Category: Uncategorized

Content Calendar Publishing Utilizing the Power 0f Asana


Asana, is a content calendar that is a  cloud-based task management app to facilitate team communication and collaboration.

It can work for personal task management as for bloggers and solopreneurs but is also suited for management of teams for project management. Asana helps to manage tasks and people effectively.

content calendar Asana

Asana is iOS or Android app

If you have worked with other people on a team you know just how frustrating it is to go back and forth on email. Also, it’s equally nuts to get everything together for yourself, if it’s just you managing everything in your one-woman business.

I have found that using Asana as a content editorial project management tool is my answer to managing my business. I really love using it because I have everything I need in one place. I can keep track of everything and if I need to send my partner who is my husband, I can do so easily and we have a trail of it so no more ” I never got that payment!”


Asana is a large organization with three offices worldwide. SF, NYC, and Dublin.  25,000+ paying customers.

Main organization

Breaking down your annual marketing plan into the next steps:

  • Marketing strategy
  • Content calendar
  • Campaign management
  • Creative production
  • Product launches
  • Event planning

So everyone can see how their work adds up to the big picture.

Organized Content  Calendar using the Publishing Process of Asana

What are the features?
Free unlimited projects and conversations up to 15 people.

I have a membership on Patreon for “Dotto Tech.” Steve Dotto publishes “Free Wednesday Webinars” on marketing practices which I feature on my “Women in Business Facebook Group“. A very well know Canadian Marketer, Steve had a TV Show for many years on the Canadian network. He is very entertaining, I try not to miss his webinars. Patreon members see archived shows but others only see them for 24hrs on his Youtube channel.

Here he talks about Asana,  which is why I am using it now.

I like to organize my tasks in lists or projects as kanban-like boards or I think Steve calls them cards.
Communicate with entire teams or just for yourself.  It pays to remind myself!
Automatic updates of tasks and email reminders.
Tracking of projects with dashboards

I can set up a project simply or with all the moving parts. Recently I did a challenge and I have all the parts of that including the graphics saved under sections with tasks and subtasks under them. Great way to keep track of it all!

I have a template for everything I need to write a blog post. My checklist to make sure my posts go out on time. I just copy it for each week. I don’t have to go searching for something I need like the URL of the headline analyzer tool from Co-Schedule . because I have it in my template.

Organized Content using the publishing process of Asana

In addition to my tasks, I also check my Inbox daily. It has the new activity on all the projects and tasks I am following.
Asana is available on the web, it’s flexible and customizable, a great tool for teams large to small or individuals who want to organize their work in one central place. Asana does all that I have mentioned here but it does a lot more…

Here is another video that I have searched for that I like. to tell you more about what Asana can do for you.

Asana Content Calendar

Megan Minns

Check out the Asana Blog

One of the articles from the blog I found very helpful

So to conclude Asana is a content calendar that breaks down your annual marketing plan into steps so everyone can see how their work adds up to the big picture. This includes solopreneurs who need to see the big picture in one place.

Asana is a cloud-based task management application and editorial calendar to facilitate team communication collaboration. It can work for personal task management for bloggers and small solopreneurs as well.  Try it!

If you would like a FREE 15 min consult on building your business using Asana see my contact page.


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Engagement on Facebook

What to post on Facebook for Engagement

Getting engagement on your fan or business page is very important! You probably already know that.

Just HOW to get that engagement you may not understand…

Facebook engagement


It’s all to do with Facebook’s Algorithm called Edge Rank. At the end of this article is an excellent community on Facebook that is increasing engagement with Facebook Challenges.


Facebook has its own formula that scores every item of content that you post. It determines how many people who follow you or businesses, that will see your post. No one outside of Facebook knows the exact the way this is scored.

You know that they update the algorithm all the time. Right? Changes based on what Facebook sees that is working best, or that allows different formats to be seen more.

In 2010 when the Edge rank system was first introduced, fewer people were posting videos on Facebook. Now with video being so very popular, it  is something that Facebook wants to encourage more people to use. It’s own video not YouTube.

2016 There were…
651,835,100 million active users on Facebook. Taken from

As of the third quarter of 2017, Facebook had 2.07 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days.

• Facebook users worldwide 2017 | Statista…/number-of-monthly-active-facebook-users-worldwi…

Stats from Facebook’s SME Director

. Average person checks Facebook on their phone 14 x a day
. Over 1 Billion people use Facebook on their Phone every day
. Cisco predicted that by 1016 69% of internet traffic will be  driven by mobile video

The actual representation of Edge Rank consists of:
Each individual story eg: a status update, comment, Like, tag, comment, and share etc.

Each of these is called an Edge.

Affinity score: How close you are to the person doing the posting. If you frequently interact with the person posting, several mutual friends, or are related.

* Someone posting on your page would carry more weight than someone simply liking a status update.

DECAY: As your post gets older, it’s more likely that it has already been seen or that is is no longer relevant. So Facebook takes the age of the post into consideration.

Facebook Engagement
Startup Business People Working on Laptop 

Your posts from your Business page – getting better reach if…

Here are some ideas you can try.
1. Increase Your Affinity Score.
(A natural attraction, liking, or feeling of kinship: )
To increase your affinity score build relationships and have conversations on Social Media. If you encourage people to reply, comment and discuss things on your facebook page you will increase your affinity score. No begging to like your page.

2. Edge Score. To gain a higher edge score, you need to create more stories. Ensure that your status updates that you post have a question (because people will comment) Show how creative you are, because the more eye-catching or entertaining and varied your updates are, the better you will do.

3. Tracking the Decay Factor
While some posts are more time-sensitive than others, if you post about a news article, it’s unlikely to stay at the top of anyone’s news feed for very long. A good measure is often to take note of how many people have seen your post, which you can see under any post on a business page. Sometimes a post will do well for a couple of days, so leave your audience time to enjoy it before adding something new.

4. Trends
Facebook does now keep track of what’s trending. See the trends panel on the right side of the Newsfeed and if anything that would be right for your business to comment on then do so.

