Category: Social Media

10 Exciting Pro Blogger Tips on Social Media Marketing

Learn how to blog and become a…. PRO Blogger

Pro Blogger

Did you know that 82% of marketers who blog consistently (at least on a weekly basis) -acquired a customer from using their blog, as opposed to 57% of marketers who blog sporadically or only monthly?

I do believe this but have been unable to do so due to being very ill recently. I am feeling better but re-publishing this article today. Hope to get back to my regular duties of blogging and working at the Power Affiliate Club.

Businesses that blog get 97% more inbound links – And since social media and blogging are so closely tied together, you’ll also want to track which of your posts are being shared the most on social media. More on this …

Social Media Strategy Goals for your  Blog

You have a goal for your business. You know what you want, but how do you get there?

Start by being clear about what it is that you want. If that includes blogging for your own business then you need to set up a social media strategy.  There are blogs on almost every subject you can think of, yet they all different.  We are attracted to people for many reasons, but mostly because of who we see them as. Entertaining, colorful, informative or attractive. This is called branding.   Their style and personality. You need to be YOU and create this unique recognition and reputation for yourself.

marketingofflineonline.net

Branding

The process involved in creating a unique name and image for a product in the consumers’ mind, mainly through advertising campaigns with a consistent theme.

Branding you and your business

Your Brand –  Everything You Do In Your Business:
– your consistency -followers like to be able to find you on a regular basis
– your authenticity – you are unique,  no one else is quite like you so your content is unique
– your core value – the big benefit our prospective clients  receives from engaging with you

Your Content Marketing

Content Marketing, such as starting a blog or make videos or podcasts, blog posts.

Your blogging goals become recognized by your ideal customers when you produce services and products that build trust in your relationships.  “That know, like and trust factor.”  KLT.  Content between brands and consumers. Your content is the hub or center that attracts your target audience to your blog for your business.

social media

 Social Media

Very valuable to your blogging goals. These are firmly anchored in your blog’s priorities. Make sure your social activity where you share on networks, is tied to your buyer personas. Your ideal client or customer or target audience. If you’re a business brand, you’re likely going to be spending a lot of time on LinkedIn which is business oriented. If you’re a lifestyle type of brand, you probably are going to be more on Pinterest, Facebook, or Instagram.

Different Ways Of Learning

Some people are more visual, while others like to read. Some like video or audio. We all have different learning styles. Repurpose your content to reach your audience on their own platform of preference. Take your most popular blog post and turn it into a  series of short videos. I use Lumen5 (free) to create a video with music and images to go with the content of a blog post. Very effective for people who like video and the music is nice too.  You could put this video in the article itself adding interest with less bounce rate, or you could add it to your Facebook business page with a link back to your site or a Twitter post in the article its self.

It’s important to get that mix of social media marketing going to the right people. Where does your target audience hang out? Master one social platform at a time and then move to another. It’s quality, not quantity that rules social media. An interesting article on what Facebook is doing might be of interest.

Facebooks Latest Change To its Newsfeed

Facebook is taking a big chunk out of the newsfeed Facebook now wants to replace news with more content from friends and family. With all new fake news and injustice to women, the new algorithm will change, (as it always does) but this time it’s different.  All the more reason to have more than just Facebook as your source of social media.

“Facebook wants to encourage GENUINE interactions on their platform.

So, “the soul-less re-posting, the click-bait tactics – all  those things are going to be penalized…which doesn’t actually sound like a bad thing.” – Cathy Topping of yourwebtoolkit.com  She is right I’d say.

Mike Stelzner founder of Social Media Examiner emailed me some important info on the new Facebook News Feed changes.

Mark Zuckerberg (Facebook’s CEO) said Jan 11th. “We are making a major change to how we build Facebook.”
Head of Facebook’s News Feed (Adam Mosseri) outlined coming changes. He posted in media groups of which Mark Stelzner is a member.

Fact 1: Adam said, “space in News Feed is limited.”

Fact 2: “We’ll show less public content, including videos and other posts from publishers or businesses,” he said.

Fact 3: “Pages may see their reach, video watch time, and referral traffic decrease,” -Adam Mosseri

Fact 4: “Over the next few months, we’ll be making updates to ranking,”

So here is what we know so far:

#1: Video will get less watch time. Inference: you’ll see less video in the News Feed.

#2: Links to external pages will get less visibility. Thus, they won’t be showing as many links to blog posts, news, and so on.

#3: ALL posts from people and pages will be impacted. In Facebook’s News, Media, & Publishing group

“The update applies to all post types, from pages and people.”

Facebook Ranking

 

So what are the important ranking factors?

Facebook will “prioritize posts that spark conversations and meaningful interactions between people,” – Adam Mosseri.

In a recent Wired Magazine exclusive interview, Adam said, “we’re going to be (weighing) long comments more than short comments,” and that “comments are more valuable than likes.”

So, actual “meaty” dialog between people (not pages and people, see the language distinction) is critical for News Feed exposure.

Now to video. Adam said, “video is, primarily, a passive experience. You tend to just sit back and watch it. And while you’re watching it, you’re not usually liking, or commenting, or speaking with friends.”

I believe this means a lot fewer shorter videos, a lot fewer Tasty-style how-to videos, and a lot fewer video animations.

At this point, it should be very clear that your strategy has got to change…

Some of Mike’s ideas
Step 1: Scale back your frequency of posts. Less is more here.

Step 2: Figure out how to create content that will get people talking to EACH OTHER, not just you.

Step 3: Up your live video game plan.

Adam said, “live videos often lead to discussion among viewers on Facebook–in fact, live videos on average get six times as many interactions as regular videos.”

Step 4: Avoid engagement bait. These are posts that encourage people to comment. Adam said Facebook will “demote these posts in News Feed.”

Step 5: Master Facebook ads: This will be one of the only reliable ways you’ll be able to drive traffic off of Facebook.

Step 6: Learn Messenger Chatbots: Moving conversations into Messenger and using bots will be a huge trend that will allow you to nurture leads and sell.

A lot of the above steps will likely require a complete shift in your current Facebook strategy. If it helps, share this email with your boss, clients, or friends.

Ways to rapidly improve your Facebook strategy, live video experience, Facebook ads, and Messenger chatbot success.

Setting Goals For Your Business

social media strategy

Using an editorial planner is a great step for organizing your business.  I use a free tool called Asana. Good for people with a team or only for you.  Start with writing your to-do list for the next month as tasks. You can list by a table or a kanban (separate areas) It’s free and you can incorporate a buddy as well to whichever section you like. Works for soloprenures as well. I use it every day to organize my business.

Prioritize. When thinking of which goals to work on first ask yourself these questions.

  • Are the goals you have right now realistic?
  • Would there be some goals that haven’t helped that you could let go of?
  • Which goals have more priority over others?

10 Exciting Pro Blogger Tips on Social Media and  Marketing Your Blog

Goals represent the big change or result you want in your business, the social media systems represent each planned step you take towards the big result.

1. Do Your Homework – Keyword Research
One of the biggest benefits of blogging…it brings organic traffic from the search engines. Having your site seen much more is relevant to your industry.  Google loves this. One of the first steps in the process of getting more search traffic through blogging is by doing your keyword research well.

