• Home
  • |
  • Blog
  • |
  • Exciting Innovative Company Goals for the New Year

Exciting Innovative Company Goals for the New Year

Updated from Dec 16, 2019

Exciting Innovative Company Goals for the New Year

Your company goals for your business change over time…

We learned that this year of 2020. Small businesses are such an important part of all of our communities. Many have faced immense challenges during the COVID‑19 crisis.

The holidays are the busiest and most crucial time of year for small businesses everywhere in the US and Canada. That’s why I’m sharing resources for small businesses here. As I write this article my local area has gone into lockdown for the second time for a possible 28 days starting on the day after Christmas, boxing day! All those businesses who had planed on boxing day specials to keep there businesses afloat are now scrambling.

Winchester Local EventsOur local restaurants have gone from dine in to take out. In support of that, they are now learning to use social media platforms and having websites created to show what they have to offer. Some are more successful than others at setting up blogs (see this article)

I have a Facebook page for my local area businesses that I have been supporting for several years now.  <Click logo to see this page.

Getting Your Business Online

There are several options to getting your business online.  Many types of platforms for sites such as  Square Space or  Wix or eCommerce sites like Esty, WooCommerce and  Shopify . ( See my setting up Shopify post)

I always recommend using WordPress.org as you own it with your domain name. Should Wix  go down so does your site. I am a social media campaign specialist and have created many sites for several years. I recommend what I use and love from  my experience.

This site contains affiliate links, which means I can earn a small commission (at no extra cost to you) if you make a purchase. We greatly appreciate your support! Read our full affiliate disclosure.

Doing things with a master plan for your company’s goals.

  • What is the financial goal?  How many products or services do you need to do to reach that goal? Start with your calendar. I do my planning using various Trello boards.  I use Asana to plan my projects on a quarterly basis. It emails me my tasks daily. 
  • It can be attached to Google Calendar, connected to Google Drive items.  Also Airtable has become invaluable for spread sheets, and it’s also free.

How To Reach Your Goal? – Spread the word

On Pinterest, I post every day using an automated service called Tailwind to automate my Pinterest traffic. 

For Instagram, I use an automated service  Sendible. Supported social media networks, blogs & apps. Manage all your pages and profiles in one place. Connect to just about any social network including: Facebook, Twitter, LinkedIn, Instagram, Youtube and more, with direct access to Canva, Google Drive, YouTube and Dropbox.

Try the free trial of Sendible.


Company Goals for the New Year

My Images For My Articles & for Social Media

  • I use Canva   (business account) to create templates for social media and articles.

Videos:  I use Lumen5 to make my videos. This has worked very well. Looks great!  Free to use too!

At some point, you just have to stop listening to all the noise. Focus on doing the things that will drive your business forward to success. It’s fine to listen to how others manage their businesses, but you have to decide how you will manage your own business  and in your own way.


Setting Priorities

Spending less time on things that don’t move the needle for you financially will give you more time to spend on other things that you set up as your priorities for your business. I offer Virtual Assistant services to help you.

Blog On A Regular Basis
Publishing a new post on your blog is fine as long as it leads somewhere. Adding links to landing pages for whatever you are promoting.  Get people on your email list with a landing page promoting your product with an option form that is related to what you eventually want your core product to be. Use Content upgrades that further this message in your posts. Gather the right people with your opt-ins that you can eventually establish a relationship with that are interested in you and your products.


Company Goals

Your Goals

First, visualize what it is that you do want. Write that out. This year I want to….

  • Make a actual vision board. Print images, cut out pics, use special words.
  • Use a calendar to plan your upcoming year with major dates and plug-in projects you want to do each quarter.
  • I use a secret board on Pinterst to create a vision board for myself.

Plan your month and days with your blogging objectives…

One example – doing a weeks challenge that leads to an eBook you have written that you sell on Amazon.

  • Track your numbers see what works, what gives you the highest ROI.

