Need some ideas on how to promote your business brand design or increase demand for your services?
Let’s start with 5 brand design graphics that will help promotions for your business and increase your visibility.
While there are many different ways to promote your offers;
- if you are just starting out or
- you have been online marketing for a while
The promotional suggestions below will give you some great ideas.
First “What is it that your potential customers need?”
- An ebook – on what you can help them with?
- A quick checklist – on what you provide?
- A high-quality content article – or report?
5 Brand Design Graphics You Need For Your Next Promotion:
1. BASIC BLOG POST COVER GRAPHIC ( top image)For every post I create, I offer a Blog Post Cover Graphic. This Cover Graphic will help you get traction with your post – when scanning the graphic to Pinterest you can have another source of lead generation to your blog from the platform.
2. PROMOTION BOXInclude the optin or download to another blog post or within the different areas of your website. You can also include it in the blog post as you see it here. Put it near the top and again at the bottom. People scanning your post only read the first little bit, they’re more likely to click on your optin offer if they see a promotion box. (Click on the image promotion box below for a free checklist of what is offered here.)
A Freebie or content upgrade is used in creating a free opt-in to collect emails. This should be something that provides additional value, like a one-page checklist of what was covered in the blog post is a great idea. ( Good idea to include a content upgrade with every post on your site!)
Get your Graphics Checklist now. (click promotion box pic)
What is the Best Platform to Promote From?
It depends on a lot of different factors.
3. Social Media GraphicsFACEBOOK ADSIf you post consistently on Facebook – a post or Ad graphics.(I create my own using my own photos or Stock Photos that can be used personally or professionally.)
If you are venturing into Facebook Ads or any other sort of online Social Ad Space, be aware that most have a 20% text rule. This rule is where there cannot be more than 20% of the text on your ad, otherwise, it might not appear for many of your target audience. Be strategic with the content you provide, since you can always include the bulk of your messaging in the Ad copy that accompanies the graphic.
TWITTERIf you like to tweet, then you will want to include a Twitter graphic to promote your offer as well. Even with the limited amount of characters, it is great to include an eye-catching graphic in your Twitter feed. I have two Twitter accounts, you can include a tweet within your post to Twitter.
BLOG POST COVER GRAPHIC FOR PINTEREST
It must be vertical for pinning on Pinterest. It will include your blog post title + your website Url. A great stock photo for the background will really make your graphics do look professional and stand out. Pinterest posts linked back to your blog posts are a great idea! Measuring 600 x 900 Pixels.
Pinned images stay on Pinterest a long time and are searchable by keywords. A wonderful place to get inspired.
INSTAGRAMInstagram is a great way to reach your audience. Then have them go somewhere to learn more about you and your business. Facebook Groups stand out more as private and safe places to connect.
Creating a square graphic, you can post it to Instagram and also to Facebook, reaching both your audiences on both social media platforms. 1080 x 1080 pixels
On Instagram – if you have a great following or want to build one, invest your time there with image posts and stories to push your audience to your blog and direct them to your download/squeeze page to get them on your email list. My Instagram account Instagram . Follow me.
4. BRAND IMAGE FOR BUSINESS BRANDINGWhen designing your offer, be sure to check in with your brand styling. Be aware of what you are putting together as far as your brand colors and fonts. Are your pictures a good reflection of you and your business?
Use colour to draw the eye in and be clear with the call to action.If placed somewhere other than your blog be sure to include the website address or use your logo on all of your graphics.
I can use a simple layout for any social media post, it doesn’t have to just apply to Pinterest posts. Be sure to use a clear call to action for the best results. Leave no question as to what you want your audience to do – tell them – ” download the free checklist.”
This part is so important for brand consistency so review and check your branding to make sure you are on the right track.
Book I collaborated on with Power Affiliate Club.com P.A.C.
5. BLOGGINGIn writing educational blog posts for my audience I try to show my community that I am an expert and authority in my niche. With your offer in mind, will write a blog post that will educate your audience and answer some questions/objections they may have. Always include a Graphic in your article.
I am the Welcome Coordinator for PAC Power Affiliate Club.
14 PAC Expert Authors compiled our first book together, it sells on Amazon. Click the link below to find out more…
Get the check list
CHECKLISTTo make your next promotion a success I have created a handy PDF Checklist for you to use while planning your graphics. All the sizes etc to make sure you have covered all the promotional ideas here. Checklist click here or the promotion box above.
So there you have it. 5 Graphics ideas for your next promotion. I hope this post has given you some inspiration to start putting together some ideas for your own upcoming Promotional Plans using Brand Design Graphics.
If you want to more information of the images you can use, I have it here for you. Free Images.
This post was written by
Kathryn Maclean of Marketing Offline Online.net
This is a great resource. I have never put much thought into how I can get the most out of my blog, mostly just “what should I post?” and “will my audience like it?”. I will be sure to refer back to this post as soon as I get back to my blog, thanks for sharing!!!
