Category: Blogging

10 Creative Tactics to Craft a Compelling Blog Post

Creative Tactics to Craft a Compelling Blog Post

by guest author Anuradha Chawla

10 Creative Tactics to Craft a Compelling Blog Post

One of the famous sayings is: “Anybody can cook, but only the courageous can be great”? You can easily revise these inspiring words as, “Anybody can compose a blog post, but only the courageous bloggers can be great.”

See, an excellent idea or question, proper spelling and grammar, and a strong knowledge of the essay form makes a good blog post. But if you require writing a great blog post or one that makes people go “Wow! I’ll share this on Twitter!” rather of “Meh, this is nothing special,” you have to go farther than the essentials…

In my experience, one of the best ways to write great content is to make time to write great content. I’ve got some tips that are certain to help the content you produce, connect with your audience.

  1. Begin with a kick-ass headline that makes an impression:

Insert attractive words that would spark people’s curiosity. Start with an engaging subject or most-used search terms such as “How,” “Why,” “How-To,” “Do,” etc. Using numbers and attention-grabbing attributes are also an excellent way to attract users. For example, instead of using “Craft An Effective Blog Post,” here the title is “10 Creative Tactics to Craft a Compelling Blog Post.” Still, don’t ignore to keep your title accurate and straightforward to understand.

  1.  Hook Them With The Commencing Sentence:

Certainly, this is the toughest section of drafting a blog post. As the first statement in the article should be able to stumble in the reader, and at the same time, give them an view what your story will be all about.

You can begin with:

  1. Thought-Evoking topic – “Do you know what a blog post and a sandwich have in common?”
  2. Quote – “Stephen King once said: ‘If you want to be a writer, you must do two things above all others: read a lot and write a lot.’
  3. Statistic – “Article posting (79%) and social media excluding blogs (74%) are the most popular tactics for B2B content marketers.”
  4. Source: http://contentmarketinginstitute.com/2011/12/2012-b2b-content-marketing-research/

Story – “The another day, I had a Newtonian adventure. That is, an apple dropped on my head.”

  1. Make Every Word, Phrase & Sentence Count:

These days you have to struggle harder to retain your users’ attention from the opening till the conclusion of your blog post. To do that, every statement, phrase, sentence and even punctuation marks add something to your piece.

A convenient method is to read your draft out loud. If it seems like you’re describing things too slowly, or you’re slipping asleep to your voice (gasp!), you may require editing the irrelevant bits. Your draft could probably feel “incomplete,” in which case, you can embed additional message to explain your ideas or enhance your arguments.

  1. Shrink Your Sentences, If Possible:

Do you read a statement out loud, and drop your breath by the end of it? Do you notice too many adverbs, adjectives and other words that don’t add something to a sentence?

If any of these occur, compress it! Otherwise, that kilometric sentence is seemingly fine as is. 

  1. Play With Analogies: 

Blogging is like dating. It’s not ample that you make a great impact on the first date. You also have to show, again and again with your subsequent visits, that you’re a person deserving someone’s time, commitment, and love.

  1. Use Easy, Yet Definite, Words:

Users hate it when you swamp them with highfalutin buzzwords. Not only do these jargons acidify the reading experience, but they also give your blog post seem egotistic and showy.

Rather of attempting to look “smart,” attempt to sound sensible. Use words that best send your idea and can be understood by the amateur. Like, “to utilize sources” can be abbreviated as “to use resources.”

  1. Create Your Article Unique (Even If The Idea Isn’t):

Let’s face it: coming up with 100% real blog post ideas is anything but easy. If you run your topic in a quick Google search, possibilities are someone else has previously penned on it. So, what should a blogger do in this situation? It’s easy.

Get a new perspective.

If someone previously came up with “5 Reasons Why You Should Try Freelancing“, you can draft a post about the darkened view of freelancing like “15 Reasons To Say ‘No’ To Freelancing“. Or you can work with “5 More Causes Why You Should Work on Freelancing”.

Tip: If you are suffering from lack of blog post ideas,  I recommend you to read out an ultimate list of blog post ideas with an awesome infographic.

