Do you have a Successful Self-Hosted WordPress Blog?

Do you run a  self-hosted WordPress blog?

There are other types of sites. What type of site do you use?

Professional marketers and bloggers generally use a self-hosted WordPress blog with a domain. You OWN that property and you need to have a paid hosting service. As a blogger,  I was very lucky to find a hosting service that I have been pleasantly surprised with. Which Host do I recommend? SiteGround! I have tried all the major hosting companies, and  I love SiteGround.

SiteGround was founded in 2004 by friends in University. Thirteen years later SiteGround has grown into a leading web hosting service provider.Today the company has more than 400 employees and is in constantly growing.

Site Ground

Why Host a Blog with SiteGround?
Start your Blog with SiteGround or Move an Existing Site to Site Ground. It’s very easy to do. I know because I have moved this site to SiteGround from a hosting site that I really did not like at all!
Fastest Customer Support – Really?? Really!!!

SiteGround has been an amazing host for my website  Marketing Offline Online. Notice how fast it is?
The customer support at SiteGround is truly quick and offers great personal support. You’re talking to an actual human being, not a computer or just email!!! They are also available 24/7. So if the only time you can build your blog is at 1:00 AM in the morning, you will be able to reach them. Their amazing customer support is in itself worth $ BIG $ – although it’s free and included in your hosting!

And they help you with technical questions like  -how to install WordPress or  -a problem with a plugin.
When I accidentally broke my blog by trying out new things, (plugins not playing nicely together)  they restored it for me within minutes. They do daily backups of your blog – for free! So you can blog without the stress!

They Have Great Uptime
Not once has my site been down since I’ve started hosting my blogs with SiteGround.
That is a big deal! You want amazing uptime for your blog. After all, it’s your business and your lifeline. If it goes down, you’ll lose readers and potential sales.

Do the  math:  365 Days x 24 Hours x 60 Minutes = 525,600 Minutes in a Year

525,600 Minutes x 0.001% Downtime = 5 Minutes of Downtime Per Year!

Yup, that is amazing! With my previous hosting provider, my site was down for one reason or another for almost an hour every month! 🙁

Start a Blog with SiteGround. ( Click the  image)

Site Ground Hosting

 

 

Hyper Speed Power

Most hosting companies do not offer this for free, but SiteGround does, which is really amazing!
The SuperCacher makes your site load extremely fast (which helps you get better rankings in Google btw) Did you notice the speed of my site? It also increases the number of visitors your blog can handle. Your blog or website will be 4x faster, have multiple caching levels and will be able to handle 100 times more hits to your site.

Set up your site like this because you never know when one of your posts will go viral! Wouldn’t that be great?  You want to be prepared. If you need any help with traffic, I’d be happy to share with you for free, how I  can help you grow your site with my strategies! Just send me an email after you sign up with SiteGround.

Blogs are getting to be commonplace today,  though it really has only been the last 5 to 10 yrs or so that they have been in existence as we know them.  They started out as online diaries. Today they have good advice on many different subjects. My blog is about Women who are in business online or who have businesses offline.

The first thing a blogger usually thinks of is who will be reading the blog. Your target audience or niche category. Mine is women like me, with a business to run who may need help with marketing. My business is an attraction or pull type marketing, social media campaign creation as well as website creation for the women’s blog niche.

Bloggers
Blogs are not the same as say a newspaper article. A blog is written in the individual’s voice, of the author, the personality of the author is what keeps you reading, letting the reader get to know you. Branding with your personal content and style.

Generally, it’s your personality that shines forth from the style of the site. The images you use, even the layout and the fonts and the colors you choose. Creating sites has been a passion of mine for several years. I really enjoy it. If you would like help setting up a site, contact me.

Site Ground

 Self-Hosted  WordPress  Hosting .  Start your business  like a PRO with SiteGround hosting.

 

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Content Marketing Plan Success With CoSchedule

You need a content marketing plan. CoSchedule is just that, and a lot more…  

It’s a drag and drop marketing calendar that allows you to plan and create and promote your marketing content – all in one place. For Marketing Teams or for Soloprenures and Bloggers.

“CoSchedule is the easiest-to-use marketing calendar around for top social sharing functionality”

Jay Baer~ ( Founder of Convince and Convert)

Success with CoSchedule

So what am I talking about here?

CoSchedule, I have discovered is one great product to help with your inboard marketing. Could you benefit from adding an editorial calendar to your content marketing plan?

It uses a drag +drop calendar that you can sync across a fully functional calendar of all your social,  all your content and even all your email events.

No more time wasted jumping from one tool to the next. Keep all your social & content in just one place.

CoSchedule calendar

 A Marketing Hub for your Entire Business Process

  • Integrates with the tools you love such as:
  • Evernote
  • WordPress
  • Chrome extensions
  • Google Docs
  • Google Analytics
  • Headline Analyzer interaction
  • Twitter, Pinterest, Facebook,  Bitly, LinkedIn, Tumblr and Instagram.

