Category: Blogging

10 Creative Tactics to Craft a Compelling Blog Post

Creative Tactics to Craft a Compelling Blog Post

by guest author Anuradha Chawla

10 Creative Tactics to Craft a Compelling Blog Post

One of the famous sayings is: “Anybody can cook, but only the courageous can be great”? You can easily revise these inspiring words as, “Anybody can compose a blog post, but only the courageous bloggers can be great.”

See, an excellent idea or question, proper spelling and grammar, and a strong knowledge of the essay form makes a good blog post. But if you require writing a great blog post or one that makes people go “Wow! I’ll share this on Twitter!” rather of “Meh, this is nothing special,” you have to go farther than the essentials…

In my experience, one of the best ways to write great content is to make time to write great content. I’ve got some tips that are certain to help the content you produce, connect with your audience.

  1. Begin with a kick-ass headline that makes an impression:

Insert attractive words that would spark people’s curiosity. Start with an engaging subject or most-used search terms such as “How,” “Why,” “How-To,” “Do,” etc. Using numbers and attention-grabbing attributes are also an excellent way to attract users. For example, instead of using “Craft An Effective Blog Post,” here the title is “10 Creative Tactics to Craft a Compelling Blog Post.” Still, don’t ignore to keep your title accurate and straightforward to understand.

  1.  Hook Them With The Commencing Sentence:

Certainly, this is the toughest section of drafting a blog post. As the first statement in the article should be able to stumble in the reader, and at the same time, give them an view what your story will be all about.

You can begin with:

  1. Thought-Evoking topic – “Do you know what a blog post and a sandwich have in common?”
  2. Quote – “Stephen King once said: ‘If you want to be a writer, you must do two things above all others: read a lot and write a lot.’
  3. Statistic – “Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.”
  4. Source: http://contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/

Story – “The another day, I had a Newtonian adventure. That is, an apple dropped on my head.”

  1. Make Every Word, Phrase & Sentence Count:

These days you have to struggle harder to retain your users’ attention from the opening till the conclusion of your blog post. To do that, every statement, phrase, sentence and even punctuation marks add something to your piece.

A convenient method is to read your draft out loud. If it seems like you’re describing things too slowly, or you’re slipping asleep to your voice (gasp!), you may require editing the irrelevant bits. Your draft could probably feel “incomplete,” in which case, you can embed additional message to explain your ideas or enhance your arguments.

  1. Shrink Your Sentences, If Possible:

Do you read a statement out loud, and drop your breath by the end of it? Do you notice too many adverbs, adjectives and other words that don’t add something to a sentence?

If any of these occur, compress it! Otherwise, that kilometric sentence is seemingly fine as is. 

  1. Play With Analogies: 

Blogging is like dating. It’s not ample that you make a great impact on the first date. You also have to show, again and again with your subsequent visits, that you’re a person deserving someone’s time, commitment, and love.

  1. Use Easy, Yet Definite, Words:

Users hate it when you swamp them with highfalutin buzzwords. Not only do these jargons acidify the reading experience, but they also give your blog post seem egotistic and showy.

Rather of attempting to look “smart,” attempt to sound sensible. Use words that best send your idea and can be understood by the amateur. Like, “to utilize sources” can be abbreviated as “to use resources.”

  1. Create Your Article Unique (Even If The Idea Isn’t):

Let’s face it: coming up with 100% real blog post ideas is anything but easy. If you run your topic in a quick Google search, possibilities are someone else has previously penned on it. So, what should a blogger do in this situation? It’s easy.

Get a new perspective.

If someone previously came up with “5 Reasons Why You Should Try Freelancing“, you can draft a post about the darkened view of freelancing like “15 Reasons To Say ‘No’ To Freelancing“. Or you can work with “5 More Causes Why You Should Work on Freelancing”.

Tip: If you are suffering from lack of blog post ideas,  I recommend you to read out an ultimate list of blog post ideas with an awesome infographic.

  1. Close With A Punchy Result:

So, you’re finished with your introduction and body. Now, it’s time to wrap it up, which is just as hard to write as (if not more challenging than) the initiation. The simplest way out of your difficulty is to compile all your tips in conclusion. Then again, that would be dull, since that’s what most bloggers do.

Rather, you can either end with a thought-evoking query or a call-to-action; or rephrase your main point, and persuade your user to consider your point.

  1. Review the quality of your Blog Post:

Make certain your post is valuable. Keep it simple but meaningful. Ask yourself before publishing:

– Is the content of my article related to the headline, and vice versa?

– Are my readers getting the learning that they seek?

– Will my target readers be able to understand my ideas?

– Did I benefit them resolve a problem?

– Did I convey what I promise?

– Did I give alternative solutions just in case?

  1.  Spray the Love:

Of course, you require promoting your new post to drive traffic back to your blog. Spread your post over multiple channels such as email newsletter, social networks like  Google+ or groups in Facebook or LinkedIn, and forums.

