Month: January 2018

Affiliate Programs

 

Are you an Affiliate?

What to look out for with affiliate marketing because it is misunderstood and it can be misused. If you are looking at the income above all else, rather than an attitude of serving, this is what has given affiliate marketing a negative connotation.

Affiliate marketing is the process of promoting other people products, for which you earn a commission.

If you have a product that you are happy to use in your business. Would this be a reason to earn a commission by promoting it to others? Yes and No.

Affiliate Marketing

 

Affiliate marketing predates the Internet, but it is the world of digital marketing, analytics, and cookies that have made it a billion-dollar industry. A company running an affiliate marketing program can track which links bring in leads and, through internal analytics, see how many leads are converted into sales.

Read more: Affiliate Marketing Definition | Investopedia

 

A very smart video about Affiliate Marketing… with John Chow (like how he says his name)

Promoting a software may sound like a great idea…

But what if they sell the company and the new owners don’t run something like the old owners did. This actually happened to a person I know online.Your people start to complain to you and so you deal with the new owners. You can spend quite a lot of time doing this. If it was a one time sale, it was likely not a high commission. You see the problem. It wouldn’t be a good use of your time.

You should base your recommendations solely on products in the context of “How you use them in your business.” So start with the product, not the commission. What does your audience need? Analyze your target market. What are their pain points? Find out how you can help them solve their problems.

The commission that you earn will vary between the different programs. Affiliate marketing is marketing a product that someone else has created, not your own product. You pick one that will be helpful for your target audience You make a commission one time or an ongoing commission depending on what the product or company state.

Another good aspect of affiliate marketing is that there is no customer service, no follow up or dealing with payments This is all taken care of by the company you are promoting or recommending.

The company also keeps track of who is sending traffic to their product through a unique identifier link. Each company has their own affiliate program that you sign up to join. The fact that it is so easy to do this, is why affiliate marketing has earned a negative connotation, as there are a lot of unscrupulous people doing this.

 

Affiliate

Some of what you share will not include an affiliate link but you want to share content because you want to be helpful and some of your solutions will include affiliate links. Some solutions might be things you create, your own products, and some might be solutions that other people have already created.

 

You can be an affiliate for Amazon but because Amazon is in so many countries now, books hardware, and almost anything else, it’s a real balancing act. Setting all that up is rather complicated. Using Amazon to promote a book that works with a product you are promoting is fine. You really have to be an expert in affiliate marketing to really make it work with Amazon. –  Planting your garden in someone else’s soil. ” Steve Dotto

What is the most important asset that you have in business? It's not your email list...Click To Tweet

 Your most important asset is “what builds trust with your audience.”  That Know Like and Trust. That is the reason why they subscribe and the reason why they will give you honest feedback.  Sharing a product that you do not use and stand behind is a poor strategy. Your reputation means everything in this business.

 My recommendations list

Treat the products that you recommend as if they were your own.

If you would like to chat for 15 for free about affiliate marketing see my contact page.

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Social Media Strategy and Blogging Goals

Social Media Strategy Goals for your  Blog

You have a goal for your business.You know what you want, but how do you get there?

Start by being clear about what it is that you want. If that includes blogging for your own business then you need to set up a social media strategy.  There are blogs on almost every subject you can think of, yet they all different.  We are attracted to people for many reasons, but mostly because of who we see them as. Entertaining, colorful, informative or attractive. This is called branding.   Their style and personality. You need to be YOU and create this unique recognition and reputation for yourself.

marketingofflineonline.net

Branding

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme. Branding you and your business

Your Brand –  Everything You Do In Your Business:
– your consistency -followers like to be able to find you on a regular basis
– your authenticity – you are unique,  no one else is quite like you so your content is unique
– your core value – the big benefit our prospective clients  receives from engaging with you

Your Content Marketing

Your blogging goals become recognized by your ideal customers when you produce services and products that build trust in your relationships.  “That know, like and trust factor.”  KLT.  Content between brands and consumers. Your content is the hub or center that attracts your target audience to your blog for your business.