CoSchedule Headline Anaylzer

 

You may be familiar the  Headline Analyzer.  I used it many times before I even knew about CoSchedule.  The same for their blog articles. Excellent information about all things marketing. I took a course from someone and she had a video on all the things that CoSchedule does. I had checked out the 14-day trial before and at the time it seemed a bit overwhelming. However, I did the trial again and things started to click. I got it! One place to do absolutely everything! This includes WordPress that my blog uses and all the social media I use as a social media campaign specialist. It also integrates with my autoresponders email system.

Team workflows  -collaboration on projects, assign tasks and add comments, and project deadlines.  Or… Solopreneurs (Bloggers) you can assign tasks to your self, deadlines etc.  To find out more about content marketing plans visit a previous blog post.

CoSchedule from Garrett Moon on Vimeo.

Using Facebook and CoShedule

Manage Facebook Privacy Settings

You may wish to have your CoSchedule posts published on your Facebook profile be readable by the public. However, Facebook’s default settings are to have content sent by apps to be readable by your friends only. This is easily changed in your Facebook account.

1. Access your Facebook settings area.

In your Facebook account, click on the Down Arrow icon in the upper right corner. Then click on Settings in the menu that drops down.

2. Click on the Apps area in Facebook.

You will see a menu on the left side of your screen. Click on Apps to access the settings for all connected applications in your Facebook account.

3. Change the privacy settings for CoSchedule.

You will see a list of all of the applications connected to your Facebook account. Find CoSchedule. It will default to “Friends”, meaning anything you publish to your profile through CoSchedule, will only be seen by your friends and not the public.

Click on Edit Settings at the right side of CoSchedule’s listing. You will see a settings window for the CoSchedule App open up, where you can choose to adjust your privacy settings.

Click on the drop box to the right of “App visibility and post audience.” Choose Public if you would like anyone to be able to read the posts you publish from CoSchedule, and then click on Save to save your changes.

You can connect as many Facebook social profiles as you would like. You only have to log into each every time you authenticate them. I have 4 Fan pages listed with Facebook. I do not post to my profile page with CoSchedule as it is more for my personal type posts, not business as on my Fan or business pages.

On your CoShedule Calander

Go to settings (bottom left wheel icon) > Social Profile page.

Creating a message for FB is close to the same as creating messages for other social networks.

There are two kinds using the social message post creation box

  1. Standalone social messages
  2. Social messages connected to content
  1. Working with stand alone social messages are similar to those that are associated with blog posts. Because these messages are not associated with a blog post, each standalone social message has the option for draft and review status

Similar to those that are associated with blog posts,  but because they are not associate with a blog post, each stand-alone special message has the option for draft or a review status*

How To Do It

1 Click on your calendar page connected to your blog.The day  and the ( + ) you want to select messages

2. Select social message

A new social message box will open

3. Choose the social networks you wish to publish to.

Select one or more social networks from the drop-down menu. The networks you select will show in the box. You can remove a profile by clicking on the thumbnail picture.

Select from the drop down menu. They show in the box

4. Choose the type of message you will send

5. Preview your social message

6. You can select the status of your messagePublishDraft, or Pending Review. You can also click on the Circle to choose a color label.

7 Save your post  – Add message

CoSchedule

What I found though, was one thing that I would improve on…

When I signed up for the free trial, over a year ago, my email was kept. When I signed up again under a different email I ran into trouble. Always be sure to check your Promotions tab in Gmail.  I did not check there ( tons of emails) and ended up signing up a few times. Careful with this. Confusion rained!!!

I discovered after several support tickets to CoSchedule that my original email was ok and I was able to sign up again using it for the 14 days trial again. When I signed up for the first PAID level “Solo Marketing” I did get a really great email with a link to a welcome video from everyone at CoSchedule but still I got a little lost. If I did maybe you will too?

Coschedule welcome

 

A welcome from one of my sign ups CoSchedule welcome

 

 

 

 

Co-Schedule is really so huge with many systems to learn, lots of videos and tutorials and all that.It can be a little confusing.

What I think is missing from CoSchedule’s  Welcome that  I would like to supply to people signing up 

CoSchedule

What I would like to offer to people signing up with my affiliate link –  I am working on a  couple of emails that take you by the hand and show you exactly step by step what to do to get started quickly and not mess around, like I did when I got started with CoSchedule.  

My affiliate link takes you to the 14-day trial.  See if it’s something that would be for you.  Let me know you have signed up for one of the PAID levels and I will plug you into my email series that I am working on to personally help you get started with  CoSchedule. Get started the right way without any of the problems that I had. I would be available to answer questions and/or direct you.

 

CoSchedule How To

Another of the programs in CoSchedule  Set it and Forget it  A system in CoSchedule for scheduling your social media called ReQue. Create your messages and add them to ReQue Co Schedule send them out at the best possible times for best traffic.

 

Social Media Scheduling without the mess and without the stress  – that’s CoSchedule for your business.

