Start a Post Facebook Group

We all post Facebook updates, but do you post on a Facebook Group that you own?

Face book groups

Private Facebook Groups are easy to join, just the click a button. It’s much less threatening than being on an email list that we don’t really want to follow. But these groups are only good for us if we respect everyone. What should be #1… Rule be?…. NO outbound links. (Yet, isn’t that the first thing people so often do the moment they join a group ?)

Post Facebook Fan Or Business Page 

My Facebook posts were rarely seen. Facebook groups brought me a much better return on my (time) investment. I’m part of various groups, some of which have daily promotion threads, others have weekly share days that I make sure to take advantage of. Keeping track of all these on AirTable is a good idea. It’s free.

Before you start a Facebook Group, do your research. Find out about all the different types of groups there are. The best groups are the well-established groups.  They have been online for sometime and have learned what to do.

After many years on Facebook, I have found the best way to really connect on a higher level is with groups that have been on facebook for years. They are successful for a reason. They really make a connection with people and that means they build real relationships online. They have real engagement and meaningful communication between the admins and the members.People make lifelong friendships in these successful types of groups.

One of these variations on a group – Master Mind groups.
If the idea of meeting a few people once a week feels daunting to you, there are all kinds masterminds, they come in all shapes and sizes. Do your research on Facebook search.

I can tell you that, from my personal experience, there is nothing more transformational than getting together with a group of other entrepreneurs, on a regular basis, discussing what works for your business and what doesn’t. The regular meetings also create great friendships.  When you show that you care and are not just interested in “what’s in it for me” people can tell that and you do make good friends in a community.

Groups In General To Avoid

There are good groups that help their members and are generally helpful. However, there are also the terrible groups, plain spammy types of groups. You know the ones, all they are, are linkfests.

People join a Facebook group… they join many groups.Why because they want help. Finding someone to trust. KLT factor.

And they get SO EXCITED about their opportunity they’ve just joined and they think that they need to tell everybody “look at what I’m promoting!”………

Everyone screaming “buy my product,” with an outbound link. Some use bots that will post to hundreds of groups. They just don’t get it! The Group owners or admin seem to have disappeared because they don’t want to look at that either. It can take over a group quickly if the admins don’t stop it. Having a Facebook post group that is successful is work.

Google does not like this at all! You should not be putting outbound links in a group. Period. No one gets anything from them. Make an effort to know the people in the group.

Middle Types of Groups

In the middle are the groups that are just well… ok or good. They may have a lot of people signed up to their group, but are they engaged with the members? Is there a real sense of community? No it’s not.

Note: Manually share your posts to Facebook, instead of using a scheduler because Facebook penalizes anything that comes from places such as CoSchedule, Buffer, or Hootsuite so it’s less likely your followers will see it. .

Or I have seen that it really does not make a difference.  I use MissingLettr and no problem at all, I also use Lumen5 videos.

Well Established  Groups

 

If you ask the right questions, you might find that many of the community members are struggling and they need your help. Someone they can trust to help them. You find something that you may have in common which is always pretty great, just talk to them as you would any friend offline.

Create Your Own  Group

Using another social media platform is a great idea because of everything that Facebook offers in the way of excellent communication. If you direct people from Instagram to a group on Facebook you are able to get to know them in your group much more than you could on Instagram.

A really exceptional group might have the desire to succeed, this doesn’t end when money of any amount is obtained.  Growing your desire to succeed, to better your life. It could be the opening for an incredible lifestyle, with spiritual and personal growth. Build your community, step up and stand out.

When you have a Facebook group you are removing the barriers. Rather than someone opting in with their precious email addresses (we all have way too many emails)! With a group – They just click to join. It’s  faster and far easier.

You get to know them personally and they are much more likely to join your business than just someone in their email box that they don’t know. It’s so much more personal.

In your group, you can add files, interesting things from blogs, sections or pages and you are able to contact them.  A real community. It starts slowly, one person at a time.

People will comment and build you up. Those who don’t like it just vanish. As it grows, so do you and your knowledge. So, your goal is ALWAYS going to be the same …you want to build: K LT (know like and trust) with your members. If you are sincere and genuine, this will happen very naturally. Once that happens, your members will become more active in your community and maybe, just maybe…they will also want to work with you outside of your community. They may join your business or buy your products or your services… People buy from people they know, like and trust.

