How do you succeed now...
with small business during the pandemic?
This post was originally published November 14, 2019 Updated January 6, 2021
What Are The Steps for a Business Foundation:
"My mission in life is not merely to survive, but to thrive with some passion, compassion humour and style" - M. Angelow
Very apt -appropriate or suitable to this moment in time.
People are worried about their careers during this pandemic.
In these difficult times most of us have been jolted out of our usual lives, leading so many to ask some important questions about what matters most to them.
Spending time with our families has been a time of bonding and frustrations with schooling, now what is worthwhile doing?
Our usual lives, have changed so much with companies, restaurants, etc going out of business, or jobs that are not coming back. This leads us to ask important questions about what matters most, and what is now worthwhile doing?
If you’ve been in the workforce for any amount of time, you have likely developed a set of skills. No matter how trivial you may think your skill set is, it’s worth something to someone.
If your employer was already paying you to do it, then the odds are pretty good that someone else needs a skill you have and is willing to pay for it. You need to find this skill & use it.
If you’re having trouble coming up with a business, make a list of the skills you have and take a look at some of the popular freelance websites to see if there’s a market for them.
You don’t have to limit yourself to any type of marketplaces, but they can give you a good idea of the types of work available. Try a Google search.
With our rapidly changing world, freelancing is a growing opportunity in Canada. (This list is from an Canadian article.) Find a few ideas worth considering from this article.
Your list should get you thinking about the opportunities available. This list is really only a small sample of what’s available. There are tons of opportunities on the net.
The world is your oyster when it comes to business opportunities right now.
If you do have an idea and are ready to start exploring names for your business, check out our free NUANS preliminary search.
This is always the hardest part of the process—knowing where to start.
It should go without saying that you should start with what you know. If you have experience in a field that could translate into a business opportunity, go for it.
But, if you’re thinking of diving into a business you know nothing about, you may want to think twice. You will, after all, be putting your own money and possibly someone else’s cash at risk.
If you’re still in the planning stages of your entrepreneurial journey and just need some ideas to get you going, here are a few business opportunities in Canada that are great options right now.
Photo Julia M Cameron from Pexels
What kind of business should you start?
You don’t need to read an article to know that e-commerce is big business. E-commerce has all but eclipsed traditional brick and mortar storefronts in many markets and shows no signs of slowing down.
My post on Shopify. Canada's big success story with e-Commerce.
With a low barrier to entry, e-commerce is a good place for new entrepreneurs or those without specialized skills to get started and, hands down, one of the best business opportunities in Canada right now.
Housekeeping or Cleaning Service ( My offline business of over 12 years now) I started not knowing what to do so I worked with an agency for 6 months before starting my own business along with my husband.
Much like real estate, cleaning services are one of those businesses that are not likely to go away. Boom or bust, there’s a lot of things to keep clean in our society.
With a cleaning business, you could serve residential customers, commercial, or both. The possibilities are quite broad in this business and the customer base is massive.
While it may not sound very glamorous, a cleaning business is easy to start and find customers for. You don’t need special training or licences, just a willingness to work, cleaning supplies and equipment. A Great business opportunity for us for 12+ years.
See Setting up Site Hosting
Other businesses listed in this article:
- Event Planning Services
- Personal Trainer
- Landscaping Services
- Real Estate
- Pet Services
Start a Promising Business -Opportunities in Canada
3 Ways For Small Business Success Results:
Foundational Steps + What Do You Want Out Of Your Business?
- Financial security
- More time with family
- Freedom to travel
Everyone has their own reasons. Mine is to ensure that my family has a steady recurring income, & eventually travel with family is one of my goals.
#1 Step One is Planning
Decide what it is that you want for yourself in the way of a business.
Take your idea for a business & write it down. This is your business plan.
I started out looking for a job online, that doesn't really happen online.
If you are creating a business it's not like working for some one else, unless you are working for business, marketing a product or service.
It took me many years to learn what I could possibly do online. With years of trial and error. I learned to market my own business offline that I had - on the net. In doing this I gained new skills.
When you write down a goal, you give it shape and potential in your minds eye.
Create a dream board. Draw a flow chart with all the steps. Have a written plan.
Then you make your small business success real.
Whatever that goal is, write it on a separate sheet of paper, set a deadline, make a plan and take massive imperfect action on your plan. It doesn't have to be perfect, you just have to start. Then do something every single day that moves you towards that goal. This plan of action could change your life!
For Your Small Business Success -
- What will be your Tag Line?
- What is Your WHY for doing this?
- Think of a Mission Statement:
Mine is connecting your business to the net.
My Why: to help other women like myself be successful in business.
- ( based on your mission statement.)
Do you have a the Central Solution that you provide?
-Secondary Topics that support your core message?
For more on this
Your Small Business Success
Step # 2 Implementation
Making Your Small Business Work
Make a list, moving it off your mental to-do list into a concrete plan. It's not a plan if it's not scheduled.
There are many free ways to do his.
I use Asana, Trello, Air Table, all the products with Google.
Google My Business
Google for Small Business
Google for Retail and more
Creating a Digital Product
There are different outcomes, which one will my audience willingly pay for? Use a test Freebie to find out. More info...
There is ENDLESS types of free content that you can create, some that work extremely well.
A Freebie magnet course – a short mini-course of top tips in your topic with up sells to your paid courses later on. (This is exactly what I am doing with my Freebie you can grab below!)
A Free starter kit in your area of expertise (like my free Course Start An Online Business Starter Kit)
A Free challenge (eg a 5 day email series (Create Your Business Course Plan, Challenge -soon)
Blogs / Articles
You will see by the many subjects that people are interested in by the number of sign ups you receive.
