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Using Social Media online is not the same for every network

Every business owner or entrepreneur connects with consumers today using social media. Do you use all of them? Or have you found a few that work for your niche?

Even offline businesses use online social media. It’s a  quick way to appeal to prospective clients and customers. But it can be confusing for online or offline businesses.

Social Media Strategy

You need a social media strategy with a campaign that plans out every step forward for your business.  You must look at this as both a short term and long -term – type of strategy.

Social Media Marketing is a necessity for today’s small business owner. You need to be where your customers are, and you must reach out to them with your offers. Forget what your competitors are doing, as their customers may be different from your customers. You need to integrate internet communications into your normal routine of business networking.

No matter what stage your business is currently at, you can re-invent your online presence. With only a few tweets you can shift your use of social media and get improved results. Facebook ads are the most popular way to get potential eye balls on your content, this is for a reason. Facebook Ads are the very best at doing this. Facebook is social for connecting with friends but also for business.

Facebook Social


With a business or fan page on Facebook. This can be done for you by a third party  (me) or by you.

Create your own Group – this has advantages over a fan page. Can contact members. You get to know them personally as the group grows.

If you check out the Insights tab on your Facebook Page, it tells you about all that has taken place with your page. You see male vs female their ages and location. Very interesting to see your content over the past 30 days.

Facebook’s Mission
To give people the power to build community and bring the world closer together.

There are two types of pages. The Profile page that you get when you join Facebook. The other is a Business Page that you create for business use. Business owners use these to sell, to market to educate to spread brand awareness that sells products and services.The terms of service state that you are not to use the profile page for business.

So where do you get this business page?  Click on the top right triangle of your profile page. Create a page. Choose any that you think will suit you.  Just choose a page to get started.  I have created 5 business pages that I use for various subjects or niches.

Find Your Facebook Market
Facebook is still THE most active social network with over 3.42 billion Facebook users.
What is your target market? Do you understand the demographics ( eg Women 20 – 60 married with children $?.00 Bloggers) What are the results you want to achieve? What are your long terms goals?

My Business Pages





If you gave a  friend a link to your business page. Would they get it right away, what your business is? Would they understand what type of business you run? What your product is or your services?

If they peruse your page can they find the link to your website  to buy your product or learn more about your products or services? Do you have a 10 – 90-second video? I have a short video on my Kathryn R. Maclean page.

Social Media Strategies
1. Establish Your Plan

What is your social media marketing plan?
It can include:
– objectives, goals, key success indicators …

First question – What are you hoping to achieve?

You must answer this question first before you start to use social media to market your business. You really need to understand your purpose as the steps from that purpose or objective will lead to different paths.

2. What do you want to put into that plan?

You need to supply your business with content. Establishing an editorial calendar will keep your posting consistent. Finding a creative space to organize thoughts and capture ideas is a necessity for anyone eager to simplify the writing process. Also to eliminate the stress and aggravation centered on and around content creation.

To find out how to use an  Editorial Marketing Calendar  
Creating an editorial marketing calendar will act as your daily content guide. Writing goals strategically that are outlined in your overall campaign program. While you can create your Editorial Calendar on Google drive, a word doc or excel.

A simpler way is to have it on your blog as a plugin. I use this on  my blog and I find it very handy to plot my weekly posts. The plugin is from WordPress.

The Editorial Calendar makes it possible to see all your posts and drag and drop them to manage your blog.  Version 3.4 | By Colin Vernon, Justin Evans, Joachim Kudish, Mary Vogt, and Zack Grossbart

3. Social Media Networks
Know the HOW, WHAT and the WHY behind each social network. When you have a basic understanding of each platform, you will be able to see which of them will work for your business.

4. Objective  
Is your objective to: (only do one at a time)
Money – short or long term.  Recruit potential sales /
Traffic / Increasing /to you Website or Blog traffic
Exposure Your Brand or Brand Equity /Establishing Your Brand /

Create a strategic action plan that supports:

5. How will you:

– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
– Interact and educate your fans on a daily basis?
– Create content that elevates Social Media conversation?

It can be a challenge to build your online presence. Who is it that you’re looking to connect with?
Your profile should be optimized with keywords used by your target audience.
You can design a custom header consistent with your brand look and feel across all your online properties. You are able to connect your Twitter with your facebook posts if you wish, I do.


Creating a powerful online presence through social media takes commitment. A daily plan and a weekly schedule as well checked on on a monthly basis. To organize your system, you will need to identify the tools and services you will need. How to track and measure your success as you focus on your target. Don’t lose sight of your objective when you have hard times down the Social Media Road. It will not be an easy ride. Anything worthwhile is work.  I would be available for a consult to see how I could help. Check out my About -Me page to arrange a free 15 min chat on Zoom.

If you are not yet on the email list please feel free to join.

