Category: Marketing


Apr
2018

10 Exciting Pro Blogger Tips on Social Media Marketing

categories: Marketing, Social Media

Learn how to blog and become a…. PRO Blogger

Pro Blogger

Did you know that 82% of marketers who blog consistently (at least on a weekly basis) -acquired a customer from using their blog, as opposed to 57% of marketers who blog sporadically or only monthly?

I do believe this but have been unable to do so due to being very ill recently. I am feeling better but re-publishing this article today. Hope to get back to my regular duties of blogging and working at the Power Affiliate Club.

Businesses that blog get 97% more inbound links – And since social media and blogging are so closely tied together, you’ll also want to track which of your posts are being shared the most on social media. More on this …

Social Media Strategy Goals for your  Blog

You have a goal for your business. You know what you want, but how do you get there?

Start by being clear about what it is that you want. If that includes blogging for your own business then you need to set up a social media strategy.  There are blogs on almost every subject you can think of, yet they all different.  We are attracted to people for many reasons, but mostly because of who we see them as. Entertaining, colorful, informative or attractive. This is called branding.   Their style and personality. You need to be YOU and create this unique recognition and reputation for yourself.

marketingofflineonline.net

Branding

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

Branding you and your business

Your Brand –  Everything You Do In Your Business:
– your consistency -followers like to be able to find you on a regular basis
– your authenticity – you are unique,  no one else is quite like you so your content is unique
– your core value – the big benefit our prospective clients  receives from engaging with you

Your Content Marketing

Content Marketing, such as starting a blog or make videos or podcasts, blog posts.

Your blogging goals become recognized by your ideal customers when you produce services and products that build trust in your relationships.  “That know, like and trust factor.”  KLT.  Content between brands and consumers. Your content is the hub or center that attracts your target audience to your blog for your business.

social media

 Social Media

Very valuable to your blogging goals. These are firmly anchored in your blog’s priorities. Make sure your social activity where you share on networks, is tied to your buyer personas. Your ideal client or customer or target audience. If you’re a business brand, you’re likely going to be spending a lot of time on LinkedIn which is business oriented. If you’re a lifestyle type of brand, you probably are going to be more on Pinterest, Facebook, or Instagram.

Different Ways Of Learning

Some people are more visual, while others like to read. Some like video or audio. We all have different learning styles. Repurpose your content to reach your audience on their own platform of preference. Take your most popular blog post and turn it into a  series of short videos. I use Lumen5 (free) to create a video with music and images to go with the content of a blog post. Very effective for people who like video and the music is nice too.  You could put this video in the article itself adding interest with less bounce rate, or you could add it to your Facebook business page with a link back to your site or a Twitter post in the article its self.

It’s important to get that mix of social media marketing going to the right people. Where does your target audience hang out? Master one social platform at a time and then move to another. It’s quality, not quantity that rules social media. An interesting article on what Facebook is doing might be of interest.

Facebooks Latest Change To its Newsfeed

Facebook is taking a big chunk out of the newsfeed Facebook now wants to replace news with more content from friends and family. With all new fake news and injustice to women, the new algorithm will change, (as it always does) but this time it’s different.  All the more reason to have more than just Facebook as your source of social media.

“Facebook wants to encourage GENUINE interactions on their platform.

So, “the soul-less re-posting, the click-bait tactics – all  those things are going to be penalized…which doesn’t actually sound like a bad thing.” – Cathy Topping of yourwebtoolkit.com  She is right I’d say.

Mike Stelzner founder of Social Media Examiner emailed me some important info on the new Facebook News Feed changes.

Mark Zuckerberg (Facebook’s CEO) said Jan 11th. “We are making a major change to how we build Facebook.”
Head of Facebook’s News Feed (Adam Mosseri) outlined coming changes. He posted in media groups of which Mark Stelzner is a member.

Fact 1: Adam said, “space in News Feed is limited.”

Fact 2: “We’ll show less public content, including videos and other posts from publishers or businesses,” he said.

Fact 3: “Pages may see their reach, video watch time, and referral traffic decrease,” -Adam Mosseri

Fact 4: “Over the next few months, we’ll be making updates to ranking,”

So here is what we know so far:

#1: Video will get less watch time. Inference: you’ll see less video in the News Feed.

#2: Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news, and so on.

#3: ALL posts from people and pages will be impacted. In Facebook’s News, Media, & Publishing group

“The update applies to all post types, from pages and people.”

Facebook Ranking

 

So what are the important ranking factors?

Facebook will “prioritize posts that spark conversations and meaningful interactions between people,” – Adam Mosseri.

In a recent Wired Magazine exclusive interview, Adam said, “we’re going to be (weighing) long comments more than short comments,” and that “comments are more valuable than likes.”

So, actual “meaty” dialog between people (not pages and people, see the language distinction) is critical for News Feed exposure.

Now to video. Adam said, “video is, primarily, a passive experience. You tend to just sit back and watch it. And while you’re watching it, you’re not usually liking, or commenting, or speaking with friends.”

I believe this means a lot fewer shorter videos, a lot fewer Tasty-style how-to videos, and a lot fewer video animations.

At this point, it should be very clear that your strategy has got to change…

Some of Mike’s ideas
Step 1: Scale back your frequency of posts. Less is more here.

Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you.

Step 3: Up your live video game plan.

Adam said, “live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos.”

Step 4: Avoid engagement bait. These are posts that encourage people to comment. Adam said Facebook will “demote these posts in News Feed.”

Step 5: Master Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.

Step 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.

A lot of the above steps will likely require a complete shift in your current Facebook strategy. If it helps, share this email with your boss, clients, or friends.

Ways to rapidly improve your Facebook strategy, live video experience, Facebook ads, and Messenger chatbot success.

Setting Goals For Your Business

social media strategy

Using an editorial planner is a great step for organizing your business.  I use a free tool called Asana. Good for people with a team or only for you.  Start with writing your to-do list for the next month as tasks. You can list by a table or a kanban (separate areas) It’s free and you can incorporate a buddy as well to whichever section you like. Works for soloprenures as well. I use it every day to organize my business.

Prioritize. When thinking of which goals to work on first ask yourself these questions.

  • Are the goals you have right now realistic?
  • Would there be some goals that haven’t helped that you could let go of?
  • Which goals have more priority over others?

10 Exciting Pro Blogger Tips on Social Media and  Marketing Your Blog

Goals represent the big change or result you want in your business, the social media systems represent each planned step you take towards the big result.

1. Do Your Homework – Keyword Research
One of the biggest benefits of blogging…it brings organic traffic from the search engines. Having your site seen much more is relevant to your industry.  Google loves this. One of the first steps in the process of getting more search traffic through blogging is by doing your keyword research well.