I have been lucky enough to find some really great groups on Facebook.

First I started with:

Gavin Montford’s group “Networking Superstars” a marketing teaching type of group. The people I met there ended up having their own groups that are now very successful.

The PAC or”Power Affiliate Club” for bloggers and affiliate marketers. PAC has different types of groups you may join. A Mastermind group and several others on blogging and affiliate marketing. I am happy to be the welcome coordinator at PAC. This Group is not an old community (going into our 4th year) but a vibrant and exciting one with successful bloggers and marketers. Headed by Lesly Federici.

Each group is unique and very specialized in helping it’s members success online. They have become my very good friends and colleagues and I am so very grateful for having met them, and hope to continue with these excellent Facebook groups.

So, I encourage you to start a Facebook group today and post Facebook posts that reach out to people and you will be happy that you did. Successful groups show that this is the way to succeed.

My Facebook Group for Women in Business. My facebook page below.

 

About Kathryn Maclean  https://www.facebook.com/womensinbusinesstoday/

Blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + Also an Affiliate & Network Marketer. Welcome Coordinator for PAC. PAC-Power Affiliate Club

 

Harmful Stress In Your Life Now And What To Do About It

Stress at work

 

Have you ever felt so much stress at work that you just wanted to scream?

Occupational stress is stress related to one’s job. Occupational stress often stems from unexpected responsibilities and pressures that do not align with a person’s knowledge, skills, or expectations, inhibiting one’s ability to cope. Occupational stress can increase when workers do not feel supported by supervisors or colleagues, or feel as if they have little control over work processes.  -From Wikipedia, the free encyclopedia

Many people experience different types of stress at work, at home, with certain situations.  Like when you are driving and someone cuts you off, dangerously close. Your hands sweat, your heart suddenly pumps , you feel the  adrenaline. You know that feeling,  probably very well.

I experienced stress in the workplace.

An example would be having to deal with a crowd of people at my desk all talking at once, wanting my attention. I was doing flight scheduling for a government office of military officers. I yelled at them  and told them  -one at a time!  I drew numbers on some post-its and had them come to me one  at a time to book their flight plans.  I was working as a temp for an agency and had come into the department as a replacement clerk during a strike.  So things were rather up side down, and they needed someone to book back logged flights asap.

I experienced quite a lot of stress being an agency temp.

Every office I stepped into, I had to quickly learn my way around.  I do recall one of my very first jobs,  I was not too familiar with computers.  I remember going home and being scared to go back, because I was not sure if I turned off the computer correctly, and may have lost all the days work? Another time I was working in the evening and the owner of the business had to come in because I wasn’t sure if I had set the alarm properly. It went off of course.

In another job I had back then was I worked as a baker.

I had to go in to work at 4:30 am to get started making the bread and opening up the store.  The restaurant has an alarm system that you had to put a code in. If I didn’t remember the code exactly, the alarm system when off and it was LOUD!!!  I had to try and talk to the alarm company as the sirens went off. It would shake me up for the rest of the morning.

All the different types of jobs I have had have been stressful. Having to get up every morning and pick out what to wear for the job,  pack a lunch,   commute on a bus usually, or some times drive and find parking down town. Not to mention dealing with office politics. I finally said enough.

Does the  idea of skipping the morning commute, sitting at your laptop and having tea breaks  when ever you please appeal to you? Those are  some of the obvious perks when working at home. But according to a  new study,  remote working can be good for your health and productivity as well.

I found  in some separate research that those who work from home do say that they get better work satisfaction and that they suffer less from “work exhaustion”. They enjoyed better sleep too. When it comes to gender, studies have found that  women were the workers who were likely to perform better in a  work at home environment, but it depends also on the person’s personality as well. Working from home can be a lonely existence.

To find out more about what you can do about stress in your life.

https://www.cornerstoneondemand.com/learning-how-manage-stress-workplace

Now I work from home and my life has changed.