So What Is Keyword Research? 

It is the process of finding the different search phrases and terms that your customers would use to find your website.  So write blog topics that target these specific phrases. If one of your keywords is “social media branding.” That might inspire a blog post called ” Ultimate Guide to Personal Social Media Branding.”

Most marketers start with Google AdWords Keyword Planner as their keyword tool of choice because it’s free and produced by the leading search engine. You will need a Google AdWords account to use this tool, but all you need to do is create the account — you do not have to run any ads, you just use the research tool for your keywords. Some keywords I chose for this article – blog  1M-10M Low  / how to become a blogger  1K – 10K Medium/pro blogger   1K – 10K low

2. Learn From Your Competitors

If your competitors are blogging, and they’re successful, then you should spend some time examining what they’re doing. Try to implement similar strategies on your own blog.

For example, if you notice a lot of your competitors’ blog posts are lists, and they’re getting shared heavily on social media, then it’s probably a good idea to start creating some “Social media…” list posts for your own blog. eg. 8 ways to…. Or if you see that they’re marketing heavily on Facebook to push traffic to their blog, then you ought to be getting more familiar with Facebook and it’s Ads using the Power Editor.

I follow many successful marketers. I get great ideas from seeing what successful marketers are doing. I sign up for their newsletters and my email box and it gives me many ideas on what to work on, adding my own slant to it.

3. Let Your Own Personality Shine Through

There’s nothing worse than reading a  bland, boring blog post. In a world where companies tip-toe around saying the wrong thing, many businesses are afraid of being a little edgy or entertaining with their content. However, the companies that are really seeing the most success with their blogs are the ones that inject humor and fun into them. FUN! Think of the commercials for Bud Wiser with their horses.

Fun Images Pro Blogger

4. Remember to Grow Your Email List

Building your email list is HUGE. Setting up an email subscribe form on your blog should be your #one priority. If you come up with an irresistible gift, people are happy to join your list so you can have them get to know who you are and what you can do for them. More on this here  My choice of autoresponder  ConvertKit

While people will find your blog through the Google search engine, social media or links from other sites, if they leave your site after getting their information, well you just lost a lead. Give something away: Create a free report, offer a coupon code or make a free guide to entice people to sign up to your list. Get their email address by offering something of great value that they won’t refuse.  Give them your best info for FREE. They will be interested in what else you have and buy from you later on.

That is why there is a HUGE focus being put on getting people to follow you or your company on Twitter, or like your Facebook Page. Rightfully so!

Social media marketing is VERY important, but email gives you an even closer way to connect with your audience because you can contact them directly. There are 3x the number of emails out there as there are Facebook and Twitter accounts combined. Be sure to stand out with your email titles.

Here Are Some Tips On Growing Your Email List:

Make a strong CTA -Call To Action: People are very understandably protective of giving out their email address. Make your call-to-action so appealing that they can’t resist. Offer something irresistible.

Experiment: Try placing forms as pop-ups, in your sidebar, before/after blog posts, the top of the screen and other locations to see what converts the best. SumoMe  http://sumome.com/ It also comes as a plugin, for WordPress.

Keep In Touch: If you’re only sending out emails once every three months, your list won’t pick up much traction. Try emailing a few times a week, or at least once a week. Try using a great autoresponder  ConvertKit

See my sign up form for emails on weekends. Marketing and social media tips and tricks. 

Never sacrifice the quality of your blog. People want quality content, not a poorly written fluff that doesn't provide any type of valueClick To Tweet What is the best way to combine content marketing + social media marketing + SEO?

5. Create a Blogging Schedule

Being consistent in blogging, it keeps people coming back. Not only that but publishing blogs on a regular schedule can even lead to more subscribers. They get to know like and trust you and enjoy visiting your blog on a regular basis.

Publish your blog post

 

From  (Be a Better Blogger), the company tested the difference between posting five days a week versus once a week. Here are the results:
. Social shares increased 84%
. Comments increased 119%
. Traffic increased 46%

Posting five days a week can be a challenge,  I posted on a regular basis for a PAC Challenge for a few weeks.  Ideally, you should push for two to five new posts a week. But if you can publish at least once a week, you’re still doing better than companies that only blog once a month or less.

6. Don’t be all about the Sale

While your blog is a promotional tool. Blogging does generate leads, however, that is not the purpose of the blog. If you want people to know about your services, they should be able to go to your services page and read about them there.

Your blog is where you provide helpful information that they can benefit from somehow. So offer your audience and your potential customers’ value through your free content, and once you have built up that know like and trust factor, then the sales process doesn’t feel forced it will seem very natural.

7. Make Your Blog Posts Look Good

Too many blog posts are huge walls of text. Reading a blog post shouldn’t be like reading through a college research paper. What do you like to see on any blog?  Images that are beautiful or interesting.

Your blog posts should be visually appealing.
That means:

  • Using lists
  • Using images
  • Using bold and italics
  • Using Headings
  • Using bullet points
  • Using a nice sized font (preferably 16px)
  • Keeping paragraphs short and sweet (two to four sentences)

If You’re Having Trouble Coming Up With Great Blog Post Title:

This is THE most Important factor. Your TITLES! You can use tools like HubSpot’s Blog Topic Generator. Simply enter up to three of your keyword phrases, and HubSpot will start by suggesting some good titles.

http://www.hubspot.com/blog-topic-generator

Or you can use Co-Schedules Free Headline Analyser. http://coschedule.com/headline-analyzer#

It gives you a list of what you try. For this article I came up with after several trys.

61 -10 Exciting Tips Pro Bloggers use in Content Marketing
62 – 10 Exciting Tips That Pro Bloggers use in Content Marketing
65 -10 Exciting Tips That Pro Bloggers us in Social Media Marketing
69 -10 Exciting Pro Blogger Tips on social media marketing
63 – 10 Pro Blogger Tips on content and social media marketing
54 – 10 Pro Blogger Tips on content marketing + social media marketing + SEO?

8. Track Your Efforts

The only way to judge whether or not your blogging efforts are actually working is to have some type of analytics installed to measure your ROI. Google Analytics is free and you can start seeing which posts are the most popular, which posts people are staying on the longest and even which posts are performing well.

9. How to Optimize Your Blog Post for SEO

As mentioned, blogging is a very good way to get some organic search traffic. In addition, your blog posts should be optimized for search engines. There are step by step ways to do this if you want to know how to become a blogger.

How to Optimize Your Blog post

. Put your main keyword in the post title ( ex  of this article title)
. Include related keywords in the content
. Use appropriate subheadings h2, h3
. Optimize images –https://yoast.com/image-seo/
. Include internal links to other articles
. Link out to authoritative websites
. Include your main keyword in the URL

10. In addition to your on-page SEO

You will also want to make sure that you’re sharing your blog posts as much as possible through social media. Use the url to your lead magnet in the bottom of your emails. In your Pinterest profile, or on Instagram the url to your landing page with your optin. Use blog comments or anywhere else you can to get the word out. The more people that find out about your content, the higher chances of them linking to it.