Patrick,
You are welcome. There is a lot to think about with a blog that’s for sure. Getting the most out of your blog is what I love to talk about.
Thanks for your comments.
Hi Kathryn,
Good tips about using graphics for social media posts and marketing. They do tend to catch more eyeballs. Thanks,
Edward
Hi Ed,
That’s exactly what graphic do, catch eyeballs.
Thanks for your comments.
Hi Kathryn
Thanks for your interesting post and tips.
I’m starting to wonder if I need to think about re-branding.
Last weekend I went on an Internet Marketing Bootcamp, packed with all the latest strategies, and I don’t think the word “blog” was mentioned once. While you and I know that blog and website are often used interchangeably, I’m guessing that many new to the industry (my target market) wouldn’t, so might bypass me.
Ah well, more to ponder. But I had become quite attached to “Blogging After Dark” and not sure what else to say I do after dark LOL.
Joy – Blogging After Dark (for the moment!)
Hi Joy,
Wondering about the Internet Marketing Bootcamp you went on that didn’t even mention blogging?? To me that is odd.
I took a 4 mth social media course and blogging was central to marketing online. So I’m guessing that your target market is people new to the industry who would want to know information. You and I both know that a website/blog is the best place to have content.
It depends on your vision of where your business is going. Your mission statement and what to supply your customers or clients. What are searching for? To find out you do market research. Find out what people in this niche are interested in and create products that will be in demand. If your site doesn’t do this then maybe you need a re-branding.
Nice information about the designing I have gained many new things thanks for sharing
Infographics/graphic are starting to work really well, not only marketing-wise but also SEO-wise.
Hi Saurabh,
Glad that I showed you some info on designing. Thank you for your tip. Will look into creating an infographic/graphic. Thanks for your comments.
Hi Kathryn
Great tips about using graphics. Thanks for sharing!
Hi Sonal,
You are welcome for the graphic tips. Thanks for your comments.
I jotted down the sizing information that you posted. I very much enjoy Pinterest and play there often.
Hi Elise,
Glad I included the sizing in the article. Pinterest is THE place to play for bloggers. Thanks for your comments.
Nice post Kathryn! Informative and helpful. I enjoyed your downloadable PDF too! Thank you!
Hi Lesly,
Thank you. I am always trying to be informative.
The downloadable PDF if you didn’t see what it was created on – was http://designrr.io/
Doesn’t seem to be an affiliate for it, I am checking that.Thanks for your comments.
Hi Kathryn
Nice graphics and I love the guideline that you shared about graphics for blog post. We indeed need this types of graphics to make our blog attractive.
Thanks for sharing. Take care
Hi ikechi!
Long time no see. I am happy to share what I think will help other bloggers. Great graphics are certainly one thing that makes our blogs attractive. You are so welcome, do visit again soon.
Hello,
Thanks for sharing great information about design. keep sharing useful article on this blog.
Thanks,
Agnes Jones
Agnes,
I will indeed keep sharing useful information on my blog. I publish every Monday.
Thanks for your comment.
I enjoy creating graphics so I probably spend a disproportionate time on them. However, having decided on an overall style I’ve created and downloaded a large collection of images and that saves me a lot of time.
Hi Sue,
Same here. I have a large collection of images downloaded yet I am always looking for more. Thanks for your comments.
Featured image is must thing that you need on blog. Image without blogs makes less user engagement.
TutorialSpan,
How boring an article would be without images. Totally less engagement.
Kathryn, you have amazed this new reader!
The choices you have presented to help all with being noticed. To standout from the crowed, per say. Absolutely simple and usable. Love it.
I never gave it much thought, until now. Most of my sharing is done based on three different locations. As you know. we have to be aware of where we place awareness at. You would not place the same format in LinkedIn as you would Facebook. It just doesn’t work.
However, Kathryn you opened up a possibility to graphics. I tried to stay away from them mostly. Now, you tweaked my imagination. Thank you so much.
Will
Hi Will,
Cool comments there. I do appreciate them.You are indeed correct. LinkedIn content is very different than cool and laid back Facebook.
So glad to have been an eye opener for you in regards to Graphics. Tweaking people’s imaginations is what I love to do.
Hi Kathryn,
Great information! We need to know what sizes go with various images otherwise things just won’t come out correctly.
When I have my down time I like to make my own images and save them in a file on my desktop. I can then resize them for just about anything I want to put out there. It is such a creative outlet!
-Donna
Hi Donna,
I have different pic sizes on my computer on coloured post its. This is so I can size the images I have in many folders. I like using
Canva the free program and paid Pic Monkey.One of my favorite things to do is create images. I enjoy doing all the birthday cards for PAC.
Thanks for your comments.