I am a blogger and a small business owner.  I am also connected to a blogging community, which is a great way to not be a lonely working at home. If I wish to not work for a day, I can take the time off. I don’t have to ask anyone for permission. My change of  lifestyle works for me.  I can’t say that I experience  the  stress that I was used to working outside the home,  working at home definitely has reduced my stress.

 

About Kathryn R. Maclean http://www.facebook.com/marketingofflineonline
A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + & Instagram. Affiliate & Network Marketer using resources as: Expert Author & Coordinator for the Power Affiliate Club. Also the welcome coordinator for PAC.

 

 

 

Branding You and Your Business

Branding is a very important aspect of your Business

Branding yourself before your business is the positive experience your customers have with YOU,  first and then your company. Your company’s brand represents your market identity …… who you are, what you do,  the important quality you provide,  adding up to your reputation for trustworthiness.That “know like and trust” ( NEW Facebook Group for Women – see below)

 “Most people suck at marketing. Why? Because they’re too focused on the big picture.

And I get it – the dream is what drives you. You see it all the time, marketers, who want to see using the tactics that have traditionally worked for them. “  – Gary Vaynerchuk

 

Brand yourself before your business
Woman doing Christmas e-shopping via laptop and credit card in the background of Christmas decorations. She likes you and your company! That know like and trust does actually work!

When you think of the word ” Brand”, it likely brings to mind something about ownership. Right?

You want to attract the right type of clients or customers to your business. You want to stand out and have a message that resonates with your ideal client, right? Of course.

  • “Online you must also project your own uniqueness and show heart to stand out and be a winner, ”  Gary Vaynerchuk

So how do you go about showing  “your own voice”?

You want to speak from the heart and represent the authentic you. Not your company, it is YOU that people will be attracted to. The message that will resonate with your ideal client should have that WOW factor as mentioned before with Gary.

  • The bottom line is what if you want to be a better marketer, you need to put in the work, or you’re going to get left in the dust by those who do. It means downloading whatever new ap is exploding the market and taking the time to really understand it.”  – Gary Vaynerchuk

You want your ideal customer to feel as though you are talking directly to them

And the only way to do so is by being VERY SPECIFIC on how you want your brand to feel. This is the message that resonates with your ideal client. What they feel about YOU is branding.

This evokes the feelings and emotions that your ideal client wants to feel and it hits on your ideal client’s deepest desires. So what do you need online to achieve all of this?

“Sometimes, it even means dedicating a few years to learn a new skill. You become successful by being willing to put in the work and then executing on it”. So how do you go about showing your own voice?Your website, your hub that everything is directed to from your social media online. Offline it is the website URL that is on your business cards and advertising media and the fact that you meet a prospective client face to face.” – Gary Vaynerchuk

Brand
Startup Stock Photos

Branding Your Site
The objectives that a good brand will achieve are:

  • Is Your message clearly delivered?
  • What about your credibility and that of your company?
  • What connects with your target prospects emotionally?
  • What motivates the buyer to buy?
  • Your Website/Blog – your home for reaching your buyers.

I recommend a WordPress.org hosted Website with a blog, on your own domain name.

Also an autoresponder. I recommend   CONVERT KIT the best in customer support. Made by bloggers for bloggers. It’s your business, so treat it like your professional business.

Your Content

It can be a landing page, blog, social media posts, to find a specific solution to a problem or need, the average person visits a site once,  too many times.With the content installed, we then tried different themes. Some themes are Premiere themes with better design and have their own support. Also, free WordPress themes. Add some pictures and the site is up. But…and that’s a BIG But…

The message, what you are saying to them, must strike an emotional cord. Are you leaving them feeling that  WOW! A person that understands and truly identify with them? Or do they just disappear never to return? That won’t happen if they join your email list.

Your message is NOW, What defines you? Is this what people are looking for? You can help them with their problem. You must build the foundation of your business, if you skip this and start with only the strategies that are not tied to your brand or message, you will end up chasing the techniques, which will not support your business in the long run.

Objectives
1. What is your main objective?

( it can only be one at a time )
* More Money
* More Exposure
* More Traffic

There are steps that go with each of these choices: Choose only one objective and I will create a solid campaign around your choice. Next, we determine, after some stats comparisons, ROI and evaluation. Your plan of action. Mapped out on your own business mind map. Rinse and repeat or switch gears to attack a different objective.