And since social media and blogging are so closely tied together, you’ll also want to track which of your posts are being shared the most on social media. A quick way to do this is with the Quicksprout social media analysis tool.
http://www.quicksprout.com/

Just paste in your site’s URL, then click on the social media analysis tab. You’ll see a list of the social shares each of your posts has organized by social media site.

Never sacrifice the quality of your blog. People want quality content, not a poorly written fluff that doesn’t provide any type of value. Take the time to create thoughtful content that has a purpose and you will have much better success with your blog like a Pro Blogger does.

If you found value in this article please comment below and share it with your social media or send to a blogging friend.

Sourced information from  http://sproutsocial.com/insights/blogging-tips/

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A blogger with WordPress /domains & hosting for web development. A certified Social Media Campaign specialist sing Facebook, Twitter Pinterest and Google + Also an Affiliate & Network Marketer using resources such as: the  Power Affiliate Club. PAC  Expert Author and Coordinator for  Power Affiliate Club

Fresh New Year for Profit with Social Media

Are you feeling uninspired and frustrated with social media,  moving your business forward in the New Year?

Challenge is now over…. see below

Still struggling with marketing and social media for your business?  I’ve got the solution! 

Fresh Year Profit Challenge

If You haven’t been doing EVERYTHING you can

If You haven’t been giving it 100%

What would happen if YOU would just DO what is necessary?

You’re just doing the bare minimum and it’s hardly showing up at all

You’re making excuse after excuse as to why you can’t

-Instead of MAKING positive statements like Why You Can and You Will!

The journey to results that my offer provides has been anything but simple for me! Can you relate?

  • Over the weekend my part of the world remembered the 20th year Anniversary of one of the worst natural disasters in Canada, “the Storm of the Century” Ice Storm that hit  Ottawa and parts of Quebec. Freezing rain for five days coating cars, homes, trees and power lines, everything. People went without power for days, some even weeks.  We stayed for a week at my Aunt’s house as we had no power, no heat, and no water. Dangerous days.  Some people died as a result of this storm.

At that time I lived in Ottawa, Canada in a small co-op with my husband and our two kids.  I had taken a government-sponsored secretarial course and was doing temp work for several agencies.  Up at 7 am to put the kids on the bus, off to work on the bus till 5 pm. Make dinner, housework, laundry, baths, and bed. Only to do it all over again the next day. I was so exhausted and frustrated with my life. I vowed to find a better way of life.  And Hey, I did but it took it took me…20 years!!

If it wasn’t for searching on the internet for finding something more to life… I would still be in that way of life.  Over the following years, I learned how to set up a website the right way. Learned all about marketing with various training packages until today I can do just about anything I need to do to move my business forward. But I learned the hard way by trial and error over 20 years.  I have seen success in my niche which is connecting businesses to the internet using social media.

 

Social Media Challenge

My Fresh Year Profit Challenge

I would have never been able to develop my … offer with complete confidence without all those years of trial and error. I know my methods work because I have used them myself in my business for the past 5 years.  I mean, I developed them through my own experience. I wasn’t always nailing it in my niche, but now I am.

The good news? You’ve got me here to make YOUR journey a little easier. … I understand the struggles of setting up a website/ blog and learning all the social media platforms.  I have a diploma as a Social Media Campaign Creation Specialist that I worked long hours to earn. Updating social media constantly.

social media certification

I understand your struggles…

-Setting  up an attractive but more to the point a Website/Blog that works for your business

-Being unsure about what Social Media would work for your particular business

-Where to find help with your Blogging for your Business

Value of the content of the Challenge

  • A 40 min call to discuss your business on  Zoom – face to face.
  • I send you a link for the call on the agreed upon time using my Book like a Boss software

I will be charging  $50. for this service.

A written report about the strategy call with my suggestions on what I see that you can do for your business

I would charge  $50. for this service

  • The Group call on Zoom.  I would charge for my time and organizing the call on Zoom  $40.
  • The Training call on Zoom that I would give on a particular social media platform would be $75.

My Facebook Group I do not have a charge for it is only for women that I personally invite.

The total of the content that I will be charging for in the future $165.

 

And while I don’t have all the answers, I can help to make this just a little bit easier!

For this week only, I’ve put together a special offer,  Fresh Year Profit Challenge at a deeply discounted rate.of 50% OFF  to solve ( website problems and  Social Media problem and Get Blogging help) once and for all, for a very reasonable investment. One month of help with your business using social media training. $43.95 US  exchange  $49.95 Cdn.
Fresh Year Profit Challenge

 

 

 

 

 

 

 

 

Here is my Offer for  The Fresh Year Profit Challenge

  1. 40 min strategy call about you and your business on Zoom. I send you the link in an email for the call that you book here in my Book Like A Boss Page. This can be set up later.
  2. You get a written report on the call about any suggestions I might have for your business ASAP.
  3. 1 Group Call scheduled when most people can attend. Hopefully recorded for those that can’t attend 1 Hr on Zoom.
  4. 1 Training call is done on a Social Media platform that the majority of the group would like it to be on. 1 Hr  on Zoom
  5. An established Facebook Group of mine  Women in Business to communicate with the group and me.

This is my way of helping you skip over the struggles that I experienced with business marketing online. The result the offer gives is all about keeping it simple and sustainable, rather than making it complicated and hard. That’s LITERALLY what my  Fresh Year Profit Challenge…offer is all about.

I’ve created simple solutions that are available to you (if you want them) and the best part is…you can get the SAME results I’ve experienced myself, and that I’ve helped my private clients with for a fraction of the cost.

BONUS you get immediately after paying and optin in.  My e-book I created on “What Social Media ” I use for my business.

Social Media Report

The challenge is my way of saying THANK YOU for being a part of my community and really kicking off 2018 on a high note. …my audience is very important to me.  I don’t want YOU to go thru so much trial and error. I am here to help. If not happy, your money back guaranteed.

Time to say goodbye to … wasting time on activities that:

  • won’t make you money
  • not spending ENOUGH time on the tasks that will.
    There’s just no time for that.
  • Open to 10 women only

 

This challenge is over as of Jan 15th. If you would like to get on the wait list for the next challenge please opt in below.

 

Optin here > Waiting list optin 

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Facebook Update

Improve Your Facebook Post

Facebook engagement

 

How can you have the best Facebook post?

If you market on Facebook, you are probably interested in having better reach for your Facebook updates of your posts. Here are 7 tips to help you.

Many businesses start posting on Facebook without a  plan. As a result, their posts don’t often address the needs of their audience. You have seen Facebook pages that have been abandoned with nothing on them for months. Here are some tips that will help you with what to post, how often to post, and the big one, engagement!

A Facebook page is for your business presence. It’s public and you can post people who have liked your business fan page.  You set this page up yourself.You can not use the first page that Facebook gives you – the profile page for business. This is in the TOS of Facebook. People can search for your business on Facebook for your hours of operation and what you are doing for your business.

A Facebook Group
You set this type of page up to post Facebook info and have people get to know you. This is not public but closed. You invite and ok membership.

