Facebook Update

Improve Your Facebook Post

Facebook engagement

 

How can you have the best Facebook post?

If you market on Facebook, you are probably interested in having better reach for your Facebook updates of your posts. Here are 7 tips to help you.

Many businesses start posting on Facebook without a  plan. As a result, their posts don’t often address the needs of their audience. You have seen Facebook pages that have been abandoned with nothing on them for months. Here are some tips that will help you with what to post, how often to post, and the big one, engagement!

A Facebook page is for your business presence. It’s public and you can post people who have liked your business fan page.  You set this page up yourself.You can not use the first page that Facebook gives you – the profile page for business. This is in the TOS of Facebook. People can search for your business on Facebook for your hours of operation and what you are doing for your business.

A Facebook Group
You set this type of page up to post Facebook info and have people get to know you. This is not public but closed. You invite and ok membership.

1. Create Your Facebook Update ” Road Map ” for Posts
As an example,  fitness tips, if you are in the fitness field

  • healthy recipes to promote health
  • blog posts on subjects relating to various aspects of fitness

Write out the content you could use in a list:
Fitness tips
Blog marketing on health
Healthy recipes
Nutritional value of foods
Healthy living tips
Correct postures, exercises
Different exercises for different people according to their needs

2.  Start A Content Calendar
After choosing the topics, create a calendar. A content calendar maps out what to post each day. When you have a schedule, it also helps you build in enough time to create your social media images to go along with your posts. Pinterest images are different sizes than Facebook ones etc. These take time to do. I use Canva and Picmonkey to create images using images from stock photos. A previous post on free stock photos.

Various online methods of content calendars can be used.

Airtable.com

www.airtable.com/collaboration/teams‎   Airtable is the all-in-one collaboration platform

or Asana.com

https://asana.com/  It’s free to use, simple to get started, and powerful enough to run your entire business, are free to use and can connect to Google calendar if required.
Facebook

3. Scheduling Facebook Updates

Start to schedule your content a week at a time in advance. This gives you the flexibility to keep up with timely topics. Using Google Alerts  <Click ( You pick what you want to be delivered to your email inbox)

 

 

 

Your Written And Visual Content On Facebook.

4 types of content.

  1. Links
  2. Images
  3. Videos
  4. Text updates

Facebook

Ideas On Facebook Update Engagement That Will Keep Your Posts In The Feed Stream

  • Create a Facebook page for your blog posts. You’ll be able to share your blog posts on this Facebook page.
  • Use scheduling tools such as HootSuite and Buffer to schedule posts in advance. Initiate engagement – ask questions.

Join a few Facebook Groups related to your niche. Post often to these Facebook Groups, answering questions,  grow relationships etc.

Analyze your business and audience before choosing content types for your posts. If your objective is  Engagement to your blog , the link format likely would work well for you. See the link above for my article on this.

If brand awareness is your main goal, images and videos are a better bet. If you want to drive attention to a link in the description in the post you should include an image along with the link. A video keeps people on your site longer than any other media. See a previous article with the link brand awareness.

So the takeaway is that the content type you choose effectively helps to drive attention to the link. Do be sure to check your analytics to see if you are choosing the right content types.

4. Hashtags on Facebook Updates?

Hashtags are a pound sign immediately followed by a keyword. They are used for categorization on social media.
How many, which ones, and where to use them.

The value of hashtags and a few ideas on how to find some to use in your social sharing. If you’re looking for a simple rule of thumb for hashtagging posts, I think there’s a lot of truth here in this advice from The Next Web:

Rule of thumb: 1 – 3 tags is best over all platforms. ( Exception of Instagram up to 30 )

Twitter: to categorize
Pinterest: to brand, and be specific (tags are only clickable in pin descriptions)
Instagram: to build community, and be unique/detailed
Google+: to categorize; autogenerates tags based on what it thinks your post is most relevant to
Tumblr: to categorize interests, can be specific and general (has a “track your tags” feature)
Facebook: sort of a hashtag fail – if your audience is very business-minded, follow Twitter rules; if it is community-oriented, follow Pinterest/Instagram rules.

5. Facebook Post Descriptions
When you post a link say on your fan page, it fetches the metadata automatically. You can then edit it, removing the URL altogether and the pic below stays there. You then have a larger area to post your message. Remember that posts on Facebook are searchable. What you post could make your article popular on Google search engine, bringing traffic to your website. Always use your keywords in that description.

