Blogging for Business
Does your business -either offline or online, make use of a blog?
Updated from Sept 23, 2020, to Jan 27, 2021
Are you blogging for business?
If you haven't considered doing so, look over this post to see what you might be missing out on...
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Your blog on your website is the central hub where people can learn about you and your business.
It may have...
- a video, with links back to their blog
- A blog is updated regularly with informational articles about the subject of the website
A site has static pages such as a home or contact page.
Your blog is like your home where you invite people in to visit with you.
When prospects check out a business opportunity there is usually a blog or website that they go to to find out more information on the opportunity they are interested in. Usually found by keywords.
Most people when blogging for business fail to do this, (apply what they learn) on their blog and it sets them up for failure right from the start. By doing it the right way the first time, you save yourself time, energy and a lot of money.
Most people today make use of social media to attract people to lead them directly to your blog. I have several articles about this on my blog that you can read.
Do You Blog?
If you don't blog you certainly should!
Your new blog is one of the best online assets you will ever have. That is for years to come. It runs 24/7 for your business. Today people want to know who as well as what they are purchasing.
Your blog is the central hub where people can learn about you and your business. Google "shoe business in Winchester" (my home town) and various links are shown. Most will lead to a website, and or a blog.
Maybe a video, with links back to their blog. A blog is updated regularly with informational articles about the subject of the website. The rest of the site is not nearly so updated with static pages.
A site has static pages such as a home or contact page. Your blog is like your home where you invite people in to visit with you. When prospects check out a business opportunity there is usually a blog or website that they go to to find out more information on the opportunity they are interested in.
Is your business listed on Google Maps? I am. <My Google My Business site.
Is your business on the Internet? If you find that your shop or your home-based business needs a little boost, perhaps you need an online presence. Many business owners have their business listed on Google maps by Google but have not been claimed by the business owner and so would have very little information there and it is likely outdated as well.
Setting up your own self-hosted Word Press blog
There are two kinds of WordPress blogs. One is .com owned by WordPress. WordPress is free but you pay for the hosting of the site.
The other is .org and you own that property. Most bloggers prefer to use the self-hosted WordPress.org. You are able to use a theme with it and add plugins to add diversity to your site.
My hosting is with SiteGround. After trying over 5 years with many others. An article about hosting.
Key aspects -what plugins do you need to install? Do you know how to configure them? Lots to learn. However you can do so much more with this type of site that others who simply can not.
Most people when blogging for business fail to do this on their blog and it sets them up for failure right from the start. By doing it the right way the first time, you save yourself time, energy and a lot of money. How do I know this?
Because I did it the hard way, like several years! Learn from my mistakes by paying close attention to this blog and my many articles.
You will want to stand out from the crowd with your new blog. This is called Branding.
A simple branding effect will set you apart from all the other marketers online. For more on Branding see my article here.
Do you know how to set up your blog to ensure that you not only get sales but ensure that you will get leads, as the top earners do? I had to learn this the hard way as well.
Business owners want results, that means - they want more and more customers coming to them. Simple but actually doing it is Not - it's something else. It's a learning curve.
Here are 3 things you should consider when blogging for business:
- Your blog has all the information they are looking for. They find it when doing a Google search by keywords.
- A business blog has to have a promotional strategy to get content in front of the right targeted buyer.
- This takes time, you may need to consider hiring someone to help with this type of strategy marketing for you for long-term results.
An autoresponder is a computer program that automatically answers e-mail sent to it. They can be very simple or quite complex.
You should optimize your blog for business by using an autoresponder to keep your name and products top of mind with your best clients or customers.
- Offer a gift -a checklist, -printable, ebook or -coupon in exchange for their email address. This is called a lead magnet, or a freebie.
- Your email series should be easy to read, short and to the point as well as personable.
The more they get to know you, the more they get that " Know Like and Trust " factor and that is huge! Wouldn't you rather buy from a friend rather than a stranger?
They open your emails and they buy what you suggest because they know like and trust you as a friend who has your best interest at heart.
- One type of email autoresponder that is free is Mail Chimp or Mailerlite (which I really liked)
Email Marketing will grow your business faster than any other marketing medium!
I have tried many autorepsonder systems:
- Madd Mimi, Aweber, Constant Contact, Sendinblue, Active Campaign, Flodesk and Active Campaign and ConvertKit.
Did you know that some email does not get delivered at all?
Last week I came across a very interesting article about testing the deliverability rates of 10 of the most popular email marketing services. Free & Paid Mailerlite was high on the list.
-Set up a welcome email - sent to people who join the list after its activated.
Creating an email in an automation will push you to the email designer. I personalize my email through Mailerlite. You can also select to create your template from scratch or choose a template.
Do you struggle with content creation ideas?
You will need content for your blog, there are many places that you can get inspiration and content that you are free to use. Some ideas below.
- PLR rights where the work is already done for you, just have to tweak it and make it your own. Usually you pay a low price. Google it.
I get my inspiration from .... Pinterest It has great ideas that will give you inspiration. Also, a great place to link your articles. They can stay for years in some cases. My Pinterest boards
- You must optimize your content to get interaction on each and every blog post. This is traffic to your blog posts and can generate a massive lead flow.
There are many ways to add content upgrades to your articles. I use :
MissingLettr that will take my article and add #hashtags to it. It also spreads parts of your article to social media you have specified.
I have several Facebook business/fan pages that I automatically share my blogs with.
Whether you want the Personal plan, Business Plan or Small Team, you can get it for 6 months, at just one month's payment.
Half a year no further payments. After the 6 mths is up you'll receive an email asking if you want to continue with a monthly subscription and if you do you get it with a 20% discount. MissingLettr
Another content upgrade I use with my articles is a Video service called Lumen5 that takes my blog and makes a video, with a little of my help.
They email you after you publish your blog and tell you your video is ready for you to work on.
You add music and tweak the images or add your own. Lumen 5 is a video creation platform Easily create high-quality videos.
Enter your article link to turn it into a video.
The system creates a storyboard. It finds perfect audiovisuals for you or you can add your own.
Adds your branding and call to action. Download and share the video.
Lumen5 is a video creation platform Easily create high-quality videos Enter your article link to turn it into a video. The system creates a storyboard Finds perfect audiovisuals.
Adds your branding and call to action. Download and share the video. There is a paid version or the FREE version. Google Lumen5 for more info.
The more thoughtful and targeted the advertisement, the more effective it is.
Creating super targeted ads straight from your content is sure to get you results. Facebook loves this and is moving to do more with this model. To improve the user's experience.
What works today when blogging for business is that you market with good, solid content that they find both valuable and worth sharing with others. And when they do, they'll share it as a result that naturally attracts more eyeballs to your posts and product pages. Exploding your sales and profits for your business.
Isn't blogging for business what you want for YOUR business?
Not sure how to go about it?
Related: Starting A Blog the Easy Way
If you would like to chat for 20 mins FREE about blogging for your business see my scheduler on my contact page.
About Kathryn Maclean-Racicot
A Social Media Campaign specialist using Facebook, Twitter, Pinterest, & Instagram