 Feel free to use these tactics– or not – based on what’s suitable for your piece. The value is consistently reproducing posts that are appealing, informative, and unique to keep your readers coming back for more. 

Are there any other ways you use to make a blog post useful?
We’d love to hear from you! Please leave your thoughts and comments below.

Author Bio: Anuradha is the co-founder of DHost.com, a website specially designed for Web Hosting Shoppers who are looking for effective tips for blogging and reliable hosting reviews. Anuradha has been in the web hosting industry for more than four years. She is a professional blogger and actively engages with readers. In her free times, she loves reading novels along with some soft music.

Follow Her: Website / Twitter / Facebook

Thank you, Anuradha for your great guest post !

Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Websites with Great Design Developers for Your Business

As you well may know, creating websites can be nothing short of intimidating.

It can take a few weeks for even a few months to get it done right. Learning all about how to build great websites can take years, as it was in my case.

Over the years I have learned quite a lot about creating websites. I learned all on my own, taking many courses and can put together almost any type of site or blog.  Here are some Experts that I follow in the field of Website Design and Developers to give you some ideas on what you can do yourself or have me help you out.

marketing Offline Online.net

Liz Azyan of Digital Matchbox and Steve Dotto of Dotto Tech Wednesday Webinars which I feature every week in my Facebook Group Women online in business  

Liz Azyan

 

Liz was the designer and developer of Steve’s websites for Dotto Tech. From that webinar, I learned quite a lot…

What you should know and prepare before starting your new website or website redesign project 

 

  • Learn how to map your websites –  key pages for your website
  • What elements make a good homepage
  • Critical website pages you need to include

They covered analytics, design considerations, content tips and making your site search friendly.

Discover how to eliminate any leaks on your websites –

Useful tools you can use for your websites
Get insider tips on how to choose a website design and development company that is the best fit for your business.

Liz had an excellent product deal that she offered with a big discount to Dotto Tech Patreons, of which I am one.  I bought it. I think she is one of the most qualified designers and developer I have found online.

Web Content Summary Checklist

 

 

 

 

 

 

 

 

 

The product  –the Complete Guide to Creating Your Client Attracting Website and the Bonus of a checklist  – Website Content Summary.  A checklist to help you prepare your website content. Great info for designers of websites.

Complete Guide to Creating Youre Client Attracting Website

Click pic to see Coupon code.

    Liz is a Post Graduate research student. Google Fellowship Award for her work and initiative in technology and social entrepreneurship area.

UK newspaper panel expert. Mentioned in publications such as Huffington Post and Computer Weekly.

If my blogging community would like to talk to Liz about any specific topic, please feel free to fill in her survey so she can cover them in a new series for Steve’s Youtube teaching of how she does things.
https://digital-matchbox.com/youtube-topic-suggestions/

 

Allison Marshall  of Wonderlass

Allison Marshall

 

“That life is too damn short to spend endless hours working a job that leaves you feeling like an empty shell.

Life should be largely FULFILLING and FUN!!! ”

From this, you can tell she is a fun marketer to the extreme! But she has been in the business many years and knows what works. I have purchased many of her courses and ebooks. Rather a different type marketer, she is uniquely herself. I love her spirit. Her Facebook Page .

~ Allison Marshall Her New About Page  

 

Meera Kothand

Meera is just wonderful at email marketing, and you can tell from her domain page to her blog page.

Meera Kothand

Meera helps bloggers and solopreneurs create authentic blogs and businesses.
Simplifying digital marketing with thorough step by step action plans and her bite-sized strategies.

Her Facebook page Simplifying Email and Marketing for Solopreneurs & Bloggers

Very strong branding techniques. She just makes things easy to understand. I am an affiliate for her planner Create on Amazon. Going thru it in the new year for my business.

Her Freebies: Are you struggling with your email list?
No idea what to send your list or where to start? Her Free Email Lists for Newbies.

Is overthinking stopping you from launching your blog? Discouraged and feeling like
you’re not getting anywhere?  Her Free Blog Start Simplified mini-course.

I recommend her eBooks and Books on Amazon. I have purchased a few of them. They are excellent content.

Cathy Topping

Cathy is an online course marketer “a recovering corporate designer, who has been carving her own path for 5 years now (and counting.. “.I plan to NEVER have a ‘real’ job again “). – Cathy Topping.

Over on her website, Web Toolkit she creates resources to help you take control of your online business – whether that’s showing you how to build a website, build your email list, sharing tools, tips, and strategies that I use to keep growing my business and brand.

Her Facebook group  Your Web Toolkit Community

Cathy Topping
Cathy gives away a good amount of freebies like her build  WordPress websites in a day. I recommend it, I couldn’t do a better job.

