Social Media and a Great Content Calendar

On a Content Calendar, you can keep track of information for your business, such as Holidays so you can plan in advance.

A calendar is a great scheduling tool that helps to create your marketing campaigns around things like Christmas, New Years etc. But it’s more than that…

It’s the CONTENT that you want to deliver on a consistent basis, that is organized by your content calendar that is of the utmost importance. “Content is the magnet that attracts people to you. It showcases your experience. It’s what helps the visitor to your site with your insight and your advice.” – Lisa Larter

Social Media

How you spread that content is by using your social media channels. SOCIAL is the key word here. You want your social media to mean something special in spreading your own content online. Is your social media clear, branded and are your present or M.I.A.? Make a list of all of your social media networks. Look at the accounts from your prospective buyer’s viewpoint. Would you buy from yourself?

Editorial Content Calendar

If you have felt that pressure to create content, just because everyone else is, (create a  Facebook group,  do videos, etc.) Use so many social media platforms and you get lost trying to keep up with it all. ( I use most of them as my business as a social media manager.)

Do a social media audit and check all your social accounts. Check your analytics to see what has been working. …..

One of the easiest ways around all that is to use IFTTT. It’s free. You can make it even easier by connecting it to an EVERNOTE account. Opening an account is free but some features require a subscription. There are three tiers to choose from Basic, Premium, and Business.

I can publish a note to my Evernote account which publishes to my calendar on my site for ideas to write on using this Integration with IFTTT which provides various utilities that WordPress core lacks.   Connect Evernote and WordPress

IFTTT and Evernote

Business Goals
The only type of content that really matters is what leads people closer to your business goals…

  • What is your objective? Do you want to be an influencer? Do you want new offerings?
  • These should be clearly defined and tangible. Quantify them with check marks to be reached in 3 to 5 years.

Whether it positions you as someone that’s important in your niche or one that’s just noise, with sales sales sales…

Your position online leads people to say YES to your products and services… Because when people are attracted to your style, your own particular way of doing things. The experience they get from your BRAND < more about that)…they do want to hear from you!  Do you open emails from people you don’t know or don’t want to hear from? No.

Have you been hacking together excel spreadsheets and google docsI…or other methods in hopes of managing your business? I have found a better way.content calendar

 A Content Calendar



4 Ways to keep a Calendar for your Blog  Ask yourself…

  1.  What is your main goal for your blog?

  • What are your yearly, quarterly and weekly content marketing goals?
    This would include all of your content related goals such as blogging posts, webinars, presentations etc

2. What are the monthly themes that you will be focusing on?

  • Tie these to seasonal on the calendar if possible.

3. What services or products will you promote within your content?

  • A list of the products you want to create and promote.
  • A list of price points for every product for the next  3 -5 years from your free magnet to your highest product.
    Types of text, video, audio, infographic reviews etc within your content.

4. What resource list of products or affiliate products that correspond to the monthly themes that you can promote?

  • lead generating products from free optin
  • e-books or reports
  • tripwire product
  • upgrades
  • membership product

Types of business organization < read more here

There are several  types of content calendars you can use

More about > Air Table  A calendar that you can drag and drop your images or files too that is great. Very simple to use.

Or read more on >Asana, also pretty easy to use. Keep track of all things pertaining to your business.

These two types of calendars have a free and a paid program. Other things to keep track of – what you have used in the past such as your inbound and outbound links. What meta descriptions you used for what. Instagram captions, all the little things can be entered into your database on either of these programs.

I personally use Asana to organize my business step by step using tasks and projects. Everyday planning that is also free and has a paid upgrade. You can manage just yourself or a team. More on that here > Asana  

Editorial Calendar

An editorial calendar is just a fancy term for a publishing schedule. It is a plug-in for
It also uses the integration for my editorial calendar as stated above with IFTTT and my Evernote account. This is automated to my calendar which is a plugin on my site.

Did you remember to write a post for next Tuesday?

What about the Tuesday after that? WordPress doesn’t make it easy to see when your posts are scheduled. The editorial calendar gives you an overview of your blog articles, and when each post will be published. You can drag and drop to move posts, edit posts right on the calendar, and manage your entire blog! So handy to have this calendar plugin on your site.