  1. Close With A Punchy Result:

So, you’re finished with your introduction and body. Now, it’s time to wrap it up, which is just as hard to write as (if not more challenging than) the initiation. The simplest way out of your difficulty is to compile all your tips in conclusion. Then again, that would be dull, since that’s what most bloggers do.

Rather, you can either end with a thought-evoking query or a call-to-action; or rephrase your main point, and persuade your user to consider your point.

  1. Review the quality of your Blog Post:

Make certain your post is valuable. Keep it simple but meaningful. Ask yourself before publishing:

– Is the content of my article related to the headline, and vice versa?

– Are my readers getting the learning that they seek?

– Will my target readers be able to understand my ideas?

– Did I benefit them resolve a problem?

– Did I convey what I promise?

– Did I give alternative solutions just in case?

  1.  Spray the Love:

Of course, you require promoting your new post to drive traffic back to your blog. Spread your post over multiple channels such as email newsletter, social networks like  Google+ or groups in Facebook or LinkedIn, and forums.

 Feel free to use these tactics– or not – based on what’s suitable for your piece. The value is consistently reproducing posts that are appealing, informative, and unique to keep your readers coming back for more. 

Are there any other ways you use to make a blog post useful?
We’d love to hear from you! Please leave your thoughts and comments below.

Author Bio: Anuradha is the co-founder of DHost.com, a website specially designed for Web Hosting Shoppers who are looking for effective tips for blogging and reliable hosting reviews. Anuradha has been in the web hosting industry for more than four years. She is a professional blogger and actively engages with readers. In her free times, she loves reading novels along with some soft music.

Follow Her: Website / Twitter / Facebook

Thank you, Anuradha for your great guest post !

Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Websites with Great Design Developers for Your Business

As you well may know, creating websites can be nothing short of intimidating.

It can take a few weeks for even a few months to get it done right. Learning all about how to build great websites can take years, as it was in my case.

Over the years I have learned quite a lot about creating websites. I learned all on my own, taking many courses and can put together almost any type of site or blog.  Here are some Experts that I follow in the field of Website Design and Developers to give you some ideas on what you can do yourself or have me help you out.

marketing Offline Online.net

Liz Azyan of Digital Matchbox and Steve Dotto of Dotto Tech Wednesday Webinars which I feature every week in my Facebook Group Women online in business  

Liz Azyan

 

Liz was the designer and developer of Steve’s websites for Dotto Tech. From that webinar, I learned quite a lot…

What you should know and prepare before starting your new website or website redesign project 

 

  • Learn how to map your websites –  key pages for your website
  • What elements make a good homepage
  • Critical website pages you need to include

They covered analytics, design considerations, content tips and making your site search friendly.

Discover how to eliminate any leaks on your websites –

Useful tools you can use for your websites
Get insider tips on how to choose a website design and development company that is the best fit for your business.

Liz had an excellent product deal that she offered with a big discount to Dotto Tech Patreons, of which I am one.  I bought it. I think she is one of the most qualified designers and developer I have found online.

Web Content Summary Checklist

 

 

 

 

 

 

 

 

 

The product  –the Complete Guide to Creating Your Client Attracting Website and the Bonus of a checklist  – Website Content Summary.  A checklist to help you prepare your website content. Great info for designers of websites.

Complete Guide to Creating Youre Client Attracting Website

Click pic to see Coupon code.

    Liz is a Post Graduate research student. Google Fellowship Award for her work and initiative in technology and social entrepreneurship area.

UK newspaper panel expert. Mentioned in publications such as Huffington Post and Computer Weekly.

If my blogging community would like to talk to Liz about any specific topic, please feel free to fill in her survey so she can cover them in a new series for Steve’s Youtube teaching of how she does things.
https://digital-matchbox.com/youtube-topic-suggestions/

 

Allison Marshall  of Wonderlass

Allison Marshall

 

“That life is too damn short to spend endless hours working a job that leaves you feeling like an empty shell.

Life should be largely FULFILLING and FUN!!! ”

From this, you can tell she is a fun marketer to the extreme! But she has been in the business many years and knows what works. I have purchased many of her courses and ebooks. Rather a different type marketer, she is uniquely herself. I love her spirit. Her Facebook Page .