5. Sharing Content and Mentioning Other Pages
Whenever you share content from another brand, try and remember to Tag their Facebook page in the post. When you do so, not only will the brand see that you have mentioned them, other brand’s fans also see the post as well. This is particularly true if your brands or audiences are similar, so don’t just tag big name brands to try and get exposure – you must stay and be relevant.

6. Hard Sales
Stay Social. Social Media users don’t want to be sold to.  Do you? The occasional offer or promotion is fine, but not every post! Facebook will also recognize a sales post over a non-sales update and if sales are all you’re posting, they will make sure you’re seen by fewer people.

Remember there are no hard and fast rules for getting better visibility on Facebook. This is just a guide. You might find that a certain style of update works really well for your business and if that’s the case keep doing it – but do mix it up with a few other things. Use videos /quotes in text /images/ pictures/, questions etc.

I belong to a community of bloggers and affiliate marketers on Facebook. We have Facebook Challenges for people interested in getting engagement on their fan pages or business pages.

Very simple you sign up – it’s free – visit others in the group and comment on their pages leaving your Facebook @page name. With a large group, ( 290 members as I write this ) we get a lot of engagement.

PAC Referral Program

Power Affiliate Club / PAC
In order to participate, you will need to be a member of the PAC Fan Page Syndication Group but you can join for FREE

NOTE: This FAN PAGE group is going to be incorporated into the main group

on Sept 1, 2017. We did Fan PAGE Challenges on the PAC Fan Page and in our PAC Community. Thank you for your interest and participation … Please join us – keep a look out for FAN PAGE challenge notices!  The requirement – you must have a blog to join PAC.   

So post on Facebook and let’s increase followers and increase engagement on our Fan pages! Click the link above to join.


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Exciting Affiliate Programs for the Holidays to Do Now

Why are Affiliate Programs such a popular business model for generating income online?

They allow you to get products together for sale on your online business for a cheap or even free price. I have found some great marketers who are doing just that now. Here are their tips on how they are doing their affiliate marketing for the holidays…

Affiliate Products

If you are looking to increase your holiday sales & holidays shopping, keep these dates in mind.

  • Thanksgiving in the USA:   Black Friday
  • Small Business Saturday
  • Cyber Monday and of course

Start your online affiliate sales programs now! Your competitors already have holiday shopping income on their minds. Time to start your affiliate advertising for the holidays… I have a few ideas for you!

Editorial Planner
Holiday Celebrations

Your online affiliate programs for your holiday marketing efforts should include an investment in social media to increase commerce and strengthen your brand reach.  Socializing types of commerce,  such as on Instagram and tapping into the user-generated content on Pinterest are two options.  Facebook remains the biggest in social media in 2017.

Despite the rising popularity of other networks. Most people, from the research I have found, will PLAN ON using  Facebook during the holidays or Pinterest in combination with Affiliate Programs. You go where the customers are.

Brand your social media on Facebook easily with holiday type themes, incorporate holiday hashtags on Twitter and Instagram. Other tactics include using time-limited offers to create a sense of urgency using a countdown timer such as the day sale specials on Black Friday or Cyber Monday that inspires customers to visit your site or Facebook business page.

How To Use Affiliate Programs

From a friend’s facebook page, Suzi Whitfield on how to use Affiliate links from Amazon. Get up to 10% in advertising fees Earn advertising fees from Qualifying Purchases, not just the products you advertised. It’s only a 24 hr cookie. Use the HTML link from Amazon on your blog as I have done with my planner that I am promoting.




Attract Ideal Clients with Pinterest

Search on Pinterest for your niche.  “Gift guides for Christmas.”  You will see where they are affiliates for many programs. Click thru to their blogs and gift guides.  or search for things like  “Target affiliate programs”.

Amazon has a rule that you can’t use cloaks such as pretty links for the URLS Use the URL as is. They supply the HTML link for you to use. Suzi suggested that you use that on the text side of your blog when you are applying it.

You also can’t use their images as pin images. If they change the HTML  link then it will change on your site as well. You can be shut down by Amazon if you don’t follow their TOS.

The Headlines you use are very important.  Be specific.  “Best Christmas truck for 3-year-old boys“. Niche down as much a possible. If you purchase something you can add an image of it with little boys playing with it, you don’t have to show their faces Suzi mentioned.  Use your keywords as an overlay on the image, in the description itself. Mentioning the year she said was a good idea. But don’t put it in the URL of the image, if you want to use next year.

  Best Christmas Gift Ideas for Affiliates

  • Always disclose that you are showing images with affiliate links before they show up.
  • Use some text to get people interested in what you are selling.
  • Do a review of the product that you purchased and if you endorse it why you are doing so.
  • Know what your audience wants and how this product will help them.

Don’t show the price.   If there is no price they will have to click thru. Highlight the image, center it and connect it to a new tab. If it’s too expensive they just might see something else that they like and will click thru and make a purchase anyway. Add some other items from a few programs that you are an affiliate. What appeals to one person may not to another.

Best Christmas Gift Planners for Bloggers
My example would be the one I purchased. CREATE A One Year Blog & Editorial Planner by Meera Kothand.

I am truly excited to have purchased this all in one planner for 2018.  Meera has the best planner I have found in months of searching and I went through many many marketers courses and programs to find hers. ~ Kathryn Maclean

Click the image below to purchase from Amazon.

Editorial planner


Create is a planning and editorial system designed specifically to help ambitious bloggers and solopreneurs like you create intentional content, grow and nurture audience and build a business with your blog.  Meera Kothand

I have been following Meera and she is such a terrific marketer! I first read an article of hers on Pinterest and was impressed with her knowledge of email marketing.  I signed up for her 5 Day Intensive email series and then continued to Amazon from her site.  Very prolific I have opted in for many of her programs. I recommend her work highly. ~Kathryn



Affiliate Marketers

This post on Affiliate marketing was inspired by another blogger I admire, a former Engineer  Suzi Whitfield, as I mentioned above who runs the Start A Mom Blog business. She is a stay at home Mom with three little children. The video that I listened to recently from her Facebook page, was the basis for my article.  I am an affiliate for some of her products one of which is  Blog By Number  A Step by Step Guide to How to Start a Mom Blog.