Build the perfect social schedule all on your own calendar. Save time by not waiting, jumping from one tool to the next Keep all your social media and your content marketing in one convenient place.

PS. I have decided that as wonderful as CoSchedule is, I am canceling my service now. I  hope to resume later. As a Canadian, the cost is over $100 /mo Cdn.

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Content Marketing Plan

 Content Marketing Plan for Marketers & Bloggers

If you are ambitious, your goals will not be achieved without a plan.

What is Content Marketing? It’s all about the creation of content,  optimizing it for the search engines and also promoting it to your own audience. It is also that ” know like and trust” factor. Becoming known by your ideal customers by the publication of information that your ideal customer is searching for.

If you have a business, you probably have a content marketing plan. Most companies don’t succeed without a  marketing plan of some kind.  If you don’t have one, you need to get one together as soon as you can.

I’m going to give you a solid plan for creating a  content marketing plan.

 

Document Your Strategy

Do you have tasks you never seem to get done? You have a  non-existent system for tracking your work like Blog posts on your WordPress blog, or scrambled Social Media items? Let’s make your content marketing plan short and simple.

  • Later on, when you’re implementing your plan, you can make changes and add things. The plan you’ll put together today may prove ineffective for later on. You can always make an amendment to it. Even the best-laid plans get amended.

 

What Are Your Objectives?

To begin your content marketing plan, start by establishing your objectives.

If you don’t have an objective, you don’t need a content marketing plan. But—you also have no business doing content marketing if you do not have a plan. Don’t waste your time. Time is the one thing we all do not have enough of. Manage it well by planning it well.

Objectives – another of my articles  Social Media Business Goals 

Measure your leads monthly, record your email list growth weekly in a spreadsheet report. Google Docs, Spreadsheets.

Now you’ve documented and defined an objective

Additional objectives could build your community, establish your greater authority. See my article link above for more on objectives.

 

Content Marketers

Effective content marketers know precisely who their customers are and what that their target market wants, and where to find them.  “Personas” (who your market is represented by) results in giving your potential customers faces, names and their motivations.

Start with the ideal customer. Most marketers develop a target person,  There may be some research involved, but you really should know your customers. Who are they? Where do they hang out?

What do you want in the new year?

Develop a ” Persona Template” for yourself.B2B personas will differ from B2C personas.

• Name (consider using a photo you like as well )
• Job/role  -Basically field in which they work
• Job responsibilities -or life responsibilities
• Toughest challenges What keeps them up nights
• Pain points and or (and pleasures)
• Role in decision-making Makes her own purchases
• What influences him or her? People they follow

Editorial Content Calendars Another of my articles on using an Editorial Calendar

Your content marketing mission
As a content marketer, you are a publisher. Your content marketing mission needs to:

• Articulate your approach to the content and industry
• Clearly, define whom the content is for
• State how the content will satisfy the needs of those that consume it
(The list above comes from a LinkedIn Influencer post by Joe Pulizzi of Content Marketing Institute.) Hubspot

Your Marketing Funnel

Content marketing plan
“The funnel”, a metaphor symbolizing the progression of a person from -stranger to -prospect to -customer.  Description  -the buying cycle in your customers’ journey.

Stranger. She didn’t know your company before.  Thanks to your content marketing, you’ve achieved awareness. This is the first step – Awareness.
Prospect. The person has demonstrated interest. She is doing her research. As a marketer, you are helping them with evaluation. Second step – Interest.
Customer. The person is making the action you seek, buying. You’re a useful marketer because your content has inspired a purchase. The Third step – Purchase.
Different organizations will have different names for the steps. Different descriptions. Often, they’ll have more steps. It’s your funnel, so have it your way. What matters is you’re comfortable with a reasonable amount of steps.

Your personas define your potential customers. Your selling proposition and mission statement defined your story.

Content : Consider the most popular, and often, the most effective options. Like…

• Blogs
• Newsletters
• Social media
• Events (online and off)
• Case studies
• Videos
• Podcasts
• eBooks and white papers
• Presentations
• Infographics
• Webinars
• Research reports
• Microsites
• Apps

Research and Testing

Long-term, you will do some research. You’ll test. You’ll analyze your metrics. You’ll repurpose winners, dump losers, and refine middle-of-the-road stuff. But short-term, you’ll speculate, make some decisions and create a content marketing calendar. Bloggers tend to call it an editorial calendar.

Content marketing expert Jay Baer often says, “Content is fire. Social media is gasoline.”  A Good way to think of it.

Jay also wrote, “You must market your marketing and create a distribution plan for each piece of content.” Solid advice. Consider your resources (and, of course, your audience) and attempt to make smart choices amongst:

• Social media networks
• Email
• Search
• Paid search
• Advertising
• Sponsored content (on blogs and social networks)

Map your strategies per content type

For instance…

• We’ll promote our blog via (Twitter, LinkedIn, and Google+).
• We’ll promote our webinars via (our e-newsletter and PPC ads).
• And so on

The planning process, it need not be overly complicated. Apply this simple approach: the objectives you’ve documented inform the metrics you’ll use.