Content Marketing, such as starting a blog or make videos or podcasts, blog posts. My article on Content Marketing here

social media

 Social Media

Very valuable to your blogging goals. These are firmly anchored in your blog’s priorities. Make sure your social activity where you share on networks, is tied to your buyer personas. Your ideal client or customer or target audience. If you’re a business brand, you’re likely going to be spending a lot of time on LinkedIn which is business oriented. If you’re a lifestyle type of brand, you probably are going to be more on Pinterest, Facebook, or Instagram.

Different Ways Of Learning

Some people are more visual, while others like to read. Some like video or audio. We all have different learning styles. Repurpose your content to reach your audience on their own platform of preference. Take your most popular blog post and turn it into a  series of short videos. I use Lumen5 (free) to create a video with music and images to go with the content of a blog post. Very effective for people who like video and the music is nice too.  You could put this video in the article itself adding interest with less bounce rate, or you could add it to your Facebook business page with a link back to your site or a Twitter post in the article its self.

It’s important to get that mix of social media marketing going to the right people. Where does your target audience hang out? Master one social platform at a time and then move to another. It’s quality, not quantity that rules social media. An interesting article on what Facebook is doing might be of interest.

Facebooks Latest Change To its Newsfeed

Facebook is taking a big chunk out of the newsfeed Facebook now wants to replace news with more content from friends and family. With all new fake news and injustice to women, the new algorithm will change, as it always does but this time it’s different.  All the more reason to have more than just Facebook as your source of social media.

“Facebook wants to encourage GENUINE interactions on their platform.

So, the soul-less reposting, the click-bait tactics – those are the things that are going to be penalized…which doesn’t actually sound like a bad thing.” – Cathy Topping yourwebtoolkit.com

Mike Stelzner founder of Social Media Examiner emailed me some important info on the new Facebook News Feed changes.

Mark Zuckerberg (Facebook’s CEO) said Jan 11th. “We are making a major change to how we build Facebook.”
Head of Facebook’s News Feed (Adam Mosseri) outlined coming changes. He posted in media groups of which Mark Stelzner is a member.

Fact 1: Adam said, “space in News Feed is limited.”

Fact 2: “We’ll show less public content, including videos and other posts from publishers or businesses,” he said.

Fact 3: “Pages may see their reach, video watch time, and referral traffic decrease,” said Adam.

Fact 4: “Over the next few months, we’ll be making updates to ranking,”

So here is what we know so far:

#1: Video will get less watch time. Inference: you’ll see less video in the News Feed.

#2: Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news, and so on.

#3: ALL posts from people and pages will be impacted. In Facebook’s News, Media, & Publishing group

“The update applies to all post types, from pages and people.”

So what are the important ranking factors?

Facebook will “prioritize posts that spark conversations and meaningful interactions between people,” said Adam.

In a recent Wired Magazine exclusive interview, Adam said, “we’re going to be (weighing) long comments more than short comments,” and that “comments are more valuable than likes.”

So, actual “meaty” dialog between people (not pages and people, see the language distinction) is critical for News Feed exposure.

Now to video. Adam said, “video is, primarily, a passive experience. You tend to just sit back and watch it. And while you’re watching it, you’re not usually liking, or commenting, or speaking with friends.”

I believe this means a lot fewer shorter videos, a lot fewer Tasty-style how-to videos, and a lot fewer video animations.

At this point, it should be very clear that your strategy has got to change

Some of Mike’s ideas
Step 1: Scale back your frequency of posts. Less is more here.

Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you.

Step 3: Up your live video game plan.

Adam said, “live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos.”

Step 4: Avoid engagement bait. These are posts that encourage people to comment. Adam said Facebook will “demote these posts in News Feed.”

Step 5: Master Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.

Step 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.

A lot of the above steps will likely require a complete shift in your current Facebook strategy. If it helps, share this email with your boss, clients, or friends.

Ways to rapidly improve your Facebook strategy, live video experience, Facebook ads, and Messenger chatbot success.