Suzi said to use search words on Pinterest so people will find your information. Use the same image on the page that people will click thru to. Don’t forget to use your Alt tags with the keywords. You can use plugins or the chrome ext to pin your image to Pinterest. Add your keywords to your description. There are 100s of affiliate programs to choose from. They track you so you are a free sales team for them, they pay you when they make money.

On Picmonkey you can create a college like this one. Suzi has a free course on Picmonkey  Or you create a flat lay  -(Aesthetically arrange inanimate objects ) to show a product in your home.

Affiliate programs


CREATE  I have also used this to connect with my landing page for my affiliate link for the planner.  You can promote this to your Facebook business page also your Facebook personal page. On Twitter, certainly on Pinterest and on Instagram if the size is ok. On Picmonkey you can use Roger for a smaller size or in the editor change the size.

Click Image to go to Amazon info page.





Use The End Of The Year To Your Advantage.

It’s a perfect time for your fans to get to know you a little more as well as your business a little better. Post pics of your celebrations on your Facebook profile page. Feature items from your site on your Facebook Fan page/Business pages.

Before publishing, (on any social media platform) ask yourself these quick questions:

  • Is this post unique enough to stop someone in the feed? I create my own images using Canva or Picmonkey to make them special.  Instagram from my PC using  Instamate or just direct using my phone.
  • Does it capture their attention to read/watch/ engage/or share the post? Most shared images are quotes or subjects done on a holiday season theme. Don’t forget Holiday gifs this year.
  • Is this post a personal story /funny video? Visually does it still stand out? Family pics are always unique and if you add text to them they stand out and look great. Online family Christmas cards?

Affiliate programs for you…
This is one of the most profitable ways to make money on the internet. Particularly during the holidays. There are so many discounts and extra special prices  going around for special  days like Small Business Saturday and Cyber Monday,

Finding which programs are best can be a lot of work. Which online affiliate programs should you promote? Which products do you use?  Clickbank, Shareasale, JV Zoo? Should you could be an affiliate for Aweber, GetResponse or my fav  Convert Kit? The list goes on and on. It depends on experience. You find what is right for you.

I have a RECOMMENDATIONS   < page with Free  Products that I use on my site and some that I am an affiliate for.

Happy Holidays to you and your family! 

About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club



Pinterest Marketing

Do you think you know about Pinterest Marketing?

What you DO NOT know about Pinterest may just be something you should know. Don’t hold yourself back concerning your website/blog traffic. Pick up some tips here on Pinterest marketing … It’s free traffic


Pinterest Primer








With the holiday season just around the corner as I write this, getting your content seen on Pinterest marketing is now going into Primetime. It’s the busiest season of the year with the highest traffic time for bloggers and online business owners.

Here are some awesome facts about this huge search engine. Yes Pinterest is a Search Engine.

1. Pins last forever it seems,  for weeks, months, even years after you pin an image.

2. Inspiration on steroids!  If you spend a few mins on Pinterest you will see something that impresses you enough to go read the article on the blog that it came from. That is free promotion for blog owners!

So What Exactly is Pinterest?   (If you are new to Pinterest read this article)

It’s a VISUAL SEARCH ENGINE, and works much the same as Google. It is the 3rd largest search engine, after Google and YouTube. So what do search engines use? Yes keywords! That is exactly how Pinterest works as well. If you want to rank your business or your website or blog in the search results on Pinterest you need to be extremely targeted with the keywords that you use…

Where to use your keywords.
Your name on Pinterest. In your description of your profile. In your specific board titles. Board descriptions and overlays of your images. Long tail keywords in board descriptions, alt tags, meta descriptions, snippets.

Alt tag Pin description pulls from the alt tag. Adding tags to images. Alt Text before Description. Alternative text from the Caption. Use the Yoast plugin for WP to change your Meta Descriptions as setting at the bottom of each page and post. Snippet previews seen under the title and url on listings.


How to get Important Info on Pinterest Marketing for FREE?

But if you are like most of us, you just don’t have time to invest in a major Pinterest strategy at this time. I have found a resource that will help you out with getting Pinterest set up now for the Christmas season.

No money honey, it’s a free 5-day course that I took last week and I am recommending it Right Now to you!

Pinterest Primer

Pinterest Primer

The course starts now and never ends! It is a completely self-paced online course – you decide when you start and when you finish.

Day One: How To Create The Perfect Pinterest Profile

Day Two: How To Create Viral Pins

Day Three: How To Schedule Pins Like A Pro

Day Four: Debunking Pinterest Myths

Day Five: The Common Mistakes On Pinterest


Q& A From McKenzie on her Courses

Q. Is there a money back guarantee? – Although this course does not guarantee success, I’m so confident with these strategies that I invite you to take 30 days to test the material risk-free. If after implementing all of the lessons in the course you do not see an increase in your traffic you may request a full refund.

Q. Are you dripping content? – Yes! The Pinterest Foundations course will be dripped on November 13th, the Pinterest Automations course on the 15th, Pinterest Affiliate Marketing course on the 17th, the Pinterest for List Building course on the 19th, and the Promoted Pins course on the 21st

Q. Who is this course right for?

Beginner Bloggers: This course is created for any blogger to be able to increase traffic to their site. If you are just starting out I’ve created easy to follow tutorials to get your started stress-free and more advanced tutorials you can learn from as you grow.

Intermediate Bloggers: These concepts in this course apply to blogs both big and small. Once you have tackled optimizing your Pinterest account in the foundations’ course the other four courses will teach you how to leverage your Pinterest traffic to increase your affiliate commissions, grow your email list, sell your products and scale your business!

Q. Do previous Pinterest students get the updates – Yes! My courses always come with free future updates.

Q. How much time does it take? – The course is completely self-paced. You can work through the material as quickly as you would like.