You need not track a massive list of metrics. Document your objectives. Make a short list of the most meaningful metrics that indicate your progress and create a simple dashboard for tracking them. I use Google Docs, Spreadsheets.

And that’s your plan  – put together today.

 

 

If you would like to chat for 15 mins for (free) pick a time here on my calendar.

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Social Media Sites and Your Sanity

How many social media sites do you run?

You don’t need to be on them all! That’s insanity, there are so many now. You just have to be on the right ones! If you are on them all perhaps it’s because you are a social media manager like I am. How can you manage social media that works for your particular brand and business?

Social Media Sites For Your Sanity

Start with your blog, this is the home hub of your business, connecting to your social media. This is where people go to find out about your products or services and to find out about you too.

 

The key is to be where your potential clients or customers hang out.  The same people that are on Pinterest are not necessarily also using Twitter. Knowing who your target market is and where to find them is all important.  The largest of the social media platforms?  You guessed it, Facebook.  Updated August 1, 2017,  Worldwide, there are over 2.01 billion monthly active Facebook users  

How you use Facebook is important for your business. The very best in the placement of Ads is what Facebook is the best at. Targeting your Ad audience with so much information and you can set a $5. limit daily. Facebook is not for reaching an audience with their algorithms changes for free. A very small percentage of people see your posts for a reason, they want you to pay for their ads.

You want to be resourceful. How to do that?  Repurposing your content
Taking one piece of content, say a blog post, adapting it for multiple uses.

Do you have a place for your Instagram content, your Facebook and blog content? What works on one platform can also be adapted for another with another with just a little creative thinking and some tweaking.

  • For example, a photo you are using for your blog post could be formatted to use on Facebook with a quote.
  • Share that same photo on Twitter with a link back to the post.
  • Format a similar photo to fit on Pinterest and share it on Pinterest with yes -a link back to your article.
  •  More formatting images on Instagram with pointer text to your link that goes to a related landing page on your blog.

Sharing your message everywhere across multiple platforms is a good idea. People on Facebook may not be on Instagram  and they may not choose to follow you on the other platform. It also helps you to reach people who might not see the original info in its original form.

Social Media Sanity
Some people are more visual and some like to read, we all have different learning styles. When you repurpose your material you reach your an audience in their own platform of preference. For example, your most popular blog content. You could make a nice video. I use Lumen5 (free) to create a video with music and images from my own images or they supply images that go with the content. You could put this video in the article itself adding interest and less bounce rate or which might do well on Facebook and Twitter and so on.

Quotes from your book can do well on all channels. I have a book selling on Amazon that I did with other expert authors from PAC that could be used on many platforms, linked back to the landing page on my site for the book.

For each article on your site, you could provide some sort of freebie: ( some of these links are my affiliate links)

  • a pdf maker tool like Designrr   The most effective way to convince visitors to submit their email is to offer them a lead magnet in return. Creating a lead magnet that is directly relevant to your blog post more than doubles your optin conversion rate.This technique is called the content upgrade.
  •  an autoresponder – Active Champaign for a short email course, links back to your site. My preference to use.
  • a video tool such as Lumen5 creates parts from your article with music and images
  • a social tool like Missinglettr that provides info for your facebook pages linked back to your site. Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year.

Using social media creatively with tools such as those above helps you get more traffic to your social media sites in a variety of different ways. Sharing your message everywhere across multiple social media sites that are pertinent to your business, is a good idea.

Women in Business

Another good idea is to use Facebook Business Pages with your Group. I have just started  Women in Business. Mon to Friday – Sat  I have a Facebook page connected to my Group. That way I share  even more tips like the ones above. I would be happy to have you join.

 

 

Other articles on the same subject…

6 Social Media Practices For Your Business Pages

Kathryn Maclean http://www.facebook.com/marketingofflineonline <( see how MissingLettr works here) A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Book Like A Boss – Scheduled Clients

Have you scheduled clients waiting?

Do you book appointments or have a physical product or even a digital product to sell? Then I have some good news for you.  I found a NEW product that does all this and lots more.  I have an example, my own Book Like A Boss page here for you.

Book Like A Boss

 

 

 

As a business consultant, I receive requests to pick my brain over coffee, a lot. I work locally in my small town of Winchester, Ontario, Canada, as well as online on the internet in my marketing business Marketing Offline Online.

social media certification

People don’t realize that I have studied, paid for many courses online as well as purchased books to learn what I know about marketing.  I did take a very expensive Social Media 4 month course and I received a  framed diploma as a  “Social Media Campaign Specialist.” I have been online for more than 10 years now, learning as much as I can by myself and through clubs, and courses and have paid for a Professional Marketing Coach.