So What Is Keyword Research? 

It is the process of finding the different search phrases and terms that your customers would use to find your website.  So write blog topics that target these specific phrases. If one of your keywords is “social media branding.” That might inspire a blog post called ” Ultimate Guide to Personal Social Media Branding.”

Most marketers start with Google AdWords Keyword Planner as their keyword tool of choice because it’s free and produced by the leading search engine. You will need a Google AdWords account to use this tool, but all you need to do is create the account — you do not have to run any ads, you just use the research tool for your keywords. Some keywords I chose for this article – blog  1M-10M Low  / how to become a blogger  1K – 10K Medium/pro blogger   1K – 10K low

2. Learn From Your Competitors

If your competitors are blogging, and they’re successful, then you should spend some time examining what they’re doing. Try to implement similar strategies on your own blog.

For example, if you notice a lot of your competitors’ blog posts are lists, and they’re getting shared heavily on social media, then it’s probably a good idea to start creating some “Social media…” list posts for your own blog. eg. 8 ways to…. Or if you see that they’re marketing heavily on Facebook to push traffic to their blog, then you ought to be getting more familiar with Facebook and it’s Ads using the Power Editor.

I follow many successful marketers. I get great ideas from seeing what successful marketers are doing. I sign up for their newsletters and my email box and it gives me many ideas on what to work on, adding my own slant to it.

3. Let Your Own Personality Shine Through

There’s nothing worse than reading a  bland, boring blog post. In a world where companies tip-toe around saying the wrong thing, many businesses are afraid of being a little edgy or entertaining with their content. However, the companies that are really seeing the most success with their blogs are the ones that inject humor and fun into them. FUN! Think of the commercials for Bud Wiser with their horses.

Fun Images Pro Blogger

4. Remember to Grow Your Email List

Building your email list is HUGE. Setting up an email subscribe form on your blog should be your #one priority. If you come up with an irresistible gift, people are happy to join your list so you can have them get to know who you are and what you can do for them. More on this here  My choice of autoresponder  ConvertKit

While people will find your blog through the Google search engine, social media or links from other sites, if they leave your site after getting their information, well you just lost a lead. Give something away: Create a free report, offer a coupon code or make a free guide to entice people to sign up to your list. Get their email address by offering something of great value that they won’t refuse.  Give them your best info for FREE. They will be interested in what else you have and buy from you later on.

That is why there is a HUGE focus being put on getting people to follow you or your company on Twitter, or like your Facebook Page. Rightfully so!

Social media marketing is VERY important, but email gives you an even closer way to connect with your audience because you can contact them directly. There are 3x the number of emails out there as there are Facebook and Twitter accounts combined. Be sure to stand out with your email titles.

Here Are Some Tips On Growing Your Email List:

Make a strong CTA -Call To Action: People are very understandably protective of giving out their email address. Make your call-to-action so appealing that they can’t resist. Offer something irresistible.

Experiment: Try placing forms as pop-ups, in your sidebar, before/after blog posts, the top of the screen and other locations to see what converts the best. SumoMe  http://sumome.com/ It also comes as a plugin, for WordPress.

Keep In Touch: If you’re only sending out emails once every three months, your list won’t pick up much traction. Try emailing a few times a week, or at least once a week. Try using a great autoresponder  ConvertKit

See my sign up form for emails on weekends. Marketing and social media tips and tricks. 

Never sacrifice the quality of your blog. People want quality content, not a poorly written fluff that doesn't provide any type of valueClick To Tweet What is the best way to combine content marketing + social media marketing + SEO?

5. Create a Blogging Schedule

Being consistent in blogging, it keeps people coming back. Not only that but publishing blogs on a regular schedule can even lead to more subscribers. They get to know like and trust you and enjoy visiting your blog on a regular basis.

Publish your blog post

 

From  (Be a Better Blogger), the company tested the difference between posting five days a week versus once a week. Here are the results:
. Social shares increased 84%
. Comments increased 119%
. Traffic increased 46%

Posting five days a week can be a challenge,  I posted on a regular basis for a PAC Challenge for a few weeks.  Ideally, you should push for two to five new posts a week. But if you can publish at least once a week, you’re still doing better than companies that only blog once a month or less.

6. Don’t be all about the Sale

While your blog is a promotional tool. Blogging does generate leads, however, that is not the purpose of the blog. If you want people to know about your services, they should be able to go to your services page and read about them there.

Your blog is where you provide helpful information that they can benefit from somehow. So offer your audience and your potential customers’ value through your free content, and once you have built up that know like and trust factor, then the sales process doesn’t feel forced it will seem very natural.

7. Make Your Blog Posts Look Good

Too many blog posts are huge walls of text. Reading a blog post shouldn’t be like reading through a college research paper. What do you like to see on any blog?  Images that are beautiful or interesting.

Your blog posts should be visually appealing.
That means:

  • Using lists
  • Using images
  • Using bold and italics
  • Using Headings
  • Using bullet points
  • Using a nice sized font (preferably 16px)
  • Keeping paragraphs short and sweet (two to four sentences)

If You’re Having Trouble Coming Up With Great Blog Post Title:

This is THE most Important factor. Your TITLES! You can use tools like HubSpot’s Blog Topic Generator. Simply enter up to three of your keyword phrases, and HubSpot will start by suggesting some good titles.

http://www.hubspot.com/blog-topic-generator

Or you can use Co-Schedules Free Headline Analyser. http://coschedule.com/headline-analyzer#

It gives you a list of what you try. For this article I came up with after several trys.

61 -10 Exciting Tips Pro Bloggers use in Content Marketing
62 – 10 Exciting Tips That Pro Bloggers use in Content Marketing
65 -10 Exciting Tips That Pro Bloggers us in Social Media Marketing
69 -10 Exciting Pro Blogger Tips on social media marketing
63 – 10 Pro Blogger Tips on content and social media marketing
54 – 10 Pro Blogger Tips on content marketing + social media marketing + SEO?

8. Track Your Efforts

The only way to judge whether or not your blogging efforts are actually working is to have some type of analytics installed to measure your ROI. Google Analytics is free and you can start seeing which posts are the most popular, which posts people are staying on the longest and even which posts are performing well.

9. How to Optimize Your Blog Post for SEO

As mentioned, blogging is a very good way to get some organic search traffic. In addition, your blog posts should be optimized for search engines. There are step by step ways to do this if you want to know how to become a blogger.