Q. Do I really have time to implement Pinterest? – Yes! With my strategies, you can create a Pinterest strategy that will take only one hour a week! Some months I spend even less than that and my following and traffic continues to grow. Pinterest is by far the most time efficient strategy you can use to grow your blog.

Q. Can Pinterest actually make me money? – Yes! I’ve helped hundreds of students make money from Pinterest. I get emails from happy students almost daily exclaiming their amazement that they are actually making sales from Pinterest (one this week even had less than 200 followers on her Pinterest account!).

McKenzie Bean

Pinterest Primer


Pinterest Primer









This Free course will ensure that your traffic is targeted and you can engage your ideal clients that come to visit your website. They should be completely enthusiastic about your great content as they come from Pinterest and are compelled to sign up for your email list. You want them on your email list so you can reach out to them and have them get to know you. It’s that old know like & trust thing. People buy from people they KLT.


Great course  “Pinterest Primer” on Pinterest Marketing. Click the FREE PINTEREST COURSE. I learned many new things from it. I liked it so well that I am now an affiliate for McKenzies courses.  ~ Kathryn Maclean



About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Goal Setting Strategy

 Goal Setting is a  process or strategy of setting goals to help you choose where you want to be in life. How you want your business to grow. Who you want to be and precisely what you want to achieve in the certain amount of time with a solid direction and your desired outcome in mind.

The biggest challenge most people face when setting goals is simply setting too many goals. This leads to feelings of overwhelm from the start and usually leads to giving up on them relatively quickly.

Don’t wait for 2018, gain momentum BEFORE the new year. Don’t wait to set NEW YEARS RESOLUTIONS, start NOW!

Goal setting is a powerful process for thinking about your ideal future. Motivating yourself to turn your vision of this future into a reality. I searched for tips from some of the well-known people in marketing online to help with this strategy.

Goal setting
Startup Business People


Dr. Ivan Misner
Chairman of BNI the world’s largest networking organization

Dr.Misner has written 16 books including the New York Times bestseller Truth or Delusion?

Misner is a columnist for and Business Insider and has featured in the L.A. Times, Wall Street Journal, Washington Post, and other publications.

“I always set goals and objectives before the end of the year.” – Dr. Misner.

Setting Goals

 I set three levels of goals.
#1. A high goal that I can shoot for – if everything goes perfectly, and the low goal if everything went terribly wrong. Then the target goal, a number goal.

#2. Reverse engineer your goals – in 3 mths where will you be? 6mth to 9 and 12 mths.

#3. Monthly work out what you need to hit your target.
The action is part of the attraction, use bullet point action steps to specifically hit your target.

Have it all planned out before the new year starts. Set yourself up for Success in 2018.


Learn from failure this year to make next year better

Did you know that Bill Gates didn’t seem like a shoe-in for business after dropping out of Harvard? He started a failed first business with Microsoft co-founder Paul Allen called Traf-O-Data. While his earlier idea didn’t work, Gates later work did, creating the global empire that is Microsoft and became one the richest men in the world.

Setting Goals

Set a numeric goal  Example  $100,000 (approximately) next year

  • 12= $8,333 /mth  – 52 = $1923 / week – 260 = $385 /weekday  – 2080 = $274 / day – 2920 = $34/hr

Figure out a strategy

  • What is your business plan, map out a step by step plan of what you will offer to reach your goals

Do the work

  • You can not do everything, delegate work to outside sources or higher people for your team.

Find solutions

  • Improve on what your statistics were for last year. Learn from your mistakes.

Measure results

  • Have data on everything you do. Use tools like Asana, CoSchedule, or AirTable, excellent for working with a team.
  • Learn from each situation
  • Assess what worked
  • Assess what did not work
  • Ask for feedback
  • Don’t give up
    Lisa Larter  (Canadian marketer)


Setting Your Business Goals – “The Rule of 3”  Marketer  –Jo Barnes

“We’ve all heard how important goal setting is right?
With 2018 almost upon us, we’re all set to reflect on the past year, and set our intentions and goals for the year ahead.” – Jo Barnes

What is your Big Picture?

The Rule Of Three

Goal setting





Have a very clear picture of what you want your business to look like in a year, 5 years even 10 years. Write them down and put them where you see them, every day!

Step 1
List 3 Specific Goals for the next 12 mths  ( your subconscious  believes what you tell it )
Written in present tense such as:
1. I am earning $5,000 / mth
2. I have 5,000 people on my customer email list
3. I get 5,000 hits/mth on my blog

Step 2
Daily goals
1. I must sell 16 products a day at $99 or 32 products at $49.50 or 8 at $199 etc
2. I must get 137 people a day onto my email list
3. I must get 1650 hits a day on my blog

Step 3
Take the 3 measurable goals and add them to a calendar or spreadsheet to look at every day on your computer or on the wall in front of your desk.

Take a day every week to reflect on the actions taken that week and what you need to do next week to get closer to your goal numbers. I like to do this on Fridays or Sundays.

Create a Blog and Editorial Planner – My affiliate link on Amazon.

CREATE Blog and Editorial Planner: Create Exceptional Content, Get More Done and Smash Through Your Blogg
Kothand, Meera; Paperback
Sold by, Inc.

Setting goals



So many people live in hope that the new year will be their best yet, but many of them simply fail to plan for it. I stopped making new years resolutions, instead, I start goal setting before the end of the old year.

Starting a business and growing it online, (if you have a brick and mortar business offline or a business online.) Learn what you need to know about getting started with the steps to building a business to make money online. The ways social media supports the online business model and the secrets I  learned the hard way, that I wish I had known when I got started.

Business goals are goal setting,  something that you write down and then get very clear about what you need to do to achieve them. All the best to you and your strategy goal setting in the new year.

P.S. If you’d like more information on  setting goals for your business you can find that here —>contact page

I invite you to chat for 15 mins about setting your goals for your business, see my contact page to book a free 15 min chat.


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.