Her One Hour Website webinar on her site using the Divi theme. She demystifies WordPress. Her blog on all topics about marketing. Very great Pinterest guides. Various courses some of which I have purchased. – How to get 1000 subscribers in 90 days was one. She also has email courses on building  WordPress websites. Free!

If you would like me to refer you to Cathy just let me know.  I am an affiliate of her Website Creating Business. She has shared my articles to her social media in which  I have mentioned her. She has a few spots open for the year, she told me. We would love to be of help with your Websites or Blogs.

P.S. Cathy has a new product coming out “The Website Playbook”. Excited about this, she has had in the works for 2 years.

 

My design and developers that I recommend would be of great help to you. If you would like to chat about what would be best for your business, I do offer a free 15 min chat to see how I might be able to help you or recommend one of my friends in this article. See my contact page.  Happy to discuss what you should know before starting new websites or website redesign projects.

If you would like more info on websites, design or website development I am adding this opt-in.

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

 

Exciting Innovative Company Goals for the New Year

Your company goals for your business change…

I learned this year what I didn’t want  -when it came to my business.  I was into way too many things. It took up to much of my time. Can you relate to mindless scrolling through Facebook 5 or more times a day? How many facebook groups do you belong to? I counted over 70, then  I stopped counting…

Exciting Innovative Company Goals for the New Year

To have what you want, you need to recognize what you don’t want. Making way for what you love doing.

So this coming year  3 things you can get rid of:

1) things you did not enjoy  … 75 Facebook groups
2) things that were not profitable enough to do any longer …2 other websites
3) things that  don’t allow the freedom you want … my other business

Take stock of what worked for you and what did not.

Simplify
Doing things with a master plan for your company goals. A good time to work on this.

  • What is the goal financially?  How many products or services do you need to do to reach that goal? Start with your calendar, be it online or off. I used Asana to plan my projects on a quarterly basis. Attached to Google Calendar.

How to reach your goal? – Spread the word

On Pinterest, I post every day using an automated service.  I use Tailwind to automate my Pinterest traffic.  On Instagram, I use an automated service Instamate for one of my accounts (my business account) that posts my images that I create using Canva and  Picmonkey.

Pinterest Lumen5 Video

 

I use Lumen5 to make my videos. This has worked very well. You can see an example video on Pinterest in my link to my Facebook page at the end of this article. Looks great!  Free to use too!

Another thing I really like using this year is  Missinglettr. Every one of my posts they turn into pieces that are spread to all of my social media for an entire year. See the image in the sidebar. That is also Free to start.

 

 

 

At some point, you just have to stop listening to all the noise. Focus on doing the things that will drive your business forward to success. It’s fine to listen to how others manage their businesses, but you have to decide how you will manage your own business your way.

Spending less time on things that don’t move the needle for you financially will give you more time to spend on other things that you set up as your priorities for your business. I have a related article on using an editorial calendar here.

 

Company Goals

First, visualize what it is that you do want. Write that out. This year I want to….

  • Make a vision board for what you want. Print images, cut out pics, use special words.
  • Use a calendar to plan your upcoming year with major dates and plug-in projects you want to do each quarter.

Plan your month and days with your blogging objectives…

example – doing a weeks challenge that leads to an ebook you have written that you sell on Amazon.

  • Track your numbers and see what works, what gives you the highest ROI.

 

Blog On A Regular Basis
Publishing a new post on your blog is fine as long as it leads somewhere. Adding links to landing pages for whatever you are promoting.  Get people on your email list with a landing page promoting your product, with an option form. Content upgrades that further the message in your post. You get the idea.

Evergreen posts that drive traffic back to your site work well, even when you don’t publish regularly. Most of my traffic
comes from Pinterest and Instagram. Consistent traffic.

 

Don’t be unsure about the way you do things in your business.  When they aren’t the best fit for the business and your company goals that is the time to reorganize what you are doing. Sometimes you have to change things to move forward, be courageous or things will just stay the same.

If you would like to chat about your business and what you think you need to move forward this year see my contact page.

And HAPPY NEW YEAR!

 

About Kathryn Maclean    MyPinterst Video  > http://www.facebook.com/marketingofflineonline   
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

 

 

 

 

 

 

 

 

 

 

 

Pinterest Sign Up

Sign up for a Pinterest account it’s free.

If you and your business are not on Pinterest,  you might want to ask yourself why you are not utilizing Pinterest?

 Pinterest just passed 150 million monthly active users!

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards. ~https://en.wikipedia.org/wiki/Pinterest

 Pinterest Marketing Perhaps you are not aware of the latest Pinterest stats:
  • 80 million Pinterest users live outside the U.S.
  • 84% of people use Pinterest across multiple devices.
  • 67% of Pinners are under 40-years-old.
  • Male users have grown 120% in the past year.

Pinterest Sign Up

 

Is A Pinterest Business Account Free?