Find out more about content calendars  < here

WordPress Editorial Calendar

Editorial Calendar

Editorial Calendar


(There is a video  that shows just how this works  -scroll down)


WordPress Editorial Calendar Plugin
-A free plug-in that lets you see all of your blog posts in one place with drag and drop to manage publication dates.

A successful blog requires consistent quality and a regular uploaded schedule. If you’re creating every piece of content yourself, then using an editorial system as a  guide, is a very helpful tool. Especially if you’re working with multiple contributors to your website such as guest authors.

Your WEBSITE that you have the editorial calendar on, needs to be clear about what it is you do immediately…. It should have a re-do of the site every 3 – 5 years, as your social media should also be done every 3 – 5 years.  Freshened up with new images and (new images of you as well.) This is your storefront that people see first, before your information. That first impression is all important. Make sure it’s what you want potential clients or customers to see.

In Conclusion

“Using an editorial content calendar helps to organize your content for your business.  Social media gets your content spread to people who are interested in what your brand is all about. Your website should be as good as it can be.” Quote from Lisa Lartner  – see Facebook below link for her video.

Join my newsletter and you will receive my e-report on the social media I use for my business, with weekly info on marketing I am doing, every weekend in your email box.

Kathryn Maclean



Kathryn Maclean
A certified Social Media Campaign specialist using Facebook, Twitter Pinterest and Google +. Affiliate Network Marketing.


  1. Hi Kathryn,

    Great article and some really good hacks and advice! I’ve heard about IFTTT but not taken a very close look at it yet. It sounds like a good social media automation software/application. As you know I love tools and advice that makes the task of automating much of the work we do as bloggers – so I’ll definitely be looking into the the various tools and automation hacks to create the calendar you speak of – very much appreciated 🙂

    • kathrynruth says

      Hi Richard,
      I think you will be amazed with IFTTT. A silent automation that works in the background and for free!
      The calendar plugin takes a bit of a learning curve but well worth it. Automation that works well is so worthwhile to a blogger.
      Are we busy people right? Thanks for your kind comments!

  2. Hi Kathryn,

    Content plays and important role to grab more share and go viral on social media. I also believe that when promoting content on social media a person should know the best time to share on various social networks. I have shared and article on this topic and it always work for me.

    You have real nicely shared the points how social media and content calendar work together for best results.

    Thanks for sharing.

    • kathrynruth says

      Hi Gaurav,
      Thanks for your view on my article on social media and content calendars.
      Knowing your analytics for each platform helps depending on the type of social network. For me, a certain day at a certain time works best for me to post on Facebook
      While with Pinterest its a totally different day and time. Thanks for your comments.

  3. I definitely need to use a content calendar and organise my content much better. And I’ve been meaning to check out IFTTT for a while now. You’ve got some great advice – thanks for sharing.

    • kathrynruth says

      hi Hazel,
      I love to learn about new things online. I am the preputial student, but I love what I know so perhaps a born teacher?
      Do check out both the calendar for your content, it really helps to see all your blog posts in one calendar on your site with the plugin.
      IFTTT is super cool. Just keep track of the recipes so you don’t forget what does what. Thanks for your comments!

  4. kathrynruth says

    Hi Dr Sharon,
    Organization is key to business. I enjoy sharing tips and platform suggestions.
    Thank you for your comment.

  5. Hi Kathryn,
    What a great post. As you may remember, I’m usually a total mess at organization these days. I have IFTTT but haven’t looked at it in quite a long time.

    The editorial calendar sounds like something I “HAVE” to start utilizing.

    Thanks for the great information.

    • kathrynruth says

      Hi Monna, around.
      Using a content calendar is so useful. Great for adding posts or moving them.
      IFTTT is much easier than it used to be. Thanks for your comments

  6. Im really not that good with schedules. I find if I have something scheduled I tend to rush it. It works better for me to just do It when I feel like doing it rather than be tied in.

    • kathrynruth says

      Planning works for most people.
      See Leslys quote ” The great thing about schedules is you can always change them to meet your current needs.”
      I do agree. Thanks for sharing on Facebook and Pinterest and Tweeting.

  7. Excellent article as usual. Great suggestions and guidance. I’m working on a new schedule. The great thing about schedules is you can always change them to meet your current needs.

    • kathrynruth says

      Hi Lesly,

      New schedules are great. Are you using a content calendar with it? Flexibility is key.
      Thanks for your comments.

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