How to Optimize Your Blog post

. Put your main keyword in the post title ( ex  of this article title)
. Include related keywords in the content
. Use appropriate subheadings h2, h3
. Optimize images –https://yoast.com/image-seo/
. Include internal links to other articles
. Link out to authoritative websites
. Include your main keyword in the URL

10. In addition to your on-page SEO

You will also want to make sure that you’re sharing your blog posts as much as possible through social media. Use the url to your lead magnet in the bottom of your emails. In your Pinterest profile, or on Instagram the url to your landing page with your optin. Use blog comments or anywhere else you can to get the word out. The more people that find out about your content, the higher chances of them linking to it.

And since social media and blogging are so closely tied together, you’ll also want to track which of your posts are being shared the most on social media. A quick way to do this is with the Quicksprout social media analysis tool.
http://www.quicksprout.com/

Just paste in your site’s URL, then click on the social media analysis tab. You’ll see a list of the social shares each of your posts has organized by social media site.

Never sacrifice the quality of your blog. People want quality content, not a poorly written fluff that doesn’t provide any type of value. Take the time to create thoughtful content that has a purpose and you will have much better success with your blog like a Pro Blogger does.

If you found value in this article please comment below and share it with your social media or send to a blogging friend.

Sourced information from  http://sproutsocial.com/insights/blogging-tips/

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A blogger with WordPress /domains & hosting for web development. A certified Social Media Campaign specialist sing Facebook, Twitter Pinterest and Google + Also an Affiliate & Network Marketer using resources such as: the  Power Affiliate Club. PAC  Expert Author and Coordinator for  Power Affiliate Club


Jan
2018

Affiliate Programs

categories: Marketing

 

Are you an Affiliate?

What to look out for with affiliate marketing because it is misunderstood and it can be misused. If you are looking at the income above all else, rather than an attitude of serving, this is what has given affiliate marketing a negative connotation.

Affiliate marketing is the process of promoting other people products, for which you earn a commission.

If you have a product that you are happy to use in your business. Would this be a reason to earn a commission by promoting it to others? Yes and No.

Affiliate Marketing

 

Affiliate marketing predates the Internet, but it is the world of digital marketing, analytics, and cookies that have made it a billion-dollar industry. A company running an affiliate marketing program can track which links bring in leads and, through internal analytics, see how many leads are converted into sales.

Read more: Affiliate Marketing Definition | Investopedia

 

A very smart video about Affiliate Marketing… with John Chow (like how he says his name)

Promoting a software may sound like a great idea…

But what if they sell the company and the new owners don’t run something like the old owners did. This actually happened to a person I know online.Your people start to complain to you and so you deal with the new owners. You can spend quite a lot of time doing this. If it was a one time sale, it was likely not a high commission. You see the problem. It wouldn’t be a good use of your time.

You should base your recommendations solely on products in the context of “How you use them in your business.” So start with the product, not the commission. What does your audience need? Analyze your target market. What are their pain points? Find out how you can help them solve their problems.

The commission that you earn will vary between the different programs. Affiliate marketing is marketing a product that someone else has created, not your own product. You pick one that will be helpful for your target audience You make a commission one time or an ongoing commission depending on what the product or company state.

Another good aspect of affiliate marketing is that there is no customer service, no follow up or dealing with payments This is all taken care of by the company you are promoting or recommending.

The company also keeps track of who is sending traffic to their product through a unique identifier link. Each company has their own affiliate program that you sign up to join. The fact that it is so easy to do this, is why affiliate marketing has earned a negative connotation, as there are a lot of unscrupulous people doing this.

 

Affiliate

Some of what you share will not include an affiliate link but you want to share content because you want to be helpful and some of your solutions will include affiliate links. Some solutions might be things you create, your own products, and some might be solutions that other people have already created.

 

“You can be an affiliate for Amazon but because Amazon is in so many countries now, books hardware, and almost anything else, it’s a real balancing act. Setting all that up is rather complicated. Using Amazon to promote a book that works with a product you are promoting is fine. You really have to be an expert in affiliate marketing to really make it work with Amazon. –  Planting your garden in someone else’s soil. ” Steve Dotto

What is the most important asset that you have in business? It's not your email list...Click To Tweet

 Your most important asset is “what builds trust with your audience.”  That Know Like and Trust. That is the reason why they subscribe and the reason why they will give you honest feedback.  Sharing a product that you do not use and stand behind is a poor strategy. Your reputation means everything in this business.

 My recommendations list

Treat the products that you recommend as if they were your own.

If you would like to chat for 15 for free about affiliate marketing see my contact page.

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


Jan
2018

Content Calendar Publishing Utilizing the Power 0f Asana

categories: Marketing

 

Asana, is a content calendar that is a  cloud-based task management app to facilitate team communication and collaboration.

It can work for personal task management as for bloggers and solopreneurs but is also suited for management of teams for project management. Asana helps to manage tasks and people effectively.

content calendar Asana

Asana is iOS or Android app

If you have worked with other people on a team you know just how frustrating it is to go back and forth on email. Also, it’s equally nuts to get everything together for yourself, if it’s just you managing everything in your one-woman business.

I have found that using Asana as a content editorial project management tool is my answer to managing my business. I really love using it because I have everything I need in one place. I can keep track of everything and if I need to send my partner who is my husband, I can do so easily and we have a trail of it so no more ” I never got that payment!”

 

Asana is a large organization with three offices worldwide. SF, NYC, and Dublin.  25,000+ paying customers.

Main organization

Breaking down your annual marketing plan into the next steps:

  • Marketing strategy
  • Content calendar
  • Campaign management
  • Creative production
  • Product launches
  • Event planning

So everyone can see how their work adds up to the big picture.

Organized Content  Calendar using the Publishing Process of Asana

What are the features?
Free unlimited projects and conversations up to 15 people.

I have a membership on Patreon for “Dotto Tech.” Steve Dotto publishes “Free Wednesday Webinars” on marketing practices which I feature on my “Women in Business Facebook Group“. A very well know Canadian Marketer, Steve had a TV Show for many years on the Canadian network. He is very entertaining, I try not to miss his webinars. Patreon members see archived shows but others only see them for 24hrs on his Youtube channel.

Here he talks about Asana,  which is why I am using it now.

I like to organize my tasks in lists or projects as kanban-like boards or I think Steve calls them cards.
Communicate with entire teams or just for yourself.  It pays to remind myself!
Automatic updates of tasks and email reminders.
Tracking of projects with dashboards

I can set up a project simply or with all the moving parts. Recently I did a challenge and I have all the parts of that including the graphics saved under sections with tasks and subtasks under them. Great way to keep track of it all!

I have a template for everything I need to write a blog post. My checklist to make sure my posts go out on time. I just copy it for each week. I don’t have to go searching for something I need like the URL of the headline analyzer tool from Co-Schedule . because I have it in my template.