Pinterest Sign Up

Sign up for a Pinterest account it’s free.

If you and your business are not on Pinterest,  you might want to ask yourself why you are not utilizing Pinterest?

 Pinterest just passed 150 million monthly active users!

Pinterest is a free website that requires registration to use. Users can upload, save, sort, and manage images—known as pins—and other media content (e.g., videos) through collections known as pinboards. ~

 Pinterest Marketing Perhaps you are not aware of the latest Pinterest stats:
  • 80 million Pinterest users live outside the U.S.
  • 84% of people use Pinterest across multiple devices.
  • 67% of Pinners are under 40-years-old.
  • Male users have grown 120% in the past year.

Pinterest Sign Up


Is A Pinterest Business Account Free?

Whether you’re an established brand, a non-profit organization, or a blogger, you can join Pinterest for free as a business. You can make a new business profile or convert your current one. … Right now, business and personal profiles have similar features, but business profiles have access to Pinterest Analytics.

“If you’re using Pinterest as part of how you make a living, whether by driving traffic to a blog that makes you some money or to build your personal brand to find customers for your products or services, you should sign up for a business account and agree to the Business Terms of Service.”Mar 18, 2014, To find out more visit the link below.

A Pinterest Personal vs Business Account: Which is Right For You?

Join As A Business or UpGrade from a  Personal Account
Confirm your Website and add the Save button.

My business Pinterest Account. Connected to my Blog with the first board as my blog name. Blog posts are linked from it.

Pinterest account

How do I get Pinterest to work?

If you’re new to Pinterest, ensure that your profile is complete & optimized before moving forward.

  1. STEP 2: Complete Your Profile on Your Biz Account. …
  2. STEP 3: Verify Your Website. …
  3. STEP 4: Set Up Pinterest Rich Pins. …
  4. STEP 1: Get Your Pinterest Terminology Down. …
  5. STEP 2: Set Up Pinterest Boards. …
  6. STEP 3: Find & Pin Content.

Pinterest is just different from other social media sites. Think of it more as a search engine, like Google.  Then you will understand that the use of keywords is very important. Consumers, there are looking to discover new products, brands, and make a purchase if they really love something.

Posting attractive pins that resonate with your audience is critical to your Pinterest marketing success. What are the most popular posts of yours on Pinterest? Check your business analytics.

Pinterest tips

Creating Your Boards

  • Name them with search in mind
  • Create your first board for your website
  • Name it the same as your site
  • Description links back to your own content only
  • Use keywords to have others find you

Create  15 – 20 boards for different topics in your niche or industry.  Think of these boards as curated pins around the topics that are of interest to your audience. Take into account the colors you use on your pins. To find more about colors see this.

Update your board descriptions on a regular basis.  Write descriptions  for your content you are pinning to your boards
using keywords from your list of keywords that are relevant to that board and its content.

To help with being consistent with your pinning you can use tools to help with finding pins in your niche and automatically pinning them for you.  The tool that I like to use is Tailwind. Smarter Visual Marketing  Automation of the pinning process.

Tribes (This is brand New on Pinterest) I use it with my Business Tailwind Account.
You will find all the Pins that you and your Tribemates have submitted. You can schedule pins directly from the Tribe
in a few clicks. Easy to do when you submit a pin to your Tribe, other Tribemates see your content so they can share it with their followers. Share with others ( Re-shares) content not just your own.

If you want to see how well your content is doing across the entire Tribe over time, you can always look in the Your Results section of the Tribe.

You’ll see three important metrics here:

  • Re-shares: how many times others have re-shared your content from the Tribe.
  • Repins: how many extra repins those re-shared Pins have received on Pinterest
  • Reach: how much additional reach (potential impressions) your content has received thanks to this Tribe.

With your Pinterest sign up be sure to read about Tribes and the Tribe rules of that tribe. They will be different for each Tribe. You see all your Tribe mates and you can chat with them if you wish to. Tribes are Free for anyone to get started even if you aren’t using Tailwind already. If you would like to join my Tribe of Women In Business click here.

Happy to have you join my TRIBE!


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

A Brand Color Palette for your Blog

No matter how it is spelled, COLOR -USA, or COLOUR -CDN, we all know that colour spells interest on our websites.

Think of well-known brands, Google without it’s colourful Google. Or  Coca-Cola without its beautiful red.

Do you know which colors to use that will appeal to your audience? What does the color on your site say about you?

I have learned new ideas from an amazing article all about these questions and a lot more on color.

Color Palette for your Blog



I was inspired to write my own article about this subject after reading the really well-written article by the Executive Director of Weller Smith Design, LeAnna Weller Smith. Brand Colour Confidence – How to build the Perfect Blog Colour Palette

Another article How to Choose Styled Stock Photos For Your Brand I found very enlightening as well. Great for using with Pinterest and Instagram. Using stock photos to enhance your brand using creative cropping, and strategic white space. Both are listed at the end of this article.

In this article we are talking about COLOUR  (Canadian’s spell it this way) Do you LOVE working with color as much as I do? (ex – art school student) You love it but …it’s tricky. When it comes to designing both DIY people and professionals can struggle with it.

Doing research for this article, I looked at the colour wheel, (art school basics ) primary, secondary, tertiary not to mention tones, tints, and shades. The color charts are crazy.

Color Palette for your Blog



Your Own Style, as Well As the Audience YOU, Want to Attract

You want to attract your target audience of course but don’t forget to take into consideration your own style and aesthetics.  So I am picking my own colors for my brand as I write this article. I needed help in updating my current color palette, that can be tweaked as I continue to define my brand.


To Start
We start with words as they give some insight into what to search for when it comes to your feelings and colors.

1/   What Is It That Your Brand Colours Say About YOU?
Even before you think about color. Put together a list of words that resonate with you and your business.
I want others to see me and my brand as ………. Pick 3 – 5 words

In the article mentioned you will see “The Color Inspiration Kit” that has a list of words. I am choosing these words for my example:  Attractive, Business-like and  Creative as well as the colors I want to use.

