Goal Setting Strategy

 Updated Dec 17, 2019

Goal Setting is a  process or strategy of setting goals to help you choose where you want to be in life.

How you want your business to grow. Who you want to be and precisely what you want to achieve in the certain amount of time with a solid direction and your desired outcome in mind.

The biggest challenge most people face when setting goals is simply setting too many goals. This leads to feelings of overwhelm from the start and usually leads to giving up on them relatively quickly.

Don’t wait for 2020, gain momentum BEFORE the new year. Don’t wait to set NEW YEARS RESOLUTIONS, start NOW!

Goal setting is a powerful process for thinking about your ideal future. Motivating yourself to turn your vision of this future into a reality. I searched for tips from some of the well-known people in marketing online to help with this strategy.

Dr. Ivan Misner
Chairman of BNI the world’s largest networking organization

Dr.Misner has written 16 books including the New York Times bestseller Truth or Delusion?

Misner is a columnist for Entrepreneur.com and Business Insider and has featured in the L.A. Times, Wall Street Journal, Washington Post, and other publications.

“I always set goals and objectives before the end of the year.” – Dr. Misner.

Setting Goals

 I set three levels of goals.
#1. A high goal that I can shoot for – if everything goes perfectly, and the low goal if everything went terribly wrong. Then the target goal, a number goal.

#2. Reverse engineer your goals – in 3 mths where will you be? 6mth to 9 and 12 mths.

#3. Monthly work out what you need to hit your target.
The action is part of the attraction, use bullet point action steps to specifically hit your target.

Have it all planned out before the new year starts. Set yourself up for Success in 2020.


Learn from failure this year to make next year better

Did you know that Bill Gates didn’t seem like a shoe-in for business after dropping out of Harvard? He started a failed first business with Microsoft co-founder Paul Allen called Traf-O-Data. While his earlier idea didn’t work, Gates later work did, creating the global empire that is Microsoft and became one the richest men in the world.

Setting Goals

Set a numeric goal  Example  $100,000 (approximately) next year

  • 12= $8,333 /mth  – 52 = $1923 / week – 260 = $385 /weekday  – 2080 = $274 / day – 2920 = $34/hr

Figure out a strategy

  • What is your business plan, map out a step by step plan of what you will offer to reach your goals

Do the work

  • You can not do everything, delegate work to outside sources or higher people for your team.

Find solutions

  • Improve on what your statistics were for last year. Learn from your mistakes.

Measure results

  • Have data on everything you do. Use tools like Asana, CoSchedule, or AirTable, excellent for working with a team.
  • Learn from each situation
  • Assess what worked
  • Assess what did not work
  • Ask for feedback
  • Don’t give up
    Lisa Larter  (Canadian marketer)


Setting Your Business Goals – “The Rule of 3”  Marketer  –Jo Barnes

“We’ve all heard how important goal setting is right?
With 2018 almost upon us, we’re all set to reflect on the past year, and set our intentions and goals for the year ahead.” – Jo Barnes

What is your Big Picture?

The Rule Of Three

Goal setting





Have a very clear picture of what you want your business to look like in a year, 5 years even 10 years. Write them down and put them where you see them, every day!

Step 1
List 3 Specific Goals for the next 12 mths  ( your subconscious  believes what you tell it )
Written in present tense such as:
1. I am earning $5,000 / mth
2. I have 5,000 people on my customer email list
3. I get 5,000 hits/mth on my blog

Step 2
Daily goals
1. I must sell 16 products a day at $99 or 32 products at $49.50 or 8 at $199 etc
2. I must get 137 people a day onto my email list
3. I must get 1650 hits a day on my blog

Step 3
Take the 3 measurable goals and add them to a calendar or spreadsheet to look at every day on your computer or on the wall in front of your desk.

Take a day every week to reflect on the actions taken that week and what you need to do next week to get closer to your goal numbers. I like to do this on Fridays or Sundays.