So I find it awkward when I am asked for marketing advice, I charge for that, that’s my business. I do offer a 15 min call that is free. Just to see if we would be a good fit. An easy way out is to give people a link to my Book Like A Boss page. This page talks about who I am, and what services I offer. It shows a calendar and allows people to book and pay for services that I have listed there. All in one place. Simple and easy.

I am showing this page to my son Matt who has just graduated from Massage Therapist  School. An easy way to get scheduled clients & get paid. It also lists all of his massage services. There is a real need for this service. Hosted in the cloud, optimized for mobile and free to start.

I have added my Book Like A Boss to my “About-me” as well as my “Contact Page” recently.

You can go here to (my affiliate link) to join  Book Like a Boss Page.

My Book Like A Boss Page  

Go to my Youtube channel for learning more  about Book Like A Boss

Do check it out, Book Like A Boss offers quite a lot that is free and also upgraded services. It’s in beta so the price will be going up soon. Get it scheduled for your business!

 

About Kathryn Maclean http://marketingofflineonline.net
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Blog Promotion using MissingLettr

It may be your blog promotion. You’ve got a great blog…
You’re talking to other people who blog every day…
…but you can’t seem to get them to your site.
What gives?

MissingLettr

More often than not, it’s not that the thing you’re selling or talking about on the blog that’s not any good, it’s usually because you just don’t have much reach.

Here’s how to fix that: (click image for more)

Each article on your blog will be sent to the social profiles you add to your missinglettr account. Every day people are looking for a guide or a map or at least help with their blogs.

MissingLettr

MissingLettr  can help  with your blog promtion  by  navigating social media and helping to get eyeballs on your content.

The name is MISSINGLETTR. Strange name, I kept wanting to put the e in it. I have been using it now (it just plays in the background) for more than 6 mths now for free.

I decided to write about it now. Click Image below 

It allows you to plan your social media posts over the next year!!. It even writes the social media posts for the keywords that you choose. So easy to do it leaves you free to write more articles.

You have to approve what is to go out to your social media platforms. Leaving you to schedule
posts – up to 9 posts for each content piece. It uses your own keywords, adding hashtags that you can approve.

You want people interested, who will talk about you, visit your site and become your raving fans.
MissingLettr runs in the background doing your blog promotion for you day in day out.

So What is it all About?

MissingLettr
Written by bloggers for bloggers

Weekly posts on building great blogs, communicating with your audience and being an all round blogging superstar!

Subscribe to their weekly newsletter  https://missinglettr.com/blog/

  • From the MissingLettr site
    Our Ambition
    At our core – We are focused on showcasing the blogger behind the blog (yes, you!). We want this new business to become the go-to destination for professional bloggers to keep up to date with the world of blogging and everything that it entails (from the trends, strategies, and tactics to the opinion pieces and culture).

We plan to build a large network and community around this business, so the exposure you’ll be getting could be very useful. We’re not saying Huffington Post size, but suffice to say we’re ambitious!

The Audience
In short, professional bloggers – just like you and me!

As well as being promoted to the community in various ways, we’re also offering a 50% discount on any Missinglettr plan, should you wish to upgrade from the free plan at any time. This discount will remain in place for as long as you are a contributor.

Once we have published 6 or more of your blog posts we will convert this into a 100% discount, for life.

At Missinglettr, we care deeply about experimenting with new ways, to be better bloggers. Perhaps more importantly though, is the value in sharing this knowledge.

With this in mind, we’re launching a brand new weekly column for our blog. We’re looking for a small handful of people to contribute. The column will be written by professional bloggers, for professional bloggers (with strategies, tips, successes, and failures being shared).

It’s not just about contributing to a column: we want to showcase you (or your brand) and provide a platform where you can show up as an authority.
Agency plan.

MissingLettr

Every blog promotion post we publish will have its author prominently promoted on the posts’ page (complete with a photo, bio, and links of your choice). As mentioned above; we want to showcase the bloggers behind the blog. So whether you want your personal or company brand promoted, we’ll make sure you’re covered.

In theory, we’d like to see 1,500 or more words per blog post. But in practice, we care much more about the quality and value of the post. So if you have something really interesting to say and can only do it in 500 words. No problem.

Everyone’s different. Some of our contributors will be publishing with us once a week, with others once a month or longer. We want you to find the balance that works for you.

You are not expected to mention Missinglettr! Our goal is to create a genuinely inclusive and value-added resource for professional bloggers to find out what all the rest of us are doing, feeling, experiencing and experimenting with. At absolutely no point does Missinglettr need to be mentioned. Of course, you’re welcome to if relevant to your blog post, but it’s not criteria at all.

If you’d like to contribute and associate your name or brand with our community, then contact MissingLettr.

Getting started

If you have any questions just let us know. If not, then you can send your blog post when it’s ready to hello@missinglettr.com. We’ll be streamlining the process slightly further down the line, for now though – any format will be fine.

As a contributor, we’ll be inviting you to our private Slack channel. Perfect for making new contacts in the industry as well as sharing tips and helping each other out.

You are welcome to start using our service for free.

