Category: Boost Your Biz

Social Media and a Great Content Calendar

On a Content Calendar, you can keep track of information for your business, such as Holidays so you can plan in advance. A calendar is a great scheduling tool that helps to create your marketing campaigns around things like Christmas, New Years etc. But it’s more than that…

It’s the CONTENT that you want to deliver on a consistent basis, that is organized by your content calendar that is of the utmost importance. “Content is the magnet that attracts people to you. It showcases your experience. It’s what helps the visitor to your site with your insight and your advice.” – Lisa Larter

Social Media

How you spread that content is by using your social media channels. SOCIAL is the key word here. You want your social media to mean something special in spreading your own content online. Is your social media clear, branded and are your present or M.I.A.? Make a list of all of your social media networks. Look at the accounts from your prospective buyer’s viewpoint. Would you buy from yourself?

Editorial Content Calendar

If you have felt that pressure to create content, just because everyone else is, (create a  Facebook group,  do videos, etc.) Use so many social media platforms and you get lost trying to keep up with it all. ( I use most of them as my business as a social media manager.)

Do a social media audit and check all your social accounts. Check your analytics to see what has been working. …..

One of the easiest ways around all that is to use IFTTT. It’s free. You can make it even easier by connecting it to an EVERNOTE account. Opening an account is free but some features require a subscription. There are three tiers to choose from Basic, Premium, and Business.

I can publish a note to my Evernote account which publishes to my calendar on my site for ideas to write on using this Integration with IFTTT which provides various utilities that WordPress core lacks.   Connect Evernote and WordPress

IFTTT and Evernote

Business Goals
The only type of content that really matters is what leads people closer to your business goals…

  • What is your objective? Do you want to be an influencer? Do you want new offerings?
  • These should be clearly defined and tangible. Quantify them with check marks to be reached in 3 to 5 years.

Whether it positions you as someone that’s important in your niche or one that’s just noise, with sales sales sales…

Your position online leads people to say YES to your products and services… Because when people are attracted to your style, your own particular way of doing things. The experience they get from your BRAND < more about that)…they do want to hear from you!  Do you open emails from people you don’t know or don’t want to hear from? No.

Have you been hacking together excel spreadsheets and google docsI…or other methods in hopes of managing your business? I have found a better way.content calendar

 A Content Calendar

 

 

4 Ways to keep a Calendar for your Blog  Ask yourself…

  1.  What is your main goal for your blog?

  • What are your yearly, quarterly and weekly content marketing goals?
    This would include all of your content related goals such as blogging posts, webinars, presentations etc

2. What are the monthly themes that you will be focusing on?

  • Tie these to seasonal on the calendar if possible.

3. What services or products will you promote within your content?

  • A list of the products you want to create and promote.
  • A list of price points for every product for the next  3 -5 years from your free magnet to your highest product.
    Types of text, video, audio, infographic reviews etc within your content.

4. What resource list of products or affiliate products that correspond to the monthly themes that you can promote?

  • lead generating products from free optin
  • e-books or reports
  • tripwire product
  • upgrades
  • membership product

Types of business organization < read more here

 

There are several  types of content calendars you can use

More about > Air Table  A calendar that you can drag and drop your images or files too that is great. Very simple to use.

Or read more on >Asana, also pretty easy to use. Keep track of all things pertaining to your business.

These two types of calendars have a free and a paid program. Other things to keep track of – what you have used in the past such as your inbound and outbound links. What meta descriptions you used for what. Instagram captions, all the little things can be entered into your database on either of these programs.

I personally use Asana to organize my business step by step using tasks and projects. Everyday planning that is also free and has a paid upgrade. You can manage just yourself or a team. More on that here > Asana  

 

Editorial Calendar

An editorial calendar is just a fancy term for a publishing schedule. It is a plug-in for WordPress.org
It also uses the integration for my editorial calendar as stated above with IFTTT and my Evernote account. This is automated to my calendar which is a plugin on my site.

Did you remember to write a post for next Tuesday?

What about the Tuesday after that? WordPress doesn’t make it easy to see when your posts are scheduled. The editorial calendar gives you an overview of your blog articles, and when each post will be published. You can drag and drop to move posts, edit posts right on the calendar, and manage your entire blog! So handy to have this calendar plugin on your site.

Find out more about content calendars  < here

WordPress Editorial Calendar

Editorial Calendar

Editorial Calendar

 

(There is a video  that shows just how this works  -scroll down)

 

WordPress Editorial Calendar Plugin
-A free plug-in that lets you see all of your blog posts in one place with drag and drop to manage publication dates.

A successful blog requires consistent quality and a regular uploaded schedule. If you’re creating every piece of content yourself, then using an editorial system as a  guide, is a very helpful tool. Especially if you’re working with multiple contributors to your website such as guest authors.