Create a Blog and Editorial Planner – My affiliate link on Amazon.

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Setting goals



So many people live in hope that the new year will be their best yet, but many of them simply fail to plan for it. I stopped making new years resolutions, instead, I start goal setting before the end of the old year.

Starting a business and growing it online, (if you have a brick and mortar business offline or a business online.) Learn what you need to know about getting started with the steps to building a business to make money online. The ways social media supports the online business l and the secrets I  learned the hard way, that I wish I had known when I got started.

Business goals  setting,  something that you write down and then get very clear about what you need to do to achieve them. All the best to you and your strategic goal setting in the new year.

I invite you to chat for 15 mins about setting your goals for your business, see my contact page.

If you’d like more information on setting goals for your business … here —>contact page


About Kathryn Maclean http://www.facebook.com/marketingofflineonline
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Marketing.


  1. Hi Kathryn,

    Goal setting is such an important aspect of running your business successfully.

    Yet, very few people do it. They just keep doing “stuff” hoping that things will work out.

    It would be better if they followed your strategic outline for goal setting here, and then put their strategy to work in 2017.


    • kathrynruth says

      Hi Donna,
      Nice to your comments at this time.
      Setting up a strategic outline with how your business will work is so important. I know you know this.
      Goal setting for the new year depends on a lot of elements it’s true. One of which is what is happing in
      your personal life at the time. True? Do take care.

  2. Joan M Harrington says

    Hi Kathryn,

    Awesome post and great reminder to make sure you are setting goals for the new year ahead…..something I have thought about but just do not get around to doing. I have decided that 2017 will be my year to make some goals by writing them down and look at them daily so I will be inspired and motivated in the new year 🙂

    Really great tips for how to start right now!

    Thank you for sharing as I know this is something I MUST DO 😉

  3. Hi Kathryn,

    Like you I don’t make new year resolutions.

    But, we need goals if we want our lives to evolve favorably. Otherwise, it’s sorta like expecting to hit a target we can’t see.

    • kathrynruth says

      Hi Ed,
      Yes I do agree, goals read like a map taking you to where you want to go.
      I go even further using mindmaps you know those little circles with lines going to other circles.
      Seeing where I want to go is much easier for me that way. You do want to hit the target then as you
      see it on your mindmap. Thanks for commenting!

  4. I like the way you broke things down, it is a great way to look at things. Thanks so much for sharing, I will make sure to share this as well.

    • kathrynruth says

      Hi Dr. Sharon,
      I added a book from Amazon “Create” that I just purchased to this article that you might not have seen. You might like it as well as I do.
      Thanks for your comments, I appreciate it.

  5. I’m a goal setting fanatic and I really like your tips! I use a simple spreadsheet to list my goals for the year. They are broken down by month into the respective areas, and then I break them down by week and day.

    What I love about my spreadsheet is that it is so simple to keep track of what I’ve accomplished and to keep notes of any challenges or special wins along the way. At the end of each month I take a planning day and review my goals and what I have/haven’t accomplished – what did/didn’t work, etc. This process makes my year-end review and planning for the New Year a breeze! Plus I have a complete record to look back on. I always enjoy learning how others plan and manage goals so thank so much for this outline!

    • kathrynruth says

      Hi Marquita,
      I like how you manage your goals for the year on a spreadsheet. Broken down to mth, week and day. You can also do much the same thing by using
      tools that add a Google calendar or spreadsheet. I like Asana or AirTable that incorporate uploads of images or files. That might be helpful to
      you. Try them and see both are free. Thanks for your comments, I appreciate it.

  6. Hi,
    Very good article.thanks for sharing.
    Keep up the good work

  7. I agree that having a strategy in place is extremely important. IT is not enough to set a goal, one must also review the steps they need to do to get there. People sometimes set the bigger goal and then just set out in too many directions for it to be able to happen.