1. Create Your Facebook Update ” Road Map ” for Posts
As an example,  fitness tips, if you are in the fitness field

  • healthy recipes to promote health
  • blog posts on subjects relating to various aspects of fitness

Write out the content you could use in a list:
Fitness tips
Blog marketing on health
Healthy recipes
Nutritional value of foods
Healthy living tips
Correct postures, exercises
Different exercises for different people according to their needs

2.  Start A Content Calendar
After choosing the topics, create a calendar. A content calendar maps out what to post each day. When you have a schedule, it also helps you build in enough time to create your social media images to go along with your posts. Pinterest images are different sizes than Facebook ones etc. These take time to do. I use Canva and Picmonkey to create images using images from stock photos. A previous post on free stock photos.

Various online methods of content calendars can be used.

Airtable.com

www.airtable.com/collaboration/teams‎   Airtable is the all-in-one collaboration platform

or Asana.com

https://asana.com/  It’s free to use, simple to get started, and powerful enough to run your entire business, are free to use and can connect to Google calendar if required.
Facebook

3. Scheduling Facebook Updates

Start to schedule your content a week at a time in advance. This gives you the flexibility to keep up with timely topics. Using Google Alerts  <Click ( You pick what you want to be delivered to your email inbox)

 

 

 

Your Written And Visual Content On Facebook.

4 types of content.

  1. Links
  2. Images
  3. Videos
  4. Text updates

Facebook

Ideas On Facebook Update Engagement That Will Keep Your Posts In The Feed Stream

  • Create a Facebook page for your blog posts. You’ll be able to share your blog posts on this Facebook page.
  • Use scheduling tools such as HootSuite and Buffer to schedule posts in advance. Initiate engagement – ask questions.

Join a few Facebook Groups related to your niche. Post often to these Facebook Groups, answering questions,  grow relationships etc.

Analyze your business and audience before choosing content types for your posts. If Engagement to your blog is your objective, the link format likely would work well for you. See the link above for my article on this.

If brand awareness is your main goal, images and videos are a better bet. If you want to drive attention to a link in the description in the post you should include an image along with the link. A video keeps people on your site longer than any other media. See a previous article with the link brand awareness.

So the takeaway is that the content type you choose effectively helps to drive attention to the link. Do be sure to check your analytics to see if you are choosing the right content types.

4. Hashtags on Facebook Updates?

Hashtags are a pound sign immediately followed by a keyword. They are used for categorization on social media.
How many, which ones, and where to use them.

The value of hashtags and a few ideas on how to find some to use in your social sharing. If you’re looking for a simple rule of thumb for hashtagging posts, I think there’s a lot of truth here in this advice from The Next Web:

Rule of thumb: 1 – 3 tags is best over all platforms. ( Exception of Instagram up to 30 )

Twitter: to categorize
Pinterest: to brand, and be specific (tags are only clickable in pin descriptions)
Instagram: to build community, and be unique/detailed
Google+: to categorize; autogenerates tags based on what it thinks your post is most relevant to
Tumblr: to categorize interests, can be specific and general (has a “track your tags” feature)
Facebook: sort of a hashtag fail – if your audience is very business-minded, follow Twitter rules; if it is community-oriented, follow Pinterest/Instagram rules.

5. Facebook Post Descriptions
When you post a link say on your fan page, it fetches the metadata automatically. You can then edit it, removing the URL altogether and the pic below stays there. You then have a larger area to post your message. Remember that posts on Facebook are searchable. What you post could make your article popular on Google search engine, bringing traffic to your website. Always use your keywords in that description.

6. Best Time to Publish Facebook Updates
If you dig into your analytics you will discover the ideal days or times to post. Not a good idea to simply post when your content is ready. Remember you are working with world time zones here.
According to a HubSpot article, the best days to post on Facebook are Thursdays and Fridays. But do check your analytics. I have checked mine and I would say they are right. Hubspot  Best time to post.

Think about it: Is your audience spreading their time on social media equally throughout the day? Of course not. Every social network has higher and lower traffic times throughout an average day and an average week.  They don’t have schedules as to when they visit, it can be rather random. Check your analytics for a while and you will see a pattern.

Posting strategically at higher traffic times will help drive traffic to the content you’re sharing on social. For me it’s 3:00 pm generally.

7. It’s Important to check your analytics.
To maximize your engagement, tools like Facebook Insights and Bitly if you post links. Or other link tracking programs I like ClickMeter.  These are helpful if you don’t want to invest in analytics tools. FREE tools.

For more information, there are paid tools available to give you more detailed analytics. Fanpage Karma gives stats on each type of content.  Very extensive and has a free to try account.

Today with businesses striving to get more and more attention on Facebook, which has 1.5 Billion monthly active users.  Using the right strategy can get you more success from your Facebook business posts.

Joining a community on Facebook to help you understand this complexity of the always changing information, is a smart way to go. I belong to  The Power Affiliate Club.  See more information on my website that links to my facebook pages. marketingofflineonline

I have 5 Facebook Pages. The main business page is  marketingofflineonline see below :

https://www.facebook.com/winchesterlocalevents 

https://www.facebook.com/KathrynRMaclean/

https://www.facebook.com/womensinbusinesstoday/

https://www.facebook.com/Ilovemymixedbreeddog/

 

My Group (Women only)

https://www.facebook.com/groups/Womenonlineinbusiness/

Please feel free to contact me on any of my sites. See the contact page to arrange a free 15 min chat with what I can help you with -using social media for your business including Facebook updates.

To Read More – Curated  SocialMediaExaminer

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline

Blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + & Instagram. Affiliate & Network Marketer using resources as  Expert Author status and the Coordinator for PAC the Power Affiliate Club.

Engagement on Facebook

What to post on Facebook for Engagement

Getting engagement on your fan or business page is very important! You probably already know that.

Just HOW to get that engagement you may not understand…

Facebook engagement

 

It’s all to do with Facebook’s Algorithm called Edge Rank. At the end of this article is an excellent community on Facebook that is increasing engagement with Facebook Challenges.

 

Facebook has its own formula that scores every item of content that you post. It determines how many people who follow you or businesses, that will see your post. No one outside of Facebook knows the exact the way this is scored.

You know that they update the algorithm all the time. Right? Changes based on what Facebook sees that is working best, or that allows different formats to be seen more.

In 2010 when the Edge rank system was first introduced, fewer people were posting videos on Facebook. Now with video being so very popular, it  is something that Facebook wants to encourage more people to use. It’s own video not YouTube.

2016 There were…
651,835,100 million active users on Facebook. Taken from
http://www.howmanyarethere.net/how-many-facebook-users-are-there/

As of the third quarter of 2017, Facebook had 2.07 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days.

• Facebook users worldwide 2017 | Statista

https://www.statista.com/statistics/…/number-of-monthly-active-facebook-users-worldwi…

Stats from Facebook’s SME Director

. Average person checks Facebook on their phone 14 x a day
. Over 1 Billion people use Facebook on their Phone every day
. Cisco predicted that by 1016 69% of internet traffic will be  driven by mobile video

The actual representation of Edge Rank consists of:
Each individual story eg: a status update, comment, Like, tag, comment, and share etc.