Example –More Traffic
Define what “Traffic” means for this campaign.
(Clicks to a site/Landing Pages, Social Community Building, Seats at an Event, etc)

What ACTION do you want to take?
(Optin to a List, Make a Purchase, Attend an Event/Promo ( Live or Virtual) Get a Coupon/Redeem Promo, Join a Community, Share – Tell a Friend.

What will happen once you have taken the action?
(Follow up with email marketing campaigns, SMS text messages, phone calls mailings, etc)

AN EXCELLENT BOOK  on Brand  Click link to read more

It Ain't the Brand It's YOU

Go from concept to completion -then evaluate the results.
“How the customer views the Brand is in fact what the Brand is.” –
Brand: It Ain’t the Logo* (*It’s What People Think of You)

— Ted Matthews, Andris Pone

You have a business and your goal is building a tribe of people who are able, willing and ready to buy from you or are willing to introduce you to their audience because they know like and trust you. KLT.

 Discovery Call

I offer a 15 min chat to learn more about you and your business. We can see if we would be a good fit for each other. \

See my “About me” page for more on this. First 15 mins are free. I look forward to chatting with you.

READ MORE Business Re-branding

 

Kathryn R. Maclean http://marketingofflineonline.net/about-me/ A long time blogger with WordPress /domains & hosting. A Social Media Campaign specialist using Facebook, Twitter Pinterest, and Google + & Instagram. Affiliate & Network Marketer using resources as Expert Author & Welcome Coordinator for the Power Affiliate Club.

The Road Not Taken

 

The Path not taken

The road less traveled brings innovation – (something original and more effective) – Wikipedia

The Road Not Taken
I shall be telling this with a sigh
Somewhere ages and ages hence:
Two roads diverged in a wood, and I,
I took the one less traveled by,
And that has made all the difference.

-Robert Frost

 

Direction in Life

The path I took led from a love of drawing and painting in art in high school. I  enrolled in a very prestigious commercial Art course that I had to apply to attend by showing my portfolio of artwork. I really loved it, as it was such a change from the secretarial course I started out with in grade 9.

Unfortunately, I never was able to finish the 4 years. I was very ill and had to leave school.  I later went back to school as an adult but it was not the art course I loved, only plain academics.

From there I ended up taking secretarial jobs for agencies, working all over town. It was a job, and it paid the bills, but it was not the path I had chosen for myself. I had a new computer and thought I could find a job online. I only found work as a transcriptionist after taking college courses for medical transcription. Another path I wished I had not taken.

My husband had started a business and I agreed to help him with it. We owned and operated a  Property Management business and I worked with him for 10 yrs. Currently, I am working part-time with this business.

I still had not found my path in life. I decided to take a different direction. The road less traveled…

The path that I have chosen was perhaps not one that most would have chosen.  Rather than a safe job with a guaranteed pay cheque, I chose to invest in myself and I  learned something new. This has made all the difference to me.  How will my life grow article

I started taking lessons about marketing. This was something I loved, so I learned all that I could for several years, taking many online courses about creating websites,  social media platforms. One at a time until I had a real understanding of each platform. I invested in a 4-month course on social media with a very well known marketer. I graduated with a certificate of  Social Media Campaign Specialist.  Instagram article 

Web Design

I  had learned marketing over many years,  I started a website and called it  Marketing Offline Online. I  created websites, several for myself and I started doing them for family members, three wedding sites and a business site for my brother’s gas station business and then for some clients. Marketing Definition article

 

Blogging Community

I joined a blogging community to learn all that I could about blogging. After getting to know the owner Lesly Federici, she asked if I would like to join PAC as an admin. It will be a year in Aug that I have been the welcome lady and a coordinator for the Power Affiliate Club, with three other admins. (Update – going into 4th year in 2018)

The Future

I am taking another road less traveled, a new direction soon, and will be working with a business coach to make my brands irresistible, profitable & simple to run. I will get help with building my social media, marketing, business growth and digital strategy. This will give me confidence, so I’m not just successful, but authentic. I will be able to measure my business success path.