Whether you’re an established brand, a non-profit organization, or a blogger, you can join Pinterest for free as a business. You can make a new business profile or convert your current one. … Right now, business and personal profiles have similar features, but business profiles have access to Pinterest Analytics.

“If you’re using Pinterest as part of how you make a living, whether by driving traffic to a blog that makes you some money or to build your personal brand to find customers for your products or services, you should sign up for a business account and agree to the Business Terms of Service.”Mar 18, 2014, To find out more visit the link below.

A Pinterest Personal vs Business Account: Which is Right For You?

leaguecomputers.com/blog/2014/03/pinterest-personal-vs-business-account-right/

Join As A Business or UpGrade from a  Personal Account
https://business.pinterest.com/en/set-your-business-account
Confirm your Website and add the Save button.

My business Pinterest Account. Connected to my Blog with the first board as my blog name. Blog posts are linked from it.

Pinterest account

How do I get Pinterest to work?

If you’re new to Pinterest, ensure that your profile is complete & optimized before moving forward.

  1. STEP 2: Complete Your Profile on Your Biz Account. …
  2. STEP 3: Verify Your Website. …
  3. STEP 4: Set Up Pinterest Rich Pins. …
  4. STEP 1: Get Your Pinterest Terminology Down. …
  5. STEP 2: Set Up Pinterest Boards. …
  6. STEP 3: Find & Pin Content.

Pinterest is just different from other social media sites. Think of it more as a search engine, like Google.  Then you will understand that the use of keywords is very important. Consumers, there are looking to discover new products, brands, and make a purchase if they really love something.

Posting attractive pins that resonate with your audience is critical to your Pinterest marketing success. What are the most popular posts of yours on Pinterest? Check your business analytics.

Pinterest tips

Creating Your Boards

  • Name them with search in mind
  • Create your first board for your website
  • Name it the same as your site
  • Description links back to your own content only
  • Use keywords to have others find you

Create  15 – 20 boards for different topics in your niche or industry.  Think of these boards as curated pins around the topics that are of interest to your audience. Take into account the colors you use on your pins. To find more about colors see this.

Update your board descriptions on a regular basis.  Write descriptions  for your content you are pinning to your boards
using keywords from your list of keywords that are relevant to that board and its content.

To help with being consistent with your pinning you can use tools to help with finding pins in your niche and automatically pinning them for you.  The tool that I like to use is Tailwind. Smarter Visual Marketing  Automation of the pinning process.

Tribes (This is brand New on Pinterest) I use it with my Business Tailwind Account.
You will find all the Pins that you and your Tribemates have submitted. You can schedule pins directly from the Tribe
in a few clicks. Easy to do when you submit a pin to your Tribe, other Tribemates see your content so they can share it with their followers. Share with others ( Re-shares) content not just your own.

If you want to see how well your content is doing across the entire Tribe over time, you can always look in the Your Results section of the Tribe.

You’ll see three important metrics here:

  • Re-shares: how many times others have re-shared your content from the Tribe.
  • Repins: how many extra repins those re-shared Pins have received on Pinterest
  • Reach: how much additional reach (potential impressions) your content has received thanks to this Tribe.

With your Pinterest sign up be sure to read about Tribes and the Tribe rules of that tribe. They will be different for each Tribe. You see all your Tribe mates and you can chat with them if you wish to. Tribes are Free for anyone to get started even if you aren’t using Tailwind already. If you would like to join my Tribe of Women In Business click here.

Happy to have you join my TRIBE!

 

About Kathryn Maclean   http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Do You Blog for Business?

Blogging for Business

Does your business either offline or online make use of a blog? Are you blogging for business? If you haven’t considered doing so, look over this post to see what you might be missing out on.  Most people today make use of social media to attract people and that can lead directly lead to your blog. If you don’t blog you certainly should. Your new blog is one of the best online assets you will ever have,  and for years to come.

 

Blog for business

Your blog is the central hub where people can learn about you and your business. Google “shoe business in Winchester” and various links are shown.  Most will lead to a website, a blog or a website with a blog. Maybe even a video, with links back to their blog.  A blog is updated regularly with information. Articles about the subject of the website. A site has static pages such as a home or contact page.  Your blog is like your home where you invite people in to visit with you. When prospects check out a business opportunity there is usually a blog or website that they go to to find out more information on the opportunity they are interested in.

 

Setting up your own self-hosted Word Press blog

There are two kinds of WordPress blogs. One is .com owned by WordPress. WordPress is free but you pay for the hosting of the site.The other is .org and you own that property. Most bloggers prefer to use the self-hosted WordPress.org. You are able to use a theme with it and add plugins to add diversity to your site. My hosting is with SiteGround. An article on this.

Key aspects  -what plugins do you need to install? Do you know how to configure them?

