Blogging for Business

Does your business -either offline or online, make use of a blog?

Updated from Sept 23, 2020, to Jan 27, 2021

Are you blogging for business?

If you haven't considered doing so, look over this post to see what you might be missing out on...

Business Blogging
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Your blog on your website is the central hub where people can learn about you and your business.

It may have...

- a video, with links back to their blog 

- A blog is updated regularly with informational articles about the subject of the website

A site has static pages such as a home or contact page.

Your blog is like your home where you invite people in to visit with you . 

Visit me at home

When prospects check out a business opportunity there is usually a blog or website that they go to to find out more information on the opportunity they are interested in. Usually found by keywords.

Most people when blogging for business fail to do this, (apply what they learn) on their blog and it sets them up for failure right from the start. By doing it the right way the first time, you save yourself time, energy and a lot of money.

Most people today make use of social media to attract people to lead them directly to your blog. I have several articles about this on my blog that you can read.

Do You Blog?

If you don't blog you certainly should!

Your new blog is one of the best online assets you will ever have. That is for years to come.  It runs 24/7 for your business. Today people want to know who as well as what they are purchasing.

Blog for business

Your blog is the central hub where people can learn about you and your business. Google "shoe business in Winchester" (my home town) and various links are shown. Most will lead to a website, and or a blog.

Maybe a video, with links back to their blog. A blog is updated regularly with informational articles about the subject of the website. The rest of the site is not nearly so updated with static pages.

A site has static pages such as a home or contact page. Your blog is like your home where you invite people in to visit with you. When prospects check out a business opportunity there is usually a blog or website that they go to to find out more information on the opportunity they are interested in.

Is your business listed on Google Maps? I am.  <My Google My Business site.

Is your business on the Internet? If you find that your shop or your home-based business needs a little boost, perhaps you need an online presence. Many business owners have their business listed on Google maps by Google but have not been claimed by the business owner and so would have very little information there and it is likely outdated as well.

Setting up your own self-hosted Word Press blog

There are two kinds of WordPress blogs. One is .com owned by WordPress. WordPress is free but you pay for the hosting of the site.

The other is .org and you own that property. Most bloggers prefer to use the self-hosted You are able to use a theme with it and add plugins to add diversity to your site.

My hosting is with SiteGround. After trying over 5 years with many others. An article about hosting.

Key aspects -what plugins do you need to install? Do you know how to configure them? Lots to learn. However you can do so much more with this type of site that others who simply can not.

Most people when blogging for business fail to do this on their blog and it sets them up for failure right from the start. By doing it the right way the first time, you save yourself time, energy and a lot of money. How do I know this?

Because I did it the hard way, like several years! Learn from my mistakes by paying close attention to this blog and my many  articles.

You will want to stand out from the crowd with your new blog. This is called Branding.

A simple branding effect will set you apart from all the other marketers online. For more on Branding see my article here.

Do you know how to set up your blog to ensure that you not only get sales but ensure that you will get leads, as the top earners do? I had to learn this the hard way as well.

Business owners want results, that means - they want more and more customers coming to them. Simple but actually doing it is Not - it's something else. It's a learning curve.

Do You Blog for Business

Here are 3 things you should consider when blogging for business:

  1. Your blog has all the information they are looking for. They find it when doing a Google search by keywords.
  2. A business blog has to have a promotional strategy to get content in front of the right targeted buyer.
  3. This takes time, you may need to consider hiring someone to help with this type of strategy marketing for you for long-term results.


An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.

You should optimize your blog for business by using an autoresponder to keep your name and products top of mind with your best clients or customers.

  • Offer a gift  -a checklist, -printable, ebook or -coupon in exchange for their email address. This is called a lead magnet, or a freebie.
  • Your email series should be easy to read, short and to the point as well as personable.

The more they get to know you, the more they get that " Know Like and Trust " factor and that is huge! Wouldn't you rather buy from a friend rather than a stranger?

They open your emails and they buy what you suggest because they know like and trust you as a friend who has your best interest at heart.

  • One type of email autoresponder that is free is Mail Chimp or Mailerlite (which I really liked) 

Email Marketing will grow your business faster than any other marketing medium!

I have tried many autorepsonder systems: 

  • Madd Mimi, Aweber, Constant Contact, Sendinblue, Active Campaign, Flodesk and  Active Campaign and ConvertKit.

 I am back to Mailerlite as my favorite but will be using Active campaign for my new course. It has all the upgrades that some others do not for that like segmentation.

Did you know that some email does not get delivered at all?
Last week I came across a very interesting article about testing the deliverability rates of 10 of the most popular email marketing services. Free & Paid  Mailerlite was high on the list.

-Set up a welcome email  - sent to people who join the list after its activated.

Creating an email in an automation will push you to the email designer.  I personalize my email through Mailerlite. You can also select to create your template from scratch or choose a template.