Evergreen posts that drive traffic back to your site also work well, even when you don’t publish regularly. Most of my traffic comes consistently from Pinterest and Facebook.

It’s not easy being a business owner /blogger and most blogs fail because;…..they’re focused on ALL THE WRONG THINGS!
Passive income is the kind of income that gives you a life of FREEDOM and FLEXIBILITY with a VERY SPECIFIC APPROACH. – GO FROM inconsistent commissions, to RELIABLE FULL-TIME  income!


Using eCommerce platforms, like Shopify . Starting your own businesses with online sites. Connecting them all using Social Media.
And the coolest thing about it is that it works for regular, everyday women, just like you and me!

If you would like to chat about your business and what you think you need to move forward in the New Year see my Contact page to book a free 20 min chat. Happy New Year 2021!


Further Reading   Recommended     <Interesting Simple Tips to Get Your Marketing Strategy Accomplished.


About Kathryn Maclean    https://www.facebook.com/kathrynrmaclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Instagram.



__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"c162b":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"c162b":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"c162b":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45,"a":1}}},"gradients":[]}}]}__CONFIG_colors_palette__
Previous Article
__CONFIG_colors_palette__{"active_palette":0,"config":{"colors":{"c162b":{"name":"Main Accent","parent":-1}},"gradients":[]},"palettes":[{"name":"Default","value":{"colors":{"c162b":{"val":"var(--tcb-skin-color-0)"}},"gradients":[]},"original":{"colors":{"c162b":{"val":"rgb(19, 114, 211)","hsl":{"h":210,"s":0.83,"l":0.45,"a":1}}},"gradients":[]}}]}__CONFIG_colors_palette__
Next Article

Related Posts

Business Organization End of The YEAR Tips

Membership sites

Your Content Marketing Strategy for Awesome SEO Traffic Explained

Interesting Simple Tips to Get Your Marketing Strategy Accomplished

Leave a Reply

Your email address will not be published. Required fields are marked

    1. Hi Dr.Elise,
      So nice to hear that enthusiasm Elise. I too am raring to go so yes let’s do this!!! Merry Christmas – Happy Hanukkah to you and yours.

  1. Ah yes, tis that time of year. Great tips and strategies Kathryn. I tried Messinglettr and didn’t have a very good experience but maybe I’ll take another look at it.

    I’ve finished my year-end review and goals for the New Year and now I’m wrapping up a few projects that will help me kick off the year right. I’m a planner by nature so I love this stuff.

    1. Hi Marquita,
      Yes indeed it is that time of year. I am a planner also. I have found a great planner by the way called Create it’s on Amazon if you are interested. Happy Holidays if I don’t hear from you till later.

  2. Kathryn,
    This year end is huge for me. I just bought a new printer and a new computer, shifting to Windows 10. I have completed 5 virtual summits in that past 2 years and I have been a featured speaker on about 20 other summits, radio shows and podcasts.
    Now I am ready for change. I no longer want to create a huge summit, expecting everyone to do what they promised in their written agreement – that is, to write only 1 solo email and share on their social media. Many of them did not do that so they benefitted from the sharing that the others did without reciprocating.
    So now I want to do smaller events, join ventures with 1 or 2 other people where we both do our share of the agreed upon tasks.
    And I want to do some offline, live events.
    My goal is to make substantial profit, provide valuable service and benefits to others, and to have lots and lots of support.
    I can no longer do it all myself and be tied down to the computer.
    I have not used any automated systems for social media.
    Thanks for sharing what you use.

    The tools and platforms that I love, love, love using are Jing (for screen captures)Logo Creator (for creating memes or images), PicResizr (to resize photos and to change from png or jpg), and Zoom.us (for webinars).