    • kathrynruth says

      Hi Dr. Elise,
      Reviewing what worked or not in the last year is key to understanding how to plan your goals for the next year. Keeping track of what is going on in your business is the key as well as limiting your goals to the bigger goals that are wanted to achieve so you have a clear path to your success. Thanks for your comments.

  8. Hi Kathryn,

    What a good topic for a post! Goal setting is something I’ve usually fallen short of doing properly. I’ve tried various methods like positive reinforcement and self hypnosis to help actualize my goals.

    I’ll try using your post here as a road map to creating my new goals and see how it goes 🙂

    Looking forward to your next post 😉

    • kathrynruth says

      Hi Richard,
      You can apply goals to just about anything, I tend to use them for business though. Having things mapped out on a calendar I find very grounding.
      I have learned that quite a lot of people in business do use content calendars to organize their business life and ultimately their personal life.
      Self hypnosis? You will get that article done – watch the watch. lol Let us know how you get along with your goals. Thanks for your comments.

  9. Hi Kathryn,
    Great post!
    A life without goal is not worth living. It is not enough to desire the good things of life, we must set goals,make plans and be willing to pay the required price to get the things we desire. Your post is a wake up call for us to stop living a directionless life.
    Thanks for sharing.

    • kathrynruth says

      Hi Taiwo,
      Thank you, nice comments.
      Funny how you do eventually get to a stage in life that you realize that you will not achieve your dreams unless you work hard to realize them. Setting goals becomes a step by step success plan.

  10. Hi Kathryn,

    While I do believe in the power of goal-setting, my goals are often knocked off kilter by other people not doing their part!

    For this reason my goals tend to be more broad brush than specific, in the time-honored SMART goals terminology.

    Still, as long as I keep moving forward, that’s fine with me.

    Joy Healey – Blogging After Dark

    • kathrynruth says

      Hi Joy,
      As long as you are satisfied with broad brush goals. We each have our own ideas on how to achieve our goals. Thanks for your comment.

  11. Hi Kathryn,

    Goal setting is the very first step to the success. Without goal your efforts are meaningless and you waste your time here and there looking for something that you have not even planned.

    Goal setting strategy is the very first thing that a blogger should take very seriously and plan accordingly. It is good to Set goals and divide into milestones.

    Thanks for sharing.

  12. Great tips post on the very important subject of setting goals. If you have no clue what you want then how do you get it?

    • kathrynruth says

      Hi Dexter,
      Yes thank you. If you have no goal how do get what you want? How do you go about getting what you want. How do you know you have gotten where you want to go? Right!

  13. Hey Kathryn! Great reminder my friend! I liked Dr. Misner’s goal setting advice of setting a high goal to shoot for if all goes good as well as the low goal if everything goes wrong.

    Good stuff!
    Thanks for sharing
    Chery :))

    • kathrynruth says

      Hey Chery,
      Oh yes he is a person to listen to when it comes to goal setting for sure. Look him up. Thanks for your good comments.

  14. Kathryn,

    Such valuable reminders to set those goals and fast forward and look back before the year begins. Every year I do review the past year – accomplishments, etc., and then project into the future. However, I do not like to be too specific about details because I trust in God and the universe to provide in ways I cannot possibly know or anticipate. So it is more setting goals for how I want to feel, what I want to accomplish and how that might look financially.
    Dr. Erica

    • kathrynruth says

      Hi Dr. Erica,
      I just purchased the best planner for next year. Everything is divided into quarters for the year with all kinds of tracking of data for your business.
      I will be doing an article about it soon. You can be very specific about your details in it. The universe attracts what you want it to, with God’s help
      I believe. Setting up goals you want to accomplish and how it will look financially is key. Thanks for your lovely comments.

  15. I love this post it provided me great suggestions for goal setting, useful stuff. Thanks for sharing.

  16. thank you for sharing keep it up good work

  17. kathrynruth says

    Hi Paul,
    I’m glad you learned something about goal setting from my article. Do visit again. Thanks for your comment.

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