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Blog marketing makes use of blogs to promote your products or services online today

blog marketing


In most cases, blog marketing can be used for advertising. The usage of blogging in businesses is gaining popularity because it can establish credibility and name recognition. Online or Offline.

The internet is a very competitive arena for online businesses

Many people  today are now into home-based businesses. There are certain advantages in putting up a home-based business. Lower capital requirement, free to work anytime.  You can spend more time with your family. If you want to establish a successful online business, make sure that you use blog marketing. This includes using social media platforms.

blog marketing about your business

You don’t have to be an expert blogger. You simply have to know the basics of blogging and you’re on your way to success. Through blogging, you can create a  platform where you can demonstrate your expertise in your niche,  your experience, talents, and your business to the entire world. You have a more effective way of presenting your business to the world and most especially, to your customers or clients.

Check out the Competition

You can also look into other online businesses which previously made use of blogging marketing for promoting their products or services. If you want, you can contact them and ask how blogging has helped them in establishing business success. You’ll be surprised to find out that some business owners exerted their own efforts to create blogs for their businesses. They did not seek the help of expert bloggers or marketers to do the job for them.

Enhance your Business Brand

7 Ways to Brand Your Business

Aside from enhancing your business reputation online, you can also use blogging to brand your web presence of your business. If you can make a comprehensive website for your business. Add an effective blog that updates information on a regular basis. Your brand is everything about your business, from the logo to the colours and  it is your unique business content. With time, the name of your business will be known online. This is called branding of your business.

Many online blog marketing businesses spend thousands of their capital to enhance their web presence but if you want to save  money on the promotion of your business, you must learn to create blogs for your business. This way, you can create personal blogs that your business can benefit from getting to know the people behind the business. Customers are easily attracted to businesses that are considered leaders in the business arena. You can inform the world about your expertise through the blogs you post on your own unique website.

Many People Read Blogs Today

If you can post blogs regularly, prospective clients and customers can be kept informed about specials you might have or contests or sales. You can create a buzz so that your business will become more popular. Your readers who are interested in your blog will also pass the links to their friends, colleagues, and family members. This way, you will have a wider audience generated at zero cost of  money, just your time.

If you can blog appropriately, your business can be among the top ranked in search engine results. If you can achieve a top rank in any search engine, your business will become more popular and more profitable too. With more readers and subscribers for your blogs, you can increase the traffic to your business site. You will then be able to reach more customers so that your business will earn more profits.

So don’t  watch as your business fails. Start learning the basics of blog marketing and post blogs on your business websites. Soon, your business will flourish and you can earn huge profits. Always have fresh blog ideas at hand so that your readers and customers will remain interested.


If you require help you can join  groups on facebook that are blogging communities for bloggers of any level.  I was  the welcome coordinator  for almost 4 years for just such a blogging group. PAC no longer online. We had several levels of membership. Free and an upgraded Membership.

Start on your blog marketing today for your business.

Feel FREE to book a 20 min chat on my contact page.

About Kathryn Maclean  http://www.facebook.com/marketingofflineonline

A Social Media Campaign specialist using Facebook, Twitter Pinterest “

PS – if you enjoyed this post, please comment like and share below Thanks”


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  1. Nice article! I agree with you today blog creating a trend for more business as well as for my business also.I like your article because of it neat and simple to read. Keep going

  2. Hi Kathryn, I use a blog for my offline business and it works very well. I think if you can get it seen people will be able to come and create a relationship with you, which in turn can make your business so much more popular.

    Enjoy the journey!

    1. Hi Mandy,
      I use a facebook page for my offline business that directs interested people to my website /blog.
      Today I posted about a local Expo on my Facebook page. I will also post about the new Chamber of Commerce website that has my website url.
      I am getting to know local people thru being a member of the Chamber of Commerce and then my business. Thanks for your comments.

  3. Although a presence on the right social networks is important, running a website with a blog gives your business a home. Without it’s kind of like a retail business putting up billboards all over town but not having a sign on their shop front.

    1. Hi Sue,
      I agree, a website with a blog that is updated consistently, and that is the key word, is very much like a old style billboards and no sign on your shop’s frontage. Thanks for your comments

  4. I’ve been blogging for over 7 years now and couldn’t agree more with the power behind a well-managed blog, with the emphasis on “well-managed”. I still see a lot of people put up an attractive site or blog and post only sporadically and that pretty much defeats the whole purpose. Thanks for the inspiration!

    1. Hi Marguita,
      Well managed means to me updated on a regular basis, all plugins checked periodically, links checked with a plugin, comments answered consistently. It’s a lot of work to be a well-manged blog. We in PAC do just that with our blogs. Thanks for your comment.

    1. Hi Erika,
      Nice to see you commenting again. You are right, nowadays a blog for your business just makes sense.
      You get info on the business, plus you get to know the owner or staff writing the blog.Thanks for your comments!

  5. Hi Kathryn
    i visited your website 2nd time, and i still found awesome tips and information from here
    i am really enjoyed during reading this article about blog marketing about business
    Thank you for sharing

    1. Hi Swaloven,
      I thought I reconized your name. I write usually every Monday or Tuesday for my blog.
      Thank you for saying you enjoyed my article. Thanks for your comments, and do visit again.

  6. Hi Kathryn,

    As a blogger for about 6 or 7 years, you sure have given sage advice here. A blog is your “home” base for your business. It is a place where one can brand their business and then share it on social media. Even when offline we can share it as sort of a resume of what we do and who we are.


    1. Hi Donna,
      Thanks, sage advice huh? Your right, of course, your blog is your home or storefront for your business.
      I am working on new branding, something more feminine with beautiful flowers appealing to women.
      I share on social media every day as I am sure you do as well. When I went to a local business expo last weekend
      I was handing out my business cards which had my site url on it of course. Thanks for commenting.

    1. Thank you for your comment on my article on blog marketing about your business. I do try to be interesting.

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