Organized Content using the publishing process of Asana

In addition to my tasks, I also check my Inbox daily. It has the new activity on all the projects and tasks I am following.
Asana is available on the web, it’s flexible and customizable, a great tool for teams large to small or individuals who want to organize their work in one central place. Asana does all that I have mentioned here but it does a lot more…

Here is another video that I have searched for that I like. to tell you more about what Asana can do for you.

Asana Content Calendar


Megan Minns

Check out the Asana Blog  https://blog.asana.com/

One of the articles from the blog I found very helpful

So to conclude Asana is a content calendar that breaks down your annual marketing plan into steps so everyone can see how their work adds up to the big picture. This includes solopreneurs who need to see the big picture in one place.

Asana is a cloud-based task management application and editorial calendar to facilitate team communication collaboration. It can work for personal task management for bloggers and small solopreneurs as well.  Try it!

If you would like a FREE 15 min consult on building your business using Asana see my contact page.

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


Dec
2017

Exciting Innovative Company Goals for the New Year

categories: Blogging, Marketing

Your company goals for your business change…

I learned this year what I didn’t want  -when it came to my business.  I was into way too many things. It took up to much of my time. Can you relate to mindless scrolling through Facebook 5 or more times a day? How many facebook groups do you belong to? I counted over 70, then  I stopped counting…

Exciting Innovative Company Goals for the New Year

To have what you want, you need to recognize what you don’t want. Making way for what you love doing.

So this coming year  3 things you can get rid of:

1) things you did not enjoy  … 75 Facebook groups
2) things that were not profitable enough to do any longer …2 other websites
3) things that  don’t allow the freedom you want … my other business

Take stock of what worked for you and what did not.

Simplify
Doing things with a master plan for your company goals. A good time to work on this.

  • What is the goal financially?  How many products or services do you need to do to reach that goal? Start with your calendar, be it online or off. I used Asana to plan my projects on a quarterly basis. Attached to Google Calendar.

How to reach your goal? – Spread the word

On Pinterest, I post every day using an automated service.  I use Tailwind to automate my Pinterest traffic.  On Instagram, I use an automated service Instamate for one of my accounts (my business account) that posts my images that I create using Canva and  Picmonkey.

Pinterest Lumen5 Video

 

I use Lumen5 to make my videos. This has worked very well. You can see an example video on Pinterest in my link to my Facebook page at the end of this article. Looks great!  Free to use too!

Another thing I really like using this year is  Missinglettr. Every one of my posts they turn into pieces that are spread to all of my social media for an entire year. See the image in the sidebar. That is also Free to start.

 

 

 

At some point, you just have to stop listening to all the noise. Focus on doing the things that will drive your business forward to success. It’s fine to listen to how others manage their businesses, but you have to decide how you will manage your own business your way.

Spending less time on things that don’t move the needle for you financially will give you more time to spend on other things that you set up as your priorities for your business. I have a related article on using an editorial calendar here.

 

Company Goals

First, visualize what it is that you do want. Write that out. This year I want to….

  • Make a vision board for what you want. Print images, cut out pics, use special words.
  • Use a calendar to plan your upcoming year with major dates and plug-in projects you want to do each quarter.

Plan your month and days with your blogging objectives…

example – doing a weeks challenge that leads to an ebook you have written that you sell on Amazon.

  • Track your numbers and see what works, what gives you the highest ROI.

 

Blog On A Regular Basis
Publishing a new post on your blog is fine as long as it leads somewhere. Adding links to landing pages for whatever you are promoting.  Get people on your email list with a landing page promoting your product, with an option form. Content upgrades that further the message in your post. You get the idea.

Evergreen posts that drive traffic back to your site work well, even when you don’t publish regularly. Most of my traffic
comes from Pinterest and Instagram. Consistent traffic.

 

Don’t be unsure about the way you do things in your business.  When they aren’t the best fit for the business and your company goals that is the time to reorganize what you are doing. Sometimes you have to change things to move forward, be courageous or things will just stay the same.

If you would like to chat about your business and what you think you need to move forward this year see my contact page.

And HAPPY NEW YEAR!

 

About Kathryn Maclean    MyPinterst Video  > http://www.facebook.com/marketingofflineonline   
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

 

 

 

 

 

 

 

 

 

 

 


Nov
2017

Business Organization End of The YEAR Tips

categories: Marketing

  Did you reach your goals for the year?

Business Organization

 

1.  Be Crystal Clear About Your Goals
If you are selling an item,  whether it’s an idea, or your company’s product or your own service. Writing content that adds email subscribers to your list is the way to go. Each email is a potential client or sale so you see how important this tip is.

How well did you do with your email list?

I started with yet another email client. I will be working on building my email list using  Convert Kit. Features are built by bloggers, for bloggers. They know what it takes to grow a successful online business. They have an app with features tailored to our needs as bloggers.

Too many email marketing tools get in your way. I have tried many different types and yes they do make it complicated. ConvertKit’s email automation tool is simple but powerful. With our visual automation builder, you can send well-timed, targeted content to the humans in your audience so you can stay focused on what matters most: growing your online business. I have an email course lined up for someone who has a simple to use course with ConvertKit. Business organization for the end of the year

2.What Is The Fastest Way To Grow Your Traffic?
Post somewhere, and then link it back. Social email and direct traffic will form your basis for a consistent traffic stream. However, the best way to attract a large number of new readers is to post on other sites with more traffic than your blog and then it link back. A good source of this type of traffic is done on something called a Round-Up post. You can do one yourself, simply email your list of bloggers and ask a simple question about how they achieved something.  Compile their answers with their pics and 1or 2 lines from them. They will distribute your article to their friends. Bringing in new readers is critical, without traffic your business will only be on your screen -alone!

Another idea would be to join a blogging community. These are very helpful for new bloggers just starting out, or even for bloggers with experience. See my signature for the Blogging Community that I am associated with. I am the welcome coordinator for this growing blog community.

3. Life Time Marketing Tools – Your BLOG or  your Facebook Page (s)
It doesn’t really matter what you may be selling, you should design your content to guide potential customers through a buying process. This is referred to as a buying funnel. Educate your customers about a product, cultivate people as an expert and convince them to buy your product or service and close the sale internally right on your site or re-direct people to your blog in the case of Facebook.

Some people use the personal page that Facebook gives to you when you join for business. It says in the TOS that the personal page is NOT for business use. They have Facebook Business pages that you create for doing business. These pages also have analytics so you can see what traffic you are getting. I do not post about business on my personal page, but others do share my articles, and they show on my personal page. I thank them for sharing. I have 5 business pages.

4. Resources – How To Find Awesome Content Sources
For Facebook posts try checking out Tumblr with its tons of content. The search tool helps find content using hashtags. Such as Most Popular, Most Recent, or sort by Text, Photos, Quotes, Links, Chat or Audio. Always remember to cite your source. Give credit where credit is due, always.

