Using Social Media online is not the same for every network
Every business owner or entrepreneur connects with consumers today using social media. Do you use all of them? Or have you found a few that work for your niche?
Even offline businesses use online social media. It’s a quick way to appeal to prospective clients and customers. But it can be confusing for online or offline businesses.
You need a social media strategy with a campaign that plans out every step forward for your business. You must look at this as both a short term and long -term – type of strategy.
Social Media Marketing is a necessity for today’s small business owner. You need to be where your customers are, and you must reach out to them with your offers. Forget what your competitors are doing, as their customers may be different from your customers. You need to integrate internet communications into your normal routine of business networking.
No matter what stage your business is currently at, you can re-invent your online presence. With only a few tweets you can shift your use of social media and get improved results. Facebook ads are the most popular way to get potential eye balls on your content, this is for a reason. Facebook Ads are the very best at doing this. Facebook is social for connecting with friends but also for business.
With a business or fan page on Facebook. This can be done for you by a third party (me) or by you.
Create your own Group – this has advantages over a fan page. Can contact members. You get to know them personally as the group grows.
If you check out the Insights tab on your Facebook Page, it tells you about all that has taken place with your page. You see male vs female their ages and location. Very interesting to see your content over the past 30 days.
To give people the power to build community and bring the world closer together.
There are two types of pages. The Profile page that you get when you join Facebook. The other is a Business Page that you create for business use. Business owners use these to sell, to market to educate to spread brand awareness that sells products and services.The terms of service state that you are not to use the profile page for business.
So where do you get this business page? Click on the top right triangle of your profile page. Create a page. Choose any that you think will suit you. Just choose a page to get started. I have created 5 business pages that I use for various subjects or niches.
Find Your Facebook Market
Facebook is still THE most active social network with over 3.42 billion Facebook users.
What is your target market? Do you understand the demographics ( eg Women 20 – 60 married with children $?.00 Bloggers) What are the results you want to achieve? What are your long terms goals?
My Business Pages
If you gave a friend a link to your business page. Would they get it right away, what your business is? Would they understand what type of business you run? What your product is or your services?
If they peruse your page can they find the link to your website to buy your product or learn more about your products or services? Do you have a 10 – 90-second video? I have a short video on my Kathryn R. Maclean page.
Social Media Strategies
1. Establish Your Plan
What is your social media marketing plan?
It can include:
– objectives, goals, key success indicators …
First question – What are you hoping to achieve?
You must answer this question first before you start to use social media to market your business. You really need to understand your purpose as the steps from that purpose or objective will lead to different paths.
2. What do you want to put into that plan?
You need to supply your business with content. Establishing an editorial calendar will keep your posting consistent. Finding a creative space to organize thoughts and capture ideas is a necessity for anyone eager to simplify the writing process. Also to eliminate the stress and aggravation centered on and around content creation.
To find out how to use an Editorial Marketing Calendar
Creating an editorial marketing calendar will act as your daily content guide. Writing goals strategically that are outlined in your overall campaign program. While you can create your Editorial Calendar on Google drive, a word doc or excel.
A simpler way is to have it on your blog as a plugin. I use this on my blog and I find it very handy to plot my weekly posts. The plugin is from WordPress.
The Editorial Calendar makes it possible to see all your posts and drag and drop them to manage your blog. Version 3.4 | By Colin Vernon, Justin Evans, Joachim Kudish, Mary Vogt, and Zack Grossbart
3. Social Media Networks
Know the HOW, WHAT and the WHY behind each social network. When you have a basic understanding of each platform, you will be able to see which of them will work for your business.
Is your objective to: (only do one at a time)
Money – short or long term. Recruit potential sales /
Traffic / Increasing /to you Website or Blog traffic
Exposure Your Brand or Brand Equity /Establishing Your Brand /
Create a strategic action plan that supports:
5. How will you:
– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
– Interact and educate your fans on a daily basis?
– Create content that elevates Social Media conversation?
It can be a challenge to build your online presence. Who is it that you’re looking to connect with?
Your profile should be optimized with keywords used by your target audience.
You can design a custom header consistent with your brand look and feel across all your online properties. You are able to connect your Twitter with your facebook posts if you wish, I do.
6. SOCIAL MEDIA PLANNING
Creating a powerful online presence through social media takes commitment. A daily plan and a weekly schedule as well checked on on a monthly basis. To organize your system, you will need to identify the tools and services you will need. How to track and measure your success as you focus on your target. Don’t lose sight of your objective when you have hard times down the Social Media Road. It will not be an easy ride. Anything worthwhile is work. I would be available for a consult to see how I could help. Check out my About -Me page to arrange a free 15 min chat on Zoom.
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About Kathryn Maclean
A long time blogger using domains & hosting with WordPress. A Social Media Campaign Specialist using Facebook, Twitter Pinterest, and Google + Twitter and Instagram.