Each of these is called an Edge.

Affinity score: How close you are to the person doing the posting. If you frequently interact with the person posting, several mutual friends, or are related.

* Someone posting on your page would carry more weight than someone simply liking a status update.

DECAY: As your post gets older, it’s more likely that it has already been seen or that is is no longer relevant. So Facebook takes the age of the post into consideration.

Facebook Engagement
Startup Business People Working on Laptop 

Your posts from your Business page – getting better reach if…

Here are some ideas you can try.
1. Increase Your Affinity Score.
(A natural attraction, liking, or feeling of kinship: )
To increase your affinity score build relationships and have conversations on Social Media. If you encourage people to reply, comment and discuss things on your facebook page you will increase your affinity score. No begging to like your page.

2. Edge Score. To gain a higher edge score, you need to create more stories. Ensure that your status updates that you post have a question (because people will comment) Show how creative you are, because the more eye-catching or entertaining and varied your updates are, the better you will do.

3. Tracking the Decay Factor
While some posts are more time-sensitive than others, if you post about a news article, it’s unlikely to stay at the top of anyone’s news feed for very long. A good measure is often to take note of how many people have seen your post, which you can see under any post on a business page. Sometimes a post will do well for a couple of days, so leave your audience time to enjoy it before adding something new.

4. Trends
Facebook does now keep track of what’s trending. See the trends panel on the right side of the Newsfeed and if anything that would be right for your business to comment on then do so.

5. Sharing Content and Mentioning Other Pages
Whenever you share content from another brand, try and remember to Tag their Facebook page in the post. When you do so, not only will the brand see that you have mentioned them, other brand’s fans also see the post as well. This is particularly true if your brands or audiences are similar, so don’t just tag big name brands to try and get exposure – you must stay and be relevant.

6. Hard Sales
Stay Social. Social Media users don’t want to be sold to.  Do you? The occasional offer or promotion is fine, but not every post! Facebook will also recognize a sales post over a non-sales update and if sales are all you’re posting, they will make sure you’re seen by fewer people.

Remember there are no hard and fast rules for getting better visibility on Facebook. This is just a guide. You might find that a certain style of update works really well for your business and if that’s the case keep doing it – but do mix it up with a few other things. Use videos /quotes in text /images/ pictures/, questions etc.

I belong to a community of bloggers and affiliate marketers on Facebook. We have Facebook Challenges for people interested in getting engagement on their fan pages or business pages.

Very simple you sign up – it’s free – visit others in the group and comment on their pages leaving your Facebook @page name. With a large group, ( 290 members as I write this ) we get a lot of engagement.

PAC Referral Program

Power Affiliate Club / PAC
In order to participate, you will need to be a member of the PAC Fan Page Syndication Group but you can join for FREE

NOTE: This FAN PAGE group is going to be incorporated into the main group

on Sept 1, 2017. We did Fan PAGE Challenges on the PAC Fan Page and in our PAC Community. Thank you for your interest and participation … Please join us – keep a look out for FAN PAGE challenge notices!  The requirement – you must have a blog to join PAC.

https://www.poweraffiliateclub.com   

So post on Facebook and let’s increase followers and increase engagement on our Fan pages! Click the link above to join.

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Social Media Sites and Your Sanity

How many social media sites do you run?

You don’t need to be on them all! That’s insanity, there are so many now. You just have to be on the right ones! If you are on them all perhaps it’s because you are a social media manager like I am. How can you manage social media that works for your particular brand and business?

Social Media Sites For Your Sanity

Start with your blog, this is the home hub of your business, connecting to your social media. This is where people go to find out about your products or services and to find out about you too.

 

The key is to be where your potential clients or customers hang out.  The same people that are on Pinterest are not necessarily also using Twitter. Knowing who your target market is and where to find them is all important.  The largest of the social media platforms?  You guessed it, Facebook.  Updated August 1, 2017,  Worldwide, there are over 2.01 billion monthly active Facebook users  

How you use Facebook is important for your business. The very best in the placement of Ads is what Facebook is the best at. Targeting your Ad audience with so much information and you can set a $5. limit daily. Facebook is not for reaching an audience with their algorithms changes for free. A very small percentage of people see your posts for a reason, they want you to pay for their ads.

You want to be resourceful. How to do that?  Repurposing your content
Taking one piece of content, say a blog post, adapting it for multiple uses.

Do you have a place for your Instagram content, your Facebook and blog content? What works on one platform can also be adapted for another with another with just a little creative thinking and some tweaking.

  • For example, a photo you are using for your blog post could be formatted to use on Facebook with a quote.
  • Share that same photo on Twitter with a link back to the post.
  • Format a similar photo to fit on Pinterest and share it on Pinterest with yes -a link back to your article.
  •  More formatting images on Instagram with pointer text to your link that goes to a related landing page on your blog.

Sharing your message everywhere across multiple platforms is a good idea. People on Facebook may not be on Instagram  and they may not choose to follow you on the other platform. It also helps you to reach people who might not see the original info in its original form.

Social Media Sanity
Some people are more visual and some like to read, we all have different learning styles. When you repurpose your material you reach your an audience in their own platform of preference. For example, your most popular blog content. You could make a nice video. I use Lumen5 (free) to create a video with music and images from my own images or they supply images that go with the content. You could put this video in the article itself adding interest and less bounce rate or which might do well on Facebook and Twitter and so on.

Quotes from your book can do well on all channels. I have a book selling on Amazon that I did with other expert authors from PAC that could be used on many platforms, linked back to the landing page on my site for the book.

For each article on your site, you could provide some sort of freebie: ( some of these links are my affiliate links)

  • a pdf maker tool like Designrr   The most effective way to convince visitors to submit their email is to offer them a lead magnet in return. Creating a lead magnet that is directly relevant to your blog post more than doubles your optin conversion rate.This technique is called the content upgrade.
  •  an autoresponder – Active Champaign for a short email course, links back to your site. My preference to use.
  • a video tool such as Lumen5 creates parts from your article with music and images
  • a social tool like Missinglettr that provides info for your facebook pages linked back to your site. Missinglettr creates strategic, automatic social media campaigns that drive traffic for an entire year.

Using social media creatively with tools such as those above helps you get more traffic to your social media sites in a variety of different ways. Sharing your message everywhere across multiple social media sites that are pertinent to your business, is a good idea.

Women in Business

Another good idea is to use Facebook Business Pages with your Group. I have just started  Women in Business. Mon to Friday – Sat  I have a Facebook page connected to my Group. That way I share  even more tips like the ones above. I would be happy to have you join.

 

 

Other articles on the same subject…

6 Social Media Practices For Your Business Pages

Kathryn Maclean http://www.facebook.com/marketingofflineonline <( see how MissingLettr works here) A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

6 Social Media Practices For Your Business Pages

 

Using Social Media online is not the same for every network.

Every business owner or entrepreneur connects with consumers today using social media.

Even offline businesses use online social media. It’s a  quick way to appeal to prospective clients and customers. But it can be confusing for online or offline businesses.