Also, another way that I find subjects for my articles is to use Google search. I also use another search engine  -Pinterest. Use of keywords for both works very well. A business listing with Google My Business is also a great idea. More on that next time.

5. A Marketers Group
Another source of business organization to use is Inbound.org. https://inbound.org/top  Content on the website is based on votes from users. You can receive email daily or weekly to your email box. Subjects on Inbound such as Marketing tools, Search, Social Media Tips, Content Marketing, Conversion, Analytics, Mobile and Startup Marketing. Google sends you information based on the keywords you ask.

6. Photos or Images
I use Free Digital Marketing.com – With a very large inventory of pics that you can use. It has paid photos or a pic free if you site the source including the artist’s name in your post.  Also, can use Flickr for photos or I use a lot of my own photographs.

Here is a list of other Free Photographs that I use.

7. Use a Good Mentor

I have found a few that I follow. I get to know them online from something they have posted, such as a blog post linked from Pinterest. I liked the way that they have branded themselves and the products that they have to sell. I have taken many courses that have helped me enormously. For the new year I have found one women that is very good at marketing. I have bought her courses and her book. You can read more about that here. (Goal setting and a  great planner.)

There are all kinds of ways of writing website content for your posts and blogs. Next time you have articles to write, gather these resources and you will find it a much easier way to write your content.

More from …Sourced from…http://tomtunguz.com/content-marketing-lessons-learned/

I hope your year-end business organization brings happiness and joy to you and your business.

About Kathryn R. Maclean  http://www.facebook.com/marketingofflineonline
Blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + & Instagram. Affiliate & Network Marketer using resources as The Power Affiliate Club – Expert Author & welcome coordinator.


Nov
2017

Pinterest Marketing

categories: Marketing

Do you think you know about Pinterest Marketing?

What you DO NOT know about Pinterest may just be something you should know. Don’t hold yourself back concerning your website/blog traffic. Pick up some tips here on Pinterest marketing … It’s free traffic

 

Pinterest Primer

 

 

 

 

 

 

 

With the holiday season just around the corner as I write this, getting your content seen on Pinterest marketing is now going into Primetime. It’s the busiest season of the year with the highest traffic time for bloggers and online business owners.

Here are some awesome facts about this huge search engine. Yes Pinterest is a Search Engine.

1. Pins last forever it seems,  for weeks, months, even years after you pin an image.

2. Inspiration on steroids!  If you spend a few mins on Pinterest you will see something that impresses you enough to go read the article on the blog that it came from. That is free promotion for blog owners!

So What Exactly is Pinterest?   (If you are new to Pinterest read this article)

It’s a VISUAL SEARCH ENGINE, and works much the same as Google. It is the 3rd largest search engine, after Google and YouTube. So what do search engines use? Yes keywords! That is exactly how Pinterest works as well. If you want to rank your business or your website or blog in the search results on Pinterest you need to be extremely targeted with the keywords that you use…

Where to use your keywords.
Your name on Pinterest. In your description of your profile. In your specific board titles. Board descriptions and overlays of your images. Long tail keywords in board descriptions, alt tags, meta descriptions, snippets.

Alt tag Pin description pulls from the alt tag. Adding tags to images. Alt Text before Description. Alternative text from the Caption. Use the Yoast plugin for WP to change your Meta Descriptions as setting at the bottom of each page and post. Snippet previews seen under the title and url on listings.

 

How to get Important Info on Pinterest Marketing for FREE?

But if you are like most of us, you just don’t have time to invest in a major Pinterest strategy at this time. I have found a resource that will help you out with getting Pinterest set up now for the Christmas season.

No money honey, it’s a free 5-day course that I took last week and I am recommending it Right Now to you!

Pinterest Primer

Pinterest Primer

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

Day One: How To Create The Perfect Pinterest Profile

Day Two: How To Create Viral Pins

Day Three: How To Schedule Pins Like A Pro

Day Four: Debunking Pinterest Myths

Day Five: The Common Mistakes On Pinterest

 

Q& A From McKenzie on her Courses

Q. Is there a money back guarantee? – Although this course does not guarantee success, I’m so confident with these strategies that I invite you to take 30 days to test the material risk-free. If after implementing all of the lessons in the course you do not see an increase in your traffic you may request a full refund.

Q. Are you dripping content? – Yes! The Pinterest Foundations course will be dripped on November 13th, the Pinterest Automations course on the 15th, Pinterest Affiliate Marketing course on the 17th, the Pinterest for List Building course on the 19th, and the Promoted Pins course on the 21st

Q. Who is this course right for?

Beginner Bloggers: This course is created for any blogger to be able to increase traffic to their site. If you are just starting out I’ve created easy to follow tutorials to get your started stress-free and more advanced tutorials you can learn from as you grow.

Intermediate Bloggers: These concepts in this course apply to blogs both big and small. Once you have tackled optimizing your Pinterest account in the foundations’ course the other four courses will teach you how to leverage your Pinterest traffic to increase your affiliate commissions, grow your email list, sell your products and scale your business!

Q. Do previous Pinterest students get the updates – Yes! My courses always come with free future updates.

Q. How much time does it take? – The course is completely self-paced. You can work through the material as quickly as you would like.

Q. Do I really have time to implement Pinterest? – Yes! With my strategies, you can create a Pinterest strategy that will take only one hour a week! Some months I spend even less than that and my following and traffic continues to grow. Pinterest is by far the most time efficient strategy you can use to grow your blog.

Q. Can Pinterest actually make me money? – Yes! I’ve helped hundreds of students make money from Pinterest. I get emails from happy students almost daily exclaiming their amazement that they are actually making sales from Pinterest (one this week even had less than 200 followers on her Pinterest account!).

McKenzie Bean

Pinterest Primer

 

Pinterest Primer

 

 

 

 

 

 

 

 

This Free course will ensure that your traffic is targeted and you can engage your ideal clients that come to visit your website. They should be completely enthusiastic about your great content as they come from Pinterest and are compelled to sign up for your email list. You want them on your email list so you can reach out to them and have them get to know you. It’s that old know like & trust thing. People buy from people they KLT.

 

Great course  “Pinterest Primer” on Pinterest Marketing. Click the FREE PINTEREST COURSE. I learned many new things from it. I liked it so well that I am now an affiliate for McKenzies courses.  ~ Kathryn Maclean

 

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


Oct
2017

Interesting Simple Tips to Get Your Marketing Strategy Accomplished

categories: Marketing

 

Marketing Strategy

A marketing strategy has a lot of moving parts

There are quite a few things to include. It can be a written strategy about how your business can achieve its goals.  It also could include how to obtain your competitive edge by taking into account the expectations of customers or prospective clients and how they will be met.

