Why You Need a Business Strategy, BEFORE You Create A Social Media Strategy
You need your prospects and customers to achieve their Business Goals! These goals shape the path they take in achieving their objectives. Once these things are clearly defined, then you can bring social media into the conversation.
Each business strategy has quite different steps to achieve a particular goal.
First, consider your business objectives. What are your biggest goals? (Start with only one)
- Branding., Lead generation –
- Traffic., Engagement with industry partners.
- Money. What actions do you need your prospects and customers to take?
Once these things are clearly defined, you can add social media to achieve these specific objectives.
The business strategy and its goals should drive of all social efforts. For example, improving customer sales service might require one set of tools and resources, while changing brand perceptions and building brand awareness may require a completely different set of tools, tactics, and resources. you may want to invest in a tool like Hootsuite or Buffer to better monitor conversations involving your brand or industry.
Social as a Support Business System Social media is not a means to an end. It is just one tool in the marketing mix that can be used to help you support business priorities. The goal is not to be good at social media. Your goal is to be good at a business using social media.
Being crystal clear here, social media is valuable, and businesses should participate. Use – when, where, why, and how to firmly anchor your businesses’ priorities. If you’re a B2B brand, you’re likely going to be spending a lot of time on LinkedIn. If you’re a lifestyle brand, it’s probably going to be more Pinterest, Facebook, and Instagram.
