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(Some the links below are affiliate links.) If you decide to purchase any of these resources, I earn a small commission at no additional cost to you. I only promote what I have used and love.

The New Starter Experience with WordPress for hosting your Site

Did you know that you can build just about anything using WordPress?  Why (with a domain, not ) rather than a site on the free platforms?  You own it,  not Weebly, or Square Space or Blogger etc. You can add to it with plugins, add forms and optins for building your email list.  It’s the difference between renting and owning your  home.  Your site or blog is just that, your home on the interent.

When you get a new site hosting account from Site Ground ( my recommendation after trying just about all of the hosting accounts) and install WordPress and log in for the first time you will be prompted to set up your site.

Now it’s even easier than ever with my host of choice, Site Ground Hosting. With thousands of themes and plugins, you can have access to the functionalities and all the features which can seem a little overwhelming. Don’t let them be a block to your inspiration.

To solve the problem of overwhelm Site Ground has developed a
Word Starter plugin that walks you through the set up of a
new WordPress site.   >  Site Ground Site

The plugin takes you through a number of themes and the most common site features allowing you to choose exactly what you want to launch your website more quickly.

When you build a WordPress site with SiteGround the system installs a fresh WordPress site with the default theme – Twenty Seventeen. Until today the guided set up stoped there.

As of today all new WordPress installations on Site Ground will come with our WordPress Starter plugin, taking you the user one step further.

All new WordPress installations now come with the Starter plugin installed, so new customers can easily build their first site and current customers can create additional sites quickly.

When you log into a new WordPress admin for the first time, you will be guided through a short site-building process that will include selecting a theme with demo content and adding basic
website functionalities.

When you’ve made your selections, your choices get installed and you can start customising it using your own info and images. >   Site Ground

Why You Need a Business Strategy, BEFORE  You Create A Social Media Strategy

social media certificationYou need your prospects and customers to achieve their  Business Goals!   These goals shape the path they take in achieving their objectives. Once these things are clearly defined, then you can bring social media into the conversation.

Each business strategy has quite different steps to achieve a particular goal.

Which goal

First, consider your business objectives. What are your biggest goals? (Start with only one)

  • Branding., Lead generation – consistently
  • Traffic., Engagement with industry partners.
  •  Money., What actions do you need your prospects  to take?   

Once these things are clearly defined, you can add social media to achieve these specific objectives.

The business strategy and its goals should drive of all social efforts. For example, improving customer sales service might require one set of tools and resources, while changing brand perceptions and building brand awareness may require a completely different set of tools, tactics, and resources. you may want to invest in a tool like Hootsuite or Buffer to better monitor conversations involving your brand or industry.

Social as a Support  Business System Social media is not a means to an end. It is just one tool in the marketing mix that can be used to help you support business priorities.  The goal is not to be good at social media. Your goal is to be good at a business using social media.

Being crystal clear here,  social media is valuable, and businesses should participate. Use – when, where, why, and how to firmly anchor your businesses’ priorities. If you’re a B2B brand, you’re likely going to be spending a lot of time on LinkedIn. If you’re a lifestyle brand, it’s probably going to be more Pinterest, Facebook, and Instagram.

If you would like to chat about support for your business see my contact page to book a FREE 20 call. No obligation at all.