Setting Goals For Your Business

social media strategy

Using an editorial planner is a great step for organizing your business.  I use a free tool called Asana. Good for people with a team or only for you.  See my article on Asana here.

Start with writing your to-do list for the next month as tasks. You can list by a table or a kanban (separate areas) It’s free and you can incorporate a buddy as well to whichever section you like. Works for soloprenures as well.

 

Prioritize. When thinking of which goals to work on first ask yourself these questions.

  • Are the goals you have right now realistic?
  • Would there be some goals that haven’t helped that you could let go of?
  • Which goals have more priority over others?

Goals represent the big change or result you want in your business, the social media systems represent each planned step you take towards the big result.

Contact me if you would like to chat for 15 min free, about your goals. See my contact page.

About Kathryn Maclean  ~ Marketing Offline Online  http://marketingofflineonline.net http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing  Affiliated with Power Affiliate Club – Welcome Coordinator for PAC

Content Calendar Publishing Utilizing the Power 0f Asana

 

Asana, is a content calendar that is a  cloud-based task management app to facilitate team communication and collaboration.

It can work for personal task management as for bloggers and solopreneurs but is also suited for management of teams for project management. Asana helps to manage tasks and people effectively.

content calendar Asana

Asana is iOS or Android app

If you have worked with other people on a team you know just how frustrating it is to go back and forth on email. Also, it’s equally nuts to get everything together for yourself, if it’s just you managing everything in your one-woman business.

I have found that using Asana as a content editorial project management tool is my answer to managing my business. I really love using it because I have everything I need in one place. I can keep track of everything and if I need to send my partner who is my husband, I can do so easily and we have a trail of it so no more ” I never got that payment!”

 

Asana is a large organization with three offices worldwide. SF, NYC, and Dublin.  25,000+ paying customers.

Main organization

Breaking down your annual marketing plan into the next steps:

  • Marketing strategy
  • Content calendar
  • Campaign management
  • Creative production
  • Product launches
  • Event planning

So everyone can see how their work adds up to the big picture.

Organized Content  Calendar using the Publishing Process of Asana

What are the features?
Free unlimited projects and conversations up to 15 people.

I have a membership on Patreon for “Dotto Tech.” Steve Dotto publishes “Free Wednesday Webinars” on marketing practices which I feature on my “Women in Business Facebook Group“. A very well know Canadian Marketer, Steve had a TV Show for many years on the Canadian network. He is very entertaining, I try not to miss his webinars. Patreon members see archived shows but others only see them for 24hrs on his Youtube channel.

Here he talks about Asana,  which is why I am using it now.

I like to organize my tasks in lists or projects as kanban-like boards or I think Steve calls them cards.
Communicate with entire teams or just for yourself.  It pays to remind myself!
Automatic updates of tasks and email reminders.
Tracking of projects with dashboards

I can set up a project simply or with all the moving parts. Recently I did a challenge and I have all the parts of that including the graphics saved under sections with tasks and subtasks under them. Great way to keep track of it all!

I have a template for everything I need to write a blog post. My checklist to make sure my posts go out on time. I just copy it for each week. I don’t have to go searching for something I need like the URL of the headline analyzer tool from Co-Schedule . because I have it in my template.

Organized Content using the publishing process of Asana

In addition to my tasks, I also check my Inbox daily. It has the new activity on all the projects and tasks I am following.
Asana is available on the web, it’s flexible and customizable, a great tool for teams large to small or individuals who want to organize their work in one central place. Asana does all that I have mentioned here but it does a lot more…

Here is another video that I have searched for that I like. to tell you more about what Asana can do for you.

Asana Content Calendar


Megan Minns

Check out the Asana Blog  https://blog.asana.com/

One of the articles from the blog I found very helpful

So to conclude Asana is a content calendar that breaks down your annual marketing plan into steps so everyone can see how their work adds up to the big picture. This includes solopreneurs who need to see the big picture in one place.

Asana is a cloud-based task management application and editorial calendar to facilitate team communication collaboration. It can work for personal task management for bloggers and small solopreneurs as well.  Try it!