Your blog or website is one part of your business strategy online. Creating a marketing strategy doesn’t have to be complicated.  Help in the form of tools makes the work much easier. You can create a marketing strategy to include the tools that you will be using to reach your goals.  I have listed the tools that I am using with my blog. How to set up your own strategy using tools is easier than it ever was.

You should adopt a strategy that sets your business apart.   You will need to rethink your business often to stay ahead of the competition. New strategies are required on a consistent basis.  If you have been in business for any amount of time you know that the way you have always done business in the past,  may not be working as effectively as it once did.

Today our socially-oriented business world knows that it pays to be likable. In fact, it is essential. This has become a well know saying “People do business with people they know like and trust.” The KLT factor.

To be successful in business you must be involved on all levels within your company. You can delegate but you should know how the basics work such as Social Media and Social Business Strategies. Social business strategies create the big picture for the business.  Mind mapping or flowcharts provide a step by step process.  Smart companies who create positive engagement from the top of the business with the CEO on down,  have customers willing to be advocates for your products and services. This ensures that your business will thrive, in this changing time of this marketing revolution.

Blogging

Blogging is all about providing value to your readers, so understanding what they want is important.   Delivering what your visitors want on a  consistent basis in an easily digestible format is key to the success of your business. How do you know what they like and want? How can you provide it? After a period of time, you can check your blog posts on your site to see which are commented on the most and are the most popular. Write more on these types of subjects.

Asking your visitors what they would like to learn more about on your site with a survey is also one way to see what people are most interested in. I have added a three-part Quiz my affiliate URL ( for Thrive Themes) on my home page to see the level of my visitors. Putting them into tags and sequences in my autoresponder. My affiliate link for ConvertKit.  Speaking to your visitors about what you can help them with is even better. I use a messaging system for live questions or email responses to questions on my site.

Writing your article is a creative process but blogging for business is not creative, it’s all about using a marketing strategy that suits your own business. How do you extend the reach of your blog posts? What social media platforms suit your particular blog’s business? Does your brand stand out? How do you get traffic to your blog? What do you do with that traffic? Is your website the best it could be? All these questions can lead to feelings of overwhelm.

Overwhelm

Even for Expert Bloggers, blogging can be overwhelming at times. What to write, how often, what platforms to use? There are many types of platforms with different approaches to using a website or a blog. It depends on the type of site wanted. It all depends on you WHY. The reason you started your blog in the first place. The Pareto principle 80/20 rule,  states that, for many events, roughly 80% of the effects come from 20% of your efforts ~ Wikipedia.  Focusing on the end result will help you see the big picture that you want and help with feelings of overwhelm.

Organization

Being organized has other values, like having a  record of your content and using it to figure out what’s working and what is not. You can not make a guess as to what is working. Keeping all this information on a type of spreadsheet is a good practice. There are several methods of doing so.  Microsoft Office or Google Spread Sheets or my favorite  AirTable . (A previous article on AirTable.)

 

The Editorial or Content Calander 

On a Content Calendar, you can keep track of Holidays so you can plan in advance, and make campaigns around like Christmas, New Years etc. Air Table also has a calendar that you can drag and drop your images or files too that is great. These two types of calendars have a free and paid program. Other things to keep track of – what you have used in the past such as your inbound and outbound links. What meta descriptions you used with what. Instagram captions, all the little things can be entered into your database.

Marketing Strategy

Tools

There are many tools to use for blogging, many types of plugins that do a variety of things to help your site do many different types of jobs.

My favorites tools with a list of my plugins are :

ActiveCampaign Adds contact forms from my autoresponder of choice.

Broken Link Checker notifies you that there is a broken link and where it is by email

Clicky by Yoast adds analytics tracking

Drift 100% Free Chat & Targeted Messager that you see on my blog pages. Emails to me.

Elementor Drag and Drop page builder came with a Template Maker program. .

Evergreen Countdown Timer for landing pages came with the same program above.

See my “Resources  List” for 25 of these links of what else I use for my business.

A Business Strategy

Your blog needs to be a part of your overall marketing strategy,  to be effective in meeting goals today. According to a recent article on Forbes.com,  websites that have a blog have 434% more indexed pages than those that don’t. The same article also said that having a blog gives your brand and company more credibility.  Today this is getting to be more and more the case.

In order to maximize your content creating efforts, you need to plan and implement your strategy. Creating a content marketing strategy implies – mapping out all the steps of the process – from content creation to promotion and repurposing your content using tools to do it fast. Without a proper strategy, your message will go unnoticed and you’ll fall short of what you’ve expected from your business.

In order to maximize your content creating efforts, you need to plan to implement your strategy. Creating a content marketing strategy implies:

  •  mapping out all the steps of the process
  •  from content creation to promotion and repurposing your content using automation type tools.

Contact me to set up a 15 min free discovery call using Zoom software to discuss your marketing strategy.  See the about me page where you can set up a time.

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

 

 

 


Aug
2017

Content Marketing Plan

categories: Marketing

 Content Marketing Plan for Marketers & Bloggers

If you are ambitious, your goals will not be achieved without a plan.

What is Content Marketing? It’s all about the creation of content,  optimizing it for the search engines and also promoting it to your own audience. It is also that ” know like and trust” factor. Becoming known by your ideal customers by the publication of information that your ideal customer is searching for.

If you have a business, you probably have a content marketing plan. Most companies don’t succeed without a  marketing plan of some kind.  If you don’t have one, you need to get one together as soon as you can.

I’m going to give you a solid plan for creating a  content marketing plan.

 

Document Your Strategy

Do you have tasks you never seem to get done? You have a  non-existent system for tracking your work like Blog posts on your WordPress blog, or scrambled Social Media items? Let’s make your content marketing plan short and simple.

  • Later on, when you’re implementing your plan, you can make changes and add things. The plan you’ll put together today may prove ineffective for later on. You can always make an amendment to it. Even the best-laid plans get amended.

 

What Are Your Objectives?

To begin your content marketing plan, start by establishing your objectives.

If you don’t have an objective, you don’t need a content marketing plan. But—you also have no business doing content marketing if you do not have a plan. Don’t waste your time. Time is the one thing we all do not have enough of. Manage it well by planning it well.

Objectives – another of my articles  Social Media Business Goals 

Measure your leads monthly, record your email list growth weekly in a spreadsheet report. Google Docs, Spreadsheets.

Now you’ve documented and defined an objective

Additional objectives could build your community, establish your greater authority. See my article link above for more on objectives.

 

Content Marketers

Effective content marketers know precisely who their customers are and what that their target market wants, and where to find them.  “Personas” (who your market is represented by) results in giving your potential customers faces, names and their motivations.

