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Asana is a content calendar that is a  cloud-based task management app. It can facilitate team communication and collaboration or for the solopreneur.

Introduction – This post was originally published January 15, 2018 Updated Jan 25, 2021

It can work as a personal task management as for bloggers and solopreneurs but is also suited for management of teams for project management. Asana helps to manage tasks and people  very effectively.

You’re ready to get serious about organization, but you don’t know where to begin! Free 5 day challenge at the end of this post.

content calendar Asana

Asana is iOS or Android app

If you have worked with other people on a team you know just how frustrating it is to go back and forth on email. Also, it’s equally nuts to get everything together for yourself, if it’s just you managing everything in a one-woman business.

I have found that using Asana as a content editorial project management tool is my answer to managing my business. I really love using it because I have everything I need in one place. I can keep track of  my all projects and if I need to send  content to my partner who is my husband, I can do so easily and we have a trail of it so no more ” I never got that payment!”


Asana is a large organization with three offices worldwide. SF, NYC, and Dublin.  25,000+ paying customers.

Main Organization

Colour-coding is one of the main reasons you can create a successful organizational system in Asana. Tags allow you to colour code tasks within individual projects! Keep this as simple as possible.

Breaking down your annual marketing plan into steps:

  • Marketing strategy
  • Content calendar
  • Campaign management
  • Creative production
  • Product launches
  • Event planning

So everyone can see how their work adds up to the big picture. You can assign projects to your team easily.

Asana Editorial Calendar

Organized Content  Calendar Publishing Power of Asana

What are the features?
Free unlimited projects and conversations  for up to 15 people.

I have a membership on Patreon for “Dotto Tech.” Steve Dotto publishes “Free Wednesday Webinars” on marketing practices which I feature on my “Women in Business Facebook Group“. ( Group currently archived) A very well know Canadian Marketer, Steve Dotto had a TV Show for many years on the Canadian network. He is very entertaining, I try not to miss his webinars. Patreon members see archived shows but others only see them for 24hrs on his Youtube channel. ( My Group is now closed – soon to re-open)

Here he talks about Asana,  which is why I am using it now.

I like to organize my tasks in lists or projects as kanban-like boards or I think Steve “calls them cards.”
Communicate with entire teams or just for yourself.

It pays to remind myself with an email sent to me from Asana not to forget a date!
Automatic updates of tasks and email reminders.
Tracking of projects with dashboards

I can set up a project simply or with all the moving parts. Recently I did a challenge and I have all the parts of that including the graphics saved under sections with tasks and subtasks under them. Great way to keep track of it all!

I have a template for everything I need to write a blog post

My checklist to make sure my posts go out on time. I just copy it for each week. I don’t have to go searching for something. Like the URL of the headline analyzer tool from Co-Schedule because I have it in my template.

Organized Content using the publishing process of Asana

In addition to my tasks, I also check my Inbox daily. It has all the new activity on all the projects and tasks I am following and working on.

Asana is available on the web, it’s flexible and customizable, a great tool for teams large to small or individuals who want to organize their work in one central place. Asana does all that I have mentioned here but it does a lot more…

Time for a more powerful Calendar Asana

One of the articles from the blog I found very helpful

So to conclude Asana is a content calendar that breaks down your annual marketing plan into steps so everyone can see how their work adds up to the big picture. This includes solopreneurs who need to see the big picture in one place.

Asana is a cloud-based task management application and an editorial calendar to facilitate team communication collaboration. It can work for personal task management for bloggers and small solopreneurs as well.  Try it!

Louise  Henry’s   5 Day Asana Challenge starting Feb 1, 2021

Asana Challenge

If you would you like to chat about using Asana.

I offer a  FREE 15 min chat on building your business using Asana.

Visit my contact page.

About Kathryn Maclean http://www.facebook.com/KathrynRMaclean/
A certified Social Media Campaign specialist using Facebook, Twitter, Pinterest and Instagram.

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  1. Hi Kathryn,

    Asana looks like a pretty cool tool. Especially when working with others, even a team. Everyone can be on board with their specific tasks. It makes me want to have a team of people just to play with this.

    Of course, it also can be used for one person so that the many tasks we have to do … like getting our blog posts out on time….writing guest posts, etc. can be categorized and properly done.

    You know I’m going to spread this one around!


    1. Hi Donna,
      Asana is cool! I even send my husband info and he sits at his desk right next to me.lol
      He manages all the finances and this is a way to keep him in the loop by it being emailed to him.
      I like it because I can remind myself something is due, it sends me an email.
      Really very cool for an organization of a team or just yourself and it’s free!

  2. Hi Mark,
    Thank you for that compliment. Glad you found the article helpful. I will keep writing. Thanks for your comment.

    1. Hi Dexter,
      Yes Asana is interesting and great to automate your business, whether you have a team or you are a soloprener. Thanks for your comment.

    1. Hi Elise,
      Have a look at Asana, great way to plan for your business, either solopreneur or with a team. it makes delegation easy. Thanks for your comment.

    1. Hi Sharon,
      Hope you find the information useful, it takes a learning curve to get it working but after that it’s great.
      Thanks for your comment.

    1. Hi Ed,
      Yes it is indeed! I guess that makes me a Geek huh? Love all these amazing tools I have found and use for my business.
      Thanks for your comments!

    1. Hi Ruth,
      I did try trello, but didn’t like it much. Then I saw Asana with trello like cards but it offers a lot more
      Try it out and see if you like it. Any questions you know where to find me. lol Happy to be of help anytime.

  3. Hi Kathryn,

    Great article on Asana. I’ve heard of it before but not really looked into it yet.

    Since I have returned to the IT industry I’ve partnered with a local company Asana sounds like it will be a great tool to collaborate wiith.

    Thanks for the informative post! 🙂

    1. Hey Richard,
      Thanks, I think it just might be the tool for you and your IT partners. Do have a look and see. You are welcome for the information.
      If you have a question you know where to find me. lol Happy to help.

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