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Marketing Strategy

A marketing strategy has a lot of moving parts…

Updated from October 20, 2017 – October 22, 2021

This post contains affiliate links. If you make a purchase I will receive a commission. Disclosure

Work Stress


There are quite a few things to include in a business strategy. It can be a written strategy about HOW and WHEN your business can achieve it’s goals.

Making space in your calendar over the course of a few months is essential if you want your marketing strategy to go from idea to reality.

Open your calendar right now and block off at least a few hours each week for the next 60 days to devote to creating your marketing strategy. I like to use Google Calendar or  Trello to organize, also Honeybook and Asana.

( A New Gold Asana is coming SCALE.)


The easiest way to commit to doing this work is to get crystal clear on what you want out to achieve.

Ask yourself  these 2 questions:

What results would make me feel successful financially?
What results would make me feel bountiful and content?

Taking into account the expectations of your customers or prospective clients and how their needs will be met.

Your Web Site

Your blog or website is one part of your business strategy online.

Creating a marketing strategy doesn’t have to be complicated.  Help in the form of different tools makes the work much easier. You can create a marketing strategy to include the tools that you will be using to reach your goals.

I have listed the many tools that I am using with my website.  The use of a blog on my website to show articles on a continual basis  to promote my business or services.  The website pages are static and the blog page is for  articles  or posts. How to set up your own strategy using tools is easier than it ever was before.


You should adopt a strategy that sets your business apart.   You will need to rethink your business often to stay ahead of the competition. New strategies are required on a consistent basis to coordinate with  people from your neighbourhood to people all around the world.

If you have been in business for any amount of time you know that the way you have always done business in the past,  may not be working as effectively as it once did. A review of your business should be set on your calendar on a regular basis.

Today our socially-oriented business world knows that it pays to be likable.  In fact, it is now essential. This has become a well know saying “People do business with people they know like and trust.” The KLT factor.

Social Media & Blogging

Social Media Strategies

To be successful in business you must be involved in all levels within your company. You can delegate but you should know how the basics such as Social Media and Social Business Strategies.

Social business strategies create the big picture for the business.  Mind mapping or flowcharts provide a step by step process. 

Smart companies who create positive engagement from the top of the business with the CEO on down,  have customers willing to be advocates for your products and services. This ensures that your business will thrive in this changing time of marketing revolution. Situations such as COVID-19 a year like no other changed business online  and the way we will work in the future. We need clarity in unclear times to avoid overwork and  burn out.


Blogging is all about providing value to your readers, so understanding what they want is important.   Delivering what your visitors want on a  consistent basis in an easily digestible format is key to the success of your business.

How do you know what they like and want? How can you provide it? After a period of time, you can check your blog posts on your site to see which are commented on the most and are the most popular. Check your Google Analytics as well. Write more on these types of subjects. Keep track with new tools. Technology is the key to business growth.

Asking your visitors what they would like to learn more about on your site with a survey is also one way to see what people are most interested in. Several ways to do so. 

SurveyMonkey, Google Forms: Free Online Surveys, Typeform – Free Online Surveys

Writing your article is a creative process but blogging for business is not creative. It’s all about using a marketing strategy that suits your own business. How do you extend the reach of your blog posts?

  • What social media platforms suit your particular blog’s business?
  • Does your brand stand out? How do you get traffic to your blog?
  • What do you do with that traffic? Is your site the best it could be?

All these questions can lead to feelings of overwhelm…


Even for Expert Bloggers, blogging can be overwhelming at times. What to write about – how often- what platforms to use? There are many types of platforms with different approaches to using a website or a blog. It depends on the type of site wanted. It all depends on your “WHY.” The reason you started your blog in the first place.

The Pareto principle 80/20 rule,  states that, for many events, roughly 80% of the effects come from 20% of your efforts  ~ Wikipedia.

Focusing on the end result will help you see the big picture that you want and help deal with feelings of overwhelm. Focus on clear accountability and be adaptable.

content calendar


Being organized has other values, like having a  record of your content and using it to figure out what’s working and what is not. You can not make a guess as to what is working.

Keeping all this information on a type of spreadsheet is a good practice. There are several methods of doing so.  Microsoft Office or Google Spread Sheets or my favorite  AirTable . (A previous article on AirTable.)

The Editorial or Content Calendar 

On a Content Calendar, you can keep track of all the Holidays so you can plan in advance, and make campaigns around like Christmas, New Years etc. Air Table also has a calendar that you can drag and drop your images or files too that is great. I also use Trello for everything. I purchased Trello for Business course.

These two types of calendars have a free and paid program. Other things to keep track of – what you have used in the past such as your inbound and outbound links. What meta descriptions you used. Instagram captions, all the little things can be entered into your database.


There are many tools to use for blogging, many types of plugins that do a variety of things to help you do many different types of jobs.

My favorites tools with a list of my plugins are :

 Thrive Themes Adds contact forms and has many programs  -A conversion focused website builder, landing pages, lead generation quizzes, online courses, evergreen scarcity campaigns,… With Thrive Suite you can easily turn your WordPress website into a full-blown online business.