~ Allison Marshall Her New About Page  

 

Meera Kothand

Meera is just wonderful at email marketing, and you can tell from her domain page to her blog page.

Meera Kothand

Meera helps bloggers and solopreneurs create authentic blogs and businesses.
Simplifying digital marketing with thorough step by step action plans and her bite-sized strategies.

Her Facebook page Simplifying Email and Marketing for Solopreneurs & Bloggers

Very strong branding techniques. She just makes things easy to understand. I am an affiliate for her planner Create on Amazon. Going thru it in the new year for my business.

Her Freebies: Are you struggling with your email list?
No idea what to send your list or where to start? Her Free Email Lists for Newbies.

Is overthinking stopping you from launching your blog? Discouraged and feeling like
you’re not getting anywhere?  Her Free Blog Start Simplified mini-course.

I recommend her eBooks and Books on Amazon. I have purchased a few of them. They are excellent content.

Cathy Topping

Cathy is an online course marketer “a recovering corporate designer, who has been carving her own path for 5 years now (and counting.. “.I plan to NEVER have a ‘real’ job again “). – Cathy Topping.

Over on her website, Web Toolkit she creates resources to help you take control of your online business – whether that’s showing you how to build a website, build your email list, sharing tools, tips, and strategies that I use to keep growing my business and brand.

Her Facebook group  Your Web Toolkit Community

Cathy Topping
Cathy gives away a good amount of freebies like her build  WordPress websites in a day. I recommend it, I couldn’t do a better job.

Her One Hour Website webinar on her site using the Divi theme. She demystifies WordPress. Her blog on all topics about marketing. Very great Pinterest guides. Various courses some of which I have purchased. – How to get 1000 subscribers in 90 days was one. She also has email courses on building  WordPress websites. Free!

If you would like me to refer you to Cathy just let me know.  I am an affiliate of her Website Creating Business. She has shared my articles to her social media in which  I have mentioned her. She has a few spots open for the year, she told me. We would love to be of help with your Websites or Blogs.

P.S. Cathy has a new product coming out “The Website Playbook”. Excited about this, she has had in the works for 2 years.

 

My design and developers that I recommend would be of great help to you. If you would like to chat about what would be best for your business, I do offer a free 15 min chat to see how I might be able to help you or recommend one of my friends in this article. See my contact page.  Happy to discuss what you should know before starting new websites or website redesign projects.

If you would like more info on websites, design or website development I am adding this opt-in.

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

 

Exciting Innovative Company Goals for the New Year

Your company goals for your business change…

I learned this year what I didn’t want  -when it came to my business.  I was into way too many things. It took up to much of my time. Can you relate to mindless scrolling through Facebook 5 or more times a day? How many facebook groups do you belong to? I counted over 70, then  I stopped counting…

Exciting Innovative Company Goals for the New Year

To have what you want, you need to recognize what you don’t want. Making way for what you love doing.

So this coming year  3 things you can get rid of:

1) things you did not enjoy  … 75 Facebook groups
2) things that were not profitable enough to do any longer …2 other websites
3) things that  don’t allow the freedom you want … my other business

Take stock of what worked for you and what did not.

Simplify
Doing things with a master plan for your company goals. A good time to work on this.

  • What is the goal financially?  How many products or services do you need to do to reach that goal? Start with your calendar, be it online or off. I used Asana to plan my projects on a quarterly basis. Attached to Google Calendar.

How to reach your goal? – Spread the word

On Pinterest, I post every day using an automated service.  I use Tailwind to automate my Pinterest traffic.  On Instagram, I use an automated service Instamate for one of my accounts (my business account) that posts my images that I create using Canva and  Picmonkey.

Pinterest Lumen5 Video

 

I use Lumen5 to make my videos. This has worked very well. You can see an example video on Pinterest in my link to my Facebook page at the end of this article. Looks great!  Free to use too!

Another thing I really like using this year is  Missinglettr. Every one of my posts they turn into pieces that are spread to all of my social media for an entire year. See the image in the sidebar. That is also Free to start.