If you would like a FREE 15 min consult on building your business using Asana see my contact page.

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Fresh New Year for Profit with Social Media

Are you feeling uninspired and frustrated with social media,  moving your business forward in the New Year?

Challenge is now over…. see below

Still struggling with marketing and social media for your business?  I’ve got the solution! 

Fresh Year Profit Challenge

If You haven’t been doing EVERYTHING you can

If You haven’t been giving it 100%

What would happen if YOU would just DO what is necessary?

You’re just doing the bare minimum and it’s hardly showing up at all

You’re making excuse after excuse as to why you can’t

-Instead of MAKING positive statements like Why You Can and You Will!

The journey to results that my offer provides has been anything but simple for me! Can you relate?

  • Over the weekend my part of the world remembered the 20th year Anniversary of one of the worst natural disasters in Canada, “the Storm of the Century” Ice Storm that hit  Ottawa and parts of Quebec. Freezing rain for five days coating cars, homes, trees and power lines, everything. People went without power for days, some even weeks.  We stayed for a week at my Aunt’s house as we had no power, no heat, and no water. Dangerous days.  Some people died as a result of this storm.

At that time I lived in Ottawa, Canada in a small co-op with my husband and our two kids.  I had taken a government-sponsored secretarial course and was doing temp work for several agencies.  Up at 7 am to put the kids on the bus, off to work on the bus till 5 pm. Make dinner, housework, laundry, baths, and bed. Only to do it all over again the next day. I was so exhausted and frustrated with my life. I vowed to find a better way of life.  And Hey, I did but it took it took me…20 years!!

If it wasn’t for searching on the internet for finding something more to life… I would still be in that way of life.  Over the following years, I learned how to set up a website the right way. Learned all about marketing with various training packages until today I can do just about anything I need to do to move my business forward. But I learned the hard way by trial and error over 20 years.  I have seen success in my niche which is connecting businesses to the internet using social media.

 

Social Media Challenge

My Fresh Year Profit Challenge

I would have never been able to develop my … offer with complete confidence without all those years of trial and error. I know my methods work because I have used them myself in my business for the past 5 years.  I mean, I developed them through my own experience. I wasn’t always nailing it in my niche, but now I am.

The good news? You’ve got me here to make YOUR journey a little easier. … I understand the struggles of setting up a website/ blog and learning all the social media platforms.  I have a diploma as a Social Media Campaign Creation Specialist that I worked long hours to earn. Updating social media constantly.

social media certification

I understand your struggles…

-Setting  up an attractive but more to the point a Website/Blog that works for your business

-Being unsure about what Social Media would work for your particular business

-Where to find help with your Blogging for your Business

Value of the content of the Challenge

  • A 40 min call to discuss your business on  Zoom – face to face.
  • I send you a link for the call on the agreed upon time using my Book like a Boss software

I will be charging  $50. for this service.

A written report about the strategy call with my suggestions on what I see that you can do for your business

I would charge  $50. for this service

  • The Group call on Zoom.  I would charge for my time and organizing the call on Zoom  $40.
  • The Training call on Zoom that I would give on a particular social media platform would be $75.

My Facebook Group I do not have a charge for it is only for women that I personally invite.

The total of the content that I will be charging for in the future $165.

 

And while I don’t have all the answers, I can help to make this just a little bit easier!

For this week only, I’ve put together a special offer,  Fresh Year Profit Challenge at a deeply discounted rate.of 50% OFF  to solve ( website problems and  Social Media problem and Get Blogging help) once and for all, for a very reasonable investment. One month of help with your business using social media training. $43.95 US  exchange  $49.95 Cdn.
Fresh Year Profit Challenge

 

 

 

 

 

 

 

 

Here is my Offer for  The Fresh Year Profit Challenge

  1. 40 min strategy call about you and your business on Zoom. I send you the link in an email for the call that you book here in my Book Like A Boss Page. This can be set up later.
  2. You get a written report on the call about any suggestions I might have for your business ASAP.
  3. 1 Group Call scheduled when most people can attend. Hopefully recorded for those that can’t attend 1 Hr on Zoom.
  4. 1 Training call is done on a Social Media platform that the majority of the group would like it to be on. 1 Hr  on Zoom
  5. An established Facebook Group of mine  Women in Business to communicate with the group and me.