Check them out now or start with the free plan like I did. Free or the Personal Site, they also have one other service. Want to start tracking how effective your campaigns are?

The Free plan has one social profile, the Personal plan allows 4 social profiles, 10 social profiles
on the Business plan, 40 social profiles for the  Track campaigns.

Personal
2 Sites
4 social profiles
Upload custom images
Campaigns for past blog posts
Basic Analytics
$15 a mth

I have been very happy with the free service and looking forward to seeing how the upgrade works for me.  I am upgrading to the Personal account.Great idea for bloggers. I have enjoyed it for 6 mths or so. Try it out!

Missinglettr creates unique automated social marketing campaigns for your articles and spreads them
throughout the year, immediately after being published on the Missinglettr site.  Get Started for Free

Strategic automatic social campaigns for your blog promotion of your posts that drive traffic for an entire year. You can see how it looks on my Facebook page.

Kathryn Maclean  Marketing Offline Online

A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

The url for Missinglettr is my affiliate link.

6 Social Media Practices For Your Business Pages

 

Using Social Media online is not the same for every network.

Every business owner or entrepreneur connects with consumers today using social media.

Even offline businesses use online social media. It’s a  quick way to appeal to prospective clients and customers. But it can be confusing for online or offline businesses.

Social Media Strategy

You need a social media strategy with a campaign that plans out every step forward for your business.  You must look at this as both a short term and long -term – type of strategy.

Social Media Marketing is a necessity for today’s small business owner. You need to be where your customers are, and you must reach out to them with your offers. Forget what your competitors are doing, as their customers may be different from your customers. You need to integrate internet communications into your normal routine of business networking.

No matter what stage your business is currently at, you can re-invent your online presence. With only a few tweets you can shift your use of social media and get improved results. Facebook ads are the most popular way to get potential eye balls on your content, this is for a reason. Facebook Ads are the very best at doing this. Facebook is social for connecting with friends but also for business.

Facebook Social

FACEBOOK

With a business or fan page on Facebook. This can be done for you by a third party  (me) or by you.

Create your own Group – this has advantages over a fan page. Can contact members. You get to know them personally as the group grows. My Group for Women Entrepreneurs    Women in Business

If you check out the Insights tab on your Facebook Page, it tells you about all that has taken place with your page. You see male vs female their ages and location. Very interesting to see your content over the past 30 days.

Facebook’s Mission
To give people the power to build community and bring the world closer together.

There are two types of pages. The Profile page that you get when you join Facebook. The other is a Business Page that you create for business use. Business owners use these to sell, to market to educate to spread brand awareness that sells products and services.The terms of service state that you are not to use the profile page for business.

So where do you get this business page?  Click on the top right triangle of your profile page. Create a page. Choose any that you think will suit you.  Just choose a page to get started.  I have created 5 business pages that I use for various subjects or niches.

Find Your Facebook Market
Facebook is still THE most active social network with over 3.42 billion Facebook users.
What is your target market? Do you understand the demographics ( eg Women 20 – 60 married with children $?.00 Bloggers) What are the results you want to achieve? What are your long terms goals?

My Business Pages

https://www.facebook.com/marketingofflineonline/

https://www.facebook.com/KathrynRMaclean/

https://www.facebook.com/womensinbusinesstoday/

https://www.facebook.com/WinchesterLocalEvents/

https://www.facebook.com/ILoveMyMixedBreedDog/

If you gave a  friend a link to your business page. Would they get it right away, what your business is? Would they understand what type of business you run? What your product is or your services?

If they peruse your page can they find the link to your website  to buy your product or learn more about your products or services? Do you have a 10 – 90-second video? I have a short video on my Kathryn R. Maclean page.

Social Media Strategies
1. Establish Your Plan

What is your social media marketing plan?
It can include:
– objectives, goals, key success indicators …

First question – What are you hoping to achieve?

You must answer this question first before you start to use social media to market your business. You really need to understand your purpose as the steps from that purpose or objective will lead to different paths.

2. What do you want to put into that plan?

You need to supply your business with content. Establishing an editorial calendar will keep your posting consistent. Finding a creative space to organize thoughts and capture ideas is a necessity for anyone eager to simplify the writing process. Also to eliminate the stress and aggravation centered on and around content creation.

To find out how to use an  Editorial Marketing Calendar  
Creating an editorial marketing calendar will act as your daily content guide. Writing goals strategically that are outlined in your overall campaign program. While you can create your Editorial Calendar on Google drive, a word doc or excel.

A simpler way is to have it on your blog as a plugin. I use this on  my blog and I find it very handy to plot my weekly posts. The plugin is from WordPress.

The Editorial Calendar makes it possible to see all your posts and drag and drop them to manage your blog.  Version 3.4 | By Colin Vernon, Justin Evans, Joachim Kudish, Mary Vogt, and Zack Grossbart

3. Social Media Networks
Know the HOW, WHAT and the WHY behind each social network. When you have a basic understanding of each platform, you will be able to see which of them will work for your business.