Most people when blogging for business fail to do this on their blog and it sets them up for failure, right from the start. By doing it the right way the first time, you save yourself time, energy and a lot of money. I know because I did it the hard way. Learn from my mistakes by paying close attention to this blog.

You will want to stand out from the crowd with your new blog. This is called Branding.

A simple branding effect will set you apart from all the other marketers online. Do you know how to set up your blog to ensure that you not only get sales but ensure that you will get leads, as the top earners do?

Business owners want results, that means – they want more customers. Simple but doing it is something else.

Here are 3 things you should  consider when blogging for business:

  1.  Your blog has all the information they are looking for. They find it when doing a Google search. Use keywords.
  2.  A business blog has to have a promotional strategy to get content in front of the right buyer. Targetted market.
  3. This takes time, you do need to consider hiring someone to do this type of marketing for you. It’s long-term results.

Autoresponders

You should optimize your blog for business by using an autoresponder to keep your name and products top of mind with your best clients or customers. Offer a gift, a checklist, ebook or coupon for their email addresses.  Your email series should be easy to read, short and to the point as well as personable. The more they get to know you, the more they get that ” Know Like and Trust ” factor and that is huge. They open your emails and they buy what you suggest because they know you and  trust you – they like you.

One type of email autoresponder that is free is Mail Chimp. Email Marketing will grow your business faster than any other marketing medium! I use something more than a free process. I have tried many of them now, Madd Mimi, Aweber, Constant Contact, Active Campaign.

Did you know that some email does not get delivered at all?
Last week I came across a very interesting article about testing the deliverability rates of 10 of the most popular email marketing services.

The results I found surprising and you might also feel the same way. To cut to the chase, the winner ConvertKit.
Just imagine that if 10-20% of your emails never make it to your subscribers. Your email service could be keeping your message from reaching the people who want to hear and as well buy from you.

Things that ConvertKit has going for themselves:

  • Easy to segment the right emails to the right subscribers
  • Workflows that are simple and sequence builders that make autoresponders easy
  • Very reliable customer support quick to resolve issues

I recommend ConvertKit, the service is excellent! Features are built by bloggers, for bloggers. They know what it takes to grow a successful online business. They have an app with features tailored to our needs as bloggers/

More info on Convert Kit here

ConvertKit

-Set up a welcome email that will send to people who join the list after its activated. Creating an email in an automation will push you to the email designer. Personalize your email through <ConcertKit.  You can also select to create your template from scratch. Saving the email will bring you back to the automation. See the site for more. My affiliate link.

Do you struggle with content creation ideas?
You will need content for your blog, there are many places that you can get inspiration and content that you are free to use. PLR rights where the work is already done for you, you just have to tweak it and make it your own. I get my inspiration from …. Pinterest has great ideas that will give you inspiration. Also, a great place to link  your articles to.  My Pinterest boards are here. https://www.pinterest.ca/kmacleanracicot/

You must optimize your content to get interaction on each and every blog post. This is traffic to your blog posts and can generate massive lead flow. Many ways to add content upgrades to your articles.  I use something called…

MissingLettr that will take my article and add #hashtags to it. It also spreads parts of your article to social media you have specified. I have several Facebook business/fan pages that I automatically share my blogs with using this.

Whether you want the Personal plan, Business Plan or Small Team, you can get it for 6 months, at just one month’s payment. Half a year no further payments. After the 6 mths is up you’ll receive an email asking if you want to continue with
a monthly subscription and if you do you get it with a 20% discount.  My affiliate link for  MissingLettr See my link below for my Facebook link to see how it is shared there.

Another content upgrade I use with my articles is a Video service called Lumen5  that takes my blog and makes a video, with a little of my help. They email you after you publish your blog and tell you your video with ready. You add music and tweak the images or add your own.Lumen 5 is a video creation platform Easily create high-quality videos Enter your article link to turn it into a video. The system creates a storyboard. It finds perfect audiovisuals. Adds your branding and call to action. Download and share the video.

Lumen5 is a video creation platform Easily create high-quality videos Enter your article link to turn it into a video. The system creates a storyboard Finds perfect audiovisuals. Adds your branding and call to action. Download and share the video. There is a paid version or the FREE version. Affiliate links will come later.  Google Lumen5.

A video about MissingLettr by Lumen5

 

The more thoughtful and targeted the advertisement, the more effective it is. Creating super targeted ads straight from your content is sure to get you results. Facebook loves this and is moving to do more with this model. To improve the user’s experience.

What works today when blogging for business is that you market with good, solid content that they find both valuable and worth sharing with others. And when they do, they’ll share it as a result that naturally attracts lots more eyeballs to your posts and product pages. Exploding your sales and profits for your business.

Isn’t blogging for business what you want from your business?   Contact me for information on doing so. See my sites contact page.

 

About Kathryn Maclean https://www.facebook.com/marketingofflineonline
A longtime blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter, Pinterest, and Google + Also an Affiliate Network Marketer using resources such as PAC – Power Affiliate Club  I am the welcome coordinator.