Different outcomes, which one will my audience willingly pay for?
. Is this idea attractive to my audience?
. What do they get purchasing your product?
. An outcome led product is what sells.
. Does the outcome sell your product?
. What do they walk away with?
. Does the outcome promise a result?
Step # 3 Promotion
Advertising for Your Small Business Success
When I started out I really did not understand using keywords, but it is essential to understand the basics of using keywords. Google, and in Pinterest too are search engines that people use to look for something. People are looking for terms online, keywords work.
Basically, it means you create a comprehensive, well written article and you optimize it for your most important keyword(s). Then, you link to articles in other pages on your blog, which focus on long tail keywords.
When you use an internal linking structure , it shows the search engines that your content is the most complete, most important articles on your site, which increases their chances to rank significantly.
Free speed rating site Pingdom website speed test tool Check out Pingdom to test your website speed.
With SEO, you distinguish between head keywords and long tail keywords. A long tail keyword is more specific than a head keyword. It usually consists of more words. The head keyword is a general term which lots of people write about.
A long tail keyword is a more specific topic of the head term. Usually, it is something that less people create content about this topic. "Red children's shiny shoes" as an example rather than "Red shoes."
When writing your article ask yourself these questions:
- What kind of search term(s) do you want to be found for?
- What would the search question look like?
Which words will people will use to find you?
When talking about keywords, a lot of times we mean a phrase instead of just one word. You need to tell Google what your page is all about. This is one of the reasons you use a focus key phrase, helping you stay focused on the subject.
Use a checklist as you are writing your page.
Some examples of key on-page SEO elements include:
- Using one H1 heading for your title
- Having H2 and H3 headings that use long tail
keywords where appropriate (don’t stuff , keep it natural)
An URL that features the main keyword phrase & isn’t too long
- Add relevant images & ALT text includes keyword & description (this is for people who can not see well )
- Have your main keyword for the first 100 words
Use it naturally in the post a couple of times more along with related LSI keywords “LSI Keyword is keyword that is semantically linked to a main keyword. In a nutshell, LSI keywords are keywords that we generally find related to a main LSI Keyword(s)
Have an SEO friendly meta description (writing under the main listing)
I write my meta description when I’ve finished writing the post, at the same time I write the description. You will know by then all of what the piece contains and can write an great meta description.
Don't make it more than 135-160 characters, to show in search engine results any longer and it will be cut off. Think of it as a mini-sales pitch explaining what the post is and why would someone want to read this post? What problem does it solve for them? How does it help them?
Make sure it is mobile friendly!
This is so important and many people don't get this right. The emphasis on mobile is growing by leaps and bounds.
Stats show there’s a good chance that you or the next person reading this is on a mobile.
(This article is written using Thrive Themes, of which you can see YOUR article preview written on mobile.)
What % of searches are done on mobile?
According to official Google statements, more than 50 percent of search queries globally now come from mobile devices. But we don't know whether the number is 51 percent or 60 percent, or if its varies significantly by country.
Ensuring your content is mobile friendly is important!
There are lots of ways to do this. Top of the list is ensuring your website is mobile responsive – What does that mean? It automatically adapts to whatever device your reader is using. Be it a smart phone, an ipad or a computer screen. It shows everything as it should be, completely readable, and scales to their screen.
Check Your Site Speed
Site speed is really important and can be complicated to master. There are quite a few variables and different tools to check your site speed and they often give different results! This is a ranking factor and it is growing in importance . If people bounce away from your site because the content takes too long to load that affects your SEO.!!!
Have Social Sharing Buttons
You have this terrific article content that covers the entire topic for your reader. It's, well written and gives them ooodles of value – they really love it and want to share it online with their friends. But there where are your social sharing buttons? You missed out on sharing and likely they are not going to take down the URL right? Gone!
It's a simple thing to add sharing buttons to your site, mostly free too. You want people to share your content, social proof is very important. So make it easy for them to do it!
Site speed also depends on your website host. I recommend SiteGround (very fast.) Excellent support.
If you don't have Pinterest optimized images you can't share it.
Adding an optimized image and ensuring it has its own optimized description doesn’t need to be complicated. It makes it much easier for people to share your content.
Get Going Now!
The most common path to a career reinvention involves doing something on the side — cultivating knowledge, skills, resources, and relationships until you’ve got some experience while exploring a new career.
Our current condition of quarantine and lockdown does limit the possibilities, of course. People have long used contract or advisory typework to explore new options, like I did when I started both of my new businesses. 12 Years as a residential cleaning business and 5 years as a marketer online.
Nevertheless, under the present circumstances many people are finding it easier than before to reallocate time and resources to new types of businesses. Many people are already taking advantage of the moment. In some cases, new skills are directly related to working remotely. That’s certainly been the case for me: I’ve had to quickly learn to teach online.
In the end, when it comes to reinventing your career in this time of crisis, remember this important point: The time to get going is now — but don’t go it alone. Give me a call to see if I can help you.
Photo Ivan-Sam-Kov from Pexels
Need help with your Small Business Success plan?
As you can see there are many keys to a successful small business, but planning and implementation are the basic foundation. After 12+ years in an offline business and 5 years with an online business I have learned the hard way with trial and error how to organize a business.
If I can help you so it doesn't take you SO long to achieve success...
Sign up for my Start A Small Business Freebie below.
For more help I am happy to chat for 15 mins to see if we would be a good fit.
Sign in on my contact page to book your call.
Free - (Tuesdays)
I look forward to chatting with you.
About Kathryn Maclean-Racicot
Social Media Campaign specialist using Facebook, Twitter, Pinterest, Instagram & LinkedIn