About Kathryn Maclean


A long time blogger using domains & hosting with WordPress. A Social Media Campaign Specialist using Facebook, Twitter Pinterest, and Google +  Twitter and Instagram.


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Kathryn Maclean-Racicot     

A Social Media Campaign Specialist using: Facebook, Twitter, Pinterest & Instagram ​

Kathryn Ruth Maclean

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  1. Hi Kathryn

    Wonderful post as always. you are very right that we need to have a plan in our social media marketing. Infact whatever we do, planning plays a very crucial role.

    Thanks for sharing!

    1. Hi Sonal,
      If you have no plan you don’t know where you are doing or when you will get there Correct my friend? Social Media marketing
      is just that a step by step plan that usually includes a mind map https://drive.mindmup.com/ can be saved to Google Dr. Easy to use.

  2. Hi Kathryn,

    I love this post. The impact of social media in helping us to grow our offline businesses can’t be overemphasized. Of a truth, businesses, especially small business owners that are not using social media are losing big time.

    I agree totally with you that planning your social media strategies is an effective way to use it.

    What business blogging do for businesses that incorporate in their growth strategy can also be achieved with social media if done rightly.

    Cheers. Keep them coming.


    1. Hi Emenike,
      Thanks, offline in particular needs help with online social media to get customers thru the door. How to actually use social media strategies are not something a busy business person knows about. Also that a business blog is not something they understand. Incorporating the two entities is something that I talk to people about. Thanks for your comments.

  3. Hi Kathryn,

    This is a great post. I will definitely be back for more tips and strategies. I’ve been looking to increase my FB page and not quite sure how but I think you have the right idea here.

    There are so many things that can be done online and are so easy but I think because of overwhelm and overload, it’s sometimes hard to sort through the things we should be doing.

    1. Hi Monna Monna,
      Increase your FB page. Lots of ways to add interest, content, images etc. That is why I have my site to help people sort through things online.
      Don’t get overwhelmed just take it a day at a time. Thanks for your comments.

  4. Good suggestions Kathryn. There are so many social media strategies. I think it’s best to match the social media platform with your personality, and try not to feel like you have to do everything, everywhere at once.

    1. Hi Lesly,
      Each social media platform has its own particular use so what you need is best served by that particular network.
      Pinterest is wonderful for women who love beautiful images to either sell a product or to attract people to a blog post.
      Thanks for your comment.

  5. Hi Kathryn,

    A social media plan? Who’d thought? Not me!

    I still kinda dislike exposing myself. Yet, I’m doing it. And, it’s high time I sat down and diagramed a plan.

    Thanks for the push,

    1. Hi Ed,
      Ah sit down and get at that diagram. You do show what a funny and intelligent guy you are Ed. Just a gentle push. lol

  6. Hi Kathryn,

    I didn’t realize you had so many Facebook Pages. You are awesome! I love using Facebook for business, especially if I want to target a specific group.

    Indeed, we need a strategy otherwise we will just be wasting our time.

    Great post!


    1. Hi Donna,
      Yes I am awesome, lol I enjoy using Facebook pages for just that, targeting a specific group.
      We know that planning a strategy is the basis of our business. We do not waste our time, right Donna?

  7. Hi Kathryn,
    This post was an eye opener for me, a quick reminder to have a plan for my social media marketing. I seem to have a vague idea of what my goal is but it is not organized into a plan of consistent action. I share when I am inspired. I share when I create a product or interview someone on my radio show. And then I love sharing adorable images and powerful sayings. For me, Facebook is more about staying in touch, responding to other people’s posts, as much as about sharing my own stuff. Sometimes I am prolific and then at other times I seem to need a break.

    1. Hi Erica,
      Having a plan is like having a road map. A goal of what you want is needed. Consistent action is required, meaning not just when you are feeling inspired but on a daily basis including your radio show and sharing images. Facebook is for sharing but it also for business. Keeping
      a steady pace allows for scheduled breaks. Thanks so much for your wonderful comments.

    1. Hi Elise,
      I’m glad you have a plan for your social media. You are correct it is extremely important to know where your business is going and having
      a plan to get there. Thanks for your comments.

  8. It is a must for every business over to have online presence and they should be able to use facebook to effectively reach their audience and appeal to them through it. Facebook is social for businesses too… videos… updates, they all appeal to customers. Having a social media strategy on hand is paramount in today’s world!! Good article.

    1. Stefinia,
      Thanks for your comment.
      Very well said. Today for businesses they need to have a social media strategy. Where are they going with steps to reach their goals.
      Just how you go about doing so is my business. I map out a mindmap with steps the business should take depending on the objective.

  9. Good thinking Kathryn..! The way u explained about the social media strategies are really unimaginable. I do agree with all of your viewers. Planning is must. In business it is most important to have a plan.
    Thanks for posting such a good information. keep writing like this.

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