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May 23, 2020

Shopify remote work: How working from home is the new normal


Shopify


Working remotely is the one good thing that has come from the pandemic. It’s evident that COVID-19 has changed  lives, and that certainly includes the way that most of us will be working.

We always knew that it was possible to connect and sell online but this has opened up a whole new world for small business owners and consumers. New ways have grown from necessity, let's explore what's new in the way of marketing offline for brick and mortar businesses as well as exciting online possibilities. 

When we come out of this period,  the new normal I suspect will be  that remote work will be the ​ growing trend. That and companies that support this game changing trend.

One of which is Shopify.  A multinational  e-commerce firm  who is headquartered in Ottawa Canada,  (where I was born and raised.) Who is seeing a booming demand as more companies move to sell online.  The image is from my free Shopify site that I have started.

Shopify's CEO Tobi Lutke says the company is doing everything it can to help businesses start selling online to stay afloat.

"The spread of COVID-19 is going to be a tough time for all entrepreneurs," he said in a statement. "We are working as fast as we can to support our merchants by re-tooling our products to help them adapt to this new reality."

- https://www.cbc.ca/news/business/shopify-earnings-1.5557473

Facebook Shops will automatically become available  in the coming weeks and you will be directly notified. Facebook Shops can be created on Instagram, with a version for Facebook coming soon.

Shopify is a subscription software service that offers you  the opportunity to create a website and use their shopping cart solution to sell, ship, and manage your products shopping system. In fact they have partnered with Facebook and Instagram to do just that.

Shopify Tutorial for Creating an Online Store:
How to Use Shopify (Step by Step) https://websitesetup.org/build-online-store-shopify/

Facebook
Facebook Ads for Beginners: Retention and Loyalty
​1hr 43 mins
26 lessons

    Strategy #1: Product Page Retargeting
    Strategy #2: Collection and Homepage Retargeting
    Strategy #3: Cart Retargeting with Dynamic Product Ads
    Strategy #4: Loyalty Campaigns

How to review the performance of your advertising.

By the end of the course you will be confident investing in Facebook and Instagram advertising (no matter the size of your budget).  Free with your subscription to Shopify. 

Grow your audience with Pinterest
Use the new Pinterest app to turn your products into Pins and boost organic discovery. Pinterest is now offering new advertisers $100.00 in credits for publishing their first ad.

How to Get Started

Take a look at this blog post for more information about how ​to help you get started with it on your store. Shopify manual promoting Facebook https://bit.ly/2ZsJyPf

​How To Join

If you would like to join Shopify you would just need to sign up for our free trial. ​

Working remotely is the trend of the future. Let's do everything we can to build back our busineses after this unprecented time by working with Shopify.

If you would like to chat about joining Shopify I am happy to meet you on Tuesdays.  Please see my Contact page to book a 20 min call on Zoom or Meet.

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Membership sites

Kathryn Maclean-Racicot     

A Social Media Campaign Specialist using: Facebook, Twitter, Pinterest & Instagram ​
https://www.facebook.com/marketingofflineonline

Kathryn Ruth Maclean

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  1. Yes, it’s strange how adverse circumstances yield opportunities if you’re willing to look for them. There’s definitely opportunity for remote work since we’ve been forced into doing it. And that has yielded more opportunities to develop online businesses. Lots of great info here on tools to use.

    Reply

    1. Hi Rosemary,
      Life is strange these days, that is true. The pandemic has exposed many things that we really were not aware of. One would be working remotely. Developing businesses in a different way. A new opportunity to be explored. New tools to do so with. The future is online work, from home. Thanks so much for your comments.

      Reply

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