Now there is Instagram Online for Business
Instagram has more than 300 Million active users. It’s not just for pretty photos anymore
If you are using Instagram online for your business you may want to start using Business Instagram.
If you are using Instagram to promote your business you will need a plan to deliver content consistently – that is the key.
First Do you have the new Instagram business profile?
It provides the Instagram viewer with analytics so you can see when most of your followers are actually online. See the insights icon top right. They look like skyscrapers.
Instagram for Business blog
Businesses of all sizes are inspiring people around the world with their stories.
Did you know that INSTAGRAM is a community that is built on visual storytelling?
For Businesses using this social media platform, it is a way to showcase products and services and in a whole new way.
Instagram lets YOU bring YOUR business to life on mobile. Business tools now give you the ability to stand out, learn about your customers and followers and supply what they what they want, when they want it.
Creating Your Instagram Business Profile
I found this a little tricky. Here are a few tips to help you set up a second IG account.
Getting Started on Instagram online This is my second IG Account, I experimented with the first one. Choose an account easily tied to your business. My company name was a long one so it cut it off a bit. It wouldn’t take just my initials MOO So my account is: kathrynruthmaclean
To act as categories for your content. This makes it easy for non followers to discover you.
They recommend up to 3#
Photos & Videos
For the Instagram viewer it’s visual storytelling for consumers as well as for businesses. Your account tells your story.
As you explore Instagram for your business think how you can use your own photos and videos to help your business tell a visually compelling story. Followers see one pic or the whole board.
– use words /bio & photos
It starts with what they want & ends with how you can help.
Stand out visually by creatively directing your online magazine.
Invite us into a brand story with your intention, your words & your visuals.
Shopping Comes To Instagram
Shopping has changed with mobile. So much….
Where do you browse while waiting? In line at the grocery store, the doctor’s office, or in the car . Not if you are driving!!! I tell people to put their phones in their purses when driving.
More than 84% of smartphone users in the US browse on the web or via a mobile app.
To test this new experience Instagram tested 20 US based retail brands. Each post having a tap to view at the bottom left of a photo. When tapped, a tag appeared on various products in the post, up to five products and their prices. Then, if the consumer taps the ShopNow link from the product details go directly to that product on the businesses website, making it easier for them to buy the product they want.
How To Create an Instagram Business Profile Tips
Tap – business profile ?
I didn’t see it on my account so…
I upgraded my app -version 7.15
Set up a second account inside IG.
I didn’t see my facebook account that I wanted – so checked to see if it had me as admin. Hard to see this on your phone, on PC check ( settings) top right next to help
Finally got my 2nd account set up. I didn’t save my profile the first time with all my emogies, and had to do it all again. It’s great as you can as a business check your insights. They are very eye opening. You can see women – age – location etc. See the video.
Three Videos from Instagram on Setting Up Your Business Instagram.
Tell a story with your paid advertising – Identify your business point of view that you want to share.
Your campaigns need to be well crafted so they stand out to the Instagram viewer. You don’t need to build additional content you just need to put as much love and care into the ads to inspire as you do in your business. Ensure that the quality of your content with Instagram online, is a reflection of the quality of your business.
About Kathryn R. Maclean http://www.facebook.com/kathrynrmaclean
A long time blogger with WordPress /domains & hosting. A certified Social Media Campaign specialist using Facebook, Twitter, Instagram and Pinterest