Your WEBSITE that you have the editorial calendar on, needs to be clear about what it is you do immediately…. It should have a re-do of the site every 3 – 5 years, as your social media should also be done every 3 – 5 years.  Freshened up with new images and (new images of you as well.) This is your storefront that people see first, before your information. That first impression is all important. Make sure it’s what you want potential clients or customers to see.

In Conclusion

Using an editorial content calendar helps to organize your content for your business.  Social media gets your content spread to people who are interested in what your brand is all about. Your website should be as good as it can be.

Quote from Lisa Lartner  – see Facebook below link for her video.

Join my newsletter and you will receive my e-report on the social media I use for my business, with weekly info on marketing I am doing, every weekend in your email box.

Kathryn Maclean

 

 

Kathryn Maclean  https://www.facebook.com/KathrynRMaclean/
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

5 Reasons for Taking Action with your Business

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If you take action…

You will be in the category of the 5% of the world who take action towards their visions and their dreams.

The other 95% of the population does not realize their dreams. Only that 5% have the ability to set goals and opportunities, to move forward with their lives. If you find yourself floating between the 0% – 95% of the population you need tools that you can use to help yourself to be in that positive thinking 5%.

Taking Action

1. So what does taking action really mean? It means taking one constructive step towards your envisioned picture of what the future looks like, and then another and another. Taking these action steps doesn’t have to be bold if you’re not completely ready yet. If you are just starting out as we all did, at one time take it slow but be persistent.

Learn from someone who has already succeeded

2. Someone who has been successful at what you wish to accomplish.  Make sure that they have real documentation to prove that they are indeed successful in their field. I feel that I need to take a very large action step.

I am feeling stuck. I have done a good job in the past 10 years or so learning all I can about marketing on my own. I started out learning the basics and ended up taking so many courses online. I am in the 95% I I feel like I need to take the next big self-improvement step if I want to become one of the successful 5% who are making their lives count and being successful online with their businesses.

Learn with GROUPS

3. I have joined many different groups online. When I started online I needed a lot of help because I didn’t know anything about marketing or what went with it. I was lucky to find great people who taught me a little here and little there. One guru marketer told me I should have a website. Not being familiar with hardly any websites other than the free ones I had tried, he created and sold me a website with a price tag that was quite a lot and pointed me to hosting for the site. My first WordPress site. I vowed to myself that I would learn how to create websites and spent a long time learning how to create WordPress sites. Now it’s part of my business. I love creating and maintaining blogs.

From that beginner’s group, in particular, I learned quite a lot. Then I became friends with someone who was in a different type of group. This was a teaching company on marketing.  I stayed with these people for many years. I bought almost everything they put out. I also took a 4-month intensive course on Social Media. Excellent training with videos and group coaching, also one on one business planning. They also set up a membership site of the successful Social Media Specialists, with a page about each graduate. I  received a certificate icon and a signed and framed certificate of completion. I am a certified Social Media Campaign Specialist. This was several years ago, I keep up with new platforms for social media.

The Power Affiliate Club

4. Another group I am affiliated with is the Power Affiliate Club PAC for short. I knew the Director of a previous group, I was involved with. I became friends with Lesly Federici the head of PAC and I started sending her items I came across that I thought she would like to read concerning PAC. After some time she asked me to join PAC as an admin member. I am now the happy “Welcome Lady” for new people starting a membership with PAC. I enjoy the admin hangouts we have and do as much as I can to help this blogging community in my spare time.

Experience

5. I have learned from all my time online, over 10 years, what I love to do, and just what I don’t like to do. What my strengths and weakness are. I am moving towards my big vision of being successful with my own business online. I own a business of 10 years offline as well. I have come a long way on my own but feel that I am at a crossroads now. I have been presented with many different choices of direction and for the first time in a long time, I feel stuck.

How do I get back into the 5% again?
How do I get my wheels turning and get back on track?

I feel that getting together with a coach is the right thing to start moving forward again. The right coach that understands what I want for my business and can show me how to get it. What will happen if I stay where I am? If I am still on this path 2 years from now? What would that mean for my self-confidence? My bank account? My happiness?

What will happen if nothing changes?

I still haven’t achieved what I want – that indicates I am doing something wrong. No one has ever succeeded on their own. I want to find a solution and be among that 5%. I am doing the scary thing, I am going for my dreams and will start gaining momentum by hiring a coach.

I hope this article is a wake-up call and reminds you to start changing things today, Start taking action and becoming someone who is going forward toward your own vision in life.

 


About Kathryn Maclean  http://www.facebook.com/kathrynrmaclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.