Expert Business Blog? Like to Find Out How To Have One?

What goes into making an Expert Business Blog?

Ownership, contribution and a dedication to growing a business blog as a professional marketer, takes a lot of plain hard work. The definition of a professional is: “engaged in by persons receiving financial return” ~ Websters Dictionary

So you probably know what a blog is, but in case you do not know.  A web log or blog is an online type of journal,  in the form of text or articles written by the blog owner or by a guest blogger. The blog should also have photos or images, and videos that they  share with their readers.

To Be Successful

A blogger or author or their contributors  -should have time to post frequently. Readers like to see new content every time they visit. The business blog owner needs to research specific topics that they know will be of interest to their target audience. They should also know who their target audience consists of.

Most bloggers will agree that starting out in the blogosphere is not easy. “The blogosphere is made up of all blogs and their interconnections.

The term implies that blogs exist together as connected community (or as a collection of connected communities”) ~ From Wikipedia, the free encyclopedia.

Starting Out As a Business Blog

At the start, bloggers don’t make a lot of money since they are building their readership base and setting the tone with their branding of their blog. It’s a learning experience that can take several years. Yes!

The first step in creating a blog is determining the topic or niche for your posts. There are many topics and choosing a niched down topic is a good idea. Such as:

  •  Not just  Dogs as the niche but  a certain type of dog, then you can go even further with subjects that are particular to that type of dog.
  • If these topics aren’t appealing to  you the author,  it shows in your content. Not being consistent, and not having content that is appealing.
  • You will be writing about this subject for some time so you should always choose concepts in which you are passionate.

Some Examples Of  A  Successful Business Blog

Donna lives in Maine with her husband and business partner David and two beloved dogs.

Donna has 128 people endorsing her for blogging according to LinkedIn.  “She has been online for 7 years. Donna has been blogging for years and teaches others how to blog effectively. Her journey has taken her to creating many digital info products. In the past 2 years,  she and David started a membership site and continuing to do 1-on-1 coaching and mentoring with bloggers and online entrepreneurs.” – LinkedIn

I know Donna personally, from a shared blogging community PAC. Power Affiliate Club. I enjoy reading Donna’s articles that are consistently excellent with such helpful information and a very personal style.  Her comments on her blog are one of the longest for a good reason. She is a very good marketer and writer and an excellent blog coach with a great business blog.

“Focus on creating valuable content. Focus on driving traffic steadily to your content. Focus on converting that traffic into buyers” ~ Donna Merrill

Regina lives in  Playa del Carmen, Mexico

I found 37 people endorsing marketing with Regina on LinkedIn

“She went to school and studied business, and has published a few things for, Houston Chronicle Small Business, and USA

She attended The University of Texas at Austin – The Red McCombs School of Business

Passionate about encouraging others to start and grow fulfilling blogs, businesses, and freelance lifestyles. Specializing in step-by-step guidance for new “creativepreneurs” as well as nontraditional branding and marketing guidance.” – LinkedIn

Books on Amazon

1.The Small Business Manual & Workbook Special Edition: How to Plan, Build and Market Your Start-up from Scratch Paperback – May 1, 2013  Hot Button Press

A simple guide to help you plan and establish your first micro business, with over 40 pages of worksheets.

2EPIC BLOG: One year Editorial Planner  December 9, 2014 Hot Button Press

This one-year blog editorial planner helps you create a purposeful and profitable content plan for your blog through a mini blog business plan, ideal reader survey, monthly theme planning, monthly content planning, and standard monthly calendars.

I saw an ad on Facebook for her webinar, so  I signed up for it. I was really glad that I did. It was 3 hour webinar with just her, talking about her business. She had a course that she was promoting.  I thought she was a very passionate marketer who loved her business. She is very prolific with many courses and products, one of which is a FREE Blog School.  Excellent blog content.

Steve lives in  Vancouver, Canada

224 have endorsed Steve for Blogging on LinkedIn. “For the better part of 2 decades (1992- 2010) Steve hosted and produced a nationally syndicated TV show called Dotto Tech (Dotto’s Data Cafe)   It was a “how to” show, teaching millions of Canadians about technology. Over the same period, he hosted a weekly call-in technology radio show, (8 years) and wrote a column for several newspapers (Vancouver Sun, Noth Shore News)”

Beginning in 2012 Steve shifted his focus to the online world taking the Dotto Tech show to YouTube where he has steadily built a solid international community” ~ LinkedIn

I was one of those eager tv viewers. I was a beginner marketer in those days and really appreciated his “know-how” as well as his intelligent and funny personality. Fabulous business blog. A big fan! I am a member of this Patreon program- like crowdfunding for his staff.

Every Wednesday he teaches class This week – The Social System – Your Web Site in WordPress
What you need to have set up on your website

 His programs on marketing using various tools such as Evernote training which is FREE with membership in his Patreon program when I joined as a member of his Patreon Group.


To find out how they make money and the rest of this article  > go here to the PAC Power Affiliate blog


About Kathryn Maclean
A certified Social Media Campaign Specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing using resources such as PAC Power Affiliate Club – PAC Welcome Coordinator.



  1. Inspiring and a message I would have loved when I first began blogging 7 years ago! There’s so much information out there about how to blog that it can quickly become overwhelming for newbies, so thanks for this concise overview.

    • Hi Marquita,
      I know when I started out about 10 years ago I had no idea of how to begin making a business from blogging. That is why I want to simply it for new people so they don’t spend years figuring this all out. Thanks for your comments

  2. Hello Kathryn, You did an awesome job with this post, I really enjoyed the way you shared the some examples of successful business blog’s.

    Thanks for sharing
    Chery :))

    • kathrynruth says

      Hi Chery,
      Thanks so much. I really enjoy the businesses I talked about. These people are so good at what they do.
      Thanks for your comments my friend.

  3. Thanks for the nudge to change my mindset about going from “hobby” blogging to “professional” blogging. Of course, being a PAC member for awhile has been instrumental in bringing that idea up!

    • kathrynruth says

      Hi Karen,
      Yes you are not alone with wanting to go professional as a blogger.
      Many bloggers in PAC are wanting to do just that. My article may be an eye opener as to how much work it takes to actually become a business as a professional blogger. Thanks for your comments I appreciate it.

  4. Hey Kathryn,

    Awesome post!

    You are right, targeting a broad niche is not working anymore, and micro niches are the only choice, their conversion rate is even higher.

    Loved your examples of the successful bloggers, happy to see Donna among them, she’s a hard working blogger and she deserves.


    • kathrynruth says

      Hi Hussain,
      Thanks for that comment! Yes micro niches are exactly what is working today.
      Donna is just excellent, a great blog author. I really enjoy reading her blog.
      Regards to you

  5. Great post, There is very interesting information provided. Thanks for sharing.

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