Marketing Offline Online
Owner of Marketing Offline Online

...Hi My name is Kathryn Ruth Maclean-Racicot. 

It's not about me... it's about YOU!...

Your about page should be about you...
as it relates to your perfect prospects

My business was started in order to have control over my schedule, while working with  my husband with our 10 year+ offline business.

I quickly fell in love with the opportunity to help alleviate stress for business owners and encourage productivity for women entrepreneurs online.

I first learned to improve my own business by marketing it online the hard way, by making mistakes and learning from them.

  • I learned to create a website and how to market it on Google for my offline business. We were listed for certain key words and on "Google for Business" in most cases  the listing was third or fourth on the FIRST page of Google.  
  • Our business also grew by word of mouth and I listed the testimonials on the websites sites I created. We eventually had all the clients we could handle.  

Our business started from learning how to manage a business from the ground up, to being  long time trusted business owners,  to serving our  wonderful clients, most of which have been with us for 8- 10 years now.

We developed into property management

previous business

Old business

What people say about me

I was the welcome lady /welcome coordinator

 for a blogging community of 300 for 3 years +

 online. Using messenger to welcome new

members and direct them to where to go.

Welcomed each new member with a 

welcome image in the community. For

each birthday I send a specialized

image based their social media or blog

to the community, and  more.  

"I don't know what I would have done with

out her" 

 - the founder of PAC Leslie Federici. 

My Facebook page that I have run for

several years now  for my local area near

Ottawa Canada...

Click  to see it  Winchester Local Events

local Facebook page

I have not been as active as usual.

(Now almost fully recovered)

This is the reason. "Where have I been?"

 Read my post here or see the Hello page.

Kathryn Maclean


I am a wife of over 25 years, with two

successful grown children, a chemical

engineer & a film screen writer/director.

Also a grand mother of two! 

​I am from the Ottawa area, the capital of

Canada. Living in Winchester about

a hour from the city. Beautiful small town.​

We moved here to have a lovely home in this

area. Still traveling to the city for our jobs.

That became a big stress so I looked for

something in the area. Not much in the way of

employment so I started work cleaning houses

for an agency.

I saw the potential and started my own business 

and later, after my husband was laid off from

his management job, he joined the business.

​Here are a few things about me:

  • ​​ learned about marketing  
  • created many websites  
  • ​afternoons I took courses on marketing
  •  back ground in secretarial work  
  • ​2 years as a Mary Kay director
Marketing Strategy

This article is about Small Business Strategy  

Virtual Assistant

To find out about my VA services

see Gig Economy article  or go to

Click here

​My email:


My Mission Statement: “Connecting your

 business to the net”

Core Message: Bases on your mission

statement.  What is the big benefit you want

your prospective clients to get from engaging

 with your content?

My Core Message is: ” You can connect your

small business to the net successfully using

content marketing techniques, various

devices  such as websites /blogs, up-to-date social

 media platforms.

Social Media Goals  social-media-business-goals-5-key-steps

Read more here


-Your business is making money  (or you want to get started) but your ​interested in making more revenue.

Step-by-step creating a road map to help you so it doesn't feel so damn overwhelming.

I'll break it down into bite sized small  manageable pieces and get you EXCITED  about

What you are creating for your business? 

You can do this, I can help.

Click the button below to learn more from

  the hello page or see my contact page.