Sign up for a Pinterest account  -it’s free

If you & your business are NOT on Pinterest, you might want to ask yourself WHY?

Updated from Nov 2, 2017

This post  may contain affiliate links. If you make a purchase I will receive a commission. Disclosure

“Pinterest has 400 million monthly users ”   –Pinterest Business

85% of pinners say Pinterest is where they go to start a new project

Users can upload, save, sort, and manage images—(known as pins)—and other media content (e.g., videos) through collections known as pinboards. ~https://en.wikipedia.org/wiki/Pinterest

 Pinterest Marketing Perhaps you are not aware of the latest Pinterest stats: ( Stats change quickly)80 million Pinterest users live outside the U.S.84% of people use Pinterest across multiple devices.67% of Pinners are under 40-years-old.

Is a Pinterest Business Account Free?

Whether you’re an established brand, a non-profit organization, or a blogger, you can join Pinterest for free as a business. You can make a new business profile or convert your current one. … Right now, business and personal profiles have similar features, to business profiles have access to Pinterest Analytics.

“If you’re using Pinterest as part of how you make a living, whether by driving traffic to a blog that makes you some money or to build your personal brand to find customers for your products or services, you should sign up for a business account and agree to the Business Terms of Service.” Mar 18, 2014

To find out more visit the link below.

Which is right for you?  Personal or a Business Account?

Join As A Business or Upgrade your  Personal Account?

https://business.pinterest.com/en/set-your-business-account Confirm your Website and add the Save button.

My business Pinterest Account.  I connected to my Website/Blog by using my first  board (as my blog name.) Blog posts are linked from the Pinterest board (pins) to drive traffic to my site.

Profile: Virtual Business Assistant  Brand & WordPress website marketer for women entrepreneurs, bloggers, and small business owners.

Pinterest is just different from other social media sites…

So How Does Pinterest Work?

If you’re new to Pinterest, ensure that your profile is complete & optimized.

STEP 1: Get Your Pinterest Terminology Down. …

STEP 2: Complete Your Profile on Your Biz Account…

STEP 3: Verify Your Website…

STEP 4: Set Up Pinterest Boards…

STEP 5: Find & Pin Content…

STEP 6: Set Up Pinterest Rich Pins…

Think of Pinterest as more as a search engine, like Google.  Then you will understand that the use of keywords is very important. Consumers, there are looking to discover new products, brands, and make a purchase if they really love something.

Posting attractive pins that resonate with your audience is critical to your Pinterest marketing success. What are the most popular posts of yours on Pinterest? Check your Pinterest business analytics.

Creating Your Boards

• Name them with search in mind
• Create your first board for your website
• Name it the same as your site
• Description links back to your own content only
• Use keywords to have others find you

Create  15 – 20 boards for different topics in your niche or industry.  Think of these boards as curated pins around the topics that are of interest to your audience. Take into account the colors you use on your pins. To find more about colors see this.

Update your board descriptions on a regular basis.  Write descriptions for your content you are pinning to your boards using (keywords) from your list of keywords that are relevant to that board and its content. You can simply search and find what keywords are popular, (like using Google.)

Tailwind

To help with being consistent with your pinning you can use tools to help with finding pins in your niche and automatically pinning them for you.  The tool that I like to use is Tailwind.  ( Affiliate link) Smarter Visual Marketing  Automation of the pinning process.

Tribes  I use it with my Business Tailwind Account. You will find all the Pins that you and your Tribemates have submitted. You can schedule pins directly from the Tribe in a few clicks.

If you want to see how well your content is doing across the entire Tribe over time, you can always look in the Your Results section of the Tribe.

You’ll see three important metrics here:

• Re-shares: how many times others have re-shared your content from the Tribe.
• Repins: how many extra repins those re-shared Pins have received on Pinterest
• Reach: how much additional reach (potential impressions) your content has received thanks to this Tribe.

With your Pinterest sign up be sure to read about Tribes and the Tribe rules of that tribe. They will be different for each Tribe.

Traffic

Pins have a much longer longevity on Pinterest than posts on Facebook and tweets on Twitter,making it easier to grow your business on Pinterest. Some pins are years old.

Rich Pins have more data to help you grow your business, compared to a regular pin.

If you checkout engagement over time you understand where your audience is – good for marketing opportunities. Most of my audience is from the US and Canada. Even tracks the city and my traffic is overwhelmingly female.

Use Pinterest strategically for marketing your online business  80% of my blog’s traffic comes from … you guessed it … PINTEREST!!! Follow me there.

If you would like to learn more about Pinterest you can check out a previous post here.

About Kathryn Maclean   http://www.facebook.com/marketingofflineonlineA certified Social Media Campaign specialist using Facebook, Twitter, Pinterest, & Instagram.