Do you have a Successful Self-Hosted WordPress Blog?

Do you run a  self-hosted WordPress blog?

There are other types of sites. What type of site do you use?

Professional marketers and bloggers generally use a self-hosted WordPress blog with a domain. You OWN that property and you need to have a paid hosting service. As a blogger,  I was very lucky to find a hosting service that I have been pleasantly surprised with. Which Host do I recommend? SiteGround! I have tried all the major hosting companies, and  I love SiteGround.

SiteGround was founded in 2004 by friends in University. Thirteen years later SiteGround has grown into a leading web hosting service provider.Today the company has more than 400 employees and is in constantly growing.

Site Ground

Why Host a Blog with SiteGround?
Start your Blog with SiteGround or Move an Existing Site to Site Ground. It’s very easy to do. I know because I have moved this site to SiteGround from a hosting site that I really did not like at all!
Fastest Customer Support – Really?? Really!!!

SiteGround has been an amazing host for my website  Marketing Offline Online. Notice how fast it is?
The customer support at SiteGround is truly quick and offers great personal support. You’re talking to an actual human being, not a computer or just email!!! They are also available 24/7. So if the only time you can build your blog is at 1:00 AM in the morning, you will be able to reach them. Their amazing customer support is in itself worth $ BIG $ – although it’s free and included in your hosting!

And they help you with technical questions like  -how to install WordPress or  -a problem with a plugin.
When I accidentally broke my blog by trying out new things, (plugins not playing nicely together)  they restored it for me within minutes. They do daily backups of your blog – for free! So you can blog without the stress!

They Have Great Uptime
Not once has my site been down since I’ve started hosting my blogs with SiteGround.
That is a big deal! You want amazing uptime for your blog. After all, it’s your business and your lifeline. If it goes down, you’ll lose readers and potential sales.

Do the  math:  365 Days x 24 Hours x 60 Minutes = 525,600 Minutes in a Year

525,600 Minutes x 0.001% Downtime = 5 Minutes of Downtime Per Year!

Yup, that is amazing! With my previous hosting provider, my site was down for one reason or another for almost an hour every month! 🙁

Start a Blog with SiteGround. ( Click the  image)

Site Ground Hosting

 

 

Hyper Speed Power

Most hosting companies do not offer this for free, but SiteGround does, which is really amazing!
The SuperCacher makes your site load extremely fast (which helps you get better rankings in Google btw) Did you notice the speed of my site? It also increases the number of visitors your blog can handle. Your blog or website will be 4x faster, have multiple caching levels and will be able to handle 100 times more hits to your site.

Set up your site like this because you never know when one of your posts will go viral! Wouldn’t that be great?  You want to be prepared. If you need any help with traffic, I’d be happy to share with you for free, how I  can help you grow your site with my strategies! Just send me an email after you sign up with SiteGround.

Blogs are getting to be commonplace today,  though it really has only been the last 5 to 10 yrs or so that they have been in existence as we know them.  They started out as online diaries. Today they have good advice on many different subjects. My blog is about Women who are in business online or who have businesses offline.

The first thing a blogger usually thinks of is who will be reading the blog. Your target audience or niche category. Mine is women like me, with a business to run who may need help with marketing. My business is an attraction or pull type marketing, social media campaign creation as well as website creation for the women’s blog niche.

Bloggers
Blogs are not the same as say a newspaper article. A blog is written in the individual’s voice, of the author, the personality of the author is what keeps you reading, letting the reader get to know you. Branding with your personal content and style.

Generally, it’s your personality that shines forth from the style of the site. The images you use, even the layout and the fonts and the colors you choose. Creating sites has been a passion of mine for several years. I really enjoy it. If you would like help setting up a site, contact me.

Site Ground

 Self-Hosted  WordPress  Hosting .  Start your business  like a PRO with SiteGround hosting.

 

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Blog Marketing About Your Business

 

Blog marketing can make use of blogs to promote your products or services online today.

blog marketing

 

In most cases, blog marketing can be used for advertising.The usage of blogging in businesses is gaining popularity because it can establish credibility and name recognition.

The internet is a very competitive arena for online businesses

Many people are now into home-based businesses. There are certain advantages in putting up a home-based business, such as lower capital requirement, free to work anytime,  so you can spend more time with your family. If you want to establish a successful online business, make sure that you use blog marketing. This includes using social media platforms.

You don’t have to be an expert blogger. You simply have to know the basics of blogging and you’re on your way to success. Through blogging, you can create a  platform where you can demonstrate your expertise in your niche,  your experience, talents, and your business to the entire world. You have a more effective way of presenting your business to the world and most especially, to your customers or clients.

