Updated from Oct 25, 2017
No matter how it is spelled, COLOR -USA, or COLOUR -CDN, we all know that colour spells interest on our websites.
- Think of well-known brands, Coca-Cola without its beautiful red?
- Do you know which colors to use that will appeal to your audience?
- What does the color on your site say about you?
I have learned new ideas from some amazing articles all about these questions and a lot more on color…
I was inspired to write my own article about this subject after reading the really well-written article by the Executive Director of Weller Smith Design, LeAnna Weller Smith. Brand Colour Confidence – How to build the Perfect Blog Colour Palette
Another article How to Choose Styled Stock Photos For Your Brand
I found enlightening as well. Great for using with Pinterest and Instagram. Using stock photos to enhance your brand using creative cropping, & strategic white space. Both are listed at the end of this article.
In this article we are talking about COLOUR (Canadian’s spell it this way) Do you LOVE working with color as much as I do? (ex – art school student) You love it but …it’s tricky. When it comes to designing both DIY people and professionals can struggle with it.
Doing research for this article, I looked at the colour wheel, (art school basics ) primary, secondary, tertiary not to mention tones, tints, and shades. The color charts are crazy.
Your Own Style, and Attracting the Audience you want
You want to attract your target audience of course but don’t forget to take into consideration your own style and aesthetics. So I am picking my own colors for my brand as I write this article. I needed help in updating my current color palette, tweaking it as I continue to define my brand.
To Start We start with words as they give some insight into what to search for when it comes to your feelings and colors.
1/ What Is It That Your Brand Colours Say About YOU?Even before you think about color. Put together a list of words that resonate with you and your business.I want others to see me as my brand … Pick 3 – 5 words
In the article mentioned you will see “The Color Inspiration Kit” that has a list of words. I am choosing these words for my example: Attractive, Business-like and Creative as well as the colors I want to use.
2/ DO YOUR RESEARCHTake your word list to Pinterest. Start your word search.An example of brand-specific words: Romantic, Retro, Vibrant, etc.Or search a specific color. Just to see what other colors are paired with them. This is very interesting.I searched on Retro Hip, turquoise, purple, pink, white and black.
Turquoise – Down-to-earth -Family oriented Small-town Honest Sincere Real Cheerful Sentimental Friendly
Pink – Daring Trendy Exciting Spirited Cool Imaginative Up-to-date- Independent Contemporary
Lime Green – Reliable Hard working Secure Intelligent Technical Successful Leader Confident.
I started a (Private Secret Pinterest board) and started collecting images I liked. You will see a pattern immerge making it easier to pull colors for your business branding. Board is now NON-Secret for others to see
My Pinterest Mood Board https://www.pinterest.ca/kmacleanracicot/my-mood-board/
Steps to Build Your Colour Palette
1/ Narrow your research imagesPick out 5 or 6 and go to your favorite design program. I use Canva, and Fotor.com … If the online tool of your choice does not come with a color picker install one on your browser. That way you can pull the color and the hex code from it.
2 / Begin to build your color palette with the different images you saved. On a secret Pinterest board. When you are picking colors on a screen it will take trial and error picking the best colors. You will have to experiment a little, I know I did. (See alternate method below)
3 / Narrowing down your colors, ending up with 4-6 for your colors brand palette. You can download a template for your 6 colors. Use the template to use with the downloaded colors that you can choose. Just upload them to your favorite editing tool. My favorite for this type of work, Canva has a color palette you might like. Try it here.
A different way to go about choosing your colour pallet from Sandra Clayton
1. Select a primary colour first. You want it to pop. Turquoise is my Primary Colour.
2. Choose 2 -3 additional colours to compliment your primary colour. Pink and Lime Green.
3. Turn the primary colour into an action colour. You want people to click on it. Use for action links andbuttons and as the main colour on social media and blog images. Stands out as the isolation effect.
Action color –> links + buttons1-2 Neutral colors –> backgrounds + images1-2 Contrast colors –> backgrounds, headings + text
My Colors of Choice
4 / Time to put it all togetherStart to put your colors together with your brand photos, your fonts, and your messaging. Pick images that include your brand colors or have a beautiful neutral palette that will go with your colors by using photos with your brand colors from your palette.
How to Choose Colors for Your Brand.
There are many ways to go about choosing your colours for your brand as I have included here. These were the very best articles I could find on Colour for your website. I will be using this color know-how soon on my site as well as my social platforms. I hope you will as well. If I can be of help I offer a 20 min chat on my contact page or join my newsletter for more info on marketing your brand.
Please leave your comments (under the title.)
About Kathryn Maclean http://www.facebook.com/marketingofflineonline A certified Social Media Campaign specialist using Facebook, Twitter, Pinterest, Instagram, LinkedIn.