Start with the ideal customer. Most marketers develop a target person,  There may be some research involved, but you really should know your customers. Who are they? Where do they hang out?

What do you want in the new year?

Develop a ” Persona Template” for yourself.B2B personas will differ from B2C personas.

• Name (consider using a photo you like as well )
• Job/role  -Basically field in which they work
• Job responsibilities -or life responsibilities
• Toughest challenges What keeps them up nights
• Pain points and or (and pleasures)
• Role in decision-making Makes her own purchases
• What influences him or her? People they follow

Editorial Content Calendars Another of my articles on using an Editorial Calendar

Your content marketing mission
As a content marketer, you are a publisher. Your content marketing mission needs to:

• Articulate your approach to the content and industry
• Clearly, define whom the content is for
• State how the content will satisfy the needs of those that consume it
(The list above comes from a LinkedIn Influencer post by Joe Pulizzi of Content Marketing Institute.) Hubspot

Your Marketing Funnel

Content marketing plan
“The funnel”, a metaphor symbolizing the progression of a person from -stranger to -prospect to -customer.  Description  -the buying cycle in your customers’ journey.

• Stranger. She didn’t know your company before.  Thanks to your content marketing, you’ve achieved awareness. This is the first step – Awareness.
• Prospect. The person has demonstrated interest. She is doing her research. As a marketer, you are helping them with evaluation. Second step – Interest.
• Customer. The person is making the action you seek, buying. You’re a useful marketer because your content has inspired a purchase. The Third step – Purchase.
Different organizations will have different names for the steps. Different descriptions. Often, they’ll have more steps. It’s your funnel, so have it your way. What matters is you’re comfortable with a reasonable amount of steps.

Your personas define your potential customers. Your selling proposition and mission statement defined your story.

Content : Consider the most popular, and often, the most effective options. Like…

• Blogs
• Newsletters
• Social media
• Events (online and off)
• Case studies
• Videos
• Podcasts
• eBooks and white papers
• Presentations
• Infographics
• Webinars
• Research reports
• Microsites
• Apps

Research and Testing

Long-term, you will do some research. You’ll test. You’ll analyze your metrics. You’ll repurpose winners, dump losers, and refine middle-of-the-road stuff. But short-term, you’ll speculate, make some decisions and create a content marketing calendar. Bloggers tend to call it an editorial calendar.

Content marketing expert Jay Baer often says, “Content is fire. Social media is gasoline.”  A Good way to think of it.

Jay also wrote, “You must market your marketing and create a distribution plan for each piece of content.” Solid advice. Consider your resources (and, of course, your audience) and attempt to make smart choices amongst:

• Social media networks
• Email
• Search
• Paid search
• Advertising
• Sponsored content (on blogs and social networks)

Map your strategies per content type

For instance…

• We’ll promote our blog via (Twitter, LinkedIn, and Google+).
• We’ll promote our webinars via (our e-newsletter and PPC ads).
• And so on

The planning process, it need not be overly complicated. Apply this simple approach: the objectives you’ve documented inform the metrics you’ll use.

You need not track a massive list of metrics. Document your objectives. Make a short list of the most meaningful metrics that indicate your progress and create a simple dashboard for tracking them. I use Google Docs, Spreadsheets.

And that’s your plan  – put together today.

 

 

If you would like to chat for 15 mins for (free) pick a time here on my calendar.

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


Aug
2017

Blog Promotion using MissingLettr

categories: Affiliate Marketing, Marketing, Uncategorized

It may be your blog promotion. You’ve got a great blog…
You’re talking to other people who blog every day…
…but you can’t seem to get them to your site.
What gives?

MissingLettr

More often than not, it’s not that the thing you’re selling or talking about on the blog that’s not any good, it’s usually because you just don’t have much reach.

Here’s how to fix that: (click image for more)

Each article on your blog will be sent to the social profiles you add to your missinglettr account. Every day people are looking for a guide or a map or at least help with their blogs.

MissingLettr

MissingLettr  can help  with your blog promtion  by  navigating social media and helping to get eyeballs on your content.

The name is MISSINGLETTR. Strange name, I kept wanting to put the e in it. I have been using it now (it just plays in the background) for more than 6 mths now for free.

I decided to write about it now. Click Image below 

It allows you to plan your social media posts over the next year!!. It even writes the social media posts for the keywords that you choose. So easy to do it leaves you free to write more articles.

You have to approve what is to go out to your social media platforms. Leaving you to schedule
posts – up to 9 posts for each content piece. It uses your own keywords, adding hashtags that you can approve.

You want people interested, who will talk about you, visit your site and become your raving fans.
MissingLettr runs in the background doing your blog promotion for you day in day out.

So What is it all About?

MissingLettr
Written by bloggers for bloggers

Weekly posts on building great blogs, communicating with your audience and being an all round blogging superstar!

Subscribe to their weekly newsletter  https://missinglettr.com/blog/

  • From the MissingLettr site
    Our Ambition
    At our core – We are focused on showcasing the blogger behind the blog (yes, you!). We want this new business to become the go-to destination for professional bloggers to keep up to date with the world of blogging and everything that it entails (from the trends, strategies, and tactics to the opinion pieces and culture).

We plan to build a large network and community around this business, so the exposure you’ll be getting could be very useful. We’re not saying Huffington Post size, but suffice to say we’re ambitious!

The Audience
In short, professional bloggers – just like you and me!

As well as being promoted to the community in various ways, we’re also offering a 50% discount on any Missinglettr plan, should you wish to upgrade from the free plan at any time. This discount will remain in place for as long as you are a contributor.

Once we have published 6 or more of your blog posts we will convert this into a 100% discount, for life.

At Missinglettr, we care deeply about experimenting with new ways, to be better bloggers. Perhaps more importantly though, is the value in sharing this knowledge.

With this in mind, we’re launching a brand new weekly column for our blog. We’re looking for a small handful of people to contribute. The column will be written by professional bloggers, for professional bloggers (with strategies, tips, successes, and failures being shared).

It’s not just about contributing to a column: we want to showcase you (or your brand) and provide a platform where you can show up as an authority.
Agency plan.

MissingLettr

Every blog promotion post we publish will have its author prominently promoted on the posts’ page (complete with a photo, bio, and links of your choice). As mentioned above; we want to showcase the bloggers behind the blog. So whether you want your personal or company brand promoted, we’ll make sure you’re covered.

In theory, we’d like to see 1,500 or more words per blog post. But in practice, we care much more about the quality and value of the post. So if you have something really interesting to say and can only do it in 500 words. No problem.

Everyone’s different. Some of our contributors will be publishing with us once a week, with others once a month or longer. We want you to find the balance that works for you.