Check out the competition

You can also look into other online businesses which previously made use of blogging marketing for promoting their products or services. If you want, you can contact them and ask how blogging has helped them in establishing business success. You’ll be surprised to find out that some business owners exerted their own efforts to create blogs for their businesses. They did not seek the help of expert bloggers to do the job for them.

Enhance your business brand

Aside from enhancing your business’ reputation online, you can also use blogging to brand your web presence of your business. If you can make a comprehensive website for your business. Add an effective blog that updates information on a regular basis. Your brand is everything about your business, from the logo to the colours and your unique business content. With time, the name of your business will be known online. This is called branding of your business.

Many online blog marketing businesses spend thousands of their capital to enhance their web presence but if you want to save some money on the promotion of your business, you must learn to create blogs for your business. This way, you can create personal blogs that your business can benefit from getting to know the people behind the business. Customers are easily attracted to businesses that are considered leaders in the business arena. You can inform the world about your expertise through the blogs you post on your own unique website.

Many people read blogs today

If you can post blogs regularly, prospective clients and customers can be kept informed about specials you might have or contests or sales. You can create a buzz so that your business will become more popular. Your readers who are interested in your blog will also pass the links to their friends, colleagues, and family members. This way, you will have a wider audience generated at zero cost of time or money.

If you can blog appropriately, your business can be among the top ranked in search engine results. If you can achieve a top rank in any search engine, your business will become more popular and more profitable too. With more readers and subscribers for your blogs, you can increase the traffic to your business site. You will then be able to reach more customers so that your business will earn more profits.

So don’t  watch as your business fails. Start learning the basics of blog marketing and post blogs in your business websites. Soon, your business will flourish and you can earn huge profits. Always have fresh blog ideas at hand so that your readers and customers will remain interested.

If you require help you can join a group on facebook that is a blogging community for bloggers of any level. It is called PAC  Power Affiliate Club. I am the welcome coordinator there. We have several levels of membership. Free and an upgraded Membership. Start on your blog marketing today for your business.

 

Kathryn Maclean A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest, and Google + Also an Affiliate & Network Marketer using resources like the  Power Affiliate Club  PAC  Welcome Coordinator for PAC.

How to Do Content Curation for Your Blog the Right Way

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Expert Business Blog? Like to Find Out How To Have One?

What goes into making an Expert Business Blog?

Ownership, contribution and a dedication to growing a business blog as a professional marketer, and just plain hard work. The definition of a professional is: “engaged in by persons receiving financial return” ~ Websters Dictionary

So you probably know what a blog is, but in case you do not know.  A web log or blog is an online type of journal,  in the form of text or articles written by the blog owner or by a guest blogger. The blog should also have photos or images, and videos that they share with their readers.

To Be Successful

A blogger or author or their contributors should have time to post frequently. Readers like to see new content every time they visit. The business blog owner should research specific topics that they know will be of interest to their target audience. They should also know who their target audience is.

Most bloggers will agree that starting out in the blogosphere is not easy. “The blogosphere is made up of all blogs and their interconnections. The term implies that blogs exist together as connected  community (or as a collection of connected communities”)
~ From Wikipedia, the free encyclopedia.

 

Starting Out As a Business Blog

At the start bloggers don’t make a lot of money since they are building their readership base and setting the tone with their branding of their blog. It’s a learning experience that can take several years.

The first step in creating a blog is determining the topic or niche for your posts. There are many topics and choosing a niched down topic is a good idea. Such as:

  •  Not just  Dogs as the niche but  a certain type of dog, then you can go even further with subjects that are particular to that type of dog.
  • If these topics aren’t appealing to  you the author,  it shows in your content. Not being consistent, and not having content that is appealing.
  • You will be writing about this subject for some time so you should always choose concepts in which you are passionate.

Some Examples Of  A  Successful Business Blog

Donna lives in Maine with her husband and business partner David and two dogs.

Donna has 128 people endorsing her for blogging according to LinkedIn.  “She has been online for 7 years. Donna has been blogging for years and teaches others how to blog effectively. Her journey has taken her to creating many digital info products. In the past 2 years,  she and David started a membership site and continuing to do 1-on-1 coaching and mentoring with bloggers and online entrepreneurs.” – LinkedIn

I know Donna personally, from a shared blogging community PAC. Power Affiliate Club. I enjoy reading Donna’s articles that are consistently excellent with such helpful information and very personal.  Her comments on her blog are one of the longest group of commentators for a good reason. She is a very good marketer and writer and an excellent blog coach with a great business blog.