Social Media Strategy

You need a social media strategy with a campaign that plans out every step forward for your business.  You must look at this as both a short term and long -term – type of strategy.

Social Media Marketing is a necessity for today’s small business owner. You need to be where your customers are, and you must reach out to them with your offers. Forget what your competitors are doing, as their customers may be different from your customers. You need to integrate internet communications into your normal routine of business networking.

No matter what stage your business is currently at, you can re-invent your online presence. With only a few tweets you can shift your use of social media and get improved results. Facebook ads are the most popular way to get potential eye balls on your content, this is for a reason. Facebook Ads are the very best at doing this. Facebook is social for connecting with friends but also for business.

Facebook Social

FACEBOOK

With a business or fan page on Facebook. This can be done for you by a third party  (me) or by you.

Create your own Group – this has advantages over a fan page. Can contact members. You get to know them personally as the group grows. My Group for Women Entrepreneurs    Women in Business

If you check out the Insights tab on your Facebook Page, it tells you about all that has taken place with your page. You see male vs female their ages and location. Very interesting to see your content over the past 30 days.

Facebook’s Mission
To give people the power to build community and bring the world closer together.

There are two types of pages. The Profile page that you get when you join Facebook. The other is a Business Page that you create for business use. Business owners use these to sell, to market to educate to spread brand awareness that sells products and services.The terms of service state that you are not to use the profile page for business.

So where do you get this business page?  Click on the top right triangle of your profile page. Create a page. Choose any that you think will suit you.  Just choose a page to get started.  I have created 5 business pages that I use for various subjects or niches.

Find Your Facebook Market
Facebook is still THE most active social network with over 3.42 billion Facebook users.
What is your target market? Do you understand the demographics ( eg Women 20 – 60 married with children $?.00 Bloggers) What are the results you want to achieve? What are your long terms goals?

My Business Pages

https://www.facebook.com/marketingofflineonline/

https://www.facebook.com/KathrynRMaclean/

https://www.facebook.com/womensinbusinesstoday/

https://www.facebook.com/WinchesterLocalEvents/

https://www.facebook.com/ILoveMyMixedBreedDog/

If you gave a  friend a link to your business page. Would they get it right away, what your business is? Would they understand what type of business you run? What your product is or your services?

If they peruse your page can they find the link to your website  to buy your product or learn more about your products or services? Do you have a 10 – 90-second video? I have a short video on my Kathryn R. Maclean page.

Social Media Strategies
1. Establish Your Plan

What is your social media marketing plan?
It can include:
– objectives, goals, key success indicators …

First question – What are you hoping to achieve?

You must answer this question first before you start to use social media to market your business. You really need to understand your purpose as the steps from that purpose or objective will lead to different paths.

2. What do you want to put into that plan?

You need to supply your business with content. Establishing an editorial calendar will keep your posting consistent. Finding a creative space to organize thoughts and capture ideas is a necessity for anyone eager to simplify the writing process. Also to eliminate the stress and aggravation centered on and around content creation.

To find out how to use an  Editorial Marketing Calendar  
Creating an editorial marketing calendar will act as your daily content guide. Writing goals strategically that are outlined in your overall campaign program. While you can create your Editorial Calendar on Google drive, a word doc or excel.

A simpler way is to have it on your blog as a plugin. I use this on  my blog and I find it very handy to plot my weekly posts. The plugin is from WordPress.

The Editorial Calendar makes it possible to see all your posts and drag and drop them to manage your blog.  Version 3.4 | By Colin Vernon, Justin Evans, Joachim Kudish, Mary Vogt, and Zack Grossbart

3. Social Media Networks
Know the HOW, WHAT and the WHY behind each social network. When you have a basic understanding of each platform, you will be able to see which of them will work for your business.

4. Objective  
Is your objective to: (only do one at a time)
Money – short or long term.  Recruit potential sales /
Traffic / Increasing /to you Website or Blog traffic
Exposure Your Brand or Brand Equity /Establishing Your Brand /

Create a strategic action plan that supports:

5. How will you:

– Connect with consumers talking about your product or service?
– How your product or service solves the problems of your target market?
– Interact and educate your fans on a daily basis?
– Create content that elevates Social Media conversation?

It can be a challenge to build your online presence. Who is it that you’re looking to connect with?
Your profile should be optimized with keywords used by your target audience.
You can design a custom header consistent with your brand look and feel across all your online properties. You are able to connect your Twitter with your facebook posts if you wish, I do.

6. SOCIAL MEDIA PLANNING

Creating a powerful online presence through social media takes commitment. A daily plan and a weekly schedule as well checked on on a monthly basis. To organize your system, you will need to identify the tools and services you will need. How to track and measure your success as you focus on your target. Don’t lose sight of your objective when you have hard times down the Social Media Road. It will not be an easy ride. Anything worthwhile is work.  I would be available for a consult to see how I could help. Check out my About -Me page to arrange a free 15 min chat on Zoom.

 

About Kathryn Maclean

http://marketingofflineonline.net

A long time blogger using domains & hosting with WordPress. A Social Media Campaign Specialist using Facebook, Twitter Pinterest, and Google +  Twitter and Instagram. Also, an Affiliate & Network Marketer using resources such as  PAC  as an Expert Author. Welcome  Co-ordinator with Power Affiliate Club.

 

Social Media Business Goals -5 Key Steps

 Do More

 

What are your Social Media Goals?

 

A  business CEO of a company always talks about the future of their company. They have a vision of where their company is going. They have a mission statement for their business. They want to supply what their customers or clients are searching for so they do market research. They find out what people in their niche are interested in and create products that will be in demand.

 Keys to a successful business

These are the keys that they use in their step by step plan:

  • business plan
  • blueprint or flow chart
  • mission statement
  • core messages
  • central solutions

with alternative topics

 

My Mission Statement: “Connecting your business to the net”

Core Message
Base it on your mission statement.  What is the big benefit you want your prospective clients to get from engaging with your content?

My Core Message is ” You can connect your small business to the net successfully using content marketing techniques, various devices such as websites /blogs, up-to-date social media platforms.”

Central Solution
What is the central solution that you provide or what is the one big question you answer when talking to them?

My Central Solution for a successful  business: ” With over ten years as a marketer I know what works for small business owners, step by step,  to move your business forward “

Secondary  Topics
Supporting your core message. (To avoid repeating your core message over and over )  sub-topics or alternative topics that support your core message.

My Alternative Topics to  connect your business to the internet with guidance in:

  • Blogging – Over 50 Articles
  • Creative Writing – Expert Author with PAC
  • Social Media Campaign Creation Specialist
  • Website Design – Knowledge of Design –  Blogs & Websites

Social Media Expertise on Facebook, Twitter, Instagram, Pinterest, Google+, LinkedIn  I have a free e-report that you can download ” 10 Important Things Every Business Owner Should Know About Social Media”

 

The Keys to Success  

#1 You have to WANT to be a business owner, no excuses,  take action right away. You are consistent in moving your business forward. Your passion will show in everything you do. Your website/blog is constantly updated with content. You advertise regularly and use effective social media on a consistent basis.

