Small Business Marketing Ideas
The difference between Offline and Online Marketing?
Offline marketing uses other methods of marketing apart from internet marketing. This kind of marketing is where everything is done to make a business popular with fans and consumers. When a computer or other devices are used and they are synchronized to the cloud, connected to the internet. This is considered online marketing. I teach a combination of both of these marketing ideals.
1. Make Your Site Look Professional
You could hire a designer or developer or do it yourself. I have discovered many website designers and I have used their ideas and created something different in my own style.
One thing I highly recommend for WordPress sites is to use Thrive Themes. A dedicated team that teaches as well as sells their templates for WordPress sites. I am an enthusiastic affiliate for Thrive Architect. This page was created by using it for all devices.
2. Marketing Strategies for Small Business
1. Be Crystal Clear About Your Goals
If you are selling an item, whether it’s an idea, or your company’s product or your own service. Writing content that adds email subscribers to your list is the way to go. Each email is a potential client or sale so you see how important this tip is.
2. What Is The Fastest Way To Grow Your Traffic?
Post somewhere, and then link it back. Social email and direct traffic will form your basis for a consistent traffic stream. However, the best way to attract a large number of new readers is to post on other sites with more traffic than your blog and then it link back. Bringing in new readers is critical, without traffic your business will only be on your screen -alone!
3. Use a Good Mentor
I have found a few that I follow. I get to know them online from something they have posted, such as a blog post linked from Pinterest. I liked the way that they have branded themselves and the products that they have to sell. I have taken many courses that have helped me enormously. I have met many women who are very good at marketing. I have bought their courses and books. You can read more on my site and my email list.
3. Make Your Booking a Simple Process
Acuity Online Appointment Scheduling.
The best scheduler I have found, and I tested a good many.
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Never have to ask "what time works for you? " again Clients can quickly view your real-time availability and self book their own appointments and even pay online, reschedule with a click and this eliminates 100% of the drudgery. Freedom to grow your business.
4. Social Media
Having studied Social Media,I know and keep up with the platforms all the time. It's not important to be using all of them for your business though. What is important is to know which ones do the best job for your business.
An ex -Your target market is not interested in snap chat if they are older and established. If they have an audience of bloggers then most likely they will be using Pinterest Facebook and Instagram. There are may ways to use the networks, what works best for your business. Facebook Ads? Maybe? Lots of ways to use social media tools as well to help promote your business.
5. Show off the best side of your Site/Blog
Do your pages look OK on mobile? If you use Thrive themes they will look more than ok they will look great.
Which pages do you think you should have on your website?
- work with me
6. Offline Online Relationships
Offline I am a member of the chamber of commerce for my local town. This puts me in touch with people in my area. I also run a Facebook Page to showcase businesses in my area. Seen on my about page on my site Winchester Local Events .
Online I have enjoy meeting people in various groups on Facebook. I have a few business pages there as well. One is for women only, my target market and is in my name kathrynrmaclean and the other I use for my website and I feature it in the bio boxes of my website posts. I contributed to a blogging community for over 4 years PAC. Power Affiliate Club. Now a member of a Recurring Revenue group Wham! Bam! Business Plan. These are featured on my website and in my blog posts.
.....I have a bonus for you! I like to over deliver.
A quick Quiz done on Thrive Themes on what kind of business owner you may be. You can then join the corresponding newsletter for the Quiz and Convert kit that I use will sort you into Beginner, Intermediate or Expert with the second email. Or you can just stay on this email series. Either, both or if you so choose none.
Thank you so much to opt-ing in!