You are not expected to mention Missinglettr! Our goal is to create a genuinely inclusive and value-added resource for professional bloggers to find out what all the rest of us are doing, feeling, experiencing and experimenting with. At absolutely no point does Missinglettr need to be mentioned. Of course, you’re welcome to if relevant to your blog post, but it’s not criteria at all.

If you’d like to contribute and associate your name or brand with our community, then contact MissingLettr.

Getting started

If you have any questions just let us know. If not, then you can send your blog post when it’s ready to hello@missinglettr.com. We’ll be streamlining the process slightly further down the line, for now though – any format will be fine.

As a contributor, we’ll be inviting you to our private Slack channel. Perfect for making new contacts in the industry as well as sharing tips and helping each other out.

You are welcome to start using our service for free.

Check them out now or start with the free plan like I did. Free or the Personal Site, they also have one other service. Want to start tracking how effective your campaigns are?

The Free plan has one social profile, the Personal plan allows 4 social profiles, 10 social profiles
on the Business plan, 40 social profiles for the  Track campaigns.

Personal
2 Sites
4 social profiles
Upload custom images
Campaigns for past blog posts
Basic Analytics
$15 a mth

I have been very happy with the free service and looking forward to seeing how the upgrade works for me.  I am upgrading to the Personal account.Great idea for bloggers. I have enjoyed it for 6 mths or so. Try it out!

Missinglettr creates unique automated social marketing campaigns for your articles and spreads them
throughout the year, immediately after being published on the Missinglettr site.  Get Started for Free

Strategic automatic social campaigns for your blog promotion of your posts that drive traffic for an entire year. You can see how it looks on my Facebook page.

Kathryn Maclean  Marketing Offline Online

A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

The url for Missinglettr is my affiliate link.


Jul
2017

5 Brand Design Graphics You Need

categories: Marketing

Need some ideas on how to promote your business brand design or increase demand for your services?

5 Graphics you need for your next Promotion

Let’s start with 5 brand design graphics that will help your promotions for your business and increase your visibility. 

While there are many different ways to promote your offers. if you are just starting out, or you have been online marketing for a while, the promotional suggestions below will give you some great ideas.

First  “What is it that your potential customers need?”

  • An ebook – on what you can help them with?
  • A quick checklist – on what you provide?
  • A high-quality content article  – or report?

5  Brand Design Graphics You Need For Your Next Promotion:

1. BASIC BLOG POST COVER GRAPHIC ( top image)
For every post I create, I offer a Blog Post Cover Graphic. This Cover Graphic will help you get traction with your post – when scanning the graphic to Pinterest you can have another source of lead generation to your blog from the platform.

2. PROMOTION BOX
Include the optin or download to another blog post or within the different areas of your website. You can also include it in the blog post as you see it here. Put it near the top and again at the bottom.  People scanning your post only read the first little bit, they’re more likely to click on your optin offer if they see a promotion box.  (Click on the image promotion box below for a free checklist of what is offered here.)

A Freebie or content upgrade is used in creating a free opt-in to collect emails. This should be something that provides additional value, like a one-page checklist of what was covered in the blog post. Like the one below. Get your Graphics Checklist now.

 Get Checklist

 

 

 

What is the Best Platform to Promote From?

It depends on a lot of different factors.

3. Social Media Graphics
FACEBOOK ADS
If you post consistently on Facebook – a post or Ad graphics.(I create my own using my own photos or Stock Photos that can be used personally or professionally.)

If you are venturing into Facebook Ads or any other sort of online Social Ad Space, be aware that most have a 20% text rule. This rule is where there cannot be more than 20% of the text on your ad, otherwise, it might not appear for many of your target audience. Be strategic with the content you provide,  since you can always include the bulk of your messaging in the Ad copy that accompanies the graphic.

What's missing

TWITTER
If you like to tweet, then you will want to include a Twitter graphic to promote your offer as well. Even with the limited amount of characters, it is great to include an eye-catching graphic in your Twitter feed. I have two Twitter accounts,  you can include a tweet within your post to Twitter.

5 Graphics for your Promotion

 

BLOG POST COVER GRAPHIC FOR PINTEREST

It must be vertical for pinning on Pinterest. It will include your blog post title + your website Url.  A great stock photo for the background will really make your graphics do  look professional and stand out. Pinterest posts linked back to your blog posts are a great idea!  Measuring  600 x 900 Pixels.

Pinned images stay on Pinterest a long time and are searchable by keywords. A wonderful place to get inspired.

 

INSTAGRAM
Instagram is a great way to reach your audience. Then have them go somewhere to learn more about you and your business.  Facebook Groups stand out more as private and safe places to connect.

Websta

Creating a square graphic, you can post it to Instagram and also to Facebook, reaching both your audiences on both social media platforms.  1080 x 1080 pixels

On Instagram – if you have a great following or want to build one, invest your time there with image posts and stories to push your audience to your blog and direct them to your download/squeeze page to get them on your email list.  My  Instagram account  Instagram .

4.  BRAND IMAGE FOR BUSINESS BRANDING
When designing your offer,  be sure to check in with your brand styling. Be aware of what you are putting together as far as your brand colours and fonts. Are your pictures a good reflection of you and your business?

Marketing Offline Online

Use colour to draw the eye in and be clear with the call to action.If placed somewhere other than your blog be sure to include the website address or use your logo on all of your graphics.

I can use a simple layout for any social media post, it doesn’t have to just apply to Pinterest posts.Be sure to use a clear call to action for the best results. Leave no question as to what you want your audience to do –  tell them  – download the free checklist.

This part is so important for brand consistency so review and check your branding to make sure you are on the right track.

PAC Knows Expert Author
Book I collaborated on  or See Start here page

 

5. BLOGGING
In writing educational blog posts for my audience  I try to show my community I really am an expert and authority in my niche. With your offer in mind, I will write a blog post that will educate your audience and answer some questions/objections they may have. Always include a Graphic in your article.

I am the Welcome Coordinator for PAC Power Affiliate Club.

14 PAC Expert Authors compiled our first book together, it sells on Amazon. Click the link below to find out more…

 

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CHECKLIST
To make your next promotion a success I have created a handy PDF Checklist for you to use while planning your graphics. All the sizes etc to make sure you have covered all the promotional ideas here.  Checklist  <  click here or the promotion box above.

There you have it, 5 Graphics ideas for your next promotion. I hope these have given you some inspiration to start putting together some ideas for your upcoming Promotional Plan using Brand Design Graphics.

If you want to get your hands on the information of the images I have used click here for Free Images.

KMacleanRacicot on Pinterest

This post was written by Kathryn Maclean of Marketing Offline Online.net Welcome Coordinator for the Power Affiliate Club.