But who is your Target Audience?

The saying is: If you target everyone you’ll hit no one.  You need a specific group of people interested in the topic you write about. A micro-niche is a subset of your chosen niche. For example “gardeners”
– “home gardeners” -niche  “Ottawa home gardeners” Specific targets.
Choose as small a group as possible, but one that is large enough to help you make your marketing objectives. Check the paid Google Ads on your search term. Shows there is money on that topic.

#2. You have to believe YOU CAN DO IT. You believe in yourself and have a positive attitude. If your mentor could do it, then you can too. Sacrificing is not key. You must have goals. That is the right mindset. You want to be a business owner and this affords a great lifestyle for you and your family.

#3. Find a GREAT MENTOR.  There are many coaches on the internet. You want to find one that is documented.  Someone who can show you and teach you how to be a great business owner. Someone who has been there and done it many times over.

#4. Take ACTION,  become recognized by your ideal customers by producing the publication of information that builds trust in relationships That know like and trust factor. A newsletter is a very good way to do so. See my optin.   If you want to change your life, you can!

Successful business owners are passionate about what they want to accomplish. I am as well. I am passionate about helping people achieve their business goals. I offer a free 15 min chat to talk about your business to see if I might be able to help you.

 

Learn about becoming a successful business owner.  Plugin to the Energy of Social Media to change your life from pushing sales to being your own Business owner with your own Business goals. To learn more about these subjects be sure to check the article out below

Resource: The Advanced Guide to Content Marketing  -Social Media – Chapter 2 of 10

Quick Sprouts Guide to Content Marketing Chapters 2  that I have touched on here.

Contact me to chat about what I can help you with in regards to your small business.

See my  “About Me”  <page.

 

About Kathryn Maclean  http://www.facebook.com/marketingofflineonline
A longtime blogger with WordPress /domains & hosting. A Social Media Campaign Specialist using Facebook, Twitter Pinterest, and Google + & Instagram. An  Affiliate & Network Marketer using resources as  Expert Author &  Welcome Coordinator for the Power Affiliate Club.

Social Media Sites 7 Ideas to add Pinterest and Instagram

Are Your Social Media Sites Media Profiles Optimized?

Make use of social networking sites such as Facebook, Twitter, LinkedIn, Pinterest and Instagram to share your business story. Do it in a way that motivates and inspires potential clients to connect and engage with your business.

You should make sure that your profile has been completed without blank spots. Fill in all info.
A professional profile picture. Having the same picture on multiple social media channels will help build your personal brand.

Good article on how to optimize your social profiles

What is Pinterest?

Pinterest is a visual bookmarking tool, that helps you discover and save your creative ideas. Pinterest is the world’s catalog of ideas.A huge search engine.  Find and save recipes, parenting hacks, style inspiration and other ideas to try.

People come to Pinterest looking for ideas for everyday life. Someone might go to Pinterest looking for recipes, then they come upon some kitchen ideas and then find a new backsplash or a wall colour that appeals to them. That’s the magic of Pinterest. So visual, it’s easy for people to spot ideas they love.

1Join as a Business
Set up Your Business Account
Confirm your Website and add the Save P button

2. Pinterest PDF Guides
. Make your website Pinterest-friendly
. How to make great Pins
. Pinterest Ads Manager
. Pinterest Analytics

Pinterest is the world’s catalog of ideas. Works like a search engine.
Find and save recipes, parenting hacks, style inspiration and so many other ideas to try.

3. Pinterest is not magical. Just like anything worth doing in the business world, you just can’t throw
together a Pinterest account and hope it will drive traffic to you. It just doesn’t work that way. You do need an intentional strategy with some advanced planning to make Pinterest work for you.

Pinterest Instagram

4. I have found a very good 5 day Pinterest power E-course that is strategic in getting traffic, paying clients and leads from Pinterest.  Ready to ROCK your Pinterest strategy?  by Summer Tannhauser

“I’m super excited to announce my FREE 5-Day Pinterest E-Course: PINTEREST POWER. I teach you my exact blueprint for turning Pinterest into a powerful marketing machine for your creative online business”  (did I mention it’s FREE!?)
https://freepincourse.com/register   Also has a very good Canva 101 Course, Also FREE.  Very easy to follow .

5. Pinterest is full of quotes. Create your own. I use Photos of mine or a solid background for Pinterest and Instagram images that are done on Canva  This is free or paid KMacleanRacicot on Pinterest

6. Most popular posts on Pinterest?  Today

7.My boards  Visit my Pinterest boards here 

 

 

INSTAGRAM

Instagram focuses on more Engagement on this platform, even more than Facebook and Twitter. I have a personal account on Instagram and a NEW Business Account for Insta as well.

Businesses should really consider a strategy to get on Instagram and engage with millennials.

Like to be a better marketer?

Tools for small business owners can save you time and money.

To see a  number of tools for small business owners on my page about INSTAGRAM here. <Click

Are you using social media to reach new customers?
Have you tried using Instagram? Instagram boasts 15 times more engagement than Facebook, Twitter or Google+

Instragram

Is there a place for Instagram in your marketing plan?
Instagram is more than a fun, photo-based social network, though I do love putting my photos on there.

Do you know how to connect with others on Instagram?
Instagram can reinforce your relationship with current followers while giving you opportunities to meet new fans and influencers. Discover four ways you can create deeper connections with followers and industry influencers, generate leads and get customer feedback using Instagram Direct.

Instagram Tips…

If you don’t measure your results, how will you what’s working? And how will you know what to post on Instagram in the future?

I am now using Later (free)  for posting one of my Instagram pics and a paid Instamate for my business account. Seeing which I like best.

7 easy ways to monitor the most important metrics – Instagram
1. Likes – easy to count Likes
2. Comments – pics that get the most – post more like it
3. Followers – take note of how many followers you have today
4. Engagement – What % of followers engage with your posts. Divide the number of Likes and Comments by the follower count.
5. Clicks – are people clicking thru your IG link on the page? Use a URL shortner to track this metric or Google Analytics. Create a landing page -track conversions there.
6. Mentions – Are people talking about your business on IG?
Search for different Instagram hashtags to find out  Hashtags  Another tool on the above page  Websta Shows the most popular hastags
7. Hash tags that are the Most Popular-

1. #Love More than 696 million Instagram posts have the #love hashtag
2. #instagood Has appeared on 314 million posts.
3. #me More than 297 million posts have this
4. #tbt For those how to market on Instagram

Featured  from : Post Planner ( I have a paid account there )
http://www.postplanner.com/how-to-measure-instagram-marketing-success/

Free e-report and Course

Contact me for a free chat for 15 mins on Facebook or Free Conference.com about Instagram. See my contact page or the home page.

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


Social Media Legacy

Social Media when you die

Deceased online. Not a subject you see online very much, most of us don’t think about this eventuality, but quite an important one and it is better to be prepared.

I had a Facebook friend a few years ago, that I learned was deceased online. It was only in a random post from a mutual friend that I learned of this sad fact. It was shocking to learn that she had passed away a month ago previously to this post.  I had to message our mutual friend to find out what happened. This is not what I would want to have happened concerning my own death.  I’ll bet you feel the same. So here is content that  I have found to make it easier for friends and family concerning digital legacy.