4. Objective  
Is your objective to: (only do one at a time)
Money – short or long term.  Recruit potential sales /
Traffic / Increasing /to you Website or Blog traffic
Exposure Your Brand or Brand Equity /Establishing Your Brand /

Create a strategic action plan that supports:

5. How will you:

– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
– Interact and educate your fans on a daily basis?
– Create content that elevates Social Media conversation?

It can be a challenge to build your online presence. Who is it that you’re looking to connect with?
Your profile should be optimized with keywords used by your target audience.
You can design a custom header consistent with your brand look and feel across all your online properties. You are able to connect your Twitter with your facebook posts if you wish, I do.

6. SOCIAL MEDIA PLANNING

Creating a powerful online presence through social media takes commitment. A daily plan and a weekly schedule as well checked on on a monthly basis. To organize your system, you will need to identify the tools and services you will need. How to track and measure your success as you focus on your target. Don’t lose sight of your objective when you have hard times down the Social Media Road. It will not be an easy ride. Anything worthwhile is work.  I would be available for a consult to see how I could help. Check out my About -Me page to arrange a free 15 min chat on Zoom.

 

About Kathryn Maclean

http://marketingofflineonline.net

A long time blogger using domains & hosting with WordPress. A Social Media Campaign Specialist using Facebook, Twitter Pinterest, and Google +  Twitter and Instagram. Also, an Affiliate & Network Marketer using resources such as  PAC  as an Expert Author. Welcome  Co-ordinator with Power Affiliate Club.

 

5 Brand Design Graphics You Need

Need some ideas on how to promote your business brand design or increase demand for your services?

5 Graphics you need for your next Promotion

Let’s start with 5 brand design graphics that will help your promotions for your business and increase your visibility. 

While there are many different ways to promote your offers. if you are just starting out, or you have been online marketing for a while, the promotional suggestions below will give you some great ideas.

First  “What is it that your potential customers need?”

  • An ebook – on what you can help them with?
  • A quick checklist – on what you provide?
  • A high-quality content article  – or report?

5  Brand Design Graphics You Need For Your Next Promotion:

1. BASIC BLOG POST COVER GRAPHIC ( top image)
For every post I create, I offer a Blog Post Cover Graphic. This Cover Graphic will help you get traction with your post – when scanning the graphic to Pinterest you can have another source of lead generation to your blog from the platform.

2. PROMOTION BOX
Include the optin or download to another blog post or within the different areas of your website. You can also include it in the blog post as you see it here. Put it near the top and again at the bottom.  People scanning your post only read the first little bit, they’re more likely to click on your optin offer if they see a promotion box.  (Click on the image promotion box below for a free checklist of what is offered here.)

A Freebie or content upgrade is used in creating a free opt-in to collect emails. This should be something that provides additional value, like a one-page checklist of what was covered in the blog post. Like the one below. Get your Graphics Checklist now.

 Get Checklist

 

 

 

What is the Best Platform to Promote From?

It depends on a lot of different factors.

3. Social Media Graphics
FACEBOOK ADS
If you post consistently on Facebook – a post or Ad graphics.(I create my own using my own photos or Stock Photos that can be used personally or professionally.)

If you are venturing into Facebook Ads or any other sort of online Social Ad Space, be aware that most have a 20% text rule. This rule is where there cannot be more than 20% of the text on your ad, otherwise, it might not appear for many of your target audience. Be strategic with the content you provide,  since you can always include the bulk of your messaging in the Ad copy that accompanies the graphic.

What's missing

TWITTER
If you like to tweet, then you will want to include a Twitter graphic to promote your offer as well. Even with the limited amount of characters, it is great to include an eye-catching graphic in your Twitter feed. I have two Twitter accounts,  you can include a tweet within your post to Twitter.

5 Graphics for your Promotion

 

BLOG POST COVER GRAPHIC FOR PINTEREST

It must be vertical for pinning on Pinterest. It will include your blog post title + your website Url.  A great stock photo for the background will really make your graphics do  look professional and stand out. Pinterest posts linked back to your blog posts are a great idea!  Measuring  600 x 900 Pixels.

Pinned images stay on Pinterest a long time and are searchable by keywords. A wonderful place to get inspired.

 

INSTAGRAM
Instagram is a great way to reach your audience. Then have them go somewhere to learn more about you and your business.  Facebook Groups stand out more as private and safe places to connect.

Websta

Creating a square graphic, you can post it to Instagram and also to Facebook, reaching both your audiences on both social media platforms.  1080 x 1080 pixels

On Instagram – if you have a great following or want to build one, invest your time there with image posts and stories to push your audience to your blog and direct them to your download/squeeze page to get them on your email list.  My  Instagram account  Instagram .

4.  BRAND IMAGE FOR BUSINESS BRANDING
When designing your offer,  be sure to check in with your brand styling. Be aware of what you are putting together as far as your brand colours and fonts. Are your pictures a good reflection of you and your business?