    Dr. Erica

    1. Dr Erica,
      Smaller events and joint ventures sound like a great idea along with some offline events. Your goal of providing valuable service and benefits without being
      tied down to the computer is admirable. Sounds like you could use help with managing your online presence. Perhaps a person to manage your social media like a VA?
      I also love and use Jing every day. I use Zoom for conference type calls, it’s great. Not familiar with Zoom.us for webinars. Thanks for your excellent comments. Happy holidays.

    1. Hi Sonal,
      A vision board is a great idea.
      You can create one online at Pinterest as a secret board or offline as an actual board next to your computer.
      Happy New Year and I loved your Christmas post, I shared it.

  3. Hi Kathryn,

    Nice segue into 2018.

    So many things to consider, he?

    Vision boarding is a great way to pull it all together.

    Thanks for mentioning some free tools that’ll help move things along, too.

    And yes, one of the most important things is to figure out what you can drop from your work plan.

    Trying to go into too many different directions at the same time is certainly a recipe for getting derailed.


    1. Hi Donna,
      We don’t want to be derailed especially starting out in the New Year. Good time to take stock and drop doing things that just weren’t working. I will be working on my vision board for the next year. Love free tools that help. Thanks for your comments. Merry Christmas to you and David!!

  4. Hi,

    Very nice post, you shared a very nice information for what I am looking for.
    I am amazed no one thought of this before! I have gotten more and better information from you in just a few minutes,Now I am a regular reader of this blog, keep up the good work.
    Thank you!

    1. Hi Mayuresh,
      I am glad you found what you were looking for in my article. Glad to have you as a regular reader. Thanks for your comment.

  5. Hey Kathryn,

    I have planned many things and hopefully, everything will go smoothly.

    In the last couple of years, I have made many mistakes but it’s the time to do something better for the company.

    Thanks for sharing with us.


    1. Hi Ravi,
      Nice to see you commenting. We all plan many things and we all make mistakes. I think it’s how we learn, from our mistakes. I hope I have given you some ideas to do something for your company.
      All the best to you. Thanks for your comment.

    1. Hi Imran,
      Thank you on the “well-written” comment. I am an Expert Author with PAC. You can find out more about that on my site. We have members worldwide.

  6. Hi Mayuresh,
    Thanks for your comment. I do try and explain things as basically as possible.
    You don’t really know who will be reading your site so if you use big technical terms most people will not understand.
    Thank You for commenting.

  7. Hi Kathryn,
    I’m actually hosting a webinar on the same day and time!
    I love Missinglettr. I wouldn’t be able to promote without them.
    Good luck with your webinar.
    Great tips. I know how to blog offline and have blogged about it but haven’t taken my own tips for offline blogging.

    1. Hi Janice,
      I also love Missinglettr good to know you do too. I was going to wait for their recording and go to your webinar but I didn’t see it any where on your site. I did sign up for Sky Rocket Your BLog Traffic. Thanks for your comments I appreciate you!

  8. Hi Kathryn,

    Hoping your goals went well for you. If you’re anything like me, some went well and some didn’t!

    I too had a big prune for the new year, although I should be doing more pruning. Yes, all that time on Facebook drives me nuts.

    MissingLttr is great, but I didn’t realise they still did the free version. I was using the paid and then let it go when funds were tight LOL Must look again as I really liked it.

    Anyway, I’m trying a new approach to list building (for me) in 2020. Too early to evaluate properly yet, but looking promising.

    Joy Healey – Blogging After Dark

  9. Hi Kathryn,
    Goals are a funny thing. They can be anything, right> I started a Do/Done notebook to keep track of my actions. It’s worked so far. O like the idea of using a mind map too and drawing out a plan by hand because it’s better retention than using a computer designed one. Informative post as usual!

    1. Hi Lesly,
      I use just loose paper for my notes. I later go back and underline what is important, then I file it for later.
      I include things like hand-drawn mind maps and quick drawings. Goals change over time, how to reach them as well can change.
      Thanks for your comments.

{"email":"Email address invalid","url":"Website address invalid","required":"Required field missing"}
Mobile - Click - Category