Get Better at Email Marketing
Why you need an email list!
Do you have a love - hate relationship
with your email? I do!
Do you know why an email list is so
important to your business?
Growing your list to 12K or more
seems daunting right, but break it
down to 34 subscribers a day and
it seems much more doable -right?
That small daily number of
subscribers comes to more than
12,000 if you multiply that by
365 days. Wow!
6 Essential Email Marketing Basics
If you are relying on your visitors finding
your blog after visiting the first time, you’re
going to be disappointed with your results.
Regardless of the type of business model
you have, - service based or product based.
Without an email service you are invisible
to the online world except on your social
media. I don't want to rely on changing
algorithms, do you? I don't!
You need your business to grow online
for many years, regardless of all
the social media and the ever changing
algorithms - such as with Pinterest ads
or paid Facebook Ads.
Which you do not own, they do. You don't
have much control over these types of
worst-case type scenarios.
Your email list is GOLD. It's all yours, you
own it, you have it forever.
If the prices for Ads go up or some social
media changes, you have a direct
connection with your email list.
No more wishing that they see your
products or services. You are sending it to
them - directly into their email boxes.
The plan is simple. Develop the type
of content that converts your followers
into email subscribers. Turn skimmers
and watchers into action takers.
If only 5% of your 12,000 email
subscribers purchase your course
for $199 - that makes over
That is priceless gold in the marketing
world & why you definitely need an email
list for your business.
The Number One Reason
To Have an Email List?
You stay top of mind with potential clients.
Reasons to Have an Email List?
Keeping your name in front of
customers as you communicate with
them by email. They know who you are.
That K.L.T. -Know Like & Trust factor is
We all have our favorites that we read.
I know that I do. My favorites.
- Steve Dotto,
- Jen Lehner,
- Lisa Lartner,
- Kate Doster,
- Meera Kothan,
- Sarah Clayton,
- Taughnee Stone
# 2. Which Type of Freebie/
A content upgrade is a lead magnet or
(opt-in bribe) created specifically for
a particular blog post or page. It is
additional content added to an article
much similar to a freebie but much more
An example: An article on branding with
an ebook or pdf for more information on
You can analyze your list to see what is
the most attractive to them. Your opt-in
Freebie will account for a certain
percentage of your email sign ups so take
into account Google/ Pinterst analytics
If it turns out that your readers prefer
short checklists or worksheets, you can
avoid spending hours on a labor intensive
e-Book that isn't really going to help you
all that much. In the same amount of time
you could create several checklists or
worksheets that your readers or clients
really want. The only way to know is by
testing over time for he winning results.
#3. Types of Freebies:
A freebie that grows your list
Social Media Graphics...
Take the guess work out!
The best way to figure out the type of
services or products your clients need?
Ask them! It's that simple.
There are many types of survey software,
to use like Typeform or Survey Monkey.
I like the simple Google form on Gmail.
# 4. What is the purpose of an
An autoresponder series enables
companies to build trust with their
Autoresponders get a recipient to open
promotional emails, visit websites,
and eventually make a purchase after
giving information about a service or
Best day to email?
According to 14 studies done with
Co-Schedule the best time to email is
Hands down the #1 best day according to
the data from these studies.
Thursday is best if sending 2 emails weekly
Wednesday is not the most popular but it
did come in second place several time.
Best time to email?
How you can prioritize your send?
1. 10am Midmorning - noteable 11am
2. 8pm -Generally most opens and clicks
are later in the evening.
Do you check your email just before bed?
3. 2pm -People out of work looking for distractions.
4. 6am -People begin their day emailing
before even getting out out of bed.
Good morning email!
Many articles mentioned time zones.
Choose the time zone for the majority
of your audience.
US is likely Eastern Time zone, 50% of population.
Are you a local company?
Send these times in your own time zone.
#5. Get More Opens
with Your Email Subject
Test your subject lines using:
Score as to how it rates your subject line.
My score was 68 for this article title.
# 6Which Email Autoresponder ?
This is where the love hate comes in with
In order of my preference .
Love the ones at the top.
The ones I hated at at the bottom
Mailerlite is free/paid My affiliate link.
- Get Response
- Constant Contact
You might show up in Google/Pinterest
search, but do you really want to rely on
Not really! You need something reliable.
Something they will see when they log into
their email - like an email list that is all
yours. Direct contact is what you want.
- So give them a reason to opt-in the
first time they visit your site.
A great optin- freebie. so that they...
Join your email list, get in touch
with them weekly, or even just monthly.
When you write your email series, - do:
-Give subscribers what you promised
-Add some personality to your messages
-Help your audience get to KLT you
-Become a helpful teacher
-Open a two-way conversation.
-Share other ways to connect with you
-Keep adding to it over time
I am starting over with email campaigns
This time with a simple autoresponder .
One that is easy to use, great support & training.
I am starting with a slide in opt-in for my VA
services...an Opt-in on my home page.
I offer a 5 day email series on what a VA
can do for your business followed up with
a weekly newsletter on the weekends about
For more on email lists read this great
article by the owner .Kayla Marie Butler.
I am an affiliate for Ivory Mix.
My content up-grade
Download my PDF - on email services below.
I hope this article has helped you with your own
love hate relationship with email.
Let me know in the comments, have I given
you some insight and please share on social
media. Thank you!
If you need help check my contact page.
Related reading - inbox zero
Email Marketing for Your Business
Free PDF on email marketing for you!
About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A Social Media Campaign specialist using Facebook, Twitter Pinterest & Instagram.