Do you struggle with content creation ideas?
You will need content for your blog, there are many places that you can get inspiration and content that you are free to use. Some ideas below.

  • PLR rights where the work is already done for you, just have to tweak it and make it your own. Usually you pay a low price. Google it.
Pinterest VA

I get my inspiration from .... Pinterest  It has great ideas that will give you inspiration. Also, a great place to link your articles. They can stay for years in some cases. My Pinterest boards 

  • You must optimize your content to get interaction on each and every blog post. This is traffic to your blog posts and can generate  a massive lead flow.

There are many ways to add content upgrades to your articles. I use :

MissingLettr that will take my article and add #hashtags to it. It also spreads parts of your article to social media you have specified.

I have several Facebook business/fan pages that I automatically share my blogs with.

Whether you want the Personal plan, Business Plan or Small Team, you can get it for 6 months, at just one month's payment.

Half a year no further payments. After the 6 mths is up you'll receive an email asking if you want to continue with a monthly subscription and if you do you get it with a 20% discount. MissingLettr

Another content upgrade I use with my articles is a Video service called Lumen5 that takes my blog and makes a video, with a little of my help.

They email you after you publish your blog and tell you your video is ready for you to work on.

You add music and tweak the images or add your own. Lumen 5 is a video creation platform Easily create high-quality videos.

Enter your article link to turn it into a video.

The system creates a storyboard. It finds perfect audiovisuals for you or you can add your own.

Adds your branding and call to action. Download and share the video.

Lumen5 is a video creation platform Easily create high-quality videos Enter your article link to turn it into a video. The system creates a storyboard Finds perfect audiovisuals.

Adds your branding and call to action. Download and share the video. There is a paid version or the FREE version. Google Lumen5 for more info.

The more thoughtful and targeted the advertisement, the more effective it is.

Creating super targeted ads straight from your content is sure to get you results. Facebook loves this and is moving to do more with this model. To improve the user's experience.

What works today when blogging for business is that you market with good, solid content that they find both valuable and worth sharing with others. And when they do, they'll share it as a result that naturally attracts more eyeballs to your posts and product pages. Exploding your sales and profits for your business.

Isn't blogging for business what you want for YOUR business?

Not sure how to go about it?

Related: Starting A Blog the Easy Way

If you would like to chat for 20 mins FREE

about blogging for your business see my contact page.


About Kathryn Maclean-Racicot

A Social Media Campaign specialist using Facebook, Twitter, Pinterest, & Instagram

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  1. Great post Kathryn! You’ve distilled the process down so that even a beginner can understand what needs to be done. Thanks for reminding me I have a missinglettr account that I haven’t even used yet. 🙂

    1. Hi Ruth,
      I do tend to write so everyone can understand how to do things. Do get your Missinglettr out and have a look at it. It should send a hello email after publishing your article, and you just go from there. You have to ok the Facebook entry on the left side. Enjoy!

  2. Wonderful outline Kathryn! It’s interesting to see that you use MissingLettr because I tried it last year and found the hashtags and snippets it kept coming up with were completely unacceptable so I dumped it.

    Now you’ve got me wondering if maybe I didn’t use it right, or at the very least that it might be worth taking another look. Thanks!

    1. Thanks, Marquita,
      I think it’s a great tool. You do have the option not to use a #hashtag or not. Since Facebook requires that you ok their copy or add your own is new.
      Do have another look, you might like it now. I do!

    1. Winsant,
      Thank you for the comment. Do try Missinglettr. It’s free and do test it over a 6 mth period.
      Let me know how it worked for you.

  3. Hi Kathryn, nice blog. My first visit here. I like the idea of that video – I believe I saw it on Donna’s place a while back and wanted to sign up.
    Having something valuable and worth sharing is really key to blogging today.This one is great to share with some folks I know who want to get started blogging.
    Thanks for the info!

    1. Hi Lisa,
      Thank you. I publish weekly as does Donna. I would be happy to share my article with your friends. Actually, Donna and I have written about the same subject this week. I have been sharing her article and she has shared mine. That’s what great bloggers do. You are welcome for the info. Thanks for your comments.

  4. Hi Kathryn,

    What a great outline you have written to blog correctly for business.
    What sticks out to me personally is using Lumen. I take bits and pieces of my current blog post and do a Lumen video. Whenever I do this I do get a lot of views and/or comments. Of course I put in the comment section “For more info click this link to go to my latest blog post” and give a link. It is not only beneficial but so much fun!

    1. Hi Donna,
      Thanks, about my outline. This week we have explored the same subject in different ways. I do love the Lumen videos. I need to add my link to my article on my blog more in the comments. Good point. Yes it is fun, I could spend a lot to time making these types of videos. I have seen your and they are really great! Thanks for your comments today.

  5. Hi Kathryn,

    Another post with interesting links to tools that can help bloggers do more with less effort.

