Brand Development What Is It? How do you do it?

What is your Brand Development?

Brand Development

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Brand development  is important. Why is this so? Because a brand is YOU before your business. You are an individual with many facets to your personality,  and you bring these talents to your business. It’s your business’s identity (both online and offline.) I have come to understand that if a business does not make sure that it’s brand online looks good, you are wasting your money on internet marketing, which also is part of brand development.

Brand Development

My marketing website has gone through a few changes in just a short time. I have changed things, added new pages, purchased a new theme to add new life to my brand.This article contains what I have found about incorporating my personality with my site and brand development of my business for the future.

You may be interested in making some changes yourself to your blog.  Here are the steps I will be taking and also recommending to my clients.

Website/Blog

Most businesses will already have a website. Does it really project your own personality? I don’t really believe that mine does, yet!  So what can I improve on?

Brand Development is tricky.

You are developing a digital marketing strategy and a brand identity. Just how you go about doing this for your business, will be unique or exclusive to only you.

Why is this so? Because a brand is YOU first, before your business. You are an individual with many facets to your personality, and you bring these talents to your business. It’s your business’s identity (both online and offline.) I have come to understand that if a business doesn’t ensure it’s brand online looks good, you are wasting your money on internet marketing, which also is part of brand development.

My marketing website has gone through a few changes in just a short time. I have changed things, added new pages, purchased a new theme to add new life to my brand.This article contains what I have found about incorporating my personality with my site and brand development of my business for the future.

You may be interested in making some changes yourself to your blog. Here are the steps I will be taking and also recommending to my clients.

Website/Blog

Most businesses will already have a website. Does it really project your own personality? I don’t really believe that mine does, yet! So what can I improve on?

Survey of your site’s components

On my “about me” page you will see that I have been online for almost a decade now. I started with sales companies and learned web design and marketing the hard way, all on my own. My site does not indicate my background in commercial art ( in high school) or that I took a two-year horticulture course in college. These things are part of who I am. I love beautiful art, flowers, plants and adore colour! I want to show more of this on my business site.

Your Theme

While I do like my theme, it’s a paid theme by “Grace themes”. It functions very well, nice and fast too. I want to work on changing the sliders pictures. I found an excellent source of stock images with lots of flower imagery and great colour. You can look up “Haute Choclate”. It really says ” hey this is me!” Very feminine and beautiful images. I love this site. I think right now my site looks a bit too masculine and my target audience is women. These are the things that I want to reflect on my website, aimed at my target audience which is geared to bloggers and women of a certain age, who are interested in business.

Your Colour Palette

Having a colour palette is really essential in visual branding. Here are different meanings of colour that I want to use on my website. I have taken these three colour meanings from my Pinterest Board “Brand You First”

Aqua

People gravitate toward your warm and confident demeanor paving the way for you as a natural communicator. You present a pulled-together vibe that attracts attention in all the right ways. Perceptive, intuitive, and sensitive you are a good judge of character and can quickly size up any situation.

Green

You dislike chaos and strive for consistency and balance. You understand that time is money. Time management is a strength because you quickly prioritize. Business savvy is bolstered by your ability to target what is most important and delegate what is not. As a result, you rarely sweat the small stuff.

Purple

Marching to the beat of your own drum and being unique makes you happy. Fitting in has never been a priority. As a result, you understand and appreciate kindred spirits who choose to zig when everyone else zags.

Fonts
I see many people online say you should use no more than three difference fonts. The darker colour in your colour palette for your body text, easier to read. Make your links a different colour so they stand out as well as your menu links another colour. I also like the handwritten types of fonts, because they are very feminine looking. My preference to show that side of my personality.

Visual elements like the colours you use, your fonts and graphic elements all tell a story about you. But it also includes the experience that you give to people and clients that make up your “branding”. It’s what people think of you, your reputation as well as the excellent content on your website /blog and its appearance.

Strong Branding
When you have strong branding for your business you not only stand out – among the billions of other businesses online. You are remembered by loyal fans. That means the world to your business! You attract the right people to your business because your messaging is on target. Using a target audience is very useful for Facebook Ads. Your brand is the difference between you and your competition. Having a strong brand gives you credibility and you are seen as the go-to person in your niche.

Strong brands use the same colours, fonts and messaging across the internet. The same personal image, templates, blog post style, and social media. All displaying your brand’s elements that are recognizable offline or online. I am in the process of unifying all my brand colours and fonts.