This is my way of helping you skip over the struggles that I experienced with business marketing online. The result the offer gives is all about keeping it simple and sustainable, rather than making it complicated and hard. That’s LITERALLY what my  Fresh Year Profit Challenge…offer is all about.

I’ve created simple solutions that are available to you (if you want them) and the best part is…you can get the SAME results I’ve experienced myself, and that I’ve helped my private clients with for a fraction of the cost.

BONUS you get immediately after paying and optin in.  My e-book I created on “What Social Media ” I use for my business.

Social Media Report

The challenge is my way of saying THANK YOU for being a part of my community and really kicking off 2018 on a high note. …my audience is very important to me.  I don’t want YOU to go thru so much trial and error. I am here to help. If not happy, your money back guaranteed.

Time to say goodbye to … wasting time on activities that:

  • won’t make you money
  • not spending ENOUGH time on the tasks that will.
    There’s just no time for that.
  • Open to 10 women only

 

This challenge is over as of Jan 15th. If you would like to get on the wait list for the next challenge please opt in below.

 

Optin here > Waiting list optin 

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Facebook Update

Improve Your Facebook Post

Facebook engagement

 

How can you have the best Facebook post?

If you market on Facebook, you are probably interested in having better reach for your Facebook updates of your posts. Here are 7 tips to help you.

Many businesses start posting on Facebook without a  plan. As a result, their posts don’t often address the needs of their audience. You have seen Facebook pages that have been abandoned with nothing on them for months. Here are some tips that will help you with what to post, how often to post, and the big one, engagement!

A Facebook page is for your business presence. It’s public and you can post people who have liked your business fan page.  You set this page up yourself.You can not use the first page that Facebook gives you – the profile page for business. This is in the TOS of Facebook. People can search for your business on Facebook for your hours of operation and what you are doing for your business.

A Facebook Group
You set this type of page up to post Facebook info and have people get to know you. This is not public but closed. You invite and ok membership.

1. Create Your Facebook Update ” Road Map ” for Posts
As an example,  fitness tips, if you are in the fitness field

  • healthy recipes to promote health
  • blog posts on subjects relating to various aspects of fitness

Write out the content you could use in a list:
Fitness tips
Blog marketing on health
Healthy recipes
Nutritional value of foods
Healthy living tips
Correct postures, exercises
Different exercises for different people according to their needs

2.  Start A Content Calendar
After choosing the topics, create a calendar. A content calendar maps out what to post each day. When you have a schedule, it also helps you build in enough time to create your social media images to go along with your posts. Pinterest images are different sizes than Facebook ones etc. These take time to do. I use Canva and Picmonkey to create images using images from stock photos. A previous post on free stock photos.

Various online methods of content calendars can be used.

Airtable.com

www.airtable.com/collaboration/teams‎   Airtable is the all-in-one collaboration platform

or Asana.com

https://asana.com/  It’s free to use, simple to get started, and powerful enough to run your entire business, are free to use and can connect to Google calendar if required.
Facebook

3. Scheduling Facebook Updates

Start to schedule your content a week at a time in advance. This gives you the flexibility to keep up with timely topics. Using Google Alerts  <Click ( You pick what you want to be delivered to your email inbox)

 

 

 

Your Written And Visual Content On Facebook.

4 types of content.

  1. Links
  2. Images
  3. Videos
  4. Text updates

Facebook

Ideas On Facebook Update Engagement That Will Keep Your Posts In The Feed Stream

  • Create a Facebook page for your blog posts. You’ll be able to share your blog posts on this Facebook page.
  • Use scheduling tools such as HootSuite and Buffer to schedule posts in advance. Initiate engagement – ask questions.

