Sign up for a Pinterest account  -it’s free

If you & your business are NOT on Pinterest, you might want to ask yourself WHY?

Updated from August 17, 2020 Updated January 18, 2021

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Pinterest statistics in 2021:

Pinterest currently has 322 million monthly active users. … There are over 200 billion pins saved on Pinterest. More than three out of four (77 percent) weekly Pinners have discovered a new brand or product on Pinterest.

Pinterest is an excellent tool to help increase links  back to your website, which, in turn drives more traffic to your offers. It is more effective at steering traffic back to a website  than any other social media source.
… Good content on Pinterest starts with creating quality visual pins  to get you more inbound links.

“Users can upload, save, sort, and manage images—(known as pins)—and other media content (e.g., videos) through collections known as pinboards.” ~

 Pinterest Marketing Perhaps you are not aware of the latest Pinterest stats: ( Stats change quickly)

  • 80 million Pinterest users live outside the U.S.
  • 84% of people use Pinterest across multiple devices
  • 67% of Pinners are under 40-years-old

It’s more popular now with  male users and has partnered with brands and groups that would appeal to the male demographic.

Pinterest Sign Up

Is a Pinterest Business Account Free?

Whether you’re an established brand a non-profit organization, or a blogger, you can join Pinterest for free as a business. You can make a new business profile or convert your current one. … Right now, business and personal profiles have similar features, to business profiles have access to Pinterest Analytics.

“If you’re using Pinterest as part of how you make a living, whether by driving traffic to a blog that makes you some money or to build your personal brand to find customers for your products or services, you should sign up for a business account and agree to the Business Terms of Service.” 

To find out more visit the link below.

Which is right for you?  Personal or a Business Account?

Join As A Business or Upgrade your  Personal Account?
Confirm your Website and add the Save button.+++

My business Pinterest Account.  I connected to my Website/Blog by using my first  board (as my blog name.) Blog posts are linked from the Pintest board (pins) to drive traffic to my site.

Profile Virtual Business Assistant
Brand & WordPress website marketer for women entrepreneurs, bloggers and small business owners.

Pinterest is just different from other social media sites…( it’s not really  a social media site it’s a search engine)

How does Pinterest work?

If  you’re new to Pinterest, ensure that your profile is complete & optimized .

STEP 1: Get Your Pinterest Terminology Down. …

STEP 2: Complete Your Profile on Your Biz Account…

STEP 3: Verify Your Website…

STEP 4: Set Up Pinterest Boards…

STEP 5: Find & Pin Content…

STEP 6: Set Up Pinterest Rich Pins…

Pinterest tips


When  you think of Pinterest as more as a search engine, like Google.  Then you will understand that the use of keywords is very important. Consumers  are looking to discover new products, brands, and make a purchase if they see something that they really love on the website.

Posting attractive pins that resonate with your audience is critical to your Pinterest marketing success. What are the most popular posts of yours on Pinterest? Check your Pinterest business analytics.


Creating Your Boards

  • Name them with search in mind
  • Create your first board for your website
  • Name it the same as your site
  • Description links back to your own content only
  • Use keywords to have others find you

Create  15 – 20 boards for different topics in your niche or industry.  Think of these boards as curated pins around the topics that are of interest to your audience. Take into account the colours you use on your pins.

Update your board descriptions on a regular basis.  Write descriptions  for your content you are pinning to your boards using (keywords) from your list of keywords that are relevant to that board and its content. You can simply search and find what keywords are popular, (like using Google.)


To help with being consistent with your pinning you can use tools to help with finding pins in your niche and automatically pinning them for you.  The tool that I like to use is Tailwind.  ( Affiliate link) Smarter Visual Marketing  Automation of the pinning process.

You’ll see three important metrics here:

  • Re-shares: how many times others have re-shared your content from the Tribe.
  • Repins: how many extra repins those re-shared Pins have received on Pinterest
  • Reach: how much additional reach (potential impressions) your content has received thanks to this Tribe.


Pins have a much longer longevity on Pinterest than posts on Facebook and tweets on Twitter, making it easier to grow your business on Pinterest. Some pins are years old.

Rich Pins have more data to help you grow your business, compared to a regular pin.

If you checkout engagement over time you understand where your audience is – good for marketing opportunities. Most of my audience is from the US and Canada. Even tracks the city and my traffic is overwhelmingly female.

Use Pinterest strategically for marketing your online business  80% of my blog’s traffic comes from … you guessed it … PINTEREST!!! Follow me there.

If you would like to learn more about Pinterest you can check out a previous post here.

Reach out to me for a free 20 min chat on my contact page.


About Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter, Pinterest, Instagram.



About the Author kathrynruth

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  1. Hi Taiwo,
    I am glad I could provide you useful information on Pinterest. It’s not just for Women anymore. Start your account today and then move up to the business level.
    Thanks for your comments, I appreciate you!

    1. Hi Dr. Elise,
      You are not alone. Many love Pinterest, and the list of men loving it is climbing too. Wonderful that people you meet that way become your clients!
      Thanks for your comments.

    1. Hi Dr. Sharon,
      Yes re-pins that stay there for months are wonderful. So different than other social media platforms. Pinterest is the way to go I think.
      Thanks for your kind comments.

    1. Hi Janice,
      With much less effort getting the same results? Every social media platform is quite different from another. What works well for some may not give the
      same good results for another person because each person has their own way of using the platform uniquely. Find the ones that work well for you.

  2. Hello Kathryn! I do have a Pinterest account yet I have not been as active with it as I would like! I do appreciate you sharing the steps to give me that much needed kick to get my but over there!!

    Thanks for all you do..
    Chery 🙂

    1. Hi Chery,
      I don’t need to kick you I just want to motivate you. lol Take a Pinterest course would be my advice. Jac’s Henderson has good ones for Pinterest.

  3. Hi,
    I never knew that 84% people uses Pinterest across different multiple devices, which to me is quite a surprising fact highlighting the immense use of Pinterest towards driving traffic.
    Yes, you know what…I am going to follow the tips to ensure an easy traffic. Thanks again

    1. Rajkumar,
      Yes Pinterest is a major player in driving traffic to your site with 150 million monthly active users. It’s all in how you go about using Pinterest for your business. Thanks for your comments/

  4. Hi Kathryn,
    Thanks for the step-by-step guide to using Pinterest.

    Although I don’t remember how, or rarely visit, I do have an account. After reading your post, I might have to take a look. Thanks,

  5. Hi Kathryn,

    Quite an informative read – thank you 🙂

    I do have a Pinterest account but being a personal one I’ll be sure to upgrade it to a business one as the statistical data will be very helpful.

    I’ve not really seen much traffic from Pinterest but then I haven’t put much time into it yet either, however this is going to change very soon!

    Currently my PC isn’t liking Pinterest for some reason – it doesn’t like loading a complete page and it’s little wheel sits there spinning. I’m thinking it’s a caching problem or something it’s the only site that’s doing it too.

    As soon as it”s soughted though I’ll be following through with what you’ve shown here thanks heaps Kathryn 😉

    1. Hi Richard,
      Do up-grade for the analytics Also the rich pins, more data. You do get out what you put in right? Using tailwind helps me a lot.I hope you do follow
      through and it helps you Richard. Thanks for your comments. I appreciate them.

        1. Dexter,
          Here it is at the bottom of my article – For Women
          Tribes are Free for anyone to get started even if you aren’t using Tailwind already. If you would like to join my Tribe of Women In Business click here.

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