Taking the road not taken is perhaps not for everyone, but it is your own path that includes new discoveries along the way.that makes all the difference.  It is the only way to be certain you took “the road less traveled, and it will make all the difference.”

To visit other Bloggers articles click the banner below. (This was a contest with PAC. I was the proud winner!)

PAC Blog Carnival

 

About Kathryn Maclean http://www.facebook.com/kathrynrmaclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

 

5 Reasons for Taking Action with your Business

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If you take action…

You will be in the category of the 5% of the world who take action towards their visions and their dreams.

The other 95% of the population does not realize their dreams. Only that 5% have the ability to set goals and opportunities, to move forward with their lives. If you find yourself floating between the 0% – 95% of the population you need tools that you can use to help yourself to be in that positive thinking 5%.

Taking Action

1. So what does taking action really mean? It means taking one constructive step towards your envisioned picture of what the future looks like, and then another and another. Taking these action steps doesn’t have to be bold if you’re not completely ready yet. If you are just starting out as we all did, at one time take it slow but be persistent.

Learn from someone who has already succeeded

2. Someone who has been successful at what you wish to accomplish.  Make sure that they have real documentation to prove that they are indeed successful in their field. I feel that I need to take a very large action step.

I am feeling stuck. I have done a good job in the past 10 years or so learning all I can about marketing on my own. I started out learning the basics and ended up taking so many courses online. I am in the 95% I I feel like I need to take the next big self-improvement step if I want to become one of the successful 5% who are making their lives count and being successful online with their businesses.

Learn with GROUPS

3. I have joined many different groups online. When I started online I needed a lot of help because I didn’t know anything about marketing or what went with it. I was lucky to find great people who taught me a little here and little there. One guru marketer told me I should have a website. Not being familiar with hardly any websites other than the free ones I had tried, he created and sold me a website with a price tag that was quite a lot and pointed me to hosting for the site. My first WordPress site. I vowed to myself that I would learn how to create websites and spent a long time learning how to create WordPress sites. Now it’s part of my business. I love creating and maintaining blogs.

From that beginner’s group, in particular, I learned quite a lot. Then I became friends with someone who was in a different type of group. This was a teaching company on marketing.  I stayed with these people for many years. I bought almost everything they put out. I also took a 4-month intensive course on Social Media. Excellent training with videos and group coaching, also one on one business planning. They also set up a membership site of the successful Social Media Specialists, with a page about each graduate. I  received a certificate icon and a signed and framed certificate of completion. I am a certified Social Media Campaign Specialist. This was several years ago, I keep up with new platforms for social media.

The Power Affiliate Club

4. Another group I am affiliated with is the Power Affiliate Club PAC for short. I knew the Director of a previous group, I was involved with. I became friends with Lesly Federici the head of PAC and I started sending her items I came across that I thought she would like to read concerning PAC. After some time she asked me to join PAC as an admin member. I am now the happy “Welcome Lady” for new people starting a membership with PAC. I enjoy the admin hangouts we have and do as much as I can to help this blogging community in my spare time.

Experience

5. I have learned from all my time online, over 10 years, what I love to do, and just what I don’t like to do. What my strengths and weakness are. I am moving towards my big vision of being successful with my own business online. I own a business of 10 years offline as well. I have come a long way on my own but feel that I am at a crossroads now. I have been presented with many different choices of direction and for the first time in a long time, I feel stuck.

How do I get back into the 5% again?
How do I get my wheels turning and get back on track?

I feel that getting together with a coach is the right thing to start moving forward again. The right coach that understands what I want for my business and can show me how to get it. What will happen if I stay where I am? If I am still on this path 2 years from now? What would that mean for my self-confidence? My bank account? My happiness?

What will happen if nothing changes?

I still haven’t achieved what I want – that indicates I am doing something wrong. No one has ever succeeded on their own. I want to find a solution and be among that 5%. I am doing the scary thing, I am going for my dreams and will start gaining momentum by hiring a coach.

I hope this article is a wake-up call and reminds you to start changing things today, Start taking action and becoming someone who is going forward toward your own vision in life.

 


About Kathryn Maclean  http://www.facebook.com/kathrynrmaclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.