    I’m with Marquita Herald about MissingLettr though, too intrusive for my tastes. Your recommendations though, will have me take another look.

    1. Hi Ed,
      Take a look at my Facebook page for my business and see exactly how I used MissingLettr to share there, as well as 3 other social media platforms.
      As I have 5 Facebook pages this really helps with exposure. It sets it up for a year, free or paid. Thanks for your comments.

  6. Hi Kathryn,

    Great tips for anyone who runs a blog. I personally understand the importance of coming up with blog comment ideas.

    Like you, Pinterest is my go too if I am feeling stuck. All you have to do is spend some time on the site to get tons of ideas.

    I also use the search if I need a little bit more ideas.

    Thanks for sharing these tips, have a great day 🙂


    1. Hi Susan,
      Running a blog requires lots of info that is for sure.
      Love Pinterst and you are correct the search is by far least understood. It’s really a search engine much the same as Google.
      Thanks for your comments, enjoy your day!

    1. Hi Dr Elise,
      Thanks! That’s great I was trying to balance both the beginner as well as the more seasoned blogger here.
      Insight and food for thought! I’ll take that gladly. Thanks for commenting!

  7. Hey Kathryn,

    Everyone is willing to build a business online and that’s what bogs are for.

    I have been blogging for a long time and successfully built a living out of blogging.

    Having a self-hosted blog is the first thing to do.

    Thanks for sharing with us.

    1. Hi Ravi,
      You are right, a blog enhances your business. You can supply a lot of information on the subject that the visitor is looking for with a blog. Building a living from blogging is not easy. Congratulations Thanks for your comments.

  8. Hey Kathryn! Awesome share my friend! I just started using MissingLettr last month, but really haven’t seen a whole lot off change!

    Cute video by the way.

    Now it is time for me to go and check out this Video service called Lumen5..

    Thanks for sharing..
    Chery :))

    1. Hi Chery,
      I am not sure how long it will take for Missinglettr to make a difference, I do know that it shares your posts for a year.
      You will like Lumen5, Janice Wald has a great article about it.Thanks for your comments.

  9. Hi Kathryn, Your blog is your hub, but it’s not your business… it’s a method to build a following, clients, customers, towards what you have to offer,, everyone should have a blog … informative post 🙂

    1. Hi Lesly,
      Your blog is a way to build a following, for clients, and customers of whatever type of business you have, even offline brick and mortar businesses as well.
      Thanks for your comment.

  10. Hi Kath,
    You brought out some important points in this regard. Yes, as you said it should have all the information the visitors looking for.
    And of course, the promotion strategy is also very vital in this regard.
    You brought out all major things required.
    Lumen5 is indeed a wonderful option to create our videos, I created one with one of my posts with the free option. I think their paid option may work well.
    Our PAC member Reji Stephenson recently published a guest post on our site about this subject under the title: The Best Techniques To Turn Your Blog Into A Business.

    Keep sharing
    Have a wonderful day.
    Best Regards
    ~ Philip

    1. Hi Philip,
      Thank you for your excellent comments on my article, Do you Blog for Business. Glad you liked Lumen5. I know Donna Merrill uses it quite a lot and Janice Wald did a very nice post on her site about Video. I will check out Reji’s guest post that you mentioned. Thanks for that, and have a wonderful day to you too!

  11. Hi Kathryn,

    Awesome one! These days it’s quite mandatory to blog for the business growth.

    A detailed information should be provided about the product as said what the customers are looking for. Proper research may help out.

    A blog can connect with many valuable customers and that strategy can make more sales..

    This was an informative article, glad you shared. 🙂


    1. Hi Navin,
      These days getting information to your client via a blog is just that – mandatory. Connecting with customers today is indeed valuable.
      Thank you for your comments!

  12. Hi Kathrynruth,

    I have been using blog for my business and it has helped my business grow to great extent. I was able to target long tail keywords easily with my blog.

    1. Hi Nathaniel
      Using keywords and if it’s for a specific thing such as for travel destinations as on your blog, long tail keywords work well.
      Thanks for your comments.

  13. Pleasant article and I might want to thank you for the endeavors you have carefully recorded this site. I’m trusting a similar high-review site post from you in the up and coming too

  14. Hi Kathryn,

    Whether it is a small business or big brand blogging has become a necessity for any offline business. Not only that it has also proved useful for online businesses also. A small business can reach outstanding number of customers by having an online presence in the form of a website/blog. Combining these with social media can boost your customer base exponentially. Any business must use a lead capture pages along with an autoresponder to caputure their leads.
    Your ideas are awesome. Thanks for sharing.

    Reji Stephenson

    1. Hi Reji,
      That was very well written. I would like to quote you for my business if you don’t mind.
      This is exactly what my business, marketing offline online is all about. Thanks for your comment, I appreciate it!

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