Color Palette for your Blog







Take your word list to Pinterest. Start your word search.
An example of brand-specific words: Romantic, Retro, Vibrant, etc. Or search a specific color. Just to see what other colors are paired with them. This is very interesting. I searched on Retro Hip, turquoise, purple, pink, white and black.

Turquoise – Down-to-earth Family oriented Small-town Honest Sincere Real Cheerful Sentimental Friendly

Pink  – Daring Trendy Exciting Spirited Cool Imaginative Up-to-date- Independent Contemporary

Lime Green – Reliable Hard working Secure Intelligent Technical Successful Leader Confident.


I started a private Pinterest board and started collecting images I liked.You will see a pattern immerge making it easier to pull colors for your business branding.  Board is now NON-Secret for others to see.

My  Pinterest Mood Board (click either below to visit)

Color Palette for your Blog


My Pinterest Mood Board

Steps to Build Your Colour Palette

1/  Narrow your research images.
Pick out 5 or 6 and go to your favorite design program. I use Canva, PicMonkey, and FotoJet… If the online tool of your choice does not come with a color picker install one on your browser.  That way you can pull the color and the hex code from it. A video about this.

2 /   Begin to build your color palette with the different images you saved. When you are picking colors on a screen it will take trial and error picking the best colors. You will have to experiment a little, I know I did.Eventually,  it will all come together.

3 /  Narrowing down your colors, ending up with 5-6 for your colors brand palette. You can download a template for your 6 colors.  Use the template to use with the downloaded colors that you can choose. Just upload them to your favorite editing tool. My favorite for this type of work,  Canva has a color palette you might like. Try it here.

Color Palette for your Blog



My colors of choice






4 /  Time to put it all together
Start to put your colors together with your brand photos, your fonts, and your messaging. Pick images that include your brand colors or have a beautiful neutral palette that will go with your colors by using photos with your brand colors from
your palette.

How to Choose Colors for Your Brand.

The Colour Inspiration kit is a free – optin for a couple of downloads to help define your own perfect color palette with this article > – How to build the Perfect Blog Colour Palette. And article > How to Choose Styled Stock Photos For Your Brand.

These were the very best articles I could find on Colour for your website. I will be using this color know how soon on my site as well as my social platforms. I hope you will as well.


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.

Interesting Simple Tips to Get Your Marketing Strategy Accomplished


Marketing Strategy

A marketing strategy has a lot of moving parts.

There are quite a few thing to include. It can be a written strategy about how your business can achieve its goals.  It also could include how to obtain your competitive edge by taking into account the expectations of customers or prospective clients and how they will be met.

Your blog or website is one part of your business strategy online. Creating a marketing strategy doesn’t have to be complicated.  Help in the form of tools makes the work much easier. You can create a marketing strategy to include the tools that you will be using to reach your goals.  I have listed the tools that I am using with my blog. How to set up your own strategy using tools is easier than it ever was.

You should adopt a strategy that sets your business apart.   You will need to rethink your business often to stay ahead of the competition. New strategies are required on a consistent basis.  If you have been in business for any amount of time you know that the way you have always done business in the past,  may not be working as effectively as it once did.

Today our socially-oriented business world knows that it pays to be likable. In fact, it is essential. This has become a well know saying “People do business with people they know like and trust.” The KLT factor.

To be successful in business you must be involved on all levels within your company. You can delegate but you should know how the basics work such as Social Media and Social Business Strategies. Social business strategies create the big picture for the business.  Mind mapping or flowcharts provide a step by step process.  Smart companies who create positive engagement from the top of the business with the CEO on down,  have customers willing to be advocates of your products and services. This ensures that your business will thrive, in this changing time of this marketing revolution.


Blogging is all about providing value to your readers, so understanding what they want is important.   Delivering what your visitors want on a  consistent basis in an easily digestible format is key to the success of your business. How do you know what they like and want? How can you provide it? After a period of time, you can check your blog posts on your site to see which are commented on the most and are the most popular. Write more on these types of subjects.

Asking your visitors what they would like to learn more about on your site with a survey is also one way to see what people are most interested in.   I do have a quick survey that I created using Typepad on my about me page at the bottom. If you could go there after reading this blog post and answer 3 questions, I would appreciate it.   Speaking with your visitors about what you can help them with is even better.I use a messaging system for live questions or email responses to questions on my site.

Writing your article is a creative process but blogging for business is not creative, it’s all about using a marketing strategy that suits your own business. How do you extend the reach of your blog posts? What social media platforms suit your particular blog’s  business? Does your brand stand out? How do you get traffic to your blog? What do you do with that traffic? Is your website the best it could be? All these questions can lead to feelings of overwhelm.


Even for Expert Bloggers, blogging can be overwhelming at times. What to write, how often, what platforms to use? There are many types of platforms with different approaches to using a website or a blog. It depends on the type of site wanted. It all depends on you WHY. The reason you started your blog in the first place. The Pareto principle 80/20 rule,  states that, for many events, roughly 80% of the effects come from 20% of your efforts ~ Wikipedia.  Focusing on the end result will help you see the big picture that you want and help with feelings of overwhelm.


Being organized has other values, like having a  record of your content and using it to figure out what’s working and what is not. You can not make a guess as to what is working. Keeping all this information on a type of spreadsheet is a good practice. There are several methods of doing so.  Microsoft Office or Google Spread Sheets or my favorite  AirTable . (A previous article on AirTable.)


The Editorial Calander

Using an editorial calendar for your blogging business. What is that exactly? It’s an editorial calendar in the form of a spreadsheet form or a certain software that lays out the timeline and the plan for your content marketing. I use CoSchedule. Everything organized in one place by creating a unified workflow for every project with the drag and drop calendar. Social Media Scheduling is very easy. Everything from your own notes to actually creating a WordPress blog post on CoSchedule is easy.