6. Best Time to Publish Facebook Updates
If you dig into your analytics you will discover the ideal days or times to post. Not a good idea to simply post when your content is ready. Remember you are working with world time zones here.
According to a HubSpot article, the best days to post on Facebook are Thursdays and Fridays. But do check your analytics. I have checked mine and I would say they are right. Hubspot  Best time to post.

Think about it: Is your audience spreading their time on social media equally throughout the day? Of course not. Every social network has higher and lower traffic times throughout an average day and an average week.  They don’t have schedules as to when they visit, it can be rather random. Check your analytics for a while and you will see a pattern.

Posting strategically at higher traffic times will help drive traffic to the content you’re sharing on social. For me it’s 3:00 pm generally.

7. It’s Important to check your analytics.
To maximize your engagement, tools like Facebook Insights and Bitly if you post links. Or other link tracking programs I like ClickMeter.  These are helpful if you don’t want to invest in analytics tools. FREE tools.

For more information, there are paid tools available to give you more detailed analytics. Fanpage Karma gives stats on each type of content.  Very extensive and has a free to try account.

Today with businesses striving to get more and more attention on Facebook, which has 1.5 Billion monthly active users.  Using the right strategy can get you more success from your Facebook business posts.

Joining a community on Facebook to help you understand this complexity of the always changing information, is a smart way to go. I belong to  The Power Affiliate Club.  See more information on my website that links to my facebook pages. marketingofflineonline

I have 5 Facebook Pages. The main business page is  marketingofflineonline see below :

https://www.facebook.com/winchesterlocalevents 

https://www.facebook.com/KathrynRMaclean/

https://www.facebook.com/womensinbusinesstoday/

https://www.facebook.com/Ilovemymixedbreeddog/

 

My Group (Women only)

https://www.facebook.com/groups/Womenonlineinbusiness/

Please feel free to contact me on any of my sites. See the contact page to arrange a free 15 min chat with what I can help you with -using social media for your business including Facebook updates.

To Read More – Curated  SocialMediaExaminer

 

About Kathryn Maclean http://www.facebook.com/marketingofflineonline

Blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google + & Instagram. Affiliate & Network Marketer using resources as  Expert Author status and the Coordinator for PAC the Power Affiliate Club.

Comments

  1. Sharon T McLaughlin MD FACS says:

    Great information. I have tried to increase the amount of posts on Facebook trying to engage prospects, it is a fair amount of work. These suggestions will help, thanks so much for posting.

    • kathrynruth says:

      Hi Dr. Sharon,
      Glad this info will help you out. It is indeed a lot of work. Thanks you’re comments. Happy New Year!

  2. I adore the idea of a content calendar for Facebook. That would really elevate the entire experience. I will have to put this on my shortlist.

    • kathrynruth says:

      Hi Dr. Elise,
      Why not a content calendar for Facebook. If you do most of your content there. Have you looked at using Asana (can connect to Google Calendar) or even Airtable
      for this? Both are Free. Thanks for your comments.

  3. Hi Kathryn

    Very informative and helpful post. For me best time for Facebook updates is Thursday.

    Thanks for sharing!

    • kathrynruth says:

      Hi Sonal,
      Everyone has their best days and times when they check their Facebook analytics. Mine seems to be Sunday at 3.00.
      Thanks for your comments.

  4. To be honest no life without Facebook. Thanks for sharing this article.

    • kathrynruth says:

      Bikee,
      Well I would say no life without Facebook, as I am on every day for many hours, but it’s my business to do so.
      Thanks for your comment.

  5. Now I am the fan of your blog. Really amazing and updated information.

  6. Facebook’s upcoming newsfeed changes are pretty scary for us marketers, so we need to work hard to keep posting great content and boost engagement.

    Are you doing anything in particular to prepare for the changes, Kathryn? I saw that some small businesses are posting extra content and asking their followers to engage/share to inflate their engagement rates for FB, but I feel this is a bit disingenuous.

    • kathrynruth says:

      Hi Max,
      The change in Facebook’s algorithm towards more family and friends will affect marketers, but why do you think Zuckerberg has done this?
      To make more money by selling Facebook Ads. There are changes on all of the networking platforms all the time. There always will be. It’s
      just the nature of the business. Engage with your followers and they will follow you is my best advice. No matter any algorithm changes.

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