 

 

 

At some point, you just have to stop listening to all the noise. Focus on doing the things that will drive your business forward to success. It’s fine to listen to how others manage their businesses, but you have to decide how you will manage your own business your way.

Spending less time on things that don’t move the needle for you financially will give you more time to spend on other things that you set up as your priorities for your business. I have a related article on using an editorial calendar here.

 

Company Goals

First, visualize what it is that you do want. Write that out. This year I want to….

  • Make a vision board for what you want. Print images, cut out pics, use special words.
  • Use a calendar to plan your upcoming year with major dates and plug-in projects you want to do each quarter.

Plan your month and days with your blogging objectives…

example – doing a weeks challenge that leads to an ebook you have written that you sell on Amazon.

  • Track your numbers and see what works, what gives you the highest ROI.

 

Blog On A Regular Basis
Publishing a new post on your blog is fine as long as it leads somewhere. Adding links to landing pages for whatever you are promoting.  Get people on your email list with a landing page promoting your product, with an option form. Content upgrades that further the message in your post. You get the idea.

Evergreen posts that drive traffic back to your site work well, even when you don’t publish regularly. Most of my traffic
comes from Pinterest and Instagram. Consistent traffic.

 

Don’t be unsure about the way you do things in your business.  When they aren’t the best fit for the business and your company goals that is the time to reorganize what you are doing. Sometimes you have to change things to move forward, be courageous or things will just stay the same.

If you would like to chat about your business and what you think you need to move forward this year see my contact page.

And HAPPY NEW YEAR!

 

About Kathryn Maclean    MyPinterst Video  > http://www.facebook.com/marketingofflineonline   
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

 

 

 

 

 

 

 

 

 

 

 

Social Media Marketing Plan – Use An Editorial Calendar

 Planning for your business

Stay organized with a Social Media Marketing Plan using an Editorial Calendar

( Yes it’s a Plugin!)

An editorial calendar lets you plan ahead!

By planning your posts ahead of time. Most of us are so deep into our daily to-do lists that we forget to share the powerful, big picture  – your vision of how we help our readers and customers. How can you do that? By planning ahead.

social media marketing plan

An editorial calendar encourages blogging as a habit, wards off writer’s block, and ensures that you never miss another deadline.  Organizes your key-words for  Social media. Share the big dream we have for our customers early and often.

It’s a small, subtle thing, but you’ll be surprised at the difference it makes in your mindset, to have everything organized.

The Editorial Calendar

I’ve installed the Editorial Calendar plugin on this site and I encourage you to add it to your site. This article was pre-scheduled. This is a really helpful item.

I write on multiple sites regularly, but this plugin has definitely made my life easier. I have also added a note on my regular calendar to add content going out on other platforms.

Perhaps my favorite feature of the plugin was the cool way you could drag and drop different stories around the calendar, and it would update not only the calendar but the post itself. It was a huge help for keeping all our content organized and our team in sync.

 

See a month’s worth of posts at a glance.
Juggle your calendar by simply dragging and dropping posts from day to day.

  • Quickly edit your posts’ titles, contents, and publishing times
  • Publish posts or manage drafts
  • Instantly see the status of your posts
  • More easily manage posts from multiple authors.
    And you can do all of that right from the calendar interface itself. It’s simple and intuitive.

An Editorial calendar is simply a plan for your blog. It is thinking about ahead of time about what you are going to write. There’s a detailed explanation of editorial calendar at the Easy-to-Use Tool that Helps You Build a Breakthrough Blog from Copyblogger.  See   http://www.copyblogger.com/editorial-calendar/

Keeping track of your articles in a simple way with this plugin.  Get organized for the new year with your social media marketing plan using an editorial calendar.

 

About Kathryn R. Maclean http://www.facebook.com/marketingofflineonline
A longtime blogger with WordPress /domains & hosting. A Social Media Campaign specialist using Facebook, Twitter Pinterest, and Google + & Instagram. Affiliate & Network Marketer using resources as  Expert Author & Welcome Coordinator for the Power Affiliate Club.

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