On a Content Calendar, you can keep track of Holidays so you can plan in advance, and make campaigns around like Christmas, New Years etc. Air Table also has a calendar that you can drag and drop your images or files too that is great. These two types of calendars have a free and paid program. Other things to keep track of – what you have used in the past such as your inbound and outbound links. What meta descriptions you used with what. Instagram captions, all the little things can be entered into your database.

Marketing Strategy


There are many tools to use for blogging, many types of plugins that do a variety of things to help your site do many different types of jobs.

My favorites tools with a list of my plugins are :

ActiveCampaign Adds contact forms from my autoresponder of choice.

Broken Link Checker notifies you that there is a broken link and where it is by email

Clicky by Yoast adds analytics tracking

Drift 100% Free Chat & Targeted Messager that you see on my blog pages. Emails to me.

Elementor Drag and Drop page builder came with a Template Maker program. .

Evergreen Countdown Timer for landing pages came with the same program above.

See my “Resources  List” for 25 of these links of what else I use for my business.

A Business Strategy

Your blog needs to be a part of your overall marketing strategy,  to be effective in meeting goals today. According to a recent article on,  websites that have a blog have 434% more indexed pages than those that don’t. The same article also said that having a blog gives your brand and company more credibility.  Today this is getting to be more and more the case.

In order to maximize your content creating efforts, you need to plan and implement your strategy. Creating a content marketing strategy implies – mapping out all the steps of the process – from content creation to promotion and repurposing your content using tools to do it fast. Without a proper strategy, your message will go unnoticed and you’ll fall short of what you’ve expected from your business.

In order to maximize your content creating efforts, you need to plan to implement your strategy. Creating a content marketing strategy implies:

  •  mapping out all the steps of the process
  •  from content creation to promotion and repurposing your content using automation type tools.

Contact me to set up a 15 min free discovery call using Zoom software to discuss your marketing strategy.
See the about me page where you can fill out the quick survey as well.


Further reading on this subject…

Social Media Business Goals -5 Key Steps


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.




Do You Blog for Business?

Blogging for Business

Does your business either offline or online make use of a blog? Are you blogging for business? If you haven’t considered doing so, look over this post to see what you might be missing out on.  Most people today make use of social media to attract people and that can lead directly lead to your blog. If you don’t blog you certainly should. Your new blog is one of the best online assets you will ever have,  and for years to come.


Blog for business

Your blog is the central hub where people can learn about you and your business. Google “shoe business in Winchester” and various links are shown.  Most will lead to a website, a blog or a website with a blog. Maybe even a video, with links back to their blog.  A blog is updated regularly with information. Articles about the subject of the website. A site has static pages such as a home or contact page.  Your blog is like your home where you invite people in to visit with you. When prospects check out a business opportunity there is usually a blog or website that they go to to find out more information on the opportunity they are interested in.


Setting up your own self-hosted Word Press blog

There are two kinds of WordPress blogs. One is .com owned by WordPress. WordPress is free but you pay for the hosting of the site.The other is .org and you own that property. Most bloggers prefer to use the self-hosted You are able to use a theme with it and add plugins to add diversity to your site. My hosting is with SiteGround. An article on this.

Key aspects  -what plugins do you need to install? Do you know how to configure them?

Most people when blogging for business fail to do this on their blog and it sets them up for failure, right from the start. By doing it the right way the first time, you save yourself time, energy and a lot of money. I know because I did it the hard way. Learn from my mistakes by paying close attention to this blog.

You will want to stand out from the crowd with your new blog. This is called Branding.

A simple branding effect will set you apart from all the other marketers online. Do you know how to set up your blog to ensure that you not only get sales but ensure that you will get leads, as the top earners do?

Business owners want results, that means – they want more customers. Simple but doing it is something else.

Here are 3 things you should  consider when blogging for business:

  1.  Your blog has all the information they are looking for. They find it when doing a Google search. Use keywords.
  2.  A business blog has to have a promotional strategy to get content in front of the right buyer. Targetted market.
  3. This takes time, you do need to consider hiring someone to do this type of marketing for you. It’s long-term results.


You should optimize your blog for business by using an autoresponder to keep your name and products top of mind with your best clients or customers. Offer a gift, a checklist, ebook or coupon for their email addresses.  Your email series should be easy to read, short and to the point as well as personable. The more they get to know you, the more they get that ” Know Like and Trust ” factor and that is huge. They open your emails and they buy what you suggest because they know you and y trust you and they like you.

One type of email autoresponder that is free is Mail Chimp. Email Marketing will grow your business faster than any other marketing medium! I use something more than a free process I recommend  Active Campaign, the service is excellent!

Active Campaign  -Set up a welcome email that will send to any people who join this list after its activated. Creating an email in an automation will push you to the email designer. Personalize your email through Active Campaign. Can also select to create your template from scratch. Saving the email will bring you back to the automation. See the site for more. My affiliate link.

Do you struggle with content creation ideas?
You will need content for your blog, there are many places that you can get inspiration and content that you are free to use. PLR rights where the work is already done for you, you just have to tweak it and make it your own. I get my inspiration from …. Pinterest has great ideas that will give you inspiration. Also, a great place to link  your articles to.  My Pinterest boards are here.

You must optimize your content to get interaction on each and every blog post. This is traffic to your blog posts and can generate massive lead flow. Many ways to add content upgrades to your articles.  I use something called…

MissingLettr that will take my article and add #hashtags to it. It also spreads parts of your article to social media you have specified. I have several Facebook business/fan pages that I automatically share my blogs with using this.

Whether you want the Personal plan, Business Plan or Small Team, you can get it for 6 months, at just one month’s payment. Half a year no further payments. After the 6 mths is up you’ll receive an email asking if you want to continue with
a monthly subscription and if you do you get it with a 20% discount.  My affiliate link for  MissingLettr See my link below for my Facebook link to see how it is shared there.

Another content upgrade I use with my articles is a Video service called Lumen5  that takes my blog and makes a video, with a little of my help. They email you after you publish your blog and tell you your video with ready. You add music and tweak the images or add your own.Lumen 5 is a video creation platform Easily create high-quality videos Enter your article link to turn it into a video. The system creates a storyboard. It finds perfect audiovisuals. Adds your branding and call to action. Download and share the video.