“Focus on creating valuable content. Focus on driving traffic steadily to your content. Focus on converting that traffic into buyers” ~ Donna Merrill

Regina lives in  Playa del Carmen, Mexico

I found 37 people endorsing marketing with Regina on LinkedIn

“She went to school and studied business, and has published a few things for Entrepreneur.com, Houston Chronicle Small Business, and USAToday.com

She attended The University of Texas at Austin – The Red McCombs School of Business

Passionate about encouraging others to start and grow fulfilling blogs, businesses, and freelance lifestyles. Specializing in step-by-step guidance for new “creativepreneurs” as well as nontraditional branding and marketing guidance.” – LinkedIn

Books on Amazon

The Small Business Manual & Workbook Special Edition: How to Plan, Build and Market Your Start-up from Scratch Paperback – May 1, 2013  Hot Button Press

A simple guide to help you plan and establish your first micro business, with over 40 pages of worksheets.

Second book   EPIC BLOG: One year Editorial Planner  December 9, 2014 Hot Button Press

This one-year blog editorial planner helps you create a purposeful and profitable content plan for your blog through a mini blog business plan, ideal reader survey, monthly theme planning, monthly content planning, and standard monthly calendars.

I saw an ad on Facebook for her webinar, so  I signed up for it. I was really glad that I did. It was 3 hour webinar with just her, talking about her business. She had a course that she was promoting.  I thought she was a very passionate marketer who loved her business. She is very prolific with many courses and products, one of which is a FREE Blog School.  Excellent blog content.

Steve lives in  Vancouver, Canada

224 have endorsed Steve for Blogging on LinkedIn. “For the better part of 2 decades (1992- 2010) Steve hosted and produced a nationally syndicated TV show called Dotto Tech (Dotto’s Data Cafe)   It was a “how to” show, teaching millions of Canadians about technology. Over the same period, he hosted a weekly call-in technology radio show, (8 years) and wrote a column for several newspapers (Vancouver Sun, Noth Shore News)”

Beginning in 2012 Steve shifted his focus to the online world taking the Dotto Tech show to YouTube where he has steadily built a solid international community” ~ LinkedIn

I was one of those eager tv viewers. I was a beginner marketer in those days and really appreciated his “know-how” as well as his intelligent and funny personality. Fabulous business blog. A big fan! I am a member of this Patreon program- like crowdfunding for his staff.

Every Wednesday he teaches class This week – The Social System – Your Web Site in WordPress
What you need to have set up on your website

 His programs on marketing using various tools such as Evernote training which is FREE with membership in his Patreon program.

 

To find out how they make money and the rest of this article  > go here to the PAC Power Affiliate blog

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign Specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

 

5 STEPS TO PLANNING YOUR DREAM BEST BLOG

How do you plan your dream BEST blog?

Plan ahead. Think seasonally.

 5 Steps to Planning a Dream Blog

 

USE TOOLS. Google has many tools you can use. With the use of tools, you can plan your blog’s entire year.  (See my Resource  TOOl List at the end of this article)

One thing I am doing this year is scheduling, as much as I possibly can.. Having a clear path of action helps you develop your strategy for reaching your long-term goals. What is the difference between a dream and a goal? It’s the reality of planning that turns your wishes into a reality.

“You must have long term goals to keep from being frustrated by short-term failures.” Charles C Noble

First step –
Prioritize your time.

  1. What is most important to you?
  2. How will you use your time scheduling your blog?
  3. Planning out your posts for the week, the month, the year?

We all have the same 24 hrs. It’s what you do with your time that counts. You need to be clear even if it’s just for yourself.

  •  how you will use your time,?  -Scheduling. – a day to day plan to follow
  •  what is most important to you,?. -Planning out your blog posts on a consistent basis
  • who are your  readers.?-Subjects that would be of interest to them

Holidays etc. Brainstorm, post ideas, slot into certain dates in the calendar for your readers – Ex Christmas contest

Second Step –
Google Blog Information 

Use Search  “Google accounts” and sign up for an email account. –  “create your Google Account ”  -Google’s tools

My Drive /Docs /Sheets – Spreadsheets see 3 dots /rename or open in a new tab /Slides /More /Photos
-Google has it’s  own  Blog system – Blogger.   I have a site there. This blog is connected to your Google+ page/ site.

Spread Sheets on Google
Use a spreadsheet to evaluate your progress. I never liked spreadsheets. The ones in Microsoft Excel I found difficult to use. However, I have discovered spreadsheets in Google and they are much easier to use.  In your email  Go to Google /Drive /My Drive / Google Sheets. I use a spreadsheet for blog posts and one for affiliate products that I promote.

Third Step –
Keep a Journal
Over time you can see if your blog changes.  Note any successes and also what have been the most difficult for you. What goals have you reached? What promotion have you done? Social Media tools that you have used.  Facebook is the largest social network, with 1.79 billion active monthly users in 2016, as reported by Statista. In the US, 79% of all adults who use the internet use Facebook.  Use the platform that your audience  uses. You can note this on the spreadsheet or in a daily planner.  I do both, as well as use a  weekly system with post-its on a board. (You can see this article on my site)

 

Read more here  on the PAC site.

Plan Your Dream BLog

 

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.