Join a few Facebook Groups related to your niche. Post often to these Facebook Groups, answering questions,  grow relationships etc.

Analyze your business and audience before choosing content types for your posts. If Engagement to your blog is your objective, the link format likely would work well for you. See the link above for my article on this.

If brand awareness is your main goal, images and videos are a better bet. If you want to drive attention to a link in the description in the post you should include an image along with the link. A video keeps people on your site longer than any other media. See a previous article with the link brand awareness.

So the takeaway is that the content type you choose effectively helps to drive attention to the link. Do be sure to check your analytics to see if you are choosing the right content types.

4. Hashtags on Facebook Updates?

Hashtags are a pound sign immediately followed by a keyword. They are used for categorization on social media.
How many, which ones, and where to use them.

The value of hashtags and a few ideas on how to find some to use in your social sharing. If you’re looking for a simple rule of thumb for hashtagging posts, I think there’s a lot of truth here in this advice from The Next Web:

Rule of thumb: 1 – 3 tags is best over all platforms. ( Exception of Instagram up to 30 )

Twitter: to categorize
Pinterest: to brand, and be specific (tags are only clickable in pin descriptions)
Instagram: to build community, and be unique/detailed
Google+: to categorize; autogenerates tags based on what it thinks your post is most relevant to
Tumblr: to categorize interests, can be specific and general (has a “track your tags” feature)
Facebook: sort of a hashtag fail – if your audience is very business-minded, follow Twitter rules; if it is community-oriented, follow Pinterest/Instagram rules.

5. Facebook Post Descriptions
When you post a link say on your fan page, it fetches the metadata automatically. You can then edit it, removing the URL altogether and the pic below stays there. You then have a larger area to post your message. Remember that posts on Facebook are searchable. What you post could make your article popular on Google search engine, bringing traffic to your website. Always use your keywords in that description.

6. Best Time to Publish Facebook Updates
If you dig into your analytics you will discover the ideal days or times to post. Not a good idea to simply post when your content is ready. Remember you are working with world time zones here.
According to a HubSpot article, the best days to post on Facebook are Thursdays and Fridays. But do check your analytics. I have checked mine and I would say they are right. Hubspot  Best time to post.

Think about it: Is your audience spreading their time on social media equally throughout the day? Of course not. Every social network has higher and lower traffic times throughout an average day and an average week.  They don’t have schedules as to when they visit, it can be rather random. Check your analytics for a while and you will see a pattern.

Posting strategically at higher traffic times will help drive traffic to the content you’re sharing on social. For me it’s 3:00 pm generally.

7. It’s Important to check your analytics.
To maximize your engagement, tools like Facebook Insights and Bitly if you post links. Or other link tracking programs I like ClickMeter.  These are helpful if you don’t want to invest in analytics tools. FREE tools.

For more information, there are paid tools available to give you more detailed analytics. Fanpage Karma gives stats on each type of content.  Very extensive and has a free to try account.

Today with businesses striving to get more and more attention on Facebook, which has 1.5 Billion monthly active users.  Using the right strategy can get you more success from your Facebook business posts.

Joining a community on Facebook to help you understand this complexity of the always changing information, is a smart way to go. I belong to  The Power Affiliate Club.  See more information on my website that links to my facebook pages. marketingofflineonline

I have 5 Facebook Pages. The main business page is  marketingofflineonline see below :

https://www.facebook.com/winchesterlocalevents 

https://www.facebook.com/KathrynRMaclean/

https://www.facebook.com/womensinbusinesstoday/

https://www.facebook.com/Ilovemymixedbreeddog/

 

My Group (Women only)

https://www.facebook.com/groups/Womenonlineinbusiness/

Please feel free to contact me on any of my sites. See the contact page to arrange a free 15 min chat with what I can help you with -using social media for your business including Facebook updates.

To Read More – Curated  SocialMediaExaminer

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline

Blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + & Instagram. Affiliate & Network Marketer using resources as  Expert Author status and the Coordinator for PAC the Power Affiliate Club.