Marketing Offline Online

Use colour to draw the eye in and be clear with the call to action.If placed somewhere other than your blog be sure to include the website address or use your logo on all of your graphics.

I can use a simple layout for any social media post, it doesn’t have to just apply to Pinterest posts.Be sure to use a clear call to action for the best results. Leave no question as to what you want your audience to do –  tell them  – download the free checklist.

This part is so important for brand consistency so review and check your branding to make sure you are on the right track.

PAC Knows Expert Author
Book I collaborated on  or See Start here page

 

5. BLOGGING
In writing educational blog posts for my audience  I try to show my community I really am an expert and authority in my niche. With your offer in mind, I will write a blog post that will educate your audience and answer some questions/objections they may have. Always include a Graphic in your article.

I am the Welcome Coordinator for PAC Power Affiliate Club.

14 PAC Expert Authors compiled our first book together, it sells on Amazon. Click the link below to find out more…

 

Get Checklist

 

 

 

 

CHECKLIST
To make your next promotion a success I have created a handy PDF Checklist for you to use while planning your graphics. All the sizes etc to make sure you have covered all the promotional ideas here.  Checklist  <  click here or the promotion box above.

There you have it, 5 Graphics ideas for your next promotion. I hope these have given you some inspiration to start putting together some ideas for your upcoming Promotional Plan using Brand Design Graphics.

If you want to get your hands on the information of the images I have used click here for Free Images.

KMacleanRacicot on Pinterest

This post was written by Kathryn Maclean of Marketing Offline Online.net Welcome Coordinator for the Power Affiliate Club.

Women Entrepreneurship

Women Entrepreneurs – Women in Business

Let’s see if your website is promoting you & your business or do you need a new website?
Haute Choclate

Women Entrepreneurship or Women in Business.

I am changing my website to reflect what I offer to my target audience, women in business or women entrepreneurs. Here are a few questions to ask yourself if you think maybe yes  -you might need a new blog or website.

-Do you have a particular affinity for your site, after all, you designed it and for most small business owners, or those in Women Entrepreneurship,  you picked all the elements that went into creating it. So admitting it needs a major overhaul may be difficult to come to terms with.

I hear you, I design sites for others and still, I ask myself if my ( three websites could be better.) Now only one site. It doesn’t make sense to spread yourself so thin trying to run more than one site, I know this!

Women Etrepreneurship

Here are some items to look over to help you decide….

Let’s talk about small business for a moment.

  • Are you branding your marketing to YOU  and not to your business? You should be!
  • Do you brand through your logo, do you add your logo on all your own images?
  • Do you participate in events locally, use newspapers, radio or word of mouth?

Branding is more than just the visual, it’s how you represent your company or business. It’s the core functions, – it’s your message that you put out into the world.Today it’s your “message that is your brand.” The visual representation of your brand such as a logo just reinforces your brand, it is not your brand per se.

When someone sees your website or your landing page/squeeze page, blog article, social media post or whatever, it should give them the feeling that you are someone who can help solve their problem or help with a need that they have.

Your message defines you, as that it is what people are searching for. In the offline world, you identify with a person’s brand when you ask them –  so “What do you do?”

Messaging and branding are now about building in the mind of each prospect,  -how you can make a difference for them because they have related to you online. It is your message that attracts them.

BluChic

This is Creative Market by Bluchic click to visit the site.

 

 

 

 

Here is the process that clients go through
What specific problems are you looking to solve?

What is your major objective? – money – traffic – exposure. Only work on one of these at a time.

  • How is your product or service a solution – what outcome is perceived?
  • Is your website responsive? People want a seamless optimized experience today on all devices.
  • Do you feature a clear call-to-action above the fold? Don’t make them look because they won’t.

So do you need a website? Answer these questions for yourself

  1. Are your social profiles easily accessible? Y / N
  2. Is your content easily shareable? Y/N
  3. Do you share content about your business? Y/N
  4. Are you building an email list? Y/N

If you went through these questions and answered -No to the majority, it might be time to start considering a website redesign or get a new website launched, or have a look at your business model.

Wonderfelle
Wonderfelle Looking for feminine stock photos for your blog or biz?

This is Wonderfelle Style Stock Society -Stock photos don’t have to break your budget
Beautiful  stylish stock photos for Women in Business– Join the #StyledStockSociety today! I did!

Here are some Beautiful Site Themes you may consider for your business blog.

I have a Facebook group for Women in Business that you are invited to join, something new every day.

The web moves at lightening speed, it can be hard to keep up. What works today may not tomorrow. If you are interested in Women Entrepreneurship and would like to discuss the development of a new website or would like to know more about building a new site yourself, feel free to contact me today. See the “about me page” or the “contact page”.

About Kathryn R. Maclean http://www.facebook.com/marketingofflineonline
A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign Specialist using Facebook, Twitter Pinterest and Google + & Instagram. Affiliate & Network Marketer using resources as: Expert Author & Coordinator for the Power Affiliate Club