Brand Development Strategies

The first thing – is a Guide. What is Your Plan?
“Businesses that fail to plan, plan to fail.” –  I do believe this to true.

What is your goal for your business?

Your Products, Affiliate Products? Offline Clients? Other?
Without having a plan, it will take you much longer to reach your goals. Choose a singular path and stick to it, and you will find the success you want! It may take longer doing it alone, join a group or learn from a coach.

What is the purpose of your website or blog?

  • Are you interested in getting more exposure for your business? There are steps to take for doing this – see definition of three things, below.
  • Or are you keen to get more traffic for your blog? These steps would be quite different than exposure.
  • Is money your main objective? Immediate cash or a long-term investment?

A mind map with all the steps laid out for you to follow is a great exercise. Then you have your correct direction to follow either: exposure, traffic or money. Focus on one of these at a time.

Objective:

I have determined my objective (or my clients’ objective) to be centered around creating More Exposure for the business.

First, you must define that as one of three things:

1. Is the Exposure for a Person, a Business or a Product? Mine is for a Business.

2. Is the Exposure Geo Targeted? Yes locally. I am a member of the Chamber of Commerce for my small town, as well as online.

3. Is the Exposure Short Term or Long Term based? Long term with a 5 year plan.

Conclusion

Once you have decided the motivation for your (Exposure) based campaign then you can move forward in creating campaigns to meet the specific objectives. The mind map I mentioned with steps for campaigns concerning exposure.

All of this, the digital marketing and the branding components are combined into a business plan which includes specific steps for promotion and demonetization which brings growth and success for your brand development for your business.

To your business success,
PS – if you enjoyed this post on brand development, please comment like and share below.

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest &  Affiliate Network Marketing

Comments

  1. Hello Kathryn, I really enjoyed your post today. I do see sites with these sliders and think this would really add a nice touch to your blog. ( A feminine touch LOL)

    I did like how you shared about the colors, I do love green and it is so true I rarely ever sweat the small stuff.

    Great Share My Friend
    Thanks
    Chery :))

    • http://kathrynruth says

      Hi Chery,
      Yes I know you don’t sweat the small stuff. Hope the big stuff doesn’t get you down. Insider info.
      I didn’t know that green was your colour. Suits you, my friend. Thanks for commenting today on my blog.

  2. Hi Kathryn

    Interesting post – especially the part about the colors.

    I’ve always been a purple sort of person – so much so that I had to ban myself from buying any more purple clothes! Yes, marching to the beat of my own drum 🙂

    Joy – Blogging After Dark

    • http://kathrynruth says

      Hi Joy,
      I also am drawn to purple as you see I am wearing it in most of my profile pics. Indeed marching to the beat of our own drums!
      Thanks for your comments here on my site.

  3. Colours and fonts are so important. Some blogs I go to I find it really hard to read them because they have not really thought about how it looks to the reader. Shame.

    Enjoy the journey!

    • http://kathrynruth says

      Hi Mandy,
      I really think colour has a lot to do with how people relate to your site. Fonts do make a difference. I try and make mine on the larger size so it easy easy to read. That makes a big difference on other devices as well. Thanks for your comments.

  4. Love the topic of branding, especially learning how different people go about creating their own unique brand. I have chosen a particularly bold color pallet and that fits with my personality as well as my theme of resilience.

    • http://kathrynruth says

      Hi Marquita,
      There is no one way to go about branding that is true. Each person will do it quite differently. My mood board colours are on the pastel side as these appeal to me along with the colours I mentioned in the article. Thanks for commenting.

  5. Aqua is the color in the logo’s for each one of my businesses. I think that it makes perfect sense 🙂

    • http://kathrynruth says

      Hi Elise,
      Aqua or turquoise in my very favorite colour. From my article
      “People gravitate toward your warm and confident demeanor paving the way for you as a natural communicator. You present a pulled-together vibe that attracts attention in all the right ways. Perceptive, intuitive, and sensitive you are a good judge of character and can quickly size up any situation.” Sounds like this colour suits your logo perfectly!

