Brand Development What Is It? How do you do it?

Brand Development is tricky.

You are developing a digital marketing strategy and a brand identity. Just how you go about doing this for your business, will be unique or exclusive, to only you.

Brand Development

Why is this so? Because a brand is YOU before your business. You are an individual with many facets to your personality,  and you bring these talents to your business. It’s your business’s identity (both online and offline.) I have come to understand that if a business does not make sure that it’s brand online looks good, you are wasting your money on internet marketing, which also is part of brand development.

Brand Development

My marketing website has gone through a few changes in just a short time. I have changed things, added new pages, purchased a new theme to add new life to my brand.This article contains what I have found about incorporating my personality with my site and brand development of my business for the future.

You may be interested in making some changes yourself to your blog.  Here are the steps I will be taking and also recommending to my clients.


Most businesses will already have a website. Does it really project your own personality? I don’t really believe that mine does, yet!  So what can I improve on?


Go here -Click for the rest of the article on PAC  a blogging community.


All of this, the digital marketing and the branding components are combined into a business plan which includes specific steps for promotion and monetization which brings growth and success for your brand development for your business.

About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


  1. Hello Kathryn, I really enjoyed your post today. I do see sites with these sliders and think this would really add a nice touch to your blog. ( A feminine touch LOL)

    I did like how you shared about the colors, I do love green and it is so true I rarely ever sweat the small stuff.

    Great Share My Friend
    Chery :))

    • kathrynruth says:

      Hi Chery,
      Yes I know you don’t sweat the small stuff. Hope the big stuff doesn’t get you down. Insider info.
      I didn’t know that green was your colour. Suits you, my friend. Thanks for commenting today on my blog.

  2. Hi Kathryn

    Interesting post – especially the part about the colors.

    I’ve always been a purple sort of person – so much so that I had to ban myself from buying any more purple clothes! Yes, marching to the beat of my own drum 🙂

    Joy – Blogging After Dark

    • kathrynruth says:

      Hi Joy,
      I also am drawn to purple as you see I am wearing it in most of my profile pics. Indeed marching to the beat of our own drums!
      Thanks for your comments here on my site.

  3. Colours and fonts are so important. Some blogs I go to I find it really hard to read them because they have not really thought about how it looks to the reader. Shame.

    Enjoy the journey!

    • kathrynruth says:

      Hi Mandy,
      I really think colour has a lot to do with how people relate to your site. Fonts do make a difference. I try and make mine on the larger size so it easy easy to read. That makes a big difference on other devices as well. Thanks for your comments.

  4. Love the topic of branding, especially learning how different people go about creating their own unique brand. I have chosen a particularly bold color pallet and that fits with my personality as well as my theme of resilience.

    • kathrynruth says:

      Hi Marquita,
      There is no one way to go about branding that is true. Each person will do it quite differently. My mood board colours are on the pastel side as these appeal to me along with the colours I mentioned in the article. Thanks for commenting.

  5. Aqua is the color in the logo’s for each one of my businesses. I think that it makes perfect sense 🙂

    • kathrynruth says:

      Hi Elise,
      Aqua or turquoise in my very favorite colour. From my article
      “People gravitate toward your warm and confident demeanor paving the way for you as a natural communicator. You present a pulled-together vibe that attracts attention in all the right ways. Perceptive, intuitive, and sensitive you are a good judge of character and can quickly size up any situation.” Sounds like this colour suits your logo perfectly!

  6. Hi Kathryn,

    Wonderful article. I am also in the process of revamping my main web site, my authority site. For years I had a separate site for my therapy practice, but I was paying a monthly fee and it was a template site. I could not make changes. And then one day I saw it on my mobile phone – and that was it. I canceled it and forwarded the domain to my main site. But then I realized, I needed to add specialty pages and improve my about section and services. It is still a work in progress.
    When you talked about the colors. My site is mostly purple – individualistic. My is mostly aqua blue – warm, natural communicator
    and my is mostly green – strive for consistency and balance, very much needed to maintain health as we age.
    So I feel that my intuitive selection of colors was right on.
    I will also read your article on Fonts at PAC.
    Dr. Erica

    • kathrynruth says:

      Hi Dr. Erica
      Yes revamping or re-branding? Not being able to make any changes on a site is not a good thing. Most themes today are device friendly.
      Adding pages to a WordPress site is very easy, just add a page and label it in the menu. I like the colour choices for your sites,
      purple – “Marching to the beat of your own drum and being unique makes you happy. Fitting in has never been a priority. As a result, you understand and appreciate kindred spirits who choose to zig when everyone else zags.” Fits you well.
      Aqua I mentioned on Dr. Elise’s comment. Green -“You dislike chaos and strive for consistency and balance. You understand that time is money. Time management is a strength because you quickly prioritize. Business savvy is bolstered by your ability to target what is most important and delegate what is not. As a result, you rarely sweat the small stuff.” I would agree, your colour sense is right on!

  7. I like your color choices, Kathryn and it’s good that you’ve found a scheme that is distinctly you for branding, as well as suiting your target market.

    My audience is about 50/50 male/female so I don’t indulge my like of flowers, pastel pinks, blues and lilacs 🙂

    Instead I chose a mix of primary colors. I wanted a feel that was more fun looking than serious and business-like.

    With an eye on page speed I just use one font type but use different colors and sizes.

    • kathrynruth says:

      Hi Sue,
      Ya I don’t think flowers and pastels would suit your audience. Primary colours are a great choice for fun images.
      I like one font type or two and page speed is very important. Thanks for your comments.

  8. Hi Kathryn,
    Nice article. I’ve posted about branding before and my guest authors have done the same. What actually caught my eye is your image. All of it goes into a mood you want to convey. What that mood is should be decided at the inception of the blog. Tweeted

    • kathrynruth says:

      Hi Janice,
      Thank you. I love the subject of branding. I am doing a re-brand soon and I am using a mood board that I am developing to suit my target audience. You are correct it should be decided at the inception of a blog or as I mentioned doing a re-brand. Thank you for the tweet!

  9. Hi Kathryn,
    Informative article, Thank you for the information.

  10. Hi Kathryn,

    You’re probably right that we need to keep our online business blogs & websites interesting, easy to read and navigate. And, our colors & text can become a crucial distraction if we don’t consider the druthers of our target market. Thanks for the write up,

    • kathrynruth says:

      Hi Ed,
      Easy to read and navigate is key. Some people’s colour choices don’t really go with the idea they want to give.
      Example – pink on your blog would not look ok – right? Thanks for your comments.

  11. Hi Kathryn,

    Loved this post and the one that you linked to on PAC. I have tested some colors and found that my white background with a splash of orange does work better than my flowery turquoise background I used to have.

    As we grow in marketing so does the reflection of our blogs.


    • kathrynruth says:

      Hi Donna,
      Thank you. You are right of course, as we grow so does out marketing. Colour is so individual. I once wrote an article with people being almost upset with the meanings of the colour research I found. Yikes!

  12. Brand building one of the tougher jobs in business. With lots of money, little bit easy but for startups it takes time to build up customer loyalty.

    • kathrynruth says:

      Building customer loyalty includes many things. Brand building is an ongoing process. Your reputation for your business involves both of these things.Thanks for your comments.

Speak Your Mind


Mobile - Click - Category