Digital Legacy

 

Online Legacy

Steve Dotto of Dottotech had a Wednesday webinar recently discussing this subject of being deceased online. He has added a Thinkific min-course for all the details concerning this much-needed information for free, I might add. Click his image below to sign up for the course.

Do you have a Will?

While you probably have created a will that outlines what should happen to your possessions, what about your online property? I have a will and I will be letting my executor know about this article so she knows about my online business property.

Social Media Accounts

What happens to all the social media accounts, websites, hosting, domains and ads we have online? The bank accounts, multiple user names, and passwords to access sites for work, social media accounts, email accounts, online portfolios?  You may be the only person who can legally and physically access them right now. So what happens to them in the event of your passing?

I have a significant online presence, likely you do as well. Our lives are tied to the digital world. Our social media feeds are full of our personal info, images, shared moments, snapshots of our lives frozen in time. Do you just want to lose all of that when you are deceased online? Ask your family and loved ones what they want. Particularly photos. See the end of the article about this.

Something everyone should think about but especially if:

  • you use a lot of monthly subscription tools
  • you have a significant other who will need access to your accounts
  • you have a business partner(s) who will need access to your accounts
  • you own an online business have a significant online presence multiple social media accounts

Even mentioned: Points reward cards, Tim Horton cards, Air Miles… etc

Web sites and domains in your name linked to your chosen payment method. If you want these to be passed to someone, you need to make provision in your will. Speak to your lawyer and executor

Information File for Significant other

I know my spouse will not know where to go to do all of this so I suggest that you make a list of the hostings services you use, all the websites with usernames and passwords and the various places you host your online portfolios.  Make a file – Deceased online. Tell you’re significant other about this file on your computer. It will have all the info they will need to know.

Each social media platform handles this subject on digital legacy a little differently (more in the course. He also has a great video as well.)

Facebook has a legacy contact for you to add a friend and walks you through setting it up.

Google has an inactive account manager with a set time limit.

Instagram has a memorize account request – locked as a shrine.

LinkedIn has a family or friend request removal, a list of info needed.

Pinterest has an email address to send to:  name password email info.

Snapchat needs the username and password and precise instructions on what to do.

Click  pic  –  for this mini-course

social media after you die

 

In your deceased online file:

Website name:

username:

password:

Hosting:

password:

Domain names:

password:

Social Media

Facebook:

Facebook pages:

Facebook Group:

Pinterest:

Twitter:

Instagram:

LinkedIn:

Google+:

Any particular friend that might be able to help your spouse with information: Facebook link:

You also might want to save your favorite images. Rest easy knowing your content will always be safe in your permanent digital home at Forever. All of this is possible because of the Forever™ Guarantee and our easy-to-use web, mobile, and desktop apps.  You can do so  for $29 a mth at:  https://www.forever.com/forever_storage  

This subject about being deceased online I thought was handled so well by Steve Dotto. I wanted to write an article when he first had the subject on his program. However he said he would have further info in the way of a mini-course, so  I waited till he had this done. The course is short but has a lot of information in it. I hope it is useful to you.

Suggested articles on this subject

http://marketingofflineonline.net/social-network-messages-fingertips/

http://marketingofflineonline.net/excellent-social-media-practices-business/

Email Account Overwhelm to Inbox Zero

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign Specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.**

Instagram business

 

 

Now there is Instagram Online Business

Instagram has more than 300 Million active users. It’s not just for pretty photos anymore

Instagram business

If you are using Instagram online for your business you may want to start using Business Instagram.

Posting Strategy
If you are using Instagram to promote your business you will need a plan to deliver content consistently – that is the key.

First Do you have the new Instagram business profile?

It provides  the Instagram viewer with analytics so you can see when most of your followers are actually online. See the insights icon top right. They look like skyscrapers.

Instagram for Business blog
Businesses of all sizes are inspiring people around the world with their stories.

Did you know that INSTAGRAM is a community that is built on visual storytelling?

For Businesses using this social media platform, it is a way to showcase products and services and in a whole new way.

Instagram lets YOU bring YOUR business to life on mobile. Business tools now give you the ability to stand out, learn about your customers and followers and supply what they what they want, when they want it.

Creating Your Instagram Business Profile

I found this a little tricky. Here are a few tips to help you set up a second IG account.

Getting Started on Instagram online  This is my second IG Account
Choose an account easily tied to your business. My company name was a long one so it cut it off a bit. It wouldn’t take just my initials MOO So my account is: marketingofflineo

Hashtags
To act as categories for your content. This makes it easy for non followers to discover you.
They recommend up to  3#

Photos & Videos

For the Instagram viewer  it’s visual storytelling for consumers as well as for businesses. Your account tells your story.
As you explore Instagram for your business think how you can use your own photos and videos to help your business tell a visually compelling story. Followers see one pic or the whole board.

– use words /bio & photos
It  starts with what they want & ends with how you can help.
Stand out visually by creatively directing your online magazine.

Invite us into a brand story with your intention,  your words &  your visuals.

Shopping Comes To Instagram

Shopping has changed with mobile. So much….
Where do you browse while waiting? In line at the grocery store, the doctor’s office,  or in the car . Not if you are driving!!! I tell people to put their phones in their purses when driving.

More than 84% of smartphone users in the US browse on the web or via a mobile app.

To test this new experience Instagram tested 20 US based retail brands. Each post having a tap to view at the bottom left of a photo. When tapped, a tag  appeared on various products in  the post, up to five products and their prices. Then, if the consumer taps the ShopNow  link from the product details  go directly to that product on the businesses website, making it easier  for them to buy the product they want.

How To Create an Instagram Business Profile

Tips
Tap – business profile ?
I didn’t see it on my account so…
I  upgraded my app -version 7.15

Set up a second account inside IG.

I didn’t see my facebook account that I wanted –  so checked to see if it had me as admin. Hard to see this on your phone,  on PC  check  ( settings)  top right next to help

Finally got my 2nd account set up. I didn’t save my profile the first time with all my emogies, and had to do it all again. It’s great as you can as a business  check your insights. They are very eye opening. You can see women – age – location etc. See the video.

Getting started

Business Instagram

Three Videos from Instagram on Setting Up Your Business Instagram.

  1. Video Create a business profile
  2. Business Insights
  3. Promote Directly from IG

Instagram Business Shopping Comes to Instagram

Tell a story with your paid advertising – Identify your business point of view that you want to share.

Your campaigns need to be well crafted so they stand out to the Instagram viewer. You don’t need to build additional content you just need to put as much love and care into the ads to inspire as you do in your business. Ensure that  the quality of your content with Instagram online, is a reflection of the quality of your  business.

 

About Kathryn R. Maclean http://www.facebook.com/marketingofflineonline
A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter, Instagram and Google + &  Affiliate & Network Marketer using resources as:  Expert Author & Coordinator for the Power Affiliate Club. Also the welcome coordinator for PAC.

CLICK TITLE OF ARTICLE TO LEAVE A COMMENT