  6. Hi Kathryn,

    Wonderful article. I am also in the process of revamping my main web site, my authority site. For years I had a separate site for my therapy practice, but I was paying a monthly fee and it was a template site. I could not make changes. And then one day I saw it on my mobile phone – and that was it. I canceled it and forwarded the domain to my main site. But then I realized, I needed to add specialty pages and improve my about section and services. It is still a work in progress.
    When you talked about the colors. My DrEricaGoodstone.com site is mostly purple – individualistic. My MarketingOurPractices.com is mostly aqua blue – warm, natural communicator
    and my HealthyBabyBoomersNetwork.com is mostly green – strive for consistency and balance, very much needed to maintain health as we age.
    So I feel that my intuitive selection of colors was right on.
    I will also read your article on Fonts at PAC.
    Warmly,
    Dr. Erica

    • http://kathrynruth says

      Hi Dr. Erica
      Yes revamping or re-branding? Not being able to make any changes on a site is not a good thing. Most themes today are device friendly.
      Adding pages to a WordPress site is very easy, just add a page and label it in the menu. I like the colour choices for your sites,
      purple – “Marching to the beat of your own drum and being unique makes you happy. Fitting in has never been a priority. As a result, you understand and appreciate kindred spirits who choose to zig when everyone else zags.” Fits you well.
      Aqua I mentioned on Dr. Elise’s comment. Green -“You dislike chaos and strive for consistency and balance. You understand that time is money. Time management is a strength because you quickly prioritize. Business savvy is bolstered by your ability to target what is most important and delegate what is not. As a result, you rarely sweat the small stuff.” I would agree, your colour sense is right on!

  7. I like your color choices, Kathryn and it’s good that you’ve found a scheme that is distinctly you for branding, as well as suiting your target market.

    My audience is about 50/50 male/female so I don’t indulge my like of flowers, pastel pinks, blues and lilacs 🙂

    Instead I chose a mix of primary colors. I wanted a feel that was more fun looking than serious and business-like.

    With an eye on page speed I just use one font type but use different colors and sizes.

    • http://kathrynruth says

      Hi Sue,
      Ya I don’t think flowers and pastels would suit your audience. Primary colours are a great choice for fun images.
      I like one font type or two and page speed is very important. Thanks for your comments.

  8. Hi Kathryn,
    Nice article. I’ve posted about branding before and my guest authors have done the same. What actually caught my eye is your image. All of it goes into a mood you want to convey. What that mood is should be decided at the inception of the blog. Tweeted
    Janice

    • http://kathrynruth says

      Hi Janice,
      Thank you. I love the subject of branding. I am doing a re-brand soon and I am using a mood board that I am developing to suit my target audience. You are correct it should be decided at the inception of a blog or as I mentioned doing a re-brand. Thank you for the tweet!

  9. Hi Kathryn,
    Informative article, Thank you for the information.

  10. Hi Kathryn,

    You’re probably right that we need to keep our online business blogs & websites interesting, easy to read and navigate. And, our colors & text can become a crucial distraction if we don’t consider the druthers of our target market. Thanks for the write up,
    Edward

    • http://kathrynruth says

      Hi Ed,
      Easy to read and navigate is key. Some people’s colour choices don’t really go with the idea they want to give.
      Example – pink on your blog would not look ok – right? Thanks for your comments.

  11. Hi Kathryn,

    Loved this post and the one that you linked to on PAC. I have tested some colors and found that my white background with a splash of orange does work better than my flowery turquoise background I used to have.

    As we grow in marketing so does the reflection of our blogs.

    -Donna

    • http://kathrynruth says

      Hi Donna,
      Thank you. You are right of course, as we grow so does out marketing. Colour is so individual. I once wrote an article with people being almost upset with the meanings of the colour research I found. Yikes!

  12. Brand building one of the tougher jobs in business. With lots of money, little bit easy but for startups it takes time to build up customer loyalty.

    • http://kathrynruth says

      Abhilash,
      Building customer loyalty includes many things. Brand building is an ongoing process. Your reputation for your business involves both of these things.Thanks for your comments.

  13. Interesting I never thought of the colors before. You provided some awesome tips, I will make sure to share this.

  14. I want to thank you publicly for your hard work and dedication.. I’ve never really been a fan of comment sections but after reading your blog I am not able to stop my self to comment its relay very interesting and helpful the way you write . I am a doctor of skin and hair care Thanks for this article.

    • Dr.Luvs
      Mike, Thanks for your comments on my post about brand development. Your site is listed in your comment naturally you don’t have to include links in your comments.

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