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What you don’t know about Pinterest can be holding back your website/blog traffic. It’s free traffic too. I like free,  I bet you do too!

Did you know that more than 90% of pins come from websites? Yes, not from Pinterest Profiles. The pins last a long time. Weeks, months, even years in some cases. Great for Business!

Pinterest account

People go to Pinterest for  “visual discovery” as consumers. Pinterest is NOT a social platform Per se, instead think of it as a visual discovery engine, with the same potential power and exposure as Google!!!

Attract Ideal Clients with Pinterest

 I have included a free training tutorial with this article.

Of course, you need to start off with a good foundation for your business. You are crystal clear on your niche and your goals for your business.  You have a brand and good content going already. This will ensure that your traffic is targeted and you can engage your ideal clients that come to visit your website. They should be completely enthusiastic about your great content and be compelled to sign up for your email list. You want them on your email list so you can reach out to them and have them get to know you. It’s that old like, know and trust value. You want to be very very clear on the purpose of your business site so they can see immediately the benefits you offer.

Pinterest Facts

The image-bookmarking anomaly that is Pinterest has user engagement levels have gone through the roof. “In Jan 2015 stats had  176 million registered users”  85% of total users are Female. No surprise!Pinterest has  “surpassed 100 million monthly active members  Sept 2015 .”

Pinterest offers a unique opportunity to leverage your visual content, gain customers while growing your targeted reach and improving your organic results.  The great traffic you get from Pinterest is directly proportional to the number of Pins you post. So because of this fact, I use a third party tool to post my pins for my boards.  I am an enthusiastic user of Tailwind. ( My affiliate link)

Tailwind: ( Free or Paid, Google Chrome browser plugin )  Once a week my next step is to head over to the Tailwind site to schedule my Pinterest posts for my Pinterest boards. Pinterest is a great source of traffic, and pinning content is the best way to help people there find you on your website.

One of my boards has all of my blog posts pinned weekly. This image of my email  is from Pinterest.

Pinterest stats

Posting attractive pins that resonate with your audience is critical to your success on Pinterest. The accompanying text description that you place with each image helps you to be found.

Showing a Pin it button on or beside your product reminds visitors that that image is pinnable, prompting the visitor to pin it driving viral reach, which is a powerful social recommendation. You can also add a widget to display your board or combination of boards.

Pin Descriptions

Having a detailed description of your products make it easy for people to pin from your site  Your description forms the pin’s description on Pinterest, as well as that image’s keywords for results in the search engines. Include the context for which your pin is intended. Add brand information, pricing, and the product description to all of your pins. Add additional keywords to help with discovery.

How you show your products is of the most importance on Pinterest

Bluchic templatesImages

Consumers will pin images of products, food, places, and activities they love. Making these beautiful product photos is essential. Many of the successful brands on Pinterest have started to employ these types of images that are most attractive to pinners on their sites. I am re–branding my website and social media accounts along with my Pinterest pins soon.  An example of what my pins will look like. Templates for Canva from Bluchik. Click to visit site (Affiliate link)

Great Free Pinterest Course  by Kate Ahl.  A solid Pinterest foundation, go through how to verify your Pinterest account as a business and lots more.

  • Verifying your site
  • Business Account
  • Rich Pins
  • Setting up your Profile
  • Personal to Business
  • Rich Pins Extra data for Ap pins
  • Common questions on Boards

Group boards

The owner allows your pins there  in the same Niche only – a best practice idea. This   Increases eyes on your sites. If it is not relevant to my niche? No -not a good ideal.

How many contributors? Not more than 150 as  more and more pins can easily be marked as spam, so you get marked as a spammer too. The speed of the feed is slower with 800 pinners!Mobile –  most recent is pinned first Handout pdf Group Board Evaluation Guide Group Board TrackerSecret board trick  -Move toggle  to yes and the board moves to secret at the bottom. That way you don’t loose any visitors but they don’t see the board.

