What to post on Facebook for Engagement
Getting engagement on your fan or business page is very important! You probably already know that.
Just HOW to get that engagement you may not understand…
It’s all to do with Facebook’s Algorithm called Edge Rank. At the end of this article is an excellent community on Facebook that is increasing engagement with Facebook Challenges.
Facebook has its own formula that scores every item of content that you post. It determines how many people who follow you or businesses, that will see your post. No one outside of Facebook knows the exact the way this is scored.
You know that they update the algorithm all the time. Right? Changes based on what Facebook sees that is working best, or that allows different formats to be seen more.
In 2010 when the Edge rank system was first introduced, fewer people were posting videos on Facebook. Now with video being so very popular, it is something that Facebook wants to encourage more people to use. It’s own video not YouTube.
2016 There were…
651,835,100 million active users on Facebook. Taken from
As of the third quarter of 2017, Facebook had 2.07 billion monthly active users. In the third quarter of 2012, the number of active Facebook users had surpassed 1 billion, making it the first social network ever to do so. Active users are those which have logged in to Facebook during the last 30 days.
Stats from Facebook’s SME Director
. Average person checks Facebook on their phone 14 x a day
. Over 1 Billion people use Facebook on their Phone every day
. Cisco predicted that by 1016 69% of internet traffic will be driven by mobile video
The actual representation of Edge Rank consists of:
Each individual story eg: a status update, comment, Like, tag, comment, and share etc.
Each of these is called an Edge.
Affinity score: How close you are to the person doing the posting. If you frequently interact with the person posting, several mutual friends, or are related.
* Someone posting on your page would carry more weight than someone simply liking a status update.
DECAY: As your post gets older, it’s more likely that it has already been seen or that is is no longer relevant. So Facebook takes the age of the post into consideration.
Your posts from your Business page – getting better reach if…
Here are some ideas you can try.
1. Increase Your Affinity Score.
(A natural attraction, liking, or feeling of kinship: )
To increase your affinity score build relationships and have conversations on Social Media. If you encourage people to reply, comment and discuss things on your facebook page you will increase your affinity score. No begging to like your page.
2. Edge Score. To gain a higher edge score, you need to create more stories. Ensure that your status updates that you post have a question (because people will comment) Show how creative you are, because the more eye-catching or entertaining and varied your updates are, the better you will do.
3. Tracking the Decay Factor
While some posts are more time-sensitive than others, if you post about a news article, it’s unlikely to stay at the top of anyone’s news feed for very long. A good measure is often to take note of how many people have seen your post, which you can see under any post on a business page. Sometimes a post will do well for a couple of days, so leave your audience time to enjoy it before adding something new.
Facebook does now keep track of what’s trending. See the trends panel on the right side of the Newsfeed and if anything that would be right for your business to comment on then do so.
5. Sharing Content and Mentioning Other Pages
Whenever you share content from another brand, try and remember to Tag their Facebook page in the post. When you do so, not only will the brand see that you have mentioned them, other brand’s fans also see the post as well. This is particularly true if your brands or audiences are similar, so don’t just tag big name brands to try and get exposure – you must stay and be relevant.
6. Hard Sales
Stay Social. Social Media users don’t want to be sold to. Do you? The occasional offer or promotion is fine, but not every post! Facebook will also recognize a sales post over a non-sales update and if sales are all you’re posting, they will make sure you’re seen by fewer people.
Remember there are no hard and fast rules for getting better visibility on Facebook. This is just a guide. You might find that a certain style of update works really well for your business and if that’s the case keep doing it – but do mix it up with a few other things. Use videos /quotes in text /images/ pictures/, questions etc.
I belong to a community of bloggers and affiliate marketers on Facebook. We have Facebook Challenges for people interested in getting engagement on their fan pages or business pages.
Very simple you sign up – it’s free – visit others in the group and comment on their pages leaving your Facebook @page name. With a large group, ( 290 members as I write this ) we get a lot of engagement.
Power Affiliate Club / PAC
In order to participate, you will need to be a member of the PAC Fan Page Syndication Group but you can join for FREE
NOTE: This FAN PAGE group is going to be incorporated into the main group
on Sept 1, 2017. We did Fan PAGE Challenges on the PAC Fan Page and in our PAC Community. Thank you for your interest and participation … Please join us – keep a look out for FAN PAGE challenge notices! The requirement – you must have a blog to join PAC.
So post on Facebook and let’s increase followers and increase engagement on our Fan pages! Click the link above to join.
About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.