My autoresponder of choice is Flodesk. I  also love using Mailorlite (free) or upgrade.

Broken Link Checker – notifies you that there is a broken link on your site and where it is by email.

A Business Strategy

Your blog needs to be a part of your overall marketing strategy,  to be effective in meeting goals today. According to a recent article on Forbes.com,  websites that have a blog have 434% more indexed pages than those that don’t. The same article also said that having a blog gives your brand and company more credibility.  Today this is getting to be more and more the case.

In order to maximize your content creating efforts, you need to plan and implement your strategy. Creating a content marketing strategy implies – mapping out all the steps of the process – from content creation to promotion and re-purposing your content using tools to do it fast. Without a proper strategy, your message will go unnoticed and you’ll fall short of what you’ve expected from your business.

In order to maximize your content creating efforts, you need to plan to implement your strategy. Creating a content marketing strategy implies:

  •  mapping out all the steps of the process on a monthly, weekly and even daily basis.
  •  from content creation to promotion and re-purposing your content using automation type tools.

Contact me to set up a 20 min free  call using Zoom software to discuss your marketing strategy.  See the contact page where you can set up a time.

About Kathryn Maclean 

A Social Media Campaign specialist using Facebook, Twitter, Pinterest and Linkedln  Marketing as well as WordPress Web Design.

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    1. Hi Dr. Elise,
      That’s a good goal. Content editor calendars are great. Looking at Asana’s content calendar at the moment.
      Thanks for your comments.

    1. Hi Chery,
      Are you looking for a new tool to use? Let me know what for and maybe I can recommend something to you.
      Thanks for your comment.

  1. Hi Kathryn,
    Thanks for the post. Regarding the idea about the survey: I did try asking my readers what they wanted to see a post about. Only 3 people told me and said tech. When I asked what tech, they didn’t respond.

    1. Janice, I think your blog posts are great.

      And, I’m a pretty faithful reader & must’ve missed that particular survey. Give me a link & I’d be delighted to follow through.

    2. Hi Janice,
      Like Ed I am a faithful reader of your blog and I don’t remember a survey. Perhaps try again and I suggest only a few questions with y or n. Thanks for your comments. I see that you didn’t do my survey either. lol

  2. Hello Kathryn..
    You’ve listed some cool tools here. Do you use all of them? You can’t use all of them, but testing and using what works best as a strategy to use is worthwhile. Much of this would depend on mapping it out so it makes sense… right? And of course how much time it takes. So choosing the most effective tool/tools for your strategy is important

    1. Hi there Lesly,
      I have used all of these tools listed on my resource page with the exception Wish List for creating a membership site
      and Rescue time. I decided that with the Canadian exchange on US CoSchedule over $100/mo that it’s a bit expensive for me right now.
      Everything else, yes I have used. Thanks for your comments.

  3. Hi Kathryn,

    Great marketing advice and information about more time saving software. If you’re not careful you’re gonna get a rep as ‘The Blogging Tools Lady’ – which, come to think of it isn’t a negative.

    I’m off to take your quiz. Thanks,

    1. Hi Ed,
      Oh I like that “the Blogging Tools Lady” You get credit for the name, lol. Thanks for taking the quiz. Thanks for your cool comments!

    1. Hi Dr. Sharon,
      Yes true enough. Lots of tools out there. I enjoy trying them and recommending the ones I like. I did so recently with one and loved it but could not afford it.
      That’s ok I’ll just save it for later on. Thanks for your comments.

  4. Hi Kathryn,

    Love your strategy tips. When it comes to blog content, I do have to use my calendar because I have too many thoughts and will surely get off track if I didn’t rely on that.

    What fascinates me about marketing is that there are so many moving parts to it and without organization we can get into overwhelm. I had that one time and never want to experience it again lol.

    I have not done a survey yet on my blog….only on my email list.


    1. Hi Donna,
      Did you see that Facebook says we have known each other for 3 yrs? How time flys when you’re having fun huh? lol
      Marketing keeps our brains sharp I think, with all the moving parts. I thought I read you don’t use a calendar and I thought what?
      Yes it’s good to rely on a calendar. I keep finding all these super ones online. Love using AirTable. I will keep a survey on my site all the time.
      I want to know what people like, so I ask them! Thanks for your comments, my friend.

  5. Hey Kathrynruth,

    Such amazing marketing advice and information. There are massive number of tools over there but selecting the best one is quite complicated task. btw great share, we should try these tools atleast once. Thanks for sharing.


    1. Hi Maria,
      Couldn’t leave a comment on your site about Joomdev. I do try to select the best tools and test them.Thanks for your comments here.

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    1. Belkin range
      Thanks for your comments on my tips to get your Marketing Strategy Accomplished. Visited your site, see you have a message system, me too!

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  9. Hi Faheem,
    I’m glad that you found this content Interesting. Simple Tips to Get Your Marketing Strategy Accomplished helped you out. Thanks for your comment.

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