business, will be unique or exclusive, to only you.

Brand Development

Why is this so? Because a brand is YOU before your business. You are an individual with many facets to your personality,  and you bring these talents to your business. It’s your business’s identity (both online and offline.) I have come to understand that if a business does not make sure that it’s brand online looks good, you are wasting your money on internet marketing, which also is part of brand development.

Brand Development

My marketing website has gone through a few changes in just a short time. I have changed things, added new pages, purchased a new theme to add new life to my brand.This article contains what I have found about incorporating my personality with my site and brand development of my business for the future.

You may be interested in making some changes yourself to your blog.  Here are the steps I will be taking and also recommending to my clients.

Website/Blog

Most businesses will already have a website. Does it really project your own personality? I don’t really believe that mine does, yet!  So what can I improve on?

 

Go here -Click for the rest of the article on PAC  a blogging community.

 

All of this, the digital marketing and the branding components are combined into a business plan which includes specific steps for promotion and monetization which brings growth and success for your brand development for your business.

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Blog Marketing About Your Business

 

Blog marketing can make use of blogs to promote your products or services online today.

blog marketing

 

In most cases, blog marketing can be used for advertising.The usage of blogging in businesses is gaining popularity because it can establish credibility and name recognition.

The internet is a very competitive arena for online businesses

Many people are now into home-based businesses. There are certain advantages in putting up a home-based business, such as lower capital requirement, free to work anytime,  so you can spend more time with your family. If you want to establish a successful online business, make sure that you use blog marketing. This includes using social media platforms.

You don’t have to be an expert blogger. You simply have to know the basics of blogging and you’re on your way to success. Through blogging, you can create a  platform where you can demonstrate your expertise in your niche,  your experience, talents, and your business to the entire world. You have a more effective way of presenting your business to the world and most especially, to your customers or clients.

Check out the competition

You can also look into other online businesses which previously made use of blogging marketing for promoting their products or services. If you want, you can contact them and ask how blogging has helped them in establishing business success. You’ll be surprised to find out that some business owners exerted their own efforts to create blogs for their businesses. They did not seek the help of expert bloggers to do the job for them.

Enhance your business brand

Aside from enhancing your business’ reputation online, you can also use blogging to brand your web presence of your business. If you can make a comprehensive website for your business. Add an effective blog that updates information on a regular basis. Your brand is everything about your business, from the logo to the colours and your unique business content. With time, the name of your business will be known online. This is called branding of your business.

Many online blog marketing businesses spend thousands of their capital to enhance their web presence but if you want to save some money on the promotion of your business, you must learn to create blogs for your business. This way, you can create personal blogs that your business can benefit from getting to know the people behind the business. Customers are easily attracted to businesses that are considered leaders in the business arena. You can inform the world about your expertise through the blogs you post on your own unique website.

Many people read blogs today

If you can post blogs regularly, prospective clients and customers can be kept informed about specials you might have or contests or sales. You can create a buzz so that your business will become more popular. Your readers who are interested in your blog will also pass the links to their friends, colleagues, and family members. This way, you will have a wider audience generated at zero cost of time or money.

If you can blog appropriately, your business can be among the top ranked in search engine results. If you can achieve a top rank in any search engine, your business will become more popular and more profitable too. With more readers and subscribers for your blogs, you can increase the traffic to your business site. You will then be able to reach more customers so that your business will earn more profits.

So don’t  watch as your business fails. Start learning the basics of blog marketing and post blogs in your business websites. Soon, your business will flourish and you can earn huge profits. Always have fresh blog ideas at hand so that your readers and customers will remain interested.

If you require help you can join a group on facebook that is a blogging community for bloggers of any level. It is called PAC  Power Affiliate Club. I am the welcome coordinator there. We have several levels of membership. Free and an upgraded Membership. Start on your blog marketing today for your business.

 

Kathryn Maclean A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest, and Google + Also an Affiliate & Network Marketer using resources like the  Power Affiliate Club  PAC  Welcome Coordinator for PAC.

How to Do Content Curation for Your Blog the Right Way

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