Lumen5 is a video creation platform Easily create high-quality videos Enter your article link to turn it into a video. The system creates a storyboard Finds perfect audiovisuals. Adds your branding and call to action. Download and share the video. There is a paid version or the FREE version. Affiliate links will come later.  Google Lumen5.

A video about MissingLettr by Lumen5


The more thoughtful and targeted the advertisement, the more effective it is. Creating super targeted ads straight from your content is sure to get you results. Facebook loves this and is moving to do more with this model. To improve the user’s experience.

What works today when blogging for business is that you market with good, solid content that they find both valuable and worth sharing with others. And when they do, they’ll share it as a result that naturally attracts lots more eyeballs to your posts and product pages. Exploding your sales and profits for your business.

Isn’t blogging for business what you want from your business?   Contact me for information on doing so. See my sites contact page.


About Kathryn Maclean
A longtime blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter, Pinterest, and Google + Also an Affiliate Network Marketer using resources such as PAC – Power Affiliate Club  I am the welcome coordinator.

AirTable for your Business Organization

AIRTABLE a combination of Spreadsheet meets Database. Organize anything with anyone, from anywhere.

Do you schedule things for your business? How do you do that? Do you know how to get more done by doing less?

Do you know what works in your business? Do you cut out what doesn’t? If you start each day with only one thing that will grow your business and add only 1 or two more things you won’t be overwhelmed, you will be organized. Every 2 weeks do you go over what worked really well for your business and change what didn’t work?  Might be a good idea. So every day ask yourself what will grow my business today?  Making a video or checking your email? Keep track of it all.

You get the idea. One way to track all that you do for your business is to use AirTable.

If you don’t know Air Table you are in for a treat. I absolutely love it, and hey it’s FREE to start.

It helps with business organization in much the same way as a spreadsheet and a calendar do. Organize anything with anyone from anywhere. Organize anything that you can imagine. Use it on your own or use it with a team. AirTable takes a radically different approach giving you the building blogs to create your own way of organization. That’s why I love it!

Create your own database for whatever you need. A wedding, creating a film, a Christmas event. Track guests, venues or gifts. All with a fast and flexible spreadsheet-like interface. I use it for my blogging business. I keep track of everything.

It also has top-notch mobile experience, real-time collaboration and is cloud-based sync, so you can access your content anywhere. Love having it on my phone.
Air Table

Here is a video on what you can do with AirTable. There are more on YouTube I just wanted to find one that wasn’t too long and that gave you the basic idea of what this tool can do. The more you find out about it, the more you will love it!




Sign up for FREE, take the video tour they offer on the home page. Spreadsheet meets Database.

After you have signed up there are four ways to create a new database.

Start with a template so you can see how a Base is structured. You can create later one from scratch.

Select “+”  and you see a pull-down menu. Just started using it.

Air Table










The Basics Of AirTable
Similar to a workbook in traditional spreadsheet programs. A Base is a single database.

Tables – to add – click on the “+” to insert a new field. Name it, specify a field type.


Types Of Options With AirTable

    Before you can create your first Base you need to create an Airtable account. After you have signed up there are four ways to create a new database.

Start with a template so you can see how a Base is structured.
– Select “+” pull-down – start with a template.

The Basics Of AirTable
Similar to a workbook in traditional spreadsheet programs. A Base is a single database.  To add a Table click on the + or Ctrl+ to insert a new field. Name it, specify a field type.



16 basic field types, some provide options for colours formatting and default values

Single or Long Text
Attachments attach files to records. Upload files from your computer or services like Dropbox, GoogleDrive Box, and even Evernote. Useful for collaborating on files, all can preview and download files from any device.

CheckBox – Add a green checkmark or remove it.

Single Select – Add or remove and edit the options by clicking the column header and selecting the configure button

Multiple Option Select – Allows you to select more than one option Remove click on X.
If you wanted to assign multiple people to a task this the field to use.

Date and Time – Optional into a column. A calendar will appear to make it easy to select a date. (optional)

Phone Number Will format values as a US phone number, on mobile they show you buttons to call or text that number

Email – Format the text in the field as an email address. Click on the email address, it opens up your computers native email client to the To: field that you clicked.

URLs – Clicking on an URL within a URL field will open up that page.

2. Each Base can have one or more TABLES, similar to worksheets in a spreadsheet.Tables hold a list of one particular type of item.

3. Views are a different way to look at the data in a table. Unique settings for columns and row order, hidden columns, and filters.

4. Fields are the database equivalent of a spreadsheet column. AirTable fields can have a special field type for each kind of rich content. File attachments, checkboxes, phone numbers, long text and dropdowns.

5. Records are the database equivalent of a row in a spreadsheet. Each record is basically an item in your list.

Attachments attach files to records. Upload files from your computer or services like Dropbox, GoogleDrive Box, and even Evernote. Useful for collaborating on files, all can preview and download files from any device.

CheckBox – Add a green checkmark or remove it.

Single select – Add or remove and edit the  options by clicking the column header and selecting the configure button

Multiple option select – Allow you to select more than one option Can remove click on X. If you wanted to assign multiple people to a task this the field to use.

Date and Time – Optional into a column. A calendar will appear to make it easy to select a date.

Phone number  Will format values as a US   phone number, on mobile they show you buttons to call or text that number

Email – Format the text in the field as an email address. Click on the email address, it opens up your computers native email client to the To: field that you clicked.

URLs – Clicking on an URL within a URL field will open up that page.

Air Table











After you take a look at  what  AIRTABLE  can do and listen to a few training videos you will see that it is so versatile that you can use it for many uses. I think it’s a great tool to have for business owners. You can also upgrade to the paid version later on it you like. I receive $10 in credit for every person I refer to Airtable. I can use this credit to upgrade to one of their premium plans.Try the FREE version and see if it’s for you. AIRTABLE


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.