Working remotely is the one good thing that has come from the pandemic. It’s evident that COVID-19 has changed lives, and that certainly includes the way that most of us will be working.
We always knew that it was possible to connect and sell online but this has opened up a whole new world for small business owners and consumers. New ways have grown from necessity, let's explore what's new in the way of marketing offline for brick and mortar businesses as well as exciting online possibilities.
When we come out of this period, the new normal I suspect will be that remote work will be the growing trend. That and companies that support this game changing trend.
One of which is Shopify. A multinational e-commerce firm who is headquartered in Ottawa Canada, (where I was born and raised.) Who is seeing a booming demand as more companies move to sell online. The image is from my free Shopify site that I have started.
Shopify's CEO Tobi Lutke says the company is doing everything it can to help businesses start selling online to stay afloat.
"The spread of COVID-19 is going to be a tough time for all entrepreneurs," he said in a statement. "We are working as fast as we can to support our merchants by re-tooling our products to help them adapt to this new reality."
Facebook Shops will automatically become available in the coming weeks and you will be directly notified. Facebook Shops can be created on Instagram, with a version for Facebook coming soon.
Shopify is a subscription software service that offers you the opportunity to create a website and use their shopping cart solution to sell, ship, and manage your products shopping system. In fact they have partnered with Facebook and Instagram to do just that.
Shopify Tutorial for Creating an Online Store:
How to Use Shopify (Step by Step) https://websitesetup.org/build-online-store-shopify/
Facebook Ads for Beginners: Retention and Loyalty
1hr 43 mins
Strategy #1: Product Page Retargeting
Strategy #2: Collection and Homepage Retargeting
Strategy #3: Cart Retargeting with Dynamic Product Ads
Strategy #4: Loyalty Campaigns
How to review the performance of your advertising.
By the end of the course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget). Free with your subscription to Shopify.
Grow your audience with Pinterest
Use the new Pinterest app to turn your products into Pins and boost organic discovery. Pinterest is now offering new advertisers $100.00 in credits for publishing their first ad.
How to Get Started
Take a look at this blog post for more information about how to help you get started with it on your store. Shopify manual promoting Facebook https://bit.ly/2ZsJyPf
How To Join
If you would like to join Shopify you would just need to sign up for our free trial.
Working remotely is the trend of the future. Let's do everything we can to build back our busineses after this unprecented time by working with Shopify.
If you would like to chat about joining Shopify I am happy to meet you on Tuesdays. Please see my Contact page to book a 20 min call on Zoom or Meet.