A marketing strategy has a lot of moving parts…
Updated from October 20, 2017 – October 22, 2021
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There are quite a few things to include in a business strategy. It can be a written strategy about HOW and WHEN your business can achieve it’s goals.
Making space in your calendar over the course of a few months is essential if you want your marketing strategy to go from idea to reality.
Open your calendar right now and block off at least a few hours each week for the next 60 days to devote to creating your marketing strategy. I like to use Google Calendar or Trello to organize, also Honeybook and Asana.
( A New Gold Asana is coming SCALE.)
The easiest way to commit to doing this work is to get crystal clear on what you want out to achieve.
Ask yourself these 2 questions:
What results would make me feel successful financially?
What results would make me feel bountiful and content?
Taking into account the expectations of your customers or prospective clients and how their needs will be met.
Your Web Site
Your blog or website is one part of your business strategy online.
Creating a marketing strategy doesn’t have to be complicated. Help in the form of different tools makes the work much easier. You can create a marketing strategy to include the tools that you will be using to reach your goals.
I have listed the many tools that I am using with my website. The use of a blog on my website to show articles on a continual basis to promote my business or services. The website pages are static and the blog page is for articles or posts. How to set up your own strategy using tools is easier than it ever was before.
You should adopt a strategy that sets your business apart. You will need to rethink your business often to stay ahead of the competition. New strategies are required on a consistent basis to coordinate with people from your neighbourhood to people all around the world.
If you have been in business for any amount of time you know that the way you have always done business in the past, may not be working as effectively as it once did. A review of your business should be set on your calendar on a regular basis.
Today our socially-oriented business world knows that it pays to be likable. In fact, it is now essential. This has become a well know saying “People do business with people they know like and trust.” The KLT factor.
Social Media Strategies
To be successful in business you must be involved in all levels within your company. You can delegate but you should know how the basics such as Social Media and Social Business Strategies.
Social business strategies create the big picture for the business. Mind mapping or flowcharts provide a step by step process.
Smart companies who create positive engagement from the top of the business with the CEO on down, have customers willing to be advocates for your products and services. This ensures that your business will thrive in this changing time of marketing revolution. Situations such as COVID-19 a year like no other changed business online and the way we will work in the future. We need clarity in unclear times to avoid overwork and burn out.
Blogging is all about providing value to your readers, so understanding what they want is important. Delivering what your visitors want on a consistent basis in an easily digestible format is key to the success of your business.
How do you know what they like and want? How can you provide it? After a period of time, you can check your blog posts on your site to see which are commented on the most and are the most popular. Check your Google Analytics as well. Write more on these types of subjects. Keep track with new tools. Technology is the key to business growth.
Asking your visitors what they would like to learn more about on your site with a survey is also one way to see what people are most interested in. Several ways to do so.
SurveyMonkey, Google Forms: Free Online Surveys, Typeform – Free Online Surveys
Writing your article is a creative process but blogging for business is not creative. It’s all about using a marketing strategy that suits your own business. How do you extend the reach of your blog posts?
- What social media platforms suit your particular blog’s business?
- Does your brand stand out? How do you get traffic to your blog?
- What do you do with that traffic? Is your site the best it could be?
All these questions can lead to feelings of overwhelm…
Even for Expert Bloggers, blogging can be overwhelming at times. What to write about – how often- what platforms to use? There are many types of platforms with different approaches to using a website or a blog. It depends on the type of site wanted. It all depends on your “WHY.” The reason you started your blog in the first place.
The Pareto principle 80/20 rule, states that, for many events, roughly 80% of the effects come from 20% of your efforts ~ Wikipedia.
Focusing on the end result will help you see the big picture that you want and help deal with feelings of overwhelm. Focus on clear accountability and be adaptable.
Being organized has other values, like having a record of your content and using it to figure out what’s working and what is not. You can not make a guess as to what is working.
Keeping all this information on a type of spreadsheet is a good practice. There are several methods of doing so. Microsoft Office or Google Spread Sheets or my favorite AirTable . (A previous article on AirTable.)
The Editorial or Content Calendar
On a Content Calendar, you can keep track of all the Holidays so you can plan in advance, and make campaigns around like Christmas, New Years etc. Air Table also has a calendar that you can drag and drop your images or files too that is great. I also use Trello for everything. I purchased Trello for Business course.
These two types of calendars have a free and paid program. Other things to keep track of – what you have used in the past such as your inbound and outbound links. What meta descriptions you used. Instagram captions, all the little things can be entered into your database.
There are many tools to use for blogging, many types of plugins that do a variety of things to help you do many different types of jobs.
My favorites tools with a list of my plugins are :
Thrive Themes Adds contact forms and has many programs -A conversion focused website builder, landing pages, lead generation quizzes, online courses, evergreen scarcity campaigns,… With Thrive Suite you can easily turn your WordPress website into a full-blown online business.
Broken Link Checker – notifies you that there is a broken link on your site and where it is by email.
A Business Strategy
Your blog needs to be a part of your overall marketing strategy, to be effective in meeting goals today. According to a recent article on Forbes.com, websites that have a blog have 434% more indexed pages than those that don’t. The same article also said that having a blog gives your brand and company more credibility. Today this is getting to be more and more the case.
In order to maximize your content creating efforts, you need to plan and implement your strategy. Creating a content marketing strategy implies – mapping out all the steps of the process – from content creation to promotion and re-purposing your content using tools to do it fast. Without a proper strategy, your message will go unnoticed and you’ll fall short of what you’ve expected from your business.
In order to maximize your content creating efforts, you need to plan to implement your strategy. Creating a content marketing strategy implies:
- mapping out all the steps of the process on a monthly, weekly and even daily basis.
- from content creation to promotion and re-purposing your content using automation type tools.
Contact me to set up a 20 min free call using Zoom software to discuss your marketing strategy. See the contact page where you can set up a time.
About Kathryn Maclean
A Social Media Campaign specialist using Facebook, Twitter, Pinterest and Linkedln Marketing as well as WordPress Web Design.