Review your boards on a regular basis

Look for more Group Boards to part of. Look at group boards of pinners in your niche and request an invite.  Request and invite to this Pinterest collaborative Boards Facebook Group to search for group boards in your niche  You can look for open boards here.  

Pinterest is different from other social media sites. Consumers there are looking to discover new products, brands, and make a purchase if they really love something. You want engaged ideal clients showing up to your website, being completely wowed by your content and signing up for your email list. Pinterest will send them there.

New Article of mine added on Pinterest  <Go here.

To learn more on enhancing your success on Pinterest,  request a chat, I would love to talk to you about  Pinterest. See my “contact or about page.”   My business Account  follow me on Pinterest

About Kathryn Maclean http://www.facebook.com/marketingofflineonlineA certified Social Media Campaign Specialist using Facebook, Twitter Pinterest.

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Kathryn Maclean-Racicot     

A Social Media Campaign Specialist using: Facebook, Twitter, Pinterest & Instagram ​

Kathryn Ruth Maclean

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  1. I must admit I’ve backed off of Pinterest lately. Maybe it’s just my feed but there is a sea of Infographic type images and outside of the fact so many are unreadable, they all blend together and that’s just not my style. You’ve definitely got me thinking though so I’ll take another look this week and see if I can get myself motivated. Thanks!

    1. Hi Marquita,
      I agree some of the pins are not good. But that just means that the really beautiful ones stand out!
      I am attempting to use Canva templates for a more cohesive look to my pins that will match my revamped site.
      I am glad my article has you thinking. That was the aim of the article.

  2. Hi Kathryn. I keep hearing that Pinterest is a great place to get traffic but I haven’t seen it yet. I have a few ideas to try, so we’ll see. In the mean time I’ll check out the tutorial that you linked to to see if there is anything I’m missing.


    1. Hi Wayne,
      It is indeed a great place to get traffic. Not many men there as yet so you could stand out!
      The tutorial I thought was very good for all the basics. Thanks for commenting!

  3. Hi Mandy,
    Yes one my favorites too. Some have not discovered why we like it so much either. Hope my article helps them.
    Thanks for your comments.

  4. I really enjoy browsing Pinterest but most often outside my niche. I do, however, set aside some targeted time looking for posts to repin that do relate. I too use Tailwind and belong to some groups on there which provide good repin material.

    I’ve been asked to join a couple of group boards but wasn’t sure where to find others. So thanks for the Facebook Group link.

    1. Hi Sue,
      Not surprised to hear your use Tailwind. I am going to be joining more group boards around my niche soon.
      Thanks for your comments.

    1. Hi Sharon,
      There is a lot to learn. I have taken many courses about Pinterest. I really like it alot.Thanks for your comments.

  5. Hi Kathryn,
    I still make graphics vertical, colorful, and in accordance with all the instructions and post them on group boards, etc. Yet, I still struggle to get satisfactory Pinterest traffic since last year’s algorithm change. Many people pin my pins but I still struggle for traffic.

  6. Hi Stephanie,
    Reading comments is so nice sometimes. Thank you so much for that comment interesting and informative – exactly what I am going for.
    Love Tailwind, so helpful in posting automatically. I don’t quite understand your last line. Perhaps you could clarify that?

  7. Nice Post. it’s Really Helpful Post. I have the Pinterest account but so many days over didn’t visit due to the busy schedule. I’ll follow these tips. Thank you very much for sharing…

    1. Hi Stephie,
      Thank you, I am glad you found my article on Pinterest helpful to you. I am busy too and that is why I use Tailwind to pre-post my pins.
      You are very welcome, thanks for your comments.

  8. Mirela,
    Free traffic, still takes effort. Glad you found the information useful. Hope you arrived safely at home from the bus. lol

    1. Demim,
      I love Pinterest as well. I can’t pick a favorite, I love all my social media for different reasons.
      Thanks for commenting

  9. Actually, Pinterest is not a social media site. It says it’s self that it is a “visual search engine”.
    Third only to Google, and Youtube. Thanks for your comments.

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