6 Marketing Hacks that are Beautiful for your Business

Beautiful Building Blocks 

marketing offline online.net

Small Business Marketing Ideas

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Is there a difference between Offline and Online Marketing? 

Offline Marketing uses other methods of marketing apart from internet marketing. This kind of marketing is done to make a business popular with fans and consumers like using :

Traditional Media, Newspapers, Magazines, Flyers and Brochures, Television and Radio Ads.

Sending Seasonal Cards, Community Engagement, Put Out Press Releases, Donate Gift Certificates or Speak at Events, Snail Mail, Make Cold Calls, Trade Shows, or Sponsor a Community Event.

Marketing Online is Strategic  
Some online marketing techniques, like blogging, email and social networking are done with a purpose or goal in mind. To reach these goals, use of  strategies such as:


Types of Online Marketing
Search Engine Optimization (SEO),  Search Engine Marketing (SEM),  Pay-per-click Advertising (PPC)   Content Marketing, Social Media Marketing (SMM), Affiliate Marketing , and  Email Marketing.
All these strategies are considered Online Marketing.  I use a variety of  these combinations  of marketing techniques for both of these marketing ideals, offline or online. 

Creative ways to market your business

Marketing your small business is a challenge, I get that! When I had my offline business it was important that we had many clients. It took me a while but I learned to create a website about our business and how to rank it so people could find us on Google. Amazing to be on the first page of Google for certain search keywords.  

Marketing for an Online business usually uses social media. So I studied and became a Social Media Campaign Specialist, the diploma hangs on my office wall.

Innovative promotional ideas

Did you know that a pin on Pinterest can last for many years? I've seen them with the year on them! Amazing! And it's FREE! Other ways to promote are by using keywords, in your posts correctly especially on Pinterest. SEO Search Engine Optimization . Blogging can bring people to you. Social Media has many different ways to promote your business. 

“6 Beautiful hacks for small business owners ”

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Marketing Offline Online.net


  1. Make Your Site  Look Professional!

 You could hire a designer or developer or do it yourself. I have discovered many website designers and I have used their ideas and created something different in my own style.  

One thing I highly recommend  for WordPress sites is to  use Thrive Themes.  A dedicated team that teaches as well as sells their templates for WordPress sites.  I am an  enthusiastic affiliate for Thrive Architect.  This page was created by using it for all devices.


 2. Marketing Strategies  for Small Businesses

 1.  Be Crystal Clear About Your Goals
If you are selling an item,  whether it’s an idea, or your company’s product or your own service. Writing content that adds email subscribers to your list is the way to go. Each email is a potential client or sale so you see how important this tip is.

2. What Is The Fastest Way To Grow Your Traffic?
Post somewhere, and then link it back. Social email and direct traffic will form your basis for a consistent traffic stream. I love FLODESK for my email.

However, the best way to attract a large number of new readers is to post on other sites with more traffic than your blog and then  link it back. Bringing in new readers is critical, without traffic your business will only be on your screen-alone! 

3. Find a Good Mentor
I have found a few that I follow. I get to know them online from something they have posted, such as a blog post linked from Pinterest.

I liked the way that they have branded themselves and the products that they have to sell. I have taken many courses that have helped me enormously. I have met many women who are very good marketers. I have bought their courses, taken their challenges and bought their books. You can read more on my site and my email list about these marketers.


 3. Make Your  Booking a Simple  Process...

     Acuity Online Appointment Scheduling.  The best scheduler I have found, and I tested a good many.

 Take my  advise and try this one. It's even free to start. I am an affiliate.  

  1. Acuity Scheduling
    is your online assistant that works 24/7 to fill your schedule.
  2. Never have to ask "what time works for you? " again Clients can quickly view your real-time availability and self book their own appointments and even pay online, reschedule with a click and this eliminates 100% of the drudgery. Freedom to grow your business.


4. Social Media

 Having studied Social Media, I know and keep up with the platforms all the time. It's not important to be using all of them for your business though. What is important is to know which ones do the best job for your business. 

An example -Your target market is not interested in snap chat if they are older and established.  If they have an audience of bloggers then most likely they will be using Pinterest Facebook and Instagram.  

There are may ways to use the networks, what works best for your business. Facebook Ads? Maybe? Lots of ways to use social media tools as well to help promote your business.


  5. Show off the best side  of your Site/Blog

  Do your pages look OK on mobile? If  you use Thrive themes they will  look  more than ok, they will look great! I  am an enthusiastic affiilate!

  Which pages do you think you  should have on your website? 

  • home
  • about
  • contact
  • services
  • work with me 


  6. Offline Online  Relationships

Offline I am a member of the chamber of commerce for my local town. This puts me in touch with people in my area. I also run a Facebook Page to showcase businesses in my area.  Seen on my about page on my site  "Winchester Local Events."

Online I have enjoy meeting people in various groups on Facebook. I have a few business pages there as well. One is for women only, my target markets in my name kathryn r maclean and the other I use for my website and I feature it in the bio boxes of my  website posts. I contributed to a blogging community  as admin for over 4 years, PAC. Power Affiliate Club. Now closed. 

 .....I have a bonus for  you!  I like to over  deliver.

Kathryn R Maclean

